Reacheffect Review: A Reliable Partner for Advertisers?


Reacheffect At A Glance

Reacheffect: Offers & Verticals

Ad types: Popunders, Redirects, Push Notification Ads, In-Page Push Ads, Native Ads, Banner Ads, Facebook Ads (called BH Traffic), Adult Ads

Verticals: Finance, Dating, E-Commerce, Gaming, Software, Casino, and Sports Betting

Reacheffect: Payment & Investment

Cost Model: CPC, CPM, CPA, CPL

Minimum Deposit: $50

Payment Methods: Bank Transfer, Bitcoin, TRC20, BEP20, and ERC20, PayPal, Payoneer, Capitalist

Reacheffect: Support

Personal Account Manager: Yes. Personal Support Team

Knowledgebase: None.

Support Response Speed: Fast. The support team replies within minutes.

Support Rating: Excellent. They are available 24/7. If one of the team members are away, someone else will respond to ensure they provide continuous support.

Contact Methods: Skype, Telegram, WhatsApp, and email

Email Contact:

In media buying, affiliates need more than just promises of high returns. They need reliability and transparency. One common frustration is dealing with platforms that claim high conversion rates but fail to deliver consistent results.

Reacheffect Advertising Network aims to change that. It offers a robust, transparent, and performance-driven environment for media buyers. This review will explore its key features, benefits, and areas for improvement. We’ll help you decide if Reacheffect stands out as a reliable solution in the industry.

Key Takeaways

  • Reacheffect is an AdTech company that has been in business since 2012.
  • It provides rapid support round the clock, ensuring advertisers can get help at any time. Even during weekends and off-peak hours.
  • Its support team not only responds quickly but also actively monitors and optimizes your campaigns based on your goals.
  • Reacheffect provides CPA Campaigns with Auto-Optimization, which is enabled by default on all campaigns with Fixed CPA indicated (in campaign setup).
  • The platform supports a variety of ad types, from push notifications to pop ads, providing flexibility for diverse campaign goals.
  • It has an efficient ad review process that ensures swift campaign launches. This is especially crucial for time-sensitive strategies and affiliate offers.
  • Its targeting features are less comprehensive compared to other platforms.
  • It has no Help Center/FAQ section. The absence of a central knowledge base can inconvenience those who prefer self-service support options.

What is Reacheffect?

reacheffect homepage

As a media buyer and digital advertising enthusiast, I had the opportunity to dive into the capabilities of Reacheffect. Founded in 2012 by seasoned online marketing veterans, this AdTech company brings powerful performance solutions to the global stage.

Additionally, Reacheffect offers an API that empowers developers to create custom marketing solutions for programmatic processes. This flexibility is invaluable for businesses looking to integrate advanced automation into their advertising efforts.

Reacheffect Best Features

How can Reacheffect benefit your affiliate marketing business? Let’s take a look at some of its best features.

Multiple High-Visibility Ads

One of the standout aspects of Reacheffect is its versatility in ad formats. With eight distinct ad types available, advertisers can tailor their campaigns to best fit their brand’s needs and objectives.

These are:

  • Push Ads
  • In-page Push Ads
  • Native Ads
  • Banner Ads
  • Popunders
  • Redirects
  • BH Traffic (Facebook ads)

Flexibility in Cost Models

With cost models such as CPC (Cost Per Click) and CPM (Cost Per Mille or per thousand views), Reacheffect offers financial flexibility to suit various budget levels. Affiliate marketers can pick the best payment method for their goals. This helps them optimize spending and get better ROI.

The available model type depends on the ad format. Both models are available for Push Ads and Banner Ads. For Popunders, it’s only CPM. For Redirects and Native ads, it’s only CPC.

Receive Traffic Based on Category

The platform’s traffic can be further divided into the following categories:

  • Mainstream
  • Adult
  • Commerce Traffic
  • BH Traffic Managed Social
  • BH Traffic Native CPC

The last two items on the list, BH Traffic, are both Facebook traffic. It is 100% managed traffic from the social media platform, which is a good thing if you’re having difficulty running campaigns in Meta without getting banned. However, keep in mind that the CPC is dynamic for this one.

You can also select subtopics based on the type of traffic you want to receive, but more on that later.

Performs Well on Several Verticals

Based on Reacheffect’s extensive testing, the top converting verticals for their traffic are Finance, Dating, E-Commerce, Gaming, Software, Casino, and Sports Betting. Their data analytics has consistently shown that these verticals achieve the highest conversion rates.

Global Traffic Reach

Reacheffect distinguishes itself by having traffic in over 200 countries, ensuring ample opportunities for advertisers targeting various regions. Whether your focus is on Tier 1, 2, or 3 countries, the network delivers sufficient volume to meet campaign needs.

Impressively, the platform boasts a traffic volume reaching up to 2 billion clicks per month. Among its top-performing countries are:

  • the United States
  • China
  • Mexico
  • Japan
  • France
  • Italy

This extensive reach and high traffic volume make Reacheffect a compelling choice for businesses aiming for both local and global market penetration.

And if this level of traffic from publishers is not enough, you can always negotiate with the network to have your campaign posted in the publisher network. This way, you only pay for every conversion you receive (CPA or CPL option). You would need to discuss with your support team regarding minimum budget requirements for such agreements, though.

Real-Time Reporting

Reacheffect’s reporting system provides acceptable depth and real-time insights. With this tool, advertisers can track campaign performance in detail, including impressions, clicks, CPM, CPC, and click-through rates (CTR).

Optimization Options

To make sure your campaign performs as intended, Reacheffect provides some ways for you to do so. This includes whitelisting and blacklisting of sources. You can create lists using the following:

  • Domains
  • ISPs
  • IPs
  • Ad zones
  • Sub IDs

Moreover, the platform also provides an auto-optimization feature that automatically adjusts campaigns based on data collected from these reports. This ensures maximum efficiency and effectiveness for every advertising dollar spent.

The auto-optimization feature is enabled by default and is only turned off if you don’t place a Fixed CPA Amount during campaign setup.

reacheffect fixed cpa

The only requirement for the CPA optimization feature to work is at least a $500 deposit in the account. The minimum daily budget is $30.

24/7 Support Team

One of the most impressive aspects of Reacheffect is its proactive support system. Immediately after creating your ad account, you will be contacted by support members from their team on the very same day.

I say “members” because when they reach out to you, you will not have access to just one person but several. I was added to a chat group of 5 people when I created my account. I suspect that it’s so that anyone can respond to me when I send a message (and I was able to confirm this later on).

Their commitment to ensuring you are set up for success is evident through this rapid response. Whether you prefer to communicate via Skype, Telegram, or another messaging platform, the support team will reach out through the contact method specified in your profile.

This ensures that you receive timely assistance tailored to your preferences, enabling you to launch your campaigns with confidence and ease. They don’t have any Help Center or Knowledgebase right now, but the support team was patient enough to answer all of my queries. And I kid you not, I sent them loads of questions without them knowing that I would be reviewing their platform as an advertiser.

Campaign Management

Another noteworthy attribute of Reacheffect’s support infrastructure is their proactive role in campaign monitoring. The support team goes beyond just answering queries. They actively look into your campaigns to ensure that you are on track to achieve your goals.

This added layer of monitoring provides extra confidence for advertisers, knowing that experts are continually optimizing and fine-tuning the campaigns for maximum success. All you need to do is inform the support team about your goals and target CPA.

This level of dedication and attention to detail can be a significant advantage, especially for those new to the platform or to digital advertising in general. It’s like getting a managed account.

Diverse Payment Options

Reacheffect offers a plethora of payment methods for advertisers to choose from, making it convenient and flexible for businesses of all sizes. These include credit cards, various cryptocurrencies such as Bitcoin, TRC20, BEP20, and ERC20, e-wallets like PayPal, Payoneer, Capitalist, and even bank transfers.

Moreover, the minimum deposit amount required is only $50, making it accessible for smaller businesses or those testing the platform’s capabilities. Payoneer requires $100, while bank transfer requires $500.

How to Start Advertising with Reacheffect

We can learn more about an advertiser network when we try it out. To begin your advertising journey with Reacheffect, the first step is to set up an account.

Before you create an account, why don’t you try our exclusive promo offering? Use our exclusive Reacheffect coupon MobiBonus_10 and get 10% bonus advertising credit on your first deposit. Click here to learn more.

Now, visit the Reacheffect website and click on the ‘Sign Up’ button. You will be prompted to enter basic information such as your name, email address, messaging app info, and company details.

sign up on reacheffect

Make sure you place updated contact methods (such as Skype, Telegram, or WhatsApp) for the support team to reach you. This is crucial as Reacheffect prides itself on offering immediate and tailored support.

Once you complete the registration form, you will receive a confirmation email. Click on the link in the email to verify your account.

Unified Dashboard Experience

One of Reacheffect‘s best features is its unified dashboard. It works for both advertisers and publishers. This single interface makes everything easier. No matter your role, you get a smooth experience.

Want to create and manage ad campaigns? You can do that here. Looking to publish affiliate offers? You’ve got all the tools and analytics in one place.

reacheffect dashboardThis integration can catch new users off guard, particularly if they come across sections dedicated to affiliate offers while setting up their advertiser accounts. However, this design choice fosters a more cohesive understanding of the full spectrum of opportunities within Reacheffect.

Also, should you decide to have your campaigns promoted by other publishers, you’ll find your offer here. If you don’t want to be a publisher, just ignore that section.

Making a Deposit

To start running campaigns, you will need to make a deposit. Head over to the ‘Finance’ section of the Advertiser submenu and choose from a variety of payment methods like cryptocurrencies, e-wallets, or bank transfers.

Remember, the minimum deposit amount varies by payment method, starting from as low as $50 for most options.

adding funds on reacheffect

If you are planning on using the CPA feature, make sure to top up at least $500.

Create a Campaign

Once your account setup is complete and your funds are ready, head over to the Campaigns submenu under Advertising.

creating new campaign on reacheffect

Fill out the campaign name and tags. The tags are useful if you want to group your campaigns together.

Choose the ad format that best suits your needs, then choose the payment model you prefer based on what’s available (CPC or CPM).

creating new campaign on reacheffect 2

Choose the main category from five main categories—this one’s required. Take note that much of Reacheffect’s traffic is adult-based, though there is still a huge volume of Mainstream traffic in the network.

Next, you have the option to select a subcategory of traffic. Your choices are as follows:

reacheffect subcategories

Underneath are the campaign limits. You can do either of the following:

  • have a daily budget (recommended minimum is $30)
  • set a Fixed CPA
  • place a max impressions count.

creating new campaign on reacheffect 3

If you plan to use the CPA option, make sure to inform your support team. This way, they can check your campaign from time to time and see when the optimization starts to kick in. Their systems will run traffic to your campaign first and then start optimization once your creatives receive enough conversions for analysis.

You must also set up postback for the platform to record conversions. As you cannot find the postback URL anywhere, you can ask your support chat group. But here it is anyway:{tracking}&conv_type=b

Change the {tracking} macros to whatever macros your third-party tracking tool or affiliate network (if you plan on direct linking) uses for click ID. As for conversion type, it is indicated as “b” here as this is the one they have placed as default conversions under Tracking settings. You can change this, too. We’ll discuss that further down below.

Once you’re done here, proceed to the next page: geo-targeting. You can add as many countries as you like, though you cannot choose a city or region.

creating new campaign on reacheffect 4

Click the Next button to head over to the traffic filters.

While the page may look simple (as shown below), do not be deterred. Once you select some of the options, other choices will show up.

creating new campaign on reacheffect 5

So, let’s say we choose Phone on the device type. You’ll see that options for operating systems will show up together with their versions.

creating new campaign on reacheffect 6

The types of browser filters will also show up, too. Once you’ve chosen what you need from this list, select the browser language, followed by the connection type.

creating new campaign on reacheffect 7

Finally, you can choose whether you want to accept Webview traffic or not. Remember that these settings are all optional.

When you’re done with this page, click the Next button to visit the Advance Targeting filters. You can set campaign schedules and day parting on this page. You can also choose whether or not to receive traffic from users that have adblockers enabled.

creating new campaign on reacheffect 8

After completing all the settings you need, you can click the Save button and start adding creatives for your campaign.

Adding Creatives

In our sample campaign above, we created a push ads campaign, so let’s proceed here. Just fill out the fields depending on the ad type you choose.

reacheffect campaign creative

If it’s redirect or popunders, you only need to place your links.

For native ads and push ads, you need to place ad your ad texts and images.

For banner ads, place your media.

So far, I have experienced no limit to the number of ad creatives I can place per campaign, which is a good sign. This means I can test as many creatives as I like.

reacheffect campaign creative 2

Your campaign and creatives will then undergo a brief review process by Reacheffect’s team to ensure compliance with their advertising policies. Upon approval, your ads will go live (if you set them to active).

It actually took them pretty fast to approve my campaigns. I received notification of their approval less than an hour after the campaign and creatives setup.

Once approved, you can then begin to monitor performance using the real-time reporting tools available on the platform.

Any media you upload when creating ads will be uploaded to your Media Bank. You can reuse any of the media you’ve uploaded with other ads. You can find this under the Media Bank submenu.

Adding Conversion Types

We mentioned above that you can have several different conversion types for your campaign. To add and/or edit them, click on the Tracking submenu under the Advertising section.

Here, you can make adjustments for the conversion type that you will include in your postback URL. Make sure to use the appropriate conversion type per campaign by changing the &conv_type= portion of the postback to whatever letter matches your defined conversion type.

reacheffect tracking

How to Optimize Campaigns

Whitelisting and blacklisting are powerful tools that can help you optimize your advertising campaigns by controlling where your ads appear. On Reacheffect, you have the ability to whitelist or blacklist sources based on several criteria, such as domains, ISPs, IP addresses, ad zones, and sub-IDs.

To get started, navigate to the Filters section under the Advertising menu. Here, you can create lists that either allow (whitelist) or block (blacklist) traffic from specific sources.

For instance, if you find certain domains or ad zones perform exceptionally well for your campaigns, you can add them to your whitelist to ensure you receive traffic from these sources only. Conversely, if certain IP addresses or sub-IDs are generating low-quality traffic, you can add them to your blacklist to prevent your ads from being displayed in those areas.

reacheffect filters

These lists can be applied globally, meaning they will affect all your campaigns based on ad type, or you can assign them to individual campaigns to tailor your approach even further. By carefully curating your whitelists and blacklists, you can improve your ad targeting, enhance campaign performance, and ultimately achieve better ROI.

Of course, you can always go the CPA route as I’ve discussed above.

There is also an option to apply individual bids per country or ad zone.  This is a great way to optimize your campaigns further and adjust bidding based on the performance of each specific source.

There’s no need to completely block off some underperforming ad zones—you can simply reduce their bids. Conversely, you can increase bids on high-performing ad zones to gain more traffic from them without having to raise campaign bids as a whole.

You only pay based on how each ad zone performs, which is great for your budget and ROAS.

Reacheffect Pros and Cons for Advertisers

When looking at an ad platform, you need to weigh the good and the bad. This section gives a clear view of Reacheffect’s pros and cons to help you decide wisely.


  • 24/7 Support Team That Answers Queries in a Matter of Minutes

One of the standout features of Reacheffect is their exceptionally responsive support team. Operating around the clock, they ensure that any inquiries or issues you encounter are addressed with remarkable speed and efficiency. The peace of mind that comes with knowing you can access help at any time is invaluable, particularly for advertisers managing multiple campaigns in different time zones.

  • Support Team Will Also Look After Your Campaign if You Inform Them of Your Goals

What sets Reacheffect apart is not just their availability but also the proactive nature of their support. Upon informing them of your campaign objectives, the support team actively monitors and assists in optimizing your campaigns.

This hands-on approach means you benefit from expert guidance and timely adjustments, enhancing the overall effectiveness of your advertising efforts. I like to manage my campaigns myself, but I won’t shy away from free help when offered.

  • CPA Campaigns with Auto-Optimization

Reacheffect is great at running Cost Per Action (CPA) campaigns with auto-optimization. This means your campaigns get better over time, as advanced algorithms help boost conversions and efficiency. Auto-optimization removes the hassle of manual tweaks. You get top results with little effort. This is perfect for advertisers who want to scale without losing quality.

  • Robust Real-Time Reporting Tools

The platform’s real-time reporting tools are another significant advantage for advertisers using Reacheffect. These tools provide up-to-date insights into the performance of your campaigns, allowing for timely and informed decision-making.

  • User-Friendly Interface with Intuitive Controls

Reacheffect’s user-friendly interface is designed with both novice and experienced advertisers in mind. The intuitive controls and straightforward navigation make setting up and managing campaigns a breeze.

Feedback from users often highlights the ease with which they can perform complex tasks. This accessibility reduces the learning curve and ensures that advertisers can focus more on strategy and less on grappling with the technicalities of the platform.

  • Versatile Ad Formats and Ad Creative Options

The diversity of ad formats available through Reacheffect is a notable plus for advertisers looking to engage their audience in different ways. Whether you are interested in running push notifications, native ads, or banners, the platform supports a wide range of options to suit various campaign goals.

This versatility is paired with creative tools that make it easy to upload and manage media. Advertisers love experimenting with different ad formats. The Media Bank helps by storing and organizing content for future use. It’s flexible and convenient.

  • Access to Facebook Ads

Reacheffect’s BH Traffic is 100% managed Facebook ads. This is great news if you’ve ever encountered issues with running Facebook ad campaigns or if your Meta advertising accounts have already been banned from the social media giant yet you still want to run campaigns there.

  • Ads Are Approved Quickly

Reacheffect ensures a swift ad approval process, allowing advertisers to launch their campaigns without significant delays. After submitting your ads for review, the dedicated team works diligently to evaluate and approve them, often in a matter of minutes. This efficiency is crucial for time-sensitive campaigns and helps maintain the momentum of advertising strategies.


  • Limited Targeting Options

While Reacheffect offers a range of targeting options, some advertisers may find the selection relatively limited compared to other platforms. For instance, you can’t narrow down the push ads subscriber base based on how long since they have subscribed (which is crucial for push ads campaigns).

  • No Help Center

A noticeable downside is the absence of a dedicated help center. Unlike other advertising platforms that provide extensive knowledge bases or help centers filled with FAQs, troubleshooting guides, and tutorials, Reacheffect relies heavily on its support team.

The support team is quick to respond, which is great. But there’s no central info hub. This can be tough for advertisers who like self-service options.

  • Prices Tab Issues

Another issue is with the Prices tab. This tab does not function correctly, failing to display the amount of traffic and prices per ad type and geographic location (geo). This lack of transparency can be frustrating when trying to plan budgets and forecast campaign costs.

However, it’s worth noting that you can always reach out to the support team for the necessary data. But you won’t be able to get complete data unless you are specific with exactly what you need. And sometimes, it may feel cumbersome to keep asking the support team for different aspects of the data you need.

Reacheffect Verdict

Yes, advertisers should definitely give Reacheffect a try.

This platform shines in several key areas that make it a compelling option for both novice and experienced advertisers. It has enough traffic volume, several ad formats, and a support team that I can’t stop talking about because they’ve been really helpful.

So go ahead and sign up! But don’t forget to make use of our exclusive promo MobiBonus_10 for additional 10% extra advertising credits!