Boost your ROAS with the new Performance Tab!

Regardless of your level of expertise, keeping on top of performance metrics and adjusting campaigns to succeed on the fly can be a daunting endeavor for any advertiser — and that’s exactly why we created (and improved) the Performance Tab.

Rolling campaign analysis and optimization needn’t be so taxing — after all, there’s only so much time in the day. The Adcash Performance Tab exists to alleviate this exact issue, and with its new coat of paint, laden with enhanced features, kicking your advertising into high gear is now easier than ever.

From detailed overviews of campaign performance to offering real-time insights into key metrics such as click-through rates, conversion rates, impressions, the new and improved Performance Tab has everything you could ever need. Let’s jump right in and take a look at the how and what of the existing features, as well as peek at what’s brand new!

Performance Tab 💥

Gone are the days where crucial metrics hide in multiple tabs or spreadsheets, and simply finding what you need to succeed is like climbing your own digital (daily) Mount Everest.

So, let’s cut the optimizing time in half and dive into three new features on the Performance Tab, designed to:

• Show you EXACTLY how many auctions in your campaign have participated.
• Reveal your campaign Win Rate (i.e., the percentage of auctions your campaign’s bid won and that, as a result, converted into actual ad impressions)
• ROAS of your campaign.

But before we get into that, a quick note on Ad Placement Bidding.

Adcash (like, say… eBay) is entirely Auction Based, meaning the traffic source (ad placement) will always go to the highest bidder. 100% of the Publisher impressions we monetize are selling through auctions. Every single ad we show goes through a lightning-fast bidding process.

In a few milliseconds, we can gather all the bids from our advertisers, pick the highest one, and in doing so, redirect the impression to the highest bid. This algorithm processes up to 300,000,000 impressions in a single day! Indicating that the best possible placements are always upheld about the advertiser’s bid.

Wow, what a mouthful! We want you to know how successful can you be when bidding for ad placements. And you can do that now with the –

Auction/Win Rate Feature 🏆

Now you can see just how many auctions your campaign participated in, i.e., the number of opportunities the campaign received, which need to be displayed on site over a given period. (with the overall Impressions being displayed).

The Win Rate is the ratio between Auctions and Impressions. I.e., if you’ve participated in 10 Auctions and generated 1 Impression, your WinRate would be 10%.

A Big Need To Know! 💯

You won’t be able to see this feature straight from the get-go. The ROAS metric works off your campaign data; to see it; you need to be transparent about the revenue you make and the traffic you’re buying on the platform.

So, every time you fire off a conversion, you would need to tell us the value for that conversion (i.e., the revenue you expect to make). You’ll need to enable the “value=” parameter in your postback tracking URL to do this.

From there, we can use this data to reveal the running ROAS and, in doing so, make your results more actionable and find out which types of traffic engage with your campaign the best! You can find out more about this here.

So, there you have it. Three new metrics take your online advertising game to the next level. But we’re just getting started, and there’s more than meets the eye regarding the new Performance Tab.

Here are a few tricks 🤭

You want to:

•  Raise your bid as you want to get more traffic because your ROAS and/or Conversion rate is great

OR

• Lower your bid because your ROAS is marginally negative and you want to start spending less and eventually turn profitable

How to do it:

• Edit the bid by clicking straight into the corresponding cell. Enter the desired bid, move away from the cell, and you are done
• You can do that on Country, Country+Quality Tier level, or zone/source level.

Visit the full supporting article for tips to gain the upper hand when using the Performance Tab.

Full Transparency! In a click! 🤌

And speaking of excellent additional features, remember you can customize your payouts directly from the Performance Tab and exclude any zones or sources you don’t want to continue using.

All these metrics are fully integrated into the tab and give you, as the advertiser, full transparency when calculating your daily/weekly/monthly ROAS.

And, when coupled with the Win Rate metric, you’ll always be able to pinpoint the zones that generate a consistently positive ROAS. The better the ROAS from the zone, the more incentive you’ll have to keep targeting your campaign to that traffic source, and in doing so, the better returns you stand to gain.

And, as always, please feel free to reach out to your Advertiser Manager or any member of our dedicated support team, who would be more than happy to take you through the platform and provide tailored tips to meet your specific needs. You can find them right here.

Best of luck on the journey ahead. If you haven’t already, you can set up your new advertiser account right here 👇