Best Push Notification Ad Networks: Reviews, Pros & Cons
Table of Contents
Introduction to The Push Notifications World
Wanna know a quick way to put sweet cash in your pocket?
Push ads are taking the affiliate world by storm, and with their volume only expected to grow, they’re a sure-fire bet for those who are looking to take their ad campaign to the next level.
If you’re new to push and wanna learn about how it all works, check out our Push Ads Guide here.
There’s a lot of cool strategies you can use with push ads, and, as you only engage with real users, CTR and conversion rates can be sky-high.
But first, you’re gonna have to set up with some accounts at all the best places, so you can test out some of your own campaigns and start driving traffic to your offers.
One of the best parts about push traffic is that it works for just about any vertical.
At its core, it’s really just a communication tool to engage with users, so brands have been leveraging push marketing strategies for some time now.
But a word of caution: you’ll need to come up with innovative campaigns, along with eye-catching creatives and catchy titles and descriptions, if you wanna make it in this game.
Tip 1: The use of emojis is literally a must-try!
Tip 2: Always try to use power words to get better a better interaction with your ads.
Impressions and traffic may be cheap to buy and conversions fairly high when compared with other traffic sources, but the rules of the game are the same when it comes to inspiring users to take action and complete the action that’s gonna get you to cash in your pocket.
Push is also an incredibly straightforward ad format to work with, and if you already have a Mobidea account, you can start running push ad campaigns right from your affiliate dashboard!
Some verticals that are doing particularly well for affiliates right now include dating, finance, sweepstakes, and mobile games, but you can just as easily use them for any other offers.
Just remember the nature of push ads is a direct and personal ad format, so you need to be super targeted in your approach.
On the flip side, you can engage with users’ interests in a way that other ad formats can only dream of!
There’s still no sign that push ads are gonna slow down, and as mobile use continues to increase, there will be even greater opportunities for push ad campaigns in the future.
So, which networks are the best push networks ones to give you a head start in this business?
There are pluses and minuses to each of these options, but if you’re just starting out and don’t know exactly where you wanna specialize, a DSP is a good choice.
More experienced affiliates or those who have a specific target market may wanna use a network which is more focused on their angles, but the beauty of this is that you can always work with a bunch of networks to start with and then choose to focus on the ones that are getting you the best results.
You’ll also discover that some networks specialize in push notifications exclusively, or native and push, and some have it alongside other formats.
There’s no reason to choose one at the expense of another, as the most important thing is to find a high-quality source of traffic that converts for your offers.
With push notification only networks you can stay more focused on that particular format, whereas, with ad networks that also include other ad formats, you can also try one against the other, to see which performs the best for your offers.
With that said, here’s our top list of push networks that will have you running push campaigns like a pro in no time!
List of the Best Push Notification Ad Networks
This network has been around for some time and has been mentioned a few times already in our other posts, but just in case you’re not already familiar with them, here’s the lowdown.
Propeller Ads is an Ad tech company that offers full and self-serve platforms with attractive targeting options, easy campaign creation, and in-depth reporting that work together seamlessly to help you create and optimize your campaigns.
You can reach a global audience of over 250 million real monthly users, and be confident that your ads are being shown to real users, with the platform’s own built-in in anti-fraud technology.
Targeting options include:
- User activity targeting
- Geographical location
- Operating system
- Device & Connection types
- Mobile carrier
- Browser & Language
- Day partying
- Frequency capping
The network offers both CPC and CPM pricing models, which can mean that you pay less for your traffic, provided you maintain a high CTR.
The platform can be used to test different variations of your creatives, so make sure you’re always showing the most engaging ads to your audience.
PropellerAds is a safe bet for affiliates who are just starting out or want to take their campaigns to the next level but we’d recommend trying them in connection with other traffic sources if you want to get a feel for how different networks can have an influence on your campaign stats.
RichPush is known to be one of the highest converting, affiliate friendly networks around.
With 450+ million subscribers worldwide and 4 billion daily impressions in 220 countries, they certainly pack one heck of a punch!
Statistically speaking, RichPush ticks all the right boxes.
You can buy traffic from as little as $0.003 per click and they have oodles of traffic in India, Brazil, Indonesia, Thailand, and the US, to name a few, making it easy to scale your campaigns into some serious volume.
The average CPC is lower than you might expect and the focus on global traffic gives ample room for testing your audiences and creatives.
So, are they the right network for you and how do they perform for the affiliate campaign?
Well, for one thing, you’ll always get unique views on your offers from the network.
This makes for a nice touch if you’re testing them against other push ad networks you also belong to.
In fact, it’s precisely because the quality of the traffic is so high that they’ve got such a good reputation among affiliates.
But will they work for your offers?
Here are just a few of the verticals that affiliates are destroying with RichPush right now:
- Mobile Apps
So, if you have any offers in these verticals, the traffic from RichPush is well worth checking out.
There’s also a bunch of neat optimization tools that make creating and staying on top of your campaigns a walk in the park.
You can even use the Smart CPC to decrease your CPC as much as possible without any loss in conversions.
With the impressive volume and performance stats to back it up, RichPush is a hot favorite for affiliates and worldwide push marketing fans.
The focus on push as a trending advertising formats goes hand in hand with their commitment to proprietary tech and a quick and easy campaign setup process.
You’ll even get approval around the clock, so there’s no need to wait for days on end before you can start your campaign.
All in all, RichPush is a powerful network with good reach and unique traffic that can only help you get more conversions at your target price, whichever vertical or GEO you’re targeting.
MGID is another well-known native ad network with a unique push inventory used by serious affiliates.
Established in 2004, MGID has a long-standing track record and is a network you can trust to reach a large volume of users and to increase your conversions.
Their real-time implementation of push technology allows you to reach users directly at a time of your choosing and across all their connected devices.
Popular verticals that many affiliates report success with at MGID include:
- Sweepstakes, vouchers & coupons;
- Health & Beauty
Plus, with the help of a dedicated account manager, you’ll generally be able to benefit from a reduced CPL as well as from higher conversion rates for your offers.
Your account manager can also help with set up, optimization, and targeting making MGID the perfect solution for affiliates who are new to the space.
You’ll need at least $100 to fund your account but with global targeting options, a high volume of quality traffic, and account manager support, it’s well worth the investment.
Take advantage of our exclusive coupon on MGID.
EvaDav is a great push network for affiliates who are looking to take their push strategy to the next level.
You’ll find cutting-edge ad tech solutions as well as high converting traffic in every GEO.
They’re also one of the few platforms to employ predictive audience behavioral algorithms, so your ads get shown to the right people, at the right time.
As far as volume is concerned, the network account for a whopping 10 billions push notification ads monthly, which should be more than sufficient for even the largest scale campaigns.
You’ll find most of this centred in the US, RU, and IN, but China, Europe, and other worldwide GEOs are also well represented.
There’s a huge publisher network of over 60 million sites and up to 1 million new subscribers to push notifications are being added every week.
But how do they stack up?
Well, EvaDav has already established itself as a network with a good reputation among affiliate marketers.
The reason why?
They have traffic that is converting like crazy in all verticals, and they are known to be friendly to CPA marketers.
They also have a ridiculously easy to use and intuitive interface which makes setting up campaigns fast and hassle-free.
This is essential if you wanna test multiple campaigns and targeting options, which is another area where EvaDav excels.
You’ll find scores of targeting options to make reaching your audience simple and effective and intelligent optimization features to make your inner statistician leap with joy.
There’s also plenty of payment methods to choose from, with a payout threshold of just $25, with a minimum top-up of $100.
For affiliates, the insane volume, ease to use and high converting traffic, along with proprietary tech and decent payout limits, makes EvaDav a network you can’t afford to pass upon.
Check our exclusive EvaDav promo code.
Adcash is a self-serve DSP that offers some great performance tools and advanced smart ad technology to give you flawless execution and control over your campaigns.
As an established network with 12 years of experience under their belt and a global reach of 200 million unique visits each day, they are leaders in digital advertising and have some serious ad tech that will take your performance to the next level.
You’ll find push notification ads alongside native, pop, interstitial and banners ads, with the main benefit that you get to use the Adcash platform and tools to optimize your push ad campaigns, which you won’t find anywhere else.
Through one interface, you can create global campaigns and access over 200+ leading SSPs and Adcash’s exclusive publishers.
Adcash has one of the most extensive targeting options that include:
- User Interests (the only platform offering this targeting option)
- Website Categories
- Connection Types
- Internet Service Providers (ISPs)
You can also use their built-in advanced macros that make your ads even more relevant to your users.
Setting up your campaigns is child’s play, and you can have your entire campaign up and running in under 3 minutes. Also, with their automatic bidding technology, CPA Target, advertisers can forget about manual bid adjustments, whitelisting and blacklisting traffic sources.
Adcash is also well-known for their activities against ad fraud and in 2018 they saved over $11.8M advertisers budgets thanks to their anti-fraud technology.
One of the other notable things about Adcash is the expert level of support account management you can benefit from at no extra cost.
We think you’ll find Adcash well worth the investment.
Adsterra is a smart and flexible digital advertising network that has been in the industry since 2013. Now it has over 30 billion monthly ad impressions worldwide, has Mobile and Desktop traffic, and 12.000+ Direct Publishers.
With Adsterra, your ad campaigns get a fast start, one-page intuitive setup, transparent and loyal moderation, a complex multistep system to protect you from inappropriate traffic, and many other advantages.
Adsterra offers multiple various ad formats: Popunders, Web Push, Banners, Direct Link, Native Ads, Vast (video), Social Bar, Interstitials. It is most famous for its Popunders and Web Push.
Plus, they also offer many different cost models: CPM, CPA, CPI (PPI), CPC, CPL, CPO, RTB.
If you’re looking for stable traffic growth at reasonable rates and a company that invests in building up long-term relationships with publishers to maximize profits for advertisers, check out Adsterra.
The targeting options they offer:
- User activity targeting
- Geographical location
- Operating system
- Device & Connection types
Some of their best-performing verticals include:
- Binary & Crypto
- Pin submits
- Sports betting
Zeropark’s slogan is ‘Traffic that converts’ which hints at the network’s long-standing reputation with affiliates as a network where you can make some serious cash.
They’re also from the same group that developed Voluum, the popular tracking platform, so you can see they have affiliates’ best interests at heart.
They’ve been well known for pop, in-app and domain traffic for some time, and having recently added push ads as a format, there’s no reason not to give them a try.
Everything from setting up your campaigns to advanced targeting options, conversion tracking, to analyzing your stats works seamlessly on the platform.
Setting up your postback URL similarly shouldn’t pose any problems, and works flawlessly with Voluum, as can be expected.
You also find advanced features such as whitelisting high performing traffic sources and cool bidding tools that allow you to see how your bids are performing at a glance.
They are one of the few networks that support adult traffic, and you can select this in the filter in the campaign edit view.
There are some restrictions with adult traffic, such as no nudity on creatives or pre landers, so make sure to keep that in mind.
You can start running your campaigns with a deposit of just $200 and with over 4.5 million monthly available clicks, you can be sure you won’t be short on volume.
Does Zeropark live up to its hype?
It’s certainly a great network with lots of tools and neat features, but as to whether it offers the best performance for your campaigns is down to how well you use those tools and integrate them in your campaign strategy.
Focused on Native and Push, RUNative has been around for quite a while now. Coming from a group of professionals with 15 years of experience, here is a little bit about why you should consider running your Push offers on the RUNative network.
RUNative is a fully self-serving ad network and open ad-exchange platform. Being a relatively new player in the Push field, they strive to provide a unique ad network experience based on great quality global traffic and exclusive Push & Native placements.
Generating over a billion ad impressions daily, RUNative works with direct publishers. Those are mainly Manga & Anime, Streaming, File Sharing, and News & Gossip websites, making RUNative the best place to advertise:
Offering CPC, CPM, and dCPM pricing models, at RUNative, you can start advertising with a deposit as low as 100$. When it comes to payments, all basic payment options are supported, such as PayPal, Credit Card, Paxum, and Wire Transfer.
Their high-quality worldwide traffic provides you the perfect conditions for testing your audiences and scaling your Push campaigns. While having worldwide reach, they are the strongest in English speaking GEOs, Tier 1, Europe, and Asia.
By having the user experience as a number one priority, RUNative gives you the possibility to really narrow down your targeting by the extended list of criteria. In order to reach your desired audience, you can choose from targeting by:
- Operating Systems
- IP Ranges
If you are looking for a user-friendly platform with a really fast setup, top-notch service, and reliable support, RUNative is the place to go.
RUNative treats every partnership in the same way, assigning every new advertiser and every new publisher with an experienced account manager. Their team is available 24/7 ensuring every launched campaign is a success. Their Compliance team commits to provide the fastest account and campaign approval possible, freeing up your time to concentrate on your Push campaigns!
Last, but never the least, at RUNative you get a wide range of options for your tracking needs. You can choose from Voluum, Binom, AdsBridge, PeerClick, Landing Track, and TheOptimizer.
To sum up, you should definitely consider RUNative for running your Push campaigns, if you are looking for a unique and user-friendly ad network with a great reach and powerful results.
9. Mobidea Push
I know we’re maybe a bit biased in including ourselves here but if you want a one-stop-shop that does it all, we’ve got all your needs covered.
You also only need one account here at Mobidea, and you can choose your offers, run your campaign, and even get paid, all through one interface.
One of the best things about the platform is that it’s specifically built with affiliates in mind, so you’ll find targeting options that work best for your offers, as well as a high volume source of global traffic to scale your campaigns.
You can target by:
- Network type
Plus if you wanna drill down even further, advanced targeting options include:
- Users’ freshness
- Android versions
- Device name
- Time zone scheduling
- IP frequency
- IP whitelist
You can also set your daily budget and CPC target.
If you’re just dipping your toe in the waters or you want the simplicity of having everything under one roof, you owe it to yourself to give it a shot!
Note: Mobidea Push is not restricted to Mobidea offers, you’ll be able to promote offers from any affiliate network.
MegaPush specializes in push ad formats, so you know exactly what you are getting.
They also are the only network who can proudly wear the tag ‘the first Push Notification advertising network’ as they launched their platform in 2017.
Yes, push had been around before this, but as a push only advertising network, MegaPush had been quick to spot the trend and go all out in this one direction.
This also means that they are squarely focused on the push ad format and are always looking to stay ahead of the curve when it comes to new push ad tech.
They’re also the largest push ad network with 450 million active users and 5 billion impressions, with an eCPC of 3.1cents.
But there’s more!
With MegaPush, you’ll also be connected to a DSP with over 70 push traffic sources you can tap into, giving you enough volume for even the largest scale campaigns.
You can even get traffic from as little as 0.001$ per click, making them the perfect network to test your offers.
So what are they like for affiliates?
For one thing, MegaPush includes a full tracker, making it easy to analyze each stage of the process and optimize your campaigns from within the network.
You’ll also find a superb audience and demographic targeting capabilities, helping you to achieve a laser-like focus with each of your campaigns.
The niches they are most known for include:
This shows they are on point when it comes to trending verticals.
Adding funds to your account is easy as pie, and they have a comprehensive list of payment options including ePayments, PayPal, WebMoney, and Bitcoin.
If you’re interested in trying out some additional format within the push ad umbrella, they also offer click to call and click to SMS advertising.
Bidding works in the following tiers, giving you a chance to test out different strategies depending on your targets:
- Fast start price
- Standard start price
- Minimal start price
- Minimum bid for creation
You’ll find all the other tools you might expect, such as macros and block lists for your traffic, and campaigns will typically go live within 30 minutes or creation.
There are some nice filters such as budget limit and click limit to keep your campaigns within set parameters, plus a neat referral scheme that will give you points that you can later transfer to your account balance.
MegaPush is a network that’s been around for a while with good results.
As an established push ad network they stand as a testament to the success of the ad format and with high quality converting traffic in all GEOs, we’d encourage you to take a closer look.
Ad-Maven is an established ad network that’s been around for over 10 years and specializes in Popunder and Push traffic.
They work with both publishers and advertisers and have over 2.5 million daily impressions in countries worldwide.
Their traffic is golden for conversions in some niches, and we previously had some good success with Sweepstakes and Casino offers using the platform.
The publisher network is fairly unique because it consists of file-sharing, sports, and video streaming sites, which works extremely well for verticals such as:
- Mobile Apps
The platform has some sweet built-in auto-optimization tools and the performance of the network more than lives up to its reputation.
You’ll also get advanced reporting tools, API access, along with multiple targeting options and account management on demand.
Ad-Maven is a safe bet for newcomers and experienced affiliates, as well as being a great network to use with CPA offers.
They’re definitely worth checking out if you are running any offers in the verticals mentioned above.
Wanna know more?
Push ad network DatsPush falls into the self-serve push notification ad network category and comes with some impressive targeting options that make it an attractive option for buying push traffic.
The company is owned by CPA network LeadBit, and along with bids starting from 0.001$ and over 24 million clicks per day, it’s easy to see why it’s one of the top networks for affiliate marketers.
Targeting options include:
- Black/White lists
According to their own stats, some of the best performing verticals include:
- Pin submits
- Binary options
You can choose from mobile push, web push, and rich push ad formats and the slick interface makes creating your campaigns easy as pie.
If you’re looking for quality targeting and high volume, give DatsPush a try.
SelfAdvertiser is a self-serve platform launched in 2014 by Intango, the team behind RevenueHits.
It’s a platform that’s strictly for advertisers and their success with PPVC traffic and pop ads are well known.
SelfAdvertiser has only recently launched push ads in 2019 but they already a favorite among affiliate marketers who are attracted by the high-end tech, massive audience potential and advanced targeting capabilities of the platform.
They have over 180 million push ad impressions per day and work with all types of verticals including:
- Health & Diet
- Sports & Leisure
- Mobile Content
They also have a global reach of GEOs and precision targeting including:
- Type & Version
The self-serve platform itself is incredibly intuitive and easy to use, and you can set your campaigns up in minutes flat.
Account management comes as standard and the ad tech used enables your push ads to reach the right people at the appropriate time, making sure your campaigns scores highly on relevance to your market.
They also have a neat Auto Optimizer Algorithm that works with you to get the best results from your campaigns while taking off some of the strain.
You can target both desktop and mobile traffic, as well as automate your bids.
SelfAdvertiser comes well recommended and is a decent option for both new and experienced affiliates alike.
DaoPush is an expert in both mobile and desktop push notifications and has ads in 174 countries with 60 million monthly clicks.
- Windows, Mac OS, Linux, Android.
- Desktop – Google Chrome, Opera, Yandex, Mozilla.
- Mobile – Google Chrome, Opera, Samsung browser, Android browser, Yandex.
Their anti-fraud system ensures high-quality traffic at all times and the system has been designed to display your ads to the correct audience at the right time.
With adult content available to promote alongside more mainstream verticals, it’s also a great option for affiliates who are searching for high converting adult traffic.
DaoPush also has a low barrier to entry, and you can get started buying traffic on the network with an initial deposit of just $50.
If you’re looking for a high-quality traffic source with decent targeting options, they are well worth a closer look.
As the name suggests, EZmob is a specialist in mobile traffic.
This makes them a great source of traffic for your mobile offers.
They also aggregate 50 premium supply-side partners, giving you access to billions of impressions per month.
The self-serve platform gives you access to traffic from 160 global GEOs, along with comprehensive targeting options and a detailed reporting interface.
You can start running your campaigns with a deposit of just $100 and select the top converting traffic sources for your offers.
There’s support for all major tracking solutions and a good selection of macros so you can effectively target users and track results.
You can target via carrier, device, and GEO, and, as the platform is focused specifically on mobile users, you should find good engagement with users at a low cost, as well as benefit from RTB across multiple networks simultaneously.
If you’re looking for simplicity, fast approval for your campaigns and a network that is friendly towards adult traffic, you’d do well to give PlugRush a try.
These guys have been around since 2007, so they’re an established ad network, and are one of the only networks of its kind to allow adult traffic.
This includes dating, games, pin submits, and supports countries from the top-performing GEOs, so you’ll find it easy to grow your earnings.
They also have neat a campaign optimization feature, called automated rules, which enables you to set specific parameters and filters that will result in super targeted traffic at a lower cost.
You can split test your creatives and take advantage of the advanced targeting filters in the campaign creator to make sure your ROI stays healthy at all times.
There is additionally the option to run mainstream traffic on the network, but the majority of affiliates would most likely use PlugRush precisely for that aspect of the business.
As a leading network for pop-under traffic, HilltopAds has also started to make a name for itself with its push notifications format.
The reason why?
This network offers an advanced self-serve platform and high converting, quality traffic which affiliates in popular verticals have been crying out for.
Plus, with an average of 12 billion monthly impressions, they’re certainly no slouch and can provide you with enough volume to scale your campaigns as needed.
Popular verticals include:
- Video Streaming
- File Hosting
You’ll find the interface extremely intuitive and easy to use for campaign creation and reporting and optimization tools are second to none when it comes to generating a positive ROI and increasing your conversions.
Push may be a relatively new format and is just becoming widely available to advertisers but you’ll find there’s no shortage of push ad networks to buy traffic for your campaigns.
Already a favorite for mobile, it’s encouraging to see so many networks actively promoting desktop push formats, as you can run these against each other to determine which are performing best for your offers.
Whether you choose to run with a mobile-only network or take advantage of some of the big-name ad tech brands that now offer push notification formats is up to you.
It’s always a good idea to test multiple traffic sources for your offers, and with Push being widely popular among ad networks, you certainly have a lot of freedom to do this.
Many of the ad networks allow you to start running campaigns with only a minimal deposit, so the initial investment in Push ads can be fairly low when compared to other promotional methods.
There’s plenty of options to specialize or scale and target traffic that will cover in your vertical for your chosen GEOs.
Plus, with Push notifications, you tend to get an impressive CTR, and the earnings potential can be huge, so whichever route you decide to take, make sure you give it a try!