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Adcash Review: Can You Make Cash There?

The latest in-depth Adcash Analysis!

This Adcash review aims to give you an overview of the platform as an ad network and traffic source. This is another one from our ad networks reviews, and it’s mainly an analysis of its structure, traffic and specifications.

By the end of this article, you’ll get great insights of the Adcash’s online advertising platform as well as the technical setup, such as goal tracking and reporting.

Finally, I’ll also give you some info about my own personal experience, regarding issues, qualities and my own rating of Adcash.

Overview

Adcash is a DSP focused on mainstream traffic. At the beginning, it was a managed-only platform. This basically means every user had a personal account manager who helped in pretty much everything regarding campaign set up, segments, optimization, etc. You name it, they’d be there for you.

Now, Adcash also has a self-managed platform that lets users set everything by themselves, just like you’d usually do on other networks.

With their easy-to-use platform, you can run, manage, analyze and control all your campaigns in one place. It takes less than 3 minutes to set up your campaign and you can choose from different ad formats including Pop-Under, Native Ads, Push Notifications, Interstitials, and Display Ads. Plus, Adcash receives around 200 million ad requests every day from their exclusive supply and 200+ trusted RTB partners.

They still offer dedicated account management if you need extra help and guidance from their team. For high spenders, it can become further flexible in many aspects to fit your needs and even allows you to create landing pages and banners for free.

Once you feel your activity on Adcash reaches a high level of activity, request from their customer support, an introduction to a Sales Manager. They speak different languages and are most of the time available 9am-7pm on UTC+2.

adcash dashboard

 

The best thing about this? In case you wanna make a change on your campaign, you don’t need to wait for the Account Manager to do it for you.

The platform has two main types of traffic: Desktop & Mobile Web. You also have 2 campaign creation wizards: Express & Advanced.

Both offer the same features, but the layout is different:

  • Advanced: a 4-step campaign creation wizard which allows you to run your campaign across all their available ad-formats (obviously, the bid type you will choose later will matter: you could not run all ad-formats into 1 campaign if you choose to go CPC, which is not available for Pop-Under).
  • Express: a 1-page campaign creation wizard for a specific ad-format which you initially choose to create a campaign for.

create a campaign on adcash

 

Let me highlight a few features worth mentioning, available on both campaign types. This is the part where I’d like to refer to the User Interest feature, which can be quite interesting.

First of all: what’s that all about? What the heck does “user interest” mean?

Simple: user interest targeting will display your ads and offers for users that have shown interest exactly in what your offer has to… well, offer.

For example, if you’re promoting a game offer, whenever the users visit a site, regardless of the site’s theme being gaming or not, your ads will be shown to them. This is different from contextual targeting, which targets the site’s category (also available feature), in which case your ads would be displayed on gaming-related websites only.

How does this work?

Well, Adcash’s engine tracks the user’s preferences while they browse the web, mostly through cookies. When the data is stored, and after a certain threshold, the user will be labelled as having interest in a specific topic. Obviously, the tool is probably more complex than that, but that’s one of their technological secrets I guess, since they own and operate all the technology they provide.

This tool can help you create campaigns that are super detailed, mega concrete and highly targeted! This – as I’m sure a player of your wealth and status already knows – is gonna lead to higher margins and ROI, as they decrease the spending in unnecessary and uninterested users.

What do higher margins mean?

It means you’re gonna make it rain like a master who spends money faster!

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The other amazing feature they offer and deserves a special mention that early in the review, is their CPATarget bid type, which is a dynamic and automated CPM bidding type, where you let Adcash know your CPA goal, setup a tracking and let the system do its job. It’ll find converting segments for you, focus on them and automatically stop/lower the bidding on non-converting or too expensive ones.

Essentially, you create your CPATarget campaign, check if it starts to convert after a couple of days, if so, sit back and relax.

Campaign Creation

Creating a campaign on Adcash is easier than convincing a fat drunk to buy you a shot at the local tavern!

It’s easy and cool since the platform has a pretty good interface. Plus: it’s all very intuitive, even if you happen to be more used to the targeting aspect rather than the tracking options.

Anyway, the setup options are quite good, so let’s get to it quickly!

Creative URL and Goals Tracking

First things first: you’ll need to have your “creative URL” ready. This is the URL of your offer or your tracking code from your tracker. Below this field, you will see the list of available macros Adcash allows you to use.

Therefore, when configuring your URL, you should include all the macros which are relevant for your activity. Moreover, you should pay that sweetly special attention to the clickID.

Now, if you’ll run your campaigns with CPM or CPC, I still recommend letting Adcash track your conversions with their pixel, so you’re able to track your campaign’s performance. If you can configure tracking and especially if the offer you run has an action to track an action (signup, download, install, purchase…), then you could use the powerful CPATarget bid type for full automation and the only effort you are left with, is setting up the campaign (oh wait, I forgot to mention they have a campaign duplication tool!).

That being said, make sure you first configure the tracking if you go for CPM or CPC, but if you go for CPATarget, the great thing is that the campaign creation wizard will ask you to choose between three tracking methods, namely Global Postback URL (S2S) – a single setup for all your campaigns, Campaign HTML pixel – one pixel per campaign (very outdated and inaccurate tracking method), and Hybrid HTML pixel – works like Global Postback URL (S2S) but is implemented in your “Thank you page” source code.

choosing cpa target on adcash

 

A shortcut to the tracking page, will appear once you have created the campaign.

integrating a pixel on adcash

creating tracking on adcash campaign

 

 

To create a tracking code for your CPM/CPC campaigns (you could also create additional pixels if you want and let Adcash track as much as you want), you should go to “EVENT TRACKING” on the menu and select “CREATE GOAL.” Then, choose your preferred settings.

The user interface will display the code created for you to copy it and implement it as needed. In the parameter “advertiser=”, your advertiser ID on Adcash should be displayed. In the parameter “id=”, the pixel unique ID is automatically filled by Adcash too.

As for the“cid=” parameter, you should replace it with the external ID token for your tracker or affiliate network platform. (I.e. for Voluum, it should be cid={externalid}).

What should your postback URL look like on Voluum?

Check it: http://www.pixelhere.com/et/event.php?advertiser=12345&cid={externalid}&id=abc123&type=CPAtarget

It’s also worth mentioning that Adcash doesn’t yet have a pre-built template on Voluum but it does on other tracking platforms like BeMob, Binom, ThriveRedTrack, Adsbridge and Peerclick.

Meaning what?

That you’ll need sometimes to add the tokens manually.

Remaining Setup

After that, the setup is pretty straight forward. Regarding ad formats, you’ll be able to see that the network has many available (Display, Interstitial, Pop, Native & Push Notifications):

For Express wizard:

express campaign on adcash

For Advanced wizard:

advanced campaign on adcash

 

Regarding targeting: you’ll have the common features available.

The cool thing?

The parameters are usually divided into 2 options, a whitelist or a blacklist, which I think it’s pretty smart, simple and useful.

Now pay attention to the advanced targeting option. This is where you can click and get a dropdown menu with other options, such as Operating Systems, Browsers, Zones Lists (each “Zone” corresponds to a unique placement where your ad is being shown), Connection Type, User Interests, Website Categories, Domains, and Internet Service Providers (ISP).

For Express wizard:

targeting on adcash

 

For Advanced wizard:

advanced targeting on adcash

 

To better target your campaign, you should really use them!

What about ISPs?

This is one thing that can be problematic for you on this platform. Targeting by ISP is not as straightforward as your usual carrier targeting. Indeed, you can see several options for the carrier you want, which can make it hard for you to know exactly which are the correct ones to target to get the traffic you need.

In that case, if you can’t find it in a simple Google research, you should contact Adcash’s support and they’ll help you out with that! Their live chat is very responsive.

Payout and Budget?

This is where you’ll set your bid, capping, and budget options. You can choose as mentioned earlier, between 3 cost models: CPM, CPC and CPATarget.

Below this, you’ll see Adcash will suggest a “suggested bid”, based on your targeting selection.

I advise you to start with this one since the platform works with a fixed bidding system where you don’t know your position.

However, this bid probably won’t deliver a whole lotta traffic. In that case, you can just increase it until you get a reasonable amount of traffic to gather decent data.

Once again, if you choose CPATarget, which I strongly recommend, you don’t have to worry about which bid to choose. It’s important to keep in mind that you need to give time to their AI for finding converting placements (usually 3-4 days running is enough).

After you set everything up in this page, the next part will be to add your creatives, in case you’re working with any of the Display formats (banners, interstitial, native, push), Pop Under requiring only a URL.

Campaign Tracking (Reports)

Adcash offers you some decent stats.

You can check your reports by picking these 4 options:

  • Daily spending, where you just see a summary of how much you spent along with the main indicators, such as impressions, conversions, eCPM, and some others
  • Detailed statistics, where you can see data by category, format, zone, creative, SSP and some other parameters
  • Request reports, where you can ask the network for reports to be delivered at your email. They can be summarized or detailed; for all your campaigns, or just for specific ones
  • Reporting API

For the detailed statistics, it’s worth emphasizing the zone parameter. That’s where you’ll be able to check all the targeted placements and understand which ones are converting, which are spending a lot without converting, and whatever else you wanna check to help you optimize your campaigns.

Again, that is why I recommend when buying CPM/CPC, to still setup a tracking so you can rely on these statistics.

While checking Zones, you can click the icon that appears by the side of each Zone. This will allow you to breakdown the statistics of this particular Zone, by another filter (date, country etc.).

This is super nice!

tracking settings on adcash

 

 

Traffic Talks

Adcash is a good and trustworthy DSP!

It’s also got one of the best interfaces out there.

There are some low points worth mentioning, though:

  • It doesn’t have a lot of traffic for every GEO. I’m not even talking about super obscure GEOs. Trust me: I’ve tested some pretty common and big GEOs for which they didn’t have much mobile traffic. It really depends a lot on the ISP. For instance, it may fail to have any traffic whatsoever for Brazil Oi, but have for Brazil TIM. Obviously, that also varies with time and available supply they have. You can also anyway rely on their Inventory Forecasting tool which will indicate as you create the campaign, what’s its potential reach. But Adcash is plugged to over 200 SSPs, meaning, this weakness is not always one. Wherever you bid on Adcash, you’ll find decent amount of traffic!
  • You really have to know which ISP is the correct one to target to get traffic. The support can help you with that.
  • Adcash doesn’t allow you to explore some pretty standard mainstream formats, such as 320×50 or 320×480. That’s because they’ll use larger sizes, which they resize based on the user device screen size and available space. It’s pretty cool because you don’t need so many assets at hand.
  • It’s got a high minimum deposit to start with: $1000! But that is, if you want the managed platform and their expert advice. For the self-managed platform the deposit is $25. Yet, with such a small budget, it’s probably not enough for getting positive ROI anywhere.

The very good points?

  • The support! Even though it’s a self-managed platform, the support at Adcash rocks. Every email I sent was answered in a very reasonable amount of time and the problem was always quickly solved.
  • Fraud filtered traffic: yeah, every Network will tell you they filter fraud traffic. But Adcash really fights against it. They obviously see no value in wasting advertisers budgets on non-human traffic. That’s a core value to the DSP. In 2018, their advanced fraud filters saved more than $11.8M advertising budgets.
  • One-stop-shop: since they are connected to, honestly, most SSPs in the industry, it means you could centralise all your acquisition channels in 1 place. That’s truly amazing and convenient.
  • Their automated bidding type, CPATarget. That is so powerful they deliver conversions in average 30% lower than the given goals. What does it mean? Extra ROI in your pocket!

Offers & Verticals

Ad types: Display (Banners, Interstitial, Native), Push Notifications and Pop-Under

Cost model(s): CPM, CPC and CPATarget

Verticals: Mainstream (Varied)

Payment & Investment

Minimum deposit: $1000 for managed platform and $25 for self-managed platform

Payment Methods: PayPal, Skrill, Bank Transfer, WebMoney, Credit Card

It also worth mentioning that Adcash offers refunds for unspent funds, minus a refund fee. If you need additional information about the Finance side, check it out here.

Support

Personal Account Manager: On-demand

Support Response Speed: Quick. Usually a maximum of a few hours

Support Rating: Good. Answers questions directly

Contact Methods: Contact form on its website (for self-service account) & email

Email: contact@adcash.com

Make your Stash with Adcash

This is a wicked platform with great, genuine traffic. It has its limitations, but, then again, don’t we all?

Adcash is a nice option for you to buy traffic from, in case you’ve got a decent budget to start playing the affiliate marketing master game!

Once you get the hang of it, you can make some dollars to send to your fat bank account.

That’s it for now, folks!

I hope you’ve enjoyed this analysis.

Let’s keep the money rolling in!

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