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Traffic Junky Review (2018 Update)

Introduction

If you’re the kind of media buying player who’s been around for a while, you know as well as we do that TrafficJunky is the ad network to explore!

But do you know how to launch a campaign on TrafficJunky?

Do you know how to set every specific feature to make sure your campaigns yield those sweet profits?

Hell no!

That’s why it’s time for you to read up and pay attention to Mobidea Academy’s TrafficJunky Review!

History

When it comes to mobile advertisement, TrafficJunky is undoubtedly one of the industry’s most important ad networks.

It was founded in 2008, in Montreal, Canada.

It’s owned by Mindgeek, Adult industry’s awesome sharks.

These guys also own the biggest adult websites directory.

Pornhub, RedTube, and YouPorn are some of the popular brands that are part of their phenomenally profitable portfolio.

TrafficJunky Overview

TrafficJunky presents itself as a self-serve bidding, pre-paid advertising platform.

That means you can explore this ad network by yourself, knowing that you can always rely on dedicated account managers and TrafficJunky’s 24/7 live support to help you out in no time!

TrafficJunky is specialized in banner ads (mobile footer, interstitial, and underplayer.)

Indeed, they manage to have the best placements on those big websites we’ve mentioned before.

But that’s not the whole story:

In fact, they also get some awesome placements on XHamster, VPorn, among others.

Their main verticals are Adult Dating, Adult Pay sites, Gambling and Entertainment, Health and Beauty, Sexual Wellness, and Gaming.

Want some numbers to make it all real?

Easy!

These guys average something like 150 million daily visits with 3 billion impressions per day.

That’s mainly from tier 1 countries.

We’re talking about the USA, the UK, Germany, and France.

They’ve also got a cool tier 3 repertoire.

Check the image below to get the big picture!

trafficjunky data

For those of you who like being in touch with an Account Manager at all times, you should know that TrafficJunky provides 24/7 live support via chat and phone.

This recently-added support team is crucial since it speeds up the ad review process.

In fact, the process usually doesn’t take more than an hour to be completed.

More?

On TrafficJunky, you can also access a cool Help Center!

It’s got a step-by-step section, explaining all the main parts of the platform!

dashboard

As you can see, apart from a Glossary, they have this awesome FAQ section.

This is where you can get your questions answered!

It has a wicked design as well as some pretty helpful insights.

Now, let’s mention the tools!

There are eight sections for you to know!

  • Pricing & Inventory
  • GEO opportunities
  • Conversion Trackers
  • Image Bank
  • Manage Labels
  • Bids List
  • Spot Preview
  • TJ Analytics

Pricing & Inventory

Depending on your target, this is where you can check what you can aim for and how much it will cost you.

No worries!

We’ll check this section in detail.

For now, just know that they update the Pricing & Inventory on a daily basis!

GEO Opportunities

Long live the bargain sale!

According to your record – and the targets you usually work with – you’ll get some cheap deals.

You can also search for a specific GEO-target.

Conversion Trackers

The name speaks for itself.

Make sure everything is tracked in one place!

Image Bank

Save all your images here and have them ready to be used whenever you want.

A cool thing?

It allows you to go for a bulk upload of up to 500 images at once!

Another nice feature?

The filters available, which enable you to find everything super quick!

image bank

Manage Labels

Tidy up your campaigns!

Label and organize like a pro!

Bids List

The list of all the bids set on your campaigns.

It’s updated every 5 minutes.

Spot Preview

Come and have a look!

This is a really cool and useful insight that the TrafficJunky team provides you.

You can actually get a really accurate idea of where your ad will be shown, according to device, website, and spot.

device example

Tj Analytics

In our opinion, this is the very best feature you can explore on TrafficJunky!

It’s a super dope and mighty powerful solution that’s gonna help you analyze data like a pro!

Don’t worry!

We’ll explore this feature more thoroughly in a few minutes!

Campaign Creation

Let’s get started!

Time to create your very first TrafficJunky campaign!

First, click the “New Campaign” button.

You’ll be surprised with what you’ll find there!

Ready?

Here are your options:

  • Marijuana Campaign
  • Regular Campaign

As a matter of curiosity, we checked the “Marijuana Campaign” to see what it was all about.

It’s a type of campaign that can be activated in some US regions which allow for the promotion of Marijuana content.

This is the “Junky” part of TrafficJunky!

It’s an interesting and distinctive feature that most traffic sources can’t brag about!

select spots

Let’s go back to our main focus:

The Regular Campaign!

TrafficJunky gives you most of the basic Campaign Settings.

Which ones?

Check TrafficJunky’s campaign settings:

  • Device Type (PC, Tablet, Mobile)
  • Target Group (Straight, Gay, Tranny)
  • Vertical choice (Dating, Webcams, Adult Entertainment, etc.)
  • Daily Budget and Spending settings (Distributed vs Quickly)
  • GEO + ISP (Country, Region, City)
  • Dayparting
  • Auto-optimization of banners
  • Keyword (a filtering option through video tags as well as search terms)

You should know that the ISP target is the biggest challenge you’ll have to face at the beginning.

TrafficJunky doesn’t give you a list of Carriers to choose from.

Instead, they provide you a list of ISPs.

That means you may run into trouble when it comes to splitting and targeting the traffic that you’re really looking for.

Our suggestion?

Target the ISPs with the most traffic.

Later on, after starting the campaign, check your tracker for the ISPs that are bringing traffic from the carrier you really want.

After the basic setup, it’s time to upload the creatives of your campaign on the BLP section.

This is where you’ll need to select the type of banner, upload the banners, and insert the offer link or the tracker campaign URL.

Since this ad network works with so many different websites, each zone and website has its own rules and regulations.

Analyze these rules before launching a campaign or you’ll end up wasting time because of non-approved banners.

Another important thing for you to know?

You should always take the size of the banners into account!

It matters, bro!

If you upload 305 x 99, you’ll be able to target Header, Underplayer, and Mobile Embed zones.

Whereas if you insert 300 x 250, you’ll only be able to target Footer spots.

What to do?

Make sure you do your homework before launching the campaign.

Your banners should match the type of traffic you wanna target!

Did TrafficJunky develop something special for this specific purpose?

Yes!

They’ve got a Pricing and Inventory tool which allows you to verify the traffic available per spot and filtered by Device Type, Target Group, Keyword, and Country.

It’s quite useful and it really helps you make a decision on which spots + banner size to target.

pricing inventory

All right!

You’ve got your game plan!

Now, it’s time to upload the banners and select the spots where they will be live.

upload banners trafficjunky

TrafficJunky allows you to select all the zones at once or one by one, just as you can see in the image above.

From the usual Mobile Header or Footer, Interstitials, and Underplayer, all those zones will grant you traffic from top market websites.

The best move?

To take advantage of their Pricing & Inventory report.

Cool Tip

Header spots tend to have a better performance.

Why?

Because they’re the first ad displayed to the user on a given website!

Extra Cool Tip

Don’t target/bid for too many spots.

The reason?

Their system may not be able to drive traffic to your campaign since you may fail to be able to afford a great amount of traffic!

As you can see, TrafficJunky has worldwide traffic from some of the adult vertical’s big boys!

Which ones?

  • Pornhub
  • RedTube
  • YouPorn
  • xHamster

You can’t ask for higher quality sources than that!

Moreover, from our experience and testing, we noticed some trends.

Check these trends, bro:

  • 300 x 250 has good volumes but it may fail to have a quality that’s as high as that of 305 x 99. Why? Because 305 x 99 is the size of Header spots and 300 x 250 is the size of Mobile bottom spots
  • Inside the 305 x 99, you have Headers, Underplayers, and Embed. The latter has the lowest traffic available. In addition, the Underplayer showcases the poorest performance inside the 305 x 99 spot

Now, what?

Time for the most important moment of the campaign setup:

The bid!

How does the bidding system of TrafficJunky work?

It takes three factors into account:

  • Bid amount
  • Targeting options (traffic that you’re bidding on your campaign)
  • The daily budget assigned to it

Their algorithm will then evaluate the three parameters and send impressions based on the highest potential revenue for their publishers while trying to grant impressions to as many advertisers as possible.

What does this mean in pragmatic terms?

It might mean that – if you fail to have enough account balance, or if you’re bidding for too many spots and too many impressions – your campaign will get less traffic because you can’t afford it.

Imagine you almost have the minimum bid of a given spot.

That doesn’t mean you’ll get less traffic.

What it means is that – if you can afford the total impressions that you’re bidding – you can get most of the traffic.

Let us media buying bros show you an example!

trafficjunky media buyers

Now let’s do the math!

Let’s say that Media Buyer A aims to spend 20K per day with a 0.05$ bid.

Even so, he doesn’t have 20K in his account.

In fact, he only has 2K.

So he aims to buy = (2,000$ /0.05$) x 1000 = 40M impressions.

Following this logical reasoning, the Media Buyers aim to buy:

MB A -> 40M impressions
MB B -> 27M impressions
MB C -> 1.6M impressions
MB D -> 2.5M impressions

By looking at the campaigns of these Media Buyers, we know that the spot’s total daily volume is 2M impressions.

Media Buyer A, B, and D can cover/buy the total volume of this spot by themselves because they’re bidding for more than 2M impressions.

The next step?

Understanding how it’s possible for TrafficJunky’s publishers to receive the most money for their traffic.

Media Buyer D has the highest bid (0.06$) of all the Media Buyers that can cover the volume of the spot.

This means he’ll get the most traffic and the first position.

Media Buyer B comes in second, since he’s got the second highest bid (0.055$) that can cover the spot’s daily traffic.

The third place goes to Media Buyer A, with the third highest bid (0.05$) that can afford the spot’s traffic.

In fourth place is Media Buyer C, who has the highest bid but can’t afford the total spot traffic.

This is the perfect example of how the Daily Budget, the Bid, and the Account Balance play into the calculation and the division of traffic on TrafficJunky.

Remember to take advantage of the Bid List (at the end of the campaign creation) before running the campaign and before putting it live.

It’s pretty useful to have an idea of your bid compared to the volume of the target GEO/spot.

Campaign Optimization and Stats Provided

One of the interesting features of TrafficJunky is its specialized analytical platform – TJ Analytics.

It provides you an overview of all your campaigns via multiple dimension breakdowns, graphs, tables, and filters.

There, you can also export reports and track conversions.

It provides you with useful data regarding your campaign stats.

tj analytics

Traffic & Bids is the main area where you can analyze campaigns in detail.

Inside this tab, you can find the Current Bids, Advertising Statistics, Hourly Report, and Daily Report.

Current Bids

Lets you analyze the bids and strategy for each website spot per GEO.

It’s quite useful to check how much of the total traffic you’re getting in that spot on a given GEO.

Here’s an interesting example of KE – Safaricom.

current bid

As you can see, it displays the relevant variables for the positioning and distribution of traffic on TrafficJunky.

Bid and daily budget (the account balance would be too much info.)

And it’s also a practical case of how their system doesn’t give the biggest chunk of traffic to the highest bidder but to the one that can afford it, bidding to all the traffic.

Advertising Statistics

Displays your campaign’s statistics.

It’s useful because it allows you to check stats per specific parameters.

You can check traffic, costs, eCPM and CTR per spot, banner, and website.

advertising statistics

For example, we wanted to check the performance of each banner per website that we were running.

By doing this, we managed to spot some poorly performing banners and make the changes on the campaign “Edit.”

Daily/Hourly Reports

These last two reports allow you to analyze the variation of impressions and eCPM per each period.

It’s interesting if you spot some weird drops of traffic/performance.

In another tab, you have access to the Geographic report.

It displays all the areas of the world from whence your traffic is coming from, with general data regarding each one.

As for the Inventory, it displays all the traffic available across TrafficJunky’s network of websites.

This tool is well-designed and it shows both interesting and useful information.

Even so, it doesn’t display signups.

You can check banners and their performance but not how they’re really performing in terms of conversion rate.

That’s a major setback when it comes to the reporting capabilities on TJ Analytics.

Summing it all up:

TJ Analytics will give you easier access to the information of your campaigns and it will also save you the amount of time that you would spend in your tracker.

It updates every hour, like all other traffic source stats.

The only negative aspect we found was the lack of signup tracking, which would really help media buyers do what they do best.

TrafficJunky Verdict

TrafficJunky offers a huge amount of quality traffic on some of the industry’s biggest websites and spots.

In fact, that’s their best selling point and what actually sets them apart from other adult ad networks.

Pornhub is their biggest source in terms of daily impressions, counting for more than 50% of the total traffic in mobile, followed by huge YouPorn spots.

You’ll be challenged while using TrafficJunky, and the ISP target will be tricky to get 100% right because of the huge amount of ISPs available and because of the fact that you can target 20 at best.

Moreover, the bidding system is tricky.

You’ll need to spend some time analyzing it so as to understand how its variables count for the bid positioning.

Make sure you check all the information that they freely give on their Inventory tab.

Be certain of the spot you’ll launch and understand whether or not the traffic available is relevant!

In addition, remember that the competition for the spot matters.

This means you must pay attention and take advantage of all of this like a master who earns money faster!

TrafficJunky is one of the top traffic sources in the industry.

We’re both sure these guys are gonna give you all the tools and features you’ll need to succeed!

Offers & Verticals

Ad Types: Mobile and desktop display banners and pops (the inventory is managed by a third party.)
Cost Model: CPM
Verticals: Online dating, Gaming, Adult PPV, VOD & SVOD, Live Webcams, Gambling & Entertainment, Health & Beauty, Sexual Wellness and many others!

Payment & Investment

Minimum Deposit: $100 via Credit Card, and Discover® or $25 via PayPal
Payment Methods: Credit Card, PayPal, and Discover®

Support

Personal Account Manager: yes
Support Response Speed: fast. They have live support through phone and live chat
Support Rating: great. The answers were detailed and clarifying.
Contact Methods: live chat, phone and via email/Skype with your account manager
Contact: support@trafficjunky.com

We hope that this article has been able to help you better understand the dynamics and tools that this source provides its advertisers.

What to do now?

Make sure to come up with a real cool strategy and make money on TrafficJunky!

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