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20 Top Ad Networks for Affiliates & Advertisers – Reviews, Pros & Cons

Introduction

If you’ve been working as an affiliate for any length of time, you’ve probably heard of ad networks.

If not, then stick around!

In this article, we’re gonna give the scoop on exactly what ad networks are, and why you need one to promote your offers.

We’re gonna look at the different types of cost models, as well as the targeting options and advertising mediums you can use for your campaigns.

We also review some of the best ad networks available to advertisers and publishers that you can use to get high quality, low-cost traffic, in any niche, and of course to make money!

Learn more: Advertisers vs Publishers: Difference and Relationship Status

You’re probably also interested in which ad networks are working right now for affiliate campaigns.

So we’re gonna focus more on that aspect of the business, rather than on how brand advertisers or publishers might use ad networks to promote their services through campaign objectives.

We’ll stay focused on how to use ad networks to get converting traffic to your offers, whether that be an email submit or sweepstake, cost-per-install, new user registration or something else.

What are Ad Networks and Why You Need One

For newbies to the game, the number of available ad networks to choose from can be overwhelming.

You may be wondering where to start or how to cut through all the noise to find golden opportunities.

But this wasn’t always the case.

While ad networks have always existed in one form or another, things were much simpler and far less competitive prior to the online business model we are now familiar with.

This is best illustrated by looking at the print world.

Publishers of magazines and other print materials have dedicated advertising sections, such as full page, half page or front cover ad slots you can purchase to advertise your offers.

This would typically involve booking your ad slot in advance with the publication and paying a set fee for the ad slot for the duration of the print run.

Obviously, this is an over-simplification of the process, but serves to get the point across that booking ad space in a publication is a relatively straightforward affair.

But what happens when you factor in a website with over 1 million daily impressions and multiple ad slots on every page, including additional formats like rich media, pop-unders, and native or contextual links?

All of a sudden, our simple business model becomes impossible to manage.

While the publisher may fill it’s premium ad slots the traditional way, by selling advertising space via a direct sales team or programmatically, they are still bound to have a large amount of unsold inventory which doesn’t get filled.

This remnant inventory consists of non-premium impressions, which are typically sold as packaged impressions to the highest bidder.

And that’s where ad networks come in!

An ad network, at its basic level, connects buyers and sellers in an online marketplace by aggregating supply and demand.

They are responsible for buying remnant inventory from the publisher and distributing this inventory through impressions to advertisers.

They essentially act as a broker between supply and demand.

A publisher may even use two or more premium ad networks to fill all their available remnant inventory not filled by direct sales and use a remnant inventory supplier such as Adwords to make sure all their impressions get filled.

This practice is known as waterfalling and ensures that inventory is sold for the highest rate available at the time.

Today, we’ve come a long way from when digital ad networks first started, back in the 90s.

Ad networks are now able to use today’s tech to target users based on interests, behaviors, GEOs and lots more besides.

Impressions are served via RTB platforms which provide inventory to advertisers on an auction basis, where you compete with other advertisers in real-time for the ad slot.

So let’s look at what business models exist among ad networks and how you can use them to optimize your own ad campaigns and start making those juicy profits!

Ad Networks with Powerful Targeting Capabilities

One of the best things about ad networks, as we know them today, is that they give you full control, not only over the price levels of your ads but also over the placements and targeting options.

For affiliate marketers especially, this is where things start to get really interesting!

The ability to target specific audiences for different ad campaigns and select categories such as age, gender, GEOs, devices, etc, is a real game-changer for affiliates.

Part of the purpose of an ad network is to provide data to the publisher, so they can track which placements are being fully utilized, which ones are generating the most clicks and which audiences are being targeted.

However, this same data is also available to advertisers, and it’s this targeting potential that ad networks provide that is so attractive for affiliate marketers.

Similarly, as ad networks continue to provide more and more valuable services to publishers, they transcend their role of being simply an option to fill remnant inventory and become an additional source of premium traffic to publisher sites.

This extension of their services is what gives them so much extra potential to affiliates, who can use this to find incredibly lucrative ad slots at extremely competitive prices.

So what are some of the enhanced targeting options affiliates can benefit from?

Well, depending on your ad network, you’ll find a bunch of features you can use to set up your campaign targeting.

Types of Targeting

Here are the most important targeting options you’ll find on ad networks:

  • GEO
  • Platform
  • Device
  • Carrier
  • Publisher domains
  • Keywords
  • Time of day
  • Browser / OS
  • Retargeting
  • Categories
  • Audiences
  • Interests
  • Age
  • Gender
  • and more.

Some ad networks might additionally allow run of all sites on the network (RON) or you can target specific publisher domains to run your ads which are non-category-specific (ROS).

Next, you’ll want to specify your budget and frequency capping for the campaign.

The network then facilitates the execution of the campaign through network tags that are placed on the publisher’s site.

Using this technology, you’ll also be able to rotate banners to display within your chosen targeting options and split test your ads to find the best performing creatives for your campaign.

Finally, an ad network provides a convenient reporting and measurement platform which you can use to assess your cost and engagement.

And that’s together with the many channels you can advertise on, including display, video, mobile, social, search, pops, native and push advertising campaigns, each with their own targeting options.

So if you have a campaign you are running on native ad networks, you can try it out on push ad networks, and vice versa, to see which one performs the best for your offer.

You’ll also need to split test your campaigns by trying different targeting options for your creatives to see which ones are helping or hindering your progress.

Ad networks give you a central platform to analyze your data across multiple publishers and help you compile reports for the campaign to identify areas of strength and weakness.

If you find a particular creative is performing well with a particular traffic source for your targeted interest groups, you can stop running the ads which are not bringing your results and focus more ad spend on the ads with a high CTR.

Keep checking Mobidea Academy for more tips and tricks on how to run profitable campaigns.

Here is the list of the best ad networks for advertisers and publishers.

Ultimate List of The Best Ad Networks Right Now

1. PropellerAds

propellerads

Ad Formats: Push, Pop, Native, Interstitial.

Bidding Model: CPM, CPV

Advertisement

Minimum Deposit: $100

Targeting: GEO, Platform, Operating systems, Device types, Connection type, Mobile carrier and ISPs, Zone limitation, Dayparting (including timezone), Frequency capping, Browsers, Browser’s language, Anti-AdBlock zones, Slice limits (only for CPA campaigns), User activity, Retargeting groups, Broker traffic.

PropellerAds is a great choice for both new and experienced affiliates. It offers tons of targeting options and comes with a smart rotator for helping you to find the best performing ads on your push campaigns. The auto-optimization features are a huge time saver and the ad creation process is simple to use, with excellent reporting data built-in.

Read our PropellerAds Review here.

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2. MGID

Ad Formats: Native (video, header widget, under article widget, sidebar widget)

Bidding Model: CPC

Minimum Deposit: $100

Targeting: GEO, Browser, Language, Devices, and Operating systems

MGID has a reputation for being one of the top-performing native ad networks for affiliates. They have very knowledgeable and helpful account managers, and, while the traffic isn’t the cheapest around, you can find plenty of high converting traffic using the advanced targeting features on the platform.

If you want to know more about this ad network, read our full MGID review or take a look at our list of the top native ad networks.

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3. Adcash

 

Ad Formats: Native, Display, Pop, Push, Interstitial

Bidding Model: CPC, CPA Target, CPM

Minimum Deposit: $100

Targeting: GEO, SSPs, User Interests, Keywords, Website Categories, Operating Systems, Devices, Browsers, Browser Language, Connection Types, Zones, Carriers, Internet Service Providers (ISPs)

Adcash offers a state-of-the-art DSP with advanced in-house ad technology and one of the widest targeting options in the industry.

The platform enables you to create highly targeted worldwide campaigns across multiple ad formats through one interface. Plus, access to over 200+ leading SSPs and Adcash’s exclusive publishers to reach global audiences at any time on any device. With Adcash you can centralize all your media buying activities through a single platform, and optimize all your traffic sources in one place.

Adcash also fights heavily against ad fraud and has saved over $11.8 million advertising budgets in 2018 thanks to its anti-fraud technology.

Last but not least, Adcash’s automatic bidding technology CPA Target helps affiliates save time and money. This means no more manual bid adjustments, blacklisting and whitelisting traffic sources – the CPA Target bidding solution does it for you!

Read our Adcash Review here.

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4. RichAds

Ad Formats: Push, In-page Push, Native, Popunder

Bidding Model: CPC, CPM

Minimum Deposit: $100

Targeting: GEOs (Country, Region, City), OS, Device, Browser, Browser language, ISP, Time, New Subscribers, IP, Subscriber List, Publisher, Site, Site Section, Connection type, Carrier

RichAds is a performance ad platform with huge traffic volumes for scaling ads: 4+ billion ad impressions daily in 220 countries. Advertisers can show their ads on Premium sources from the very start, they’re selected in your account automatically.

Personal account managers will help with the launch, optimization, and scaling ads, whitelists, creatives production, and traffic insights for particular GEOs and verticals. With the fast & responsive interface, it’s easy to set up modern algorithms for auto ad optimization. Target CPA, Smart CPC, Automated Rules, and Micro Bidding work to deliver maximum performance to advertisers.

Read our RichAds Review here.

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5. EvaDav

evadav

Ad Formats: Push Notifications, Native Ads, In-page Messages, Popunder

Bidding Model: CPC, CPM

Targeting: GEO, OS, Browser, Language, Time of Day, ISP, Audiences, Frequency Capping

EvaDav is extremely easy to use and newbies will quickly get the hang of the user interface to have their campaign up and running in seconds flat. But don’t let the simplicity of the platform fool you!

With a global reach of 250 GEOs and 10 billion monthly push notifications, along with premium ad inventory slots, EvaDav is a good source of high converting traffic and a force to be reckoned with!

Read our EvaDav Review here.

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6. Adsterra

adsterra

 

Ad Formats: Popunders, Push, Banners, Direct Link, Native Ads, Vast (video), Social Bar, Interstitials

Bidding Model: CPM, CPA, CPI (PPI), CPC, CPL, CPO, RTB

Minimum Deposit: $100

Targeting: GEO, Operating systems, Device formats, Connection type, Traffic type, Mobile carrier, Zone limitation, Days of the week, Time range, Frequency capping, Browsers, Browser’s language, Anti-AdBlock zones, IP range, User activity, Retargeting audiences, Broker traffic.

Adsterra is a world-known ad network with a Partner Care approach, serving over 30 billion ad impressions per month worldwide.

Among the variety of ad formats, their custom Social Bar stands out as a highlight. Being evolution of the in-page push, Social Bar allows full customization regardless of OS, browser, or subscription. You can shape it into chats, video teasers, messenger icons, interstitials, push, notifications, or literally anything you want.

Adsterra works with 12K+ direct publishers and 8K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

The service offers a quick launch thanks to fast approval and a 3-level security screening. Malware is strictly prohibited. Advertisers may choose between an intuitive self-serve platform with automated onboarding and live-chat support or working through a personal manager.

Adsterra offers you a wide range of payment methods: Paxum, WebMoney, Bitcoin, Wire Transfer, Capitalist, Yandex Money, Visa/Mastercard, Bitcoin, PayPal, and Wire Transfer.

Read our Adsterra Review here.

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7. TwinRedtwinred

Ad Formats: Push Notifications, Popunders, Native, Interstitials, Display, Video Pre-Roll

Bidding Model: CPM, CPC

Minimum Deposit: $100 Paxum, $500 Wire Transfer

Targeting: GEO, City, Sexual orientation, Network, Channel, Device, OS, Browsers GEO, Platform, Domain

TwinRed is a self-service, openRTB, real-time RTB adult ad-network with high-quality adult traffic. Affiliates can bid on premium ad inventory, in a variety of formats, and take advantage of the networks advanced targeting options. Track every aspect of your campaign down to the granular level and use the advanced macros provided to see which placements are working well for your offers.

TwinRed is one of the few ad networks to offer popunder and interstitial ads which, along with the native ad format, gives an excellent ROI and conversion rate across a number of popular verticals.

Read our TwinRed Review here.

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8. TrafficStars

trafficstars

Ad Formats: Banners, Native, Video Pre-Roll, Video IM Slider, Push Notifications, Popunders, Full Page Interstitials

Bidding Model: CPM, CPC, CPMV and DCPM

Minimum Deposit: $100 Paypal, Paxum, Cosmopay, ePayService, $500 European SEPA Transfer, International WIRE Transfer

Targeting: Languages, Devices, OS, Browsers, Keywords, IP Ranges, Carriers

TrafficStars is a self-serve, adult ad network and ad exchange with over 3B ad impressions daily. Advertisers can buy premium traffic from a global inventory of high-quality publishers in real-time.

The company is big on data, security conscious, and uses state-of-the-art adtech to deliver an array of ad formats that will display your offers to engaged users. Target exclusive traffic sources with high-quality placements, and explore real-time analytics to see which ad spots and targeting options are performing best. Get detailed stats on your ROI and CPA goals and reduce costs using the smart targeting and pricing options. In addition, TrafficStars offers automatic campaign optimization via Artificial Neural Network algorithms, so you can spend more time working planning your next promotion.

Read our TrafficStars review here.

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9. Zeropark

zeropark

 

Ad Formats: Push Notifications, Pop, Domain

Bidding Model: CPV, Smart eCPA, CPC

Minimum Deposit: $200

Targeting: RON, Keywords, Target/source, GEO, Countries, Cities, Language, Device, Frequency, Time based, Adult

If you need more volume to your offers, then with Zeropark you’ll be in good hands. We especially like the demo feature that lets you see all the account features before committing to a campaign. The homepage traffic calculator is also a nice touch.

You’ll find different targeting options and cost models depending on the ad format, which allows you to progressively optimize your campaign for the highest performing traffic.

Read our Zeropark Review here.

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10. SelfAdvertiser

selfadvertiser ad network

Ad Formats: Domain channel, Pop

Bidding Model: PPV, PPC

Targeting: RON, Keyword, OS, Browser, Device, Mobile Carriers, and more.

SelfAdvertiser takes a unique approach on bidding for pop traffic as it matches your keywords to domains the user is on, and then displays your pops on domains that relate to your keyword search terms.

Campaigns are auto-optimized in real-time, and with 75 million daily impressions you can be sure you won’t be short on volume.

Read our SelfAdvertiser Review here.

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11. Push.House

push.house homepage

Ad Formats: Push, In-Page Push, iOS Push, PWA

Bidding Model: CPC

Minimum Deposit: $50

Targeting: GEOs (Country, Region, City), OS, Device, Browser, Browser language, ISP, Time, New Subscribers, IP, Subscriber List, Publisher, Site, Site Section, Connection type, Carrier

Push.House is a contemporary and stylish Push notification advertising platform that’s been making huge waves in the industry.

They are one of the global leaders in Push traffic, with 14B impressions and 31M clicks daily in over 180 countries worldwide.

The platform exclusively uses RTB technology so you can bid in real-time and get live updates for your campaign from the reporting tab.

Registration is quick and easy, and the UI is slick and well designed, with sophisticated features that will attract push affiliate pros.

Creating your campaign is pain-free and the expert support team is on hand to help you find the right target audience, and assist you with finding the perfect strategy for your goals. Users can also access the site’s Telegram support group to get help with their campaigns.

Ads are subject to moderation, so you will need to wait a short while for the approval process, but the quality of the traffic and unique click to your offers is well worth the wait.

There are plenty of payment options to deposit funds to your account, including credit card. Advertisers can create campaigns, manage their accounts and access the full suite of analysis tools once the account approval process is complete.

Push.House is also one of the few ad networks we’ve seen using two-factor authentication for securing your account, which is definitely a step in the right direction and we hope other networks will follow suit.

Read our Push House review here.

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12. BidVertiser

Ad Formats: Pop, Direct, Push Notifications, Native, Contextual Pops

Bidding Model: CPC, CPV

Targeting: Country, Region, OS, Browser, IPS, Carrier, Connection Type, Frequency Cap, Day Parting, Subids, IPs, Run Of Network, Keyword, Category, Mainstream, Adult

Minimum Deposit: $100

If you are struggling to find stable and high-quality traffic sources – BidVertiser may just be the answer.

They run a self-serve DSP with exclusive traffic sources from various ad formats – for both desktop and mobile, mainstream and adult.

Their DSP is easy to use on one hand, but full of strong targeting, tracking and reporting on the other, which makes it accessible for everyone – from $5/day amateur affiliates to 1000s of dollars/day experienced professionals.

Read our BidVertiser Review here.

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13. RollerAds

rollerads homepage

Ad Formats: Push, OnClick

Bidding Model: CPC (Push), CPM (OnClick)

Minimum Deposit: $50

Targeting: Countries, cities, browser, OS targeting, day parting, IP targeting, capping, campaign budget, zone limitation.

RollerAds is a self-service push notification and popunder ad network with worldwide coverage.

The network has over 10K+ direct publishers and accounts for 1.2B+ daily impressions and 2.5M daily clicks.

Affiliates can benefit from bids as low as $0.001, and a range of advanced targeting options, including blacklisting and whitelisting zones.

RollerAds has good tracking capabilities, with S2S postback, a good number of tracking tokens, and real-time stats available from the campaign dash.

Read our RollerAds review here.

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14. Bidvance

Ad Formats: Banners, Popunders, Interstitial, Push, Native, Redirects

Bidding Model: CPM, CPC

Minimum Deposit: $50

Targeting: Geo, Device type, OS, Browser, Languages, Connection Type, Webview Traffic, ISP, Day Parting, Frequency Cap.

Bidvance is a top-tier ad network with high converting traffic sources and advanced targeting.

Built for affiliate pros, Bidvance focuses on quality traffic and uses state-of-the-art ad tech to improve the experience of both users and advertisers. Affiliates can expect high engagement in many verticals thanks to the network’s powerful behavioral targeting capabilities.

Ad formats are contoured to work only with high-performing placements, and the low CPC and conversion rate make Bidvance an attractive platform for both new and experienced advertisers alike.

Read our Bidvance review here.

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15. EZmob

Ad Formats: Display, Native, Push, Floating Push, Calendar Push, and Popunder

Bidding Model: CPC, CPM, CPV

Minimum Deposit: $50

Targeting: GEO, Time Targeting, OS, Device, Device Brands, Browsers, Connection Type, Carriers

EZMob is a self-serve display and mobile ad network and DSP with premium inventory in over 160 countries worldwide. The ad network has over 3B impressions per day, and has a roughly 60/40% split in favor of mobile ad spots. Advertisers can create campaigns in a choice of ad formats from the self-serve dashboard and can use the advanced targeting features to reach the right users.

The fully programmatic DSP allows advertisers to configure advanced automation rules, along with traffic quality filters and bid optimization to manage their budgets more efficiently. There is also a robust reporting platform that can be used to break down your campaign performance according to granular data.

EZMob has some interesting ad formats, including the popular Calendar Push ad format, which is exclusively targeted to iOS users and allows advertisers to create time-sensitive campaigns to profit from calendar events.

Read our EZMob Review here.

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16. PopAds

popads

Ad Formats: Pop

Bidding Model: CPM

Minimum Deposit: $10

Targeting: Site quality, Frequency cap, Prime spot, Throttling, Category, Country, Population, Device, Connection, Time based, Website, Adscore validation

PopAds may not be the prettiest interface on this list, but what it lacks in UI, it more than makes up for with its advanced traffic and targeting options.

You’ll find traffic prediction algorithms along with advanced reporting filters to help you control your ad spend and deliver high converting traffic to your offers.

Read our PopAds Review here.

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17. PlugRush

plugrush

Ad Formats: Pop, Display, Native

Bidding Model: CPC

Minimum Deposit: $10

Targeting: Audience (adult & mainstream), Delivery, Countries, Languages, Orientation, OS, Browser, Connection type, Frequency cap, Time of day, Whitelists and blacklists

PlugRush is an ad traffic exchange that webmasters and adult affiliates are gonna love. Optimize your campaign using advanced filters and automated rules, and sit back and watch as the traffic rolls in!

Read our PlugRush Review here.

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18. Clickadu

clickadu

Ad Formats: Push, Video / Pre-roll, Popunder, Push, Banner

Bidding Model: RTB, CPM, SmartCPM, SmartCPA

Minimum Deposit: $100

Targeting: GEO, OS, Device, Connection type, Mobile carrier, Browser, IP, Individual zones, Time schedule, Black and Whitelists

If you’re running pop traffic to your offers, then Clickadu is definitely worth a look. The interface is very easy to use and you’ll find top-notch support from the team.

It has the added benefit of having CPA and CPL pricing models, so you only pay for traffic that converts, while simultaneously optimizing your audience lists on your ads.

Read our Clickadu Review Here.

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19ExoClick

exoclick

Ad Formats: Push Notifications, Email Clicks, Interstitial Ads, Billboard Banner, Large Footer, In-Video Banner, Native Interstitial, Native Exit, Native Recommends, Display Banner, Sticky Banner, Popunders, Instant Messaging, Video Banners, Video Pre-Roll, Direct Links

Bidding Model: CPC

Minimum Deposit: $200

Targeting: Keyword, IP Range, Language, GEO, Contextual, Browser, OS, Device, Mobile Carrier, Site, Frequency Capping, Day-parting

There are few ad networks that can match ExoClick in terms of ad formats, targeting options, or performance.

With over 212 billion ad impressions and precision targeting and cost control over your campaigns, ExoClick is a behemoth of a network with advanced tools for serious advertisers. State-of-the-art technology plus real-time bidding, along with excellent security and tracking implementation is all engineered to perfection, giving advertisers access to a rich source of quality traffic at affordable rates.

Read our ExoClick Review here.

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20. RUNative

runative

Ad Formats:​ Native, Push Notifications, In-Page Push Notifications, Video, and Banners

Bidding Model:​ CPC, CPM, dCOM

Minimum Deposit:​ $25

Targeting:​ Country, Region, Languages, Devices, Operating Systems, Browsers, Carriers, IP Ranges

RUNative a unique fully self-serving ad network with great quality global traffic and exclusive Native, high-performing Push and In-Page Push Notifications, and Video placements. Their premium Traffic Sources are the perfect match for your Dating, Gaming, Gambling and Nutra offers! RUNative’s in-house engineered technology serves over a billion ad impressions every day, ensuring the highest conversions.

Read our RUNative review here.

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21. AdMaven

admaven

Ad Formats: Push Notifications, Full-Screen Ads, Direct Link, Lightbox, In-between Ads, Banner

Bidding Model: CPC, CPM, CPA, CPI, CPL, CPS

Minimum Deposit: $50

Targeting: Operating system, Browser and browser version, Blacklist / Whitelist domains based for push traffic and sub-ID-based for pop traffic, Mobile ISP, Carrier per GEO, 3G/Wifi, Day of the Week, Specific hours of the day

AdMaven boasts multiple ad formats and huge volume for affiliates who are serious about finding high volume, high converting traffic for their offers. With a focus on compliant ads and over 10 years of experience, AdMaven remains the self-serve platform to beat in 2019!

Read our AdMaven Review here.

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Of course, Give Mobidea Push A Try

mobidea push

Ad Formats: Push Ads

Bidding Model: CPC

Minimum Deposit: $50

Targeting: Category, Country, Network, Carrier, Device, OS, Cities, Languages, Time-based, Frequency, Audience.

Take your push campaigns to the next level with Mobidea Push. With simple campaign creation and high-quality push traffic from over 20 top suppliers, this is a platform that will appeal to affiliates who are serious about getting the most bang for their buck!

It also seamlessly integrates with Mobidea Affiliates, so you can choose your offers, and then pop on over to Mobidea Push to buy traffic. It doesn’t get any easier than this!

But make no mistake, this is a network in which experienced affiliates will be equally at home, with plenty of tools at your disposal to take your campaigns to the next level.

Read our Mobidea Push Guide here.

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Conclusion

With all the recent advances in ad serving technology, there’s never been a better time for advertisers to get involved.

Plus, with new technology constantly arriving, things are only gonna get better.

The ability to control your pricing structure and use a cost-effective bidding strategy for your ads, along with laser targeted segmentation, has made ad networks an essential tool for affiliates.

The benefits ad networks provide far outweigh the alternatives of contacting publishers directly.

All you have to do is deposit your funds, set your campaign objectives and targeting objectives, load up your creatives and watch as the money rolls in!

OK, it may not be quite that simple to get a profitable campaign, but the process itself is fairly straightforward and easy enough for newcomers to get their heads around.

Plus, with so many ad networks in direct competition, you’ll often find ad networks specializing in one area, such as adult, pops or push notifications.

It’s your job as an affiliate to play to the strengths of the ad network to find out which ones will produce high-performing campaigns for your offers.

It’s possible to get started on most of the networks on this list for a relatively low deposit amount and start testing the quality of the traffic.

Once you get a bit more experience, start to scale things up and look at additional traffic sources and compare the performance stats of each campaign.

You may be surprised by the results.

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