In-Page Push Ads: The Revolutionary Ad Format

 7 min read

What are In-Page Push Ads?

In-Page Push Ads are an ad format that extends far beyond the limits of classic push ads.

But what sets them apart from the classic push ads, and how can you use in-page push traffic to maximize your revenue?

In-Page Push traffic refers to traffic from In-Page Push Ads. These ads are displayed as widgets that appear on top of website pages or when a user scrolls down the page.

They are less intrusive than web push ads and offer a unique way to reach your target audience with relevant messages.

example of in-page push ads

In-page push ads look a lot like web push ads but they are actually quite different. These ads simply imitate the look of classic push notification ads with an icon, title, and description.

In reality, in-page push ads are banner ads that appear on publisher websites. They show at the top or bottom of a website when using mobile, and at the corners of a webpage when using desktop. This makes it look like a small pop-up notification to the user.

One big difference is that there’s no need for a user to subscribe to receive in-page push notifications.

As long as a user visits the publisher’s website, ads can be delivered without disturbing the browsing experience.

Benefits of In-Page Push Ads

In-page push traffic cancels out the limitations of both push notification ads and banner ads.

Here are some of the benefits of using it!

Wider Reach

In-Page push traffic can reach users of iOS devices that have eluded the advertising market for some time. These ads bypass device restrictions and increase audience reach. In essence, this ad format can penetrate ALL devices.

Real-Time Ad Display

Once an active user visits the publisher’s website, real-time bidding takes place and the winning ad is displayed immediately.

In-Page Push Ads Reduces Banner Ad Blindness

In-page push is basically a banner ad masquerading as a push ad, which means users are not “immune” to them yet. They’re also non disruptive to the user experience. As a result, in-page push ads typically get a higher CTR than typical banner ads.

Pay-Per-Click Instead of Cost-Per-Mille

Although these are essentially display ads, with most ad networks you won’t have to pay for every thousand impressions (which is typical for this ad type). With in-page push ads, you only pay when a user clicks your ads, which means more qualified users.

Ability to Target Different Quality Levels

Some networks allow advertisers to choose in-page push placements based on the quality of traffic. The higher the quality, the greater the chances of converting.

Higher Average CTR than Classic Push Ads

Since the user is actively engaging with the webpage they are browsing, in-page push ad notifications receive more clicks than classic web push. So if you want higher engagement, try switching to in-page push ads.

Disadvantages of In-page Push Traffic

As great as in-page push ads are, they still have their downsides. Here are some of the disadvantages of in-page push ads.

Less Volume

The volume of in-page push traffic is still a work in progress. Because it was only introduced recently, it will take some time to achieve the volume of inventory found with normal push ads.

If you want a huge number of impressions per day, try starting with regular push ads, and then use in-page push to move your campaigns to a wider audience.

Multiple In-Page Push Ads in One Page

While some publishers minimize the number of in-page push ads that appear on a page to prevent disrupting the user experience, others allow several in-page ads to appear at any one time. To avoid bidding on these ad spots, you can ask the ad network about the limits they set for in-page ads per ad call.

Top GEOs (by Traffic Volume)

As the in-page push ad format is still pretty new, not all countries and regions have a huge inventory. Before starting your campaign, it’s best to check if the location you intend to buy from can deliver the traffic volume you need.

Here’s a list of the top geographic regions for in-page push ads based on traffic volume:

  • Indonesia
  • Vietnam
  • Thailand
  • India
  • USA
  • Poland
  • Egypt
  • Pakistan
  • Japan

Top Performing Verticals

Every ad type has different verticals that generate the most profit and in-page push traffic is no different. It’s not only similar to web push, but also possesses comparable top-performing verticals.

The best performing verticals for in-page push include:

  • Sweepstakes
  • Push Subscriptions
  • Carrier Billing
  • Mobile Content
  • Nutra & Diet
  • E-Commerce
  • Dating
  • Antivirus
  • Sports Betting
  • Lead Generation
  • Finance
  • Video Streaming

Are you looking for converting offers?

Sign up on Mobidea and check the offers directory.

Top Traffic Sources For In-Page Push Ads

1. RichAds

RichAds is the top-recommended in-page push ads traffic source. There are four quality levels for in-page push traffic in the platform, namely Premium, Standard, Remnant, and New.

The network has multiple targeting options, creatives production, and advanced optimization features, which should help you maximize your performance.

Advertisers can run campaigns with the assistance of ad experts.

Read our RichAds review here.


MGID has a unique push ad inventory with a reputation for high converting traffic.

This ad network has recently added the in-page push ad format so you can extend your reach to a wider audience of engaged users.

Read our MGID review here.

3. Adcash

Adcash makes it easy to work with in-page push ads. Simply select this ad format from the campaign options and set up your targeting and creatives.

Advertisers can choose between Adcash traffic or partner traffic, or specify zone IDs.

Use the suggested bids feature to strike the right balance between traffic and impressions.

Adcash in-page push ads combine a strong user experience with a high performance and conversion rate.

Read our Adcash review here.

4. PropellerAds

PropellerAds also added the new In-Page Push banners (IPP) format to their platform.

They have plenty of customization options including ad placement and frequency and allows you to see ad spot limits per source.

Read our PropellerAds review here.

5. EvaDav

EvaDav offers global reach and a high volume of impressions from high converting sources.

Their in-page push ads can be used with all traffic on the network, works in all verticals, and has a 25% higher CTR than their push counterparts.

Read our EvaDav review here.

6. Push.House

Push.House has proven itself to be an excellent push traffic source.

In-Page Push has all the benefits of the Classic Push format and banner advertising and with Push.House you can customize and optimize your campaigns for the maximum profit!

Because this format is still new to Push.House, they are offering competitive prices for those who want to try it out.

Read our Push.House review here.

7. TrafficStars

TrafficStars places a large amount of emphasis on increasing CTR values by including top designs for popular verticals.

Activate the new interactive push designs from the menu for custom designs that will drive clicks and conversions.

These can be used for Dating & Webcam, Poker, Casino and Gambling, and VPN, antivirus and software.

TrafficStars also enables you to set up custom rules and delays for page loads. Only one in-page push ad is shown per page.

Read our TrafficStars review here.

8. Adsterra

Adsterra is a world-known ad network with a Unique Partner Care approach and a decade-long presence in digital advertising. It serves over 35 billion ad impressions monthly, achieving 1.5 billion conversions annually.

Being a subformat of Adsterra’s flagship Social Bar ads, In-Page Pushes deliver 10-30 higher CTR than the classic Web Pushes. This format bypasses all browser restrictions and allows for creating engaging ad visuals aligned with trending OS designs

Adsterra works with 35K+ direct publishers and 15K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

The verticals that work best with In-Page Push ads are utilities, VPNs, apps and messengers, subscriptions, and software. Adsterra In-Page Push ads are available on a CPC, CPM, and CPA basis.

Best-working verticals for In-Page Push ads include but are not limited to software, VPNs, mobile utilities, apps and messengers, subscriptions

Using Adsterra, you can be sure that the traffic is 100% genuine as malware is strictly prohibited here. Moreover, the 3-level security system involving manual and AI-based checks eliminates all the untrustworthy traffic.

Smart tools such as Smart CPM and CPA goal will allow for top-notch optimization and spending reduction.

Read our Adsterra review here.


Setting a new standard in the advertising world, Dao.Ad has quickly established itself as a force to be reckoned with since its inception in 2019. The platform is recognized for its diverse advertising options and hefty daily traffic volume.

The platform offers a broad spectrum of traffic, ranging from the most inexpensive, low-quality traffic to premium, high-quality traffic.

The decision ultimately rests with the advertiser, who can select the most suitable option based on their budget and strategy.

Its In-Page Push Ads have shown remarkable performance across multiple verticals.

They perform exceptionally well in the verticals of Gambling, Dating, YouTube promotions, and News promotions. A powerful blend of high engagement rates and impressive conversion potential make these verticals the optimal choice for affiliate marketer.

The minimal deposit requirement of $50 makes the platform accessible to businesses of all sizes. This low-barrier entry point ensures that both large and small advertisers can leverage the platform’s offerings.

10. Galaksion

Galaksion is a global ad network that focus on connecting users in over 157+ countries worldwide.

They’re insanely hot for push traffic, and have recently revamped their website and self-serve platform, so is you haven’t already heard of them it’s a good time to check them out.

You can tap into a traffic volume of over 30 billion impression per month from exclusive and manually verified publishers with proven conversion rates.

Read our full Galaksion review here.

11. RollerAds

RollerAds is a high-performance push ad network, with many popular ad formats, including in-page push ads. These browser ads have a high CTR and can be used to target iOS users.

The ad network has a global reach of high-quality in-page push traffic, with over 10K+ direct publishers, 2b+ daily impressions, and 5M+ daily clicks.

You can also get insanely cheap traffic in tier 1 GEOs, with a minimum bid of just $0.001.

You can be confident of 100% real users, and benefit from advanced smart targeting tools to find high-converting audience segments.

The platform features many unique campaign targeting and tracking tools so that you can enjoy a profitable ROI right from the start.

The minimum deposit is $50, and you can make payments by Wire Transfer, Credit Card, Capitalist, Paxum, WebMoney, Payoneer, and PayPal.

Read our RollerAds review here.

12. Coinis

Coinis has an excellent advertising ecosystem which both advertisers and publishers benefit from. With in-page push ads, they both have various targeting and customization options.

Coinis team will help with providing best practices and help out with creating winning campaigns. As a result, publishers will get the most intuitive, non-intrusive solution, while advertisers can be sure that their campaigns are being served to high-intent audiences.

Read our RollerAds review here.

13. HilltopAds

HilltopAds is another great network to scale in-page push campaigns that are already converting elsewhere. The ad network has a combined traffic of 73 billion ad impressions a month across all its ad formats.

Here, you can buy in-page push ads in two ways: CPM or CPC. Bids start at $0.01 for CPC and $0.005 for CPM. The minimum deposit is just $50, so just about anyone can immediately start running campaigns in this network. Offers that work best are Lead Gen, Utilities & App Installs, Cams, Dating, and Sweeps.

Read our HilltopAds review here.

14. EZmob

EZmob is a robust choice for in-page push ads, known for its high-quality traffic and precise targeting features. Offering multiple pricing models, EZmob caters to a variety of campaign requirements.

With a user-friendly platform and personalized assistance from dedicated account managers, EZmob ensures optimal campaign management. The platform’s commitment to a seamless user experience results in high engagement rates, maximizing your ROI. Furthermore, don’t forget to check their bonus and combos page for competitive offers.

EZmob also offers attractive incentives for new users. For instance, using the bonus code EZID23 on your first deposit of $300 grants you an additional $100 on your account. This added value makes it easy for advertisers to kick-start their campaigns and experience the potency of EZmob’s offerings.

Check out EZmob’s Combos page, which is packed with real-time insights you can use for your future in-page push campaigns.

Read our EZmob review here.

15. Clickadilla

Clickadilla is a high-performance, global ad network with a daily reach of over 4.5 billion users in 240 countries. It has a high volume of premium adult and mainstream traffic from high-quality publishers around the world.

Read our full Clickadilla review here.

16. UngAds

UngAds is a powerful advertising system that has formed partnerships with over 500k direct publishers, expanding its reach across various markets globally.

One of the standout aspects of UngAds is its massive traffic volume. The platform boasts an impressive 1.1 billion impressions daily for push notifications, underscoring its extensive reach and influence.

In terms of functionality, in-page ads are automatically included in your push notification ad campaigns.

However, if you wish to focus specifically on in-page push ads for Android, you would need to reach out to your account manager for assistance.

Setting up a push ads campaign for iOS devices automatically results in an in-page push format (since classic push notifications cannot be shown on iOS platforms).

The minimum bid is $0.2 per thousand views when on CPM, and $0.015 per click when on CPC bidding model.

The lowest amount you can deposit varies depending on the payment method you’ve chosen. For most options, including PayPal, Payoneer, Paxum, bank card, and Crypto, the minimum amount is $100.

However, if you’re opting for a Wire Transfer (in either USD or EUR), the minimum amount increases to $300 or 300 EUR.

Read our UngAds review here.

17. Zeropark

Zeropark offers versatile in-page push ads targeting without restrictions across all devices.

Whitelist your top-performing sources and use clickable copy with the popular verticals for best results!

Read our Zeropark review here.

18. MyBid

If you’re looking for an ad network whose in-page push ads work really well for affiliate offers, you should consider MyBid.

The in-page push ads format of this fully-managed ad network delivers 16 million clicks per month. It works best for Crypto, Forex, Adult, Dating, and App Utility verticals. Bids start at $0.0004 per click.

Read our MyBid review here.

Give Us A Try

Mobidea Push also features the in-page push web format, allowing you to target non-subscribed users across all devices.

These high-performing, eye-catching ads are just the ticket to scale your campaigns.

Use the promo code inpush10 on your first deposit of at least $100 and get 10% bonus. The maximum bonus is $1000 for deposits of $10000.

Launching Your First In-Page Push Campaign

In-page push ads are easy to set up, but things can quickly go sideways if you don’t do it right.

Shorten the testing phase by following the following best practices.

Target the Latest OS versions

Android and iOS are the two biggest OS types in the market. You’ll find several versions of these, so opt for the latest ones. Also, keep in mind that users of iOS devices are not yet familiar with push notification ads, so they will be less wary of in-page push ads as well.

Test Images on Push Ads First

See how your images work on regular push notifications first before using them on your in-page push ad. Choose the ones that perform best to minimize testing with in-page push.

Set Up Postback Tracking

Accurate tracking is the key to proper optimizations, so make sure you set up postback tracking to efficiently monitor your conversions and ROI.

For more info on how to set up postback tracking for your campaigns, check the instructions provided by your traffic source.

Choose Suitable Creatives to Attract the Right Audience

While in-page push ads allow you to target locations, devices, publisher lists and more, it cannot target users based on viewer demographics such as age or gender. So to capture the right audience, be creative with your ads.

For example, when targeting senior women for a dating campaign, you can do this:

Test Ads with Emojis

To set your ad apart from your competitors (since sometimes more than one in-page push traffic appears on one page), you can use emojis to capture the user’s attention.

Don’t overdo it though; a maximum of two emojis is enough per ad.

Run Broad Campaigns First

Starting with a wide campaign setup, with little or no targeting, will help you identify sources and targeting that drive you the most traffic.

Remember that in-page push traffic is pretty limited at the moment and there are a lot of advertisers competing over a small space.

If you narrow down too fast, you might not receive enough traffic to evaluate the data or generate conversions!

Final Thoughts on In-Page Push Ads

In-page push ads are among the freshest ad formats on offer today.

And, as we all know, the fresher the better when it comes to reaching customers, right?

Not many people have heard of this ad type yet so, if you’re looking for more ways to boost revenue without spending too much time or money, get ahead of the game and start running in-page push notification ads now.