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Zeropark Review: Is It Worth It?

Introduction

Zeropark.

That’s the kind of name you’ve heard a million times already!

And we bet you were always wondering about this fact:

“Is it worth it?”

No more waiting!

Time for you to become enlightened!

We’re about to give you the final and complete guide through Zeropark so that you can decide whether to check our Opportunities directly to perform some tests or switch to another traffic source.

By the end of this article, you’ll get to know everything about Zeropark.

Ready?

Let’s go!

Zeropark: History

Zeropark was founded in 2011 by Robert Gryn and belongs to Codewise.

This is one of those awesome companies that all affiliate marketers instantly recognize.

It’s the same group that gave us Voluum, the popular tracking platform.

Learn More: Voluum Review & Guide to Maximize Your Profits

Zeropark quickly gained popularity in the affiliate marketing realm.

Nothing too surprising, if you think about what it’s got to offer.

On the traffic side, we’ve got volumes to play with pop up, in-app and domain traffic targeting with different types of campaigns. As if it wasn’t enough, Zeropark recently expanded its inventory with a popular and effective traffic type, Push Ads, which brings a lot of promise to the platform.

On the tools side, you’ve got everything you’ll need to launch a well-targeted campaign and check the stats, which is exactly what we’ll analyze more thoroughly in this amazing article.

Zeropark: Overview

First things first:

We have to mention a super important platform you can use, especially if you’re somehow undecided – Zeropark’s DEMO version.

This will allow you to see what’s in store for you without taking any risks or needing to go through the trouble of committing to something you’re not really sure of.

Zeropark allows you to go for four different types of campaigns:

  • Push Ads
  • Domain Redirects
  • Premium PPV
  • In-App

This gives you a great targeting basis, depending on what you’ve planned as a strategy for your promotion.

Create an Account on Zeropark

If you don’t know where to start or if you’re wondering whether or not the segment will have enough volumes, rest assured.

Zeropark has actually thought about everything by providing this very handy tool.

There, after selecting source, operating system and traffic type from the dropdown list, you can see the volumes for desktop and mobile traffic but also the top current keywords.

Want to check an example?

Here it is!

zeropark volumes

Another option?

Get in touch with support or even better, an account manager, in case you’ve got one.

Related: Why Should You Get an Account Manager on Zeropark?

Because they’re super helpful and give you lots of awesome advice.

Our Zeropark connection is always nice enough to check the offers we’ve got and provide good tips for some premium sources and top bids.

Now let’s focus on another aspect:

Platform interface.

On Zeropark, you’ll notice that the platform interface is super user-friendly, intuitive, and well explained.

This comes in handy for those of you who are only now beginning your media buying journey.

Related: 4 Tips for Media Buying Beginners

When logging into the platform, you’ll land on what matters the most in the morning:

Your dashboard.

The dashboard has got the performance overview of the account.

Take a quick first look at your inventory and the latest results.

zeropark latest results

Since we’re on the stats topic, the campaign stats are very similar.

Here’s an image for you to get an idea.

zeropark campaign stats

The red boxes will drag your attention to the essentials:

The stats metrics, the time period for which you want to analyze your results (full time range available here – not available per hour, though) and of course the option to export to CSV (there’s a CSV history section where you can always come back to the previously exported reports).

Clear, neat and simple!

That’s all you need to make some money on Zeropark.

How to Create a Campaign on Zeropark

Now we move on to the fun part.

Game time, bro!

Let’s launch a campaign on Zeropark, shall we?

Click on “New Campaign”, on the top menu.

Let’s roll!

As soon as you do that, you’ll be faced with 4 options of traffic type:

  • Domain: your typical redirect
  • Premium PPV: your typical popup
  • Push: mobile and desktop notifications
  • In-App: full-screen pop ups within mobile apps only

Clear?

Great!

Pick one and proceed.

The hottest thing in Zeropark right now are Push Ads, which are new to the platform. You simply set up your campaign, provide the creatives (image and copy) and get your clickable ad directly to users’ mobile devices and/or desktops.

The notification sound and message are delivered directly to their devices, which makes the recipients more engaged compared to traditional ad formats.

For this review, however, to have a broader look at the platform, we’ll choose the ad format that gives you the most options:

Premium PPV.

After selecting it, you’ll be faced with four targeting options for your pop campaign:

  • RON
  • Keyword
  • Target/Source
  • Multi-Geo

RON stands for your usual Run-of-Network campaign:

Buying all the traffic available for your targeting options.

Keyword will be a campaign that’ll receive targeted visitors that come from the list of specific keywords you add.

Here, you can be broader, using more generic keywords to receive more traffic.

You can also be more specific if you already have those juicy keywords that work well for you.

Target/Source are whitelist campaigns.

Targets are your placements.

Sources are the ad exchanges that are a part of the platform.

Basically, Sources are sets of many Targets.

Multi-Geo campaigns are those where you’ll receive traffic from multiple GEOs and optimize according to their performance.

It’s good for people with a lot of traffic and budget, especially the ones using algorithmic rotators.

Learn More: How to Create a Killer Media Buying Budget Strategy

For our review, let’s go traditional:

A RON campaign.

Select it.

Okay.

Let’s continue step-by-step.

Campaign name.

Don’t need to explain this one to you, right?

At least we hope so!

Pricing model.

For pop campaigns you can actually choose between the regular CPV model and an AI-powered eCPA model, called Smart eCPA. Beware that Smart eCPA is more than just a cost model, though.

With CPV you set up your bid per impression and have a traditional, manual control over your campaigns.

With Smart eCPA, on the other hand, you still pay for impressions, however you specify your target eCPA rate rather than a CPV rate. Zeropark’s machine learning algorithms will automatically optimize your campaigns to reach this goal so you can get conversions at a desired price.

Smart eCPA is yet another brilliant tool at your disposal in Zeropark as it makes your campaigns as efficient as you wish while saving you tons of time you would normally spend on campaign optimization.

Keep in mind that with Smart eCPA, some further campaign setup options are unavailable for you to set, as Zeropark’s AI will determine them for you automatically.

With your pricing model set up, let’s move on to the inventory type.

There, you can choose between Pre-Selected, Premium, Standard and Remnant.

  1. Pre-Selected traffic is based on the best-performing targets in the last 7 days. The list of those targets gets refreshed every 12 hours
  2. Premium supposedly stands for traffic which has got a proven high quality. Here, you’d theoretically have higher quality traffic for higher prices, of course
  3. Standard is the normal Run-of-Network. You’ll have lower bids than on premium
  4. Remnant refers to unsold traffic. It’s usually low-quality traffic that will be sold at a flat rate

After that, you should select the country you wanna target.

Right below, on “Geo Targeting”, you can choose if you want to target the whole country or just some specific regions or cities.

Next, comes that crucial time to insert your bid or eCPA target.

Zeropark’s bidding model is CPV for pop, domain and in-app. Push Ads work on the CPC basis.

The bid you insert will be the average price you pay for the traffic.

We advise you to start with a minimum bid and then go on increasing as you check the traffic you’re receiving and how much you’re spending.

Remember:

This is CPV.

Meaning?

This is the cost you’re willing to pay for EACH visit.

This means the bids will be quite small, e.g. 0,0001.

Along with your bid, you have other standard options such as daily budget and campaign budget.

A feature that’s worth mentioning is the “Targets daily budget”.

It lets you specify a maximum expenditure for each individual target.

man shooting an arrow

This helps you to not overspend in a few expensive targets and reach your daily budget, not allowing you to test the other targets.

Next, you have your traffic filters.

There, you can choose among three filters.

In turn, these will showcase different advanced options.

You should choose Desktop & Mobile if you want your campaign to receive these two types of traffic.

Here, you can narrow your targeting, choosing specific desktop browsers, desktop operating systems, mobile operating systems and devices.

If you want only Desktop traffic, go for the second option.

Finally, if you want only Mobile traffic, go for the last option, “Mobile only”.

Next step?

You have your frequency filters, meaning your capping.

You’ve got several options, from “off” to “24h”.

Following that, you have Adult filtering, which is basically selecting whether your campaign is supposed to receive adult or non-adult traffic.

In the next step, you can also make use of dayparting.

Now, a vital part:

Destination URL.

This is your campaign URL or tracking link.

Here, you can add the link from your affiliate network, making use of whichever tokens you need.

How to Add a Postback URL on Zeropark

How to add a postback URL?

Let’s see!

If you’re using Voluum, it’s pretty cool.

As both platforms are owned by the same company, creating a Zeropark campaign on Voluum is a real piece of cake.

You just copy your campaign URL there and everything will be tracked perfectly, including your costs.

Additionally, if you’re using Voluum, you don’t need to worry about the last part:

Conversion tracking.

Why?

Because it’s all already configured.

However, if you don’t, you should expand that part and use the Postback URL they give you there, adding the token for external ID from your traffic source after cid=.

Be aware that – for the conversion tracking to work – you need to pass the {cid} token on your destination URL.

If you wish to use other tokens in the last part of each campaign creation, you can find the full list – small cheat sheet below!

destination URL

Campaign Optimization

The most important optimization you’ll perform on Zeropark is the whitelisting/blacklisting of targets and sources.

If you have a mobile campaign, for instance, the only other parameter you could optimize is the operating system.

The deal here is pretty straightforward:

Analyzing targets and/or sources and taking action.

If you find some good ones, you can launch a new target/source campaign just for those, creating another one of your good buddies – a whitelist.

If you see bad zones that are draining your budget, just cut them.

Plain and simple.

The other thing you’ll play with is your bid.

On Zeropark, you can’t know exactly in which position of the bidding queue you are, but you have a feature called “visibility bar”.

By checking it, you can understand whether or not you’re winning all the traffic (5 bullets), if you’re at an average level (3 bullets) or if you’re at a very low level (1 bullet).

Furthermore, you can set individual custom bids for any target or source in your campaign.

Which means?

That you are chaining the bid on the selected source or target from the dynamic campaign bid to a fixed bid for better accuracy and a chance to buy a larger amount of that placement if it is available.

Zeropark Verdict

Now that we went through all the features, functionalities and details Zeropark has to offer, we hope that you’re still with us.

Ready?

Time for a quick sum up!

As we’re sure you’ve been able to grasp, Zeropark is interesting, mostly because of the fact that it’s got several cool tools to offer.

However, to be honest, even with all the amazing support from our account manager, the performance is what really matters at the end of the day.

Meaning?

We’re not sure that this would be the first recommendation that’d come to mind if you asked us for a traffic source for CPA offers.

Offers & Verticals

  • Ad Types: push, pops, domain redirect, in-app
  • Cost Model: CPV, eCPA, CPC
  • Verticals: Adult, Non-Adult

Payment & Investment

  • Minimum Deposit: 200$
  • Payment Methods: PayPal, wire (minimum payment 50$)

Support

  • Personal Account Manager: yes
  • Support Response Speed: great
  • Support Rating: great
  • Contact Methods: email, Skype, Messenger

Create an Account on Zeropark

Review
Summary
  • Review
  • Summary

9

Interface

9

Campaign Setup

5

Traffic Quality

7

Traffic Volume

7

Stats & Reports

Pros

  • User-friendly
  • Easy to navigate the interface
  • Great support
  • Good traffic volumes

Cons

  • Average traffic quality
  • Available traffic estimation tool isn’t working properly
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