MGID Review: Native Advertising Marketplace
Choosing your native advertising network is by no means a decision you should make lightly.
There are many variables to take into consideration that are all equally influential on the profitability of your business.
Among the native ad networks, MGID has certainly been a reputable name for more than a decade which is one of the reasons we’ve published this in-depth MGID review.
Today, we’ll delve deep into the native advertising powerhouse that is MGID.
The aim of this review is to analyze every aspect of one of the longest-standing native ad networks in existence and see how it fares in today’s world.
MGID: Offers & Verticals
- Ad Types: Native Ads
- Cost Model: CPC
- Verticals: Mainstream
MGID: Payment & Investment
- Minimum Deposit: $100
- Payment Methods: PayPal, Credit Card, Wire Transfer, Local providers (by country)
- Personal Onboarding Manager: Yes. (min. deposit $500)
- Support Response Speed: Very Good
- Support Rating: Very Good
- Contact Methods: Live Chat, Skype, Telegram, support email
- Contact: firstname.lastname@example.org
MGID started in 2008 and comprised a team of 6 people. In a single year, this startup reached 50 employees, marking the first sign of the unparalleled growth that was to come.
By 2012, MGID had partnered with more than 10,000 publishers and counted unique daily clicks in the millions. It was a rate of expansion that was unprecedented in the world of native advertising.
Fast forward to 2017 and MGID had support for ads in 70 different languages and reached more than a billion monthly clicks.
Today, MGID connects thousands of publishers and brands programmatically and intelligently.
At the core of the now global company are advanced AI-based solutions that deliver quality ads when and where it’s needed.
The awards that the company has received in recent years are a testament to its relevance in the current ad economy.
Recognitions such as the 2020 Best Overall AdTech Company Award by MarTech Breakthrough and the 2021 Bronze Stevie® Award for Innovation in Technology Development are proof of MGID’s continued success.
If you’re new on MGID, get Mobidea Academy exclusive 25% MGID coupon.
2020 was not easy on anyone. Third-party data lost some of the value it had, and advertising budgets suffered across the board. On average, ad spend was 4.2% to 4.4% lower than in the previous year.
While most companies adapted to the new and unforeseen circumstances by letting people go, MGID grew to over 750 employees. With more than 4 billion clicks and one trillion viewable impressions, MGID has certainly been hard at work despite the current health crisis.
The same can be said for the company’s growing vertical and geo combinations. As you’d expect from a dedicated native ad network, MGID tracks high-converting vertical and geo combinations on a monthly basis.
Moreover, they analyze creative approaches that worked well in the past month as well as provide tips and tricks on how to update your creatives in order to maximize reach.
The wealth of information provided by a large native ad network, such as MGID, can be overwhelming at times.
To that end, MGID provides dedicated account managers to clients who deposit a minimum of $1,000 to their account.
Having a dedicated account manager takes the load off for those who would prefer not to navigate the complexities of ad networks alone.
Timely communication with your dedicated account manager can have an immensely positive effect on your earnings. An account manager will assist you in the optimization of your campaigns, advise you on best practices and help you spend your budget efficiently.
Finally, no ad network review can do without mentioning the advertising formats at your disposal. MGID offers a wide array of ad formats, such as content recommendation widgets, IAB banners, in-content ads and other native display ads.
Main Features Offered by MGID
MGID clients have grown accustomed to functionalities such as traffic insights, selective bidding, potential audience reach and a predictive price recommendation engine.
The network succeeded at implementing all of the above, as well as including some other network-specific features that go beyond basic metric-tracking.
At MGID, advertisers can take advantage of the rule-based optimization feature.
This feature allows you to customize conditions that trigger specific rules any time there’s a statistics update.
At the moment, there are three types of rules you can use:
- Auto-blocking: Blocks the traffic source after the condition has been met
- Auto-bidding: Changes the CPC coefficient according to the specified parameter
- Fixed bid: Sets a CPC coefficient after the condition has been met
The difference between auto-bidding and the fixed bid is that with auto-bidding, you aren’t able to specify the CPC coefficient. You only control the parameter that triggers the change.
As for the conditions themselves, you can choose from the following parameters:
- Conversion Cost
- Conversion Rate
- Number of Conversions
Retargeting is the cornerstone of customized ad campaigns. For retargeting to be successful, however, you have to granulate the visitors coming through the website, specify their behavior and track their activities using a sensor code. You also need to be constantly measuring and optimizing your campaign to maximize the benefits.
MGID streamlines this process by introducing Audiences. Think of it as groups of users who are clustered together according to certain conditions and target types.
On MGID’s platform, all user activities are broken down into the following target types:
- JS event
- Page link
- Website visitor
- Existing targets
MGID allows you to specify the kinds of events that lead to the algorithm sorting of each visitor.
You might want a group of visitors who placed an item into the shopping cart, or a collection of users who visited specific pages on the site.
Thanks to MGID’s Audiences feature, you’ll be able to do all of that effortlessly.
Campaign Creation and Targeting
Moving on to more practical matters: campaign creation.
Creating a campaign on MGID’s platform is as straightforward as it gets.
Simply follow the steps they carefully laid out for their clients to get started.
First, log in to the MGID dashboard using your login credentials.
Click on the “Add campaign” button. From there, you’ll be taken to the campaign creation page. Fill in each field according to your campaign’s needs and click “Confirm.”
The most important section is “Targeting.” That’s where you can set up the ad display in order for your campaign to reach certain visitors.
By navigating the “Geo” tab, you can reach users from specific regions or countries.
As you can see, Geo isn’t the only targeting option available to you. You also can specify the browser, operating system, browser language and mobile connection.
After that, you can schedule your campaign.
Select when you’d like your campaign to run: workdays, weekends or both, and conveniently schedule when to have them pause the campaign.
Of course, you can specify the start and end dates of a campaign to have it running during a particular time.
For the purposes of tracking your campaign, you can place a tracking code on your page — UTM parameters or postback tracking.
Note: Connect Google Analytics with your MGID account to access the conversion data from Analytics.
As you should know, campaign optimization is an ongoing process.
When it comes to advertising, there are very few things you need only do once, but you should not just rest on you achievements.
Truly successful campaigns require constant attention, optimization and tweaking.
The native ad veterans at MGID know this perfectly, which is why they’re committed to constant campaign optimization.
That’s where a dedicated account manager is most valuable, as they can help you analyze daily, weekly and monthly performance data.
More importantly, they’ll help you navigate MGID’s unique features such as rule-based optimization and ensure your campaign is scaling properly.
Don’t forget to use whitelists and blacklists in your continuous optimization efforts. You can use them to eliminate inefficient traffic sources and assist campaign targeting optimization.
By now, there should be no doubt that MGID has still got what it takes not only to survive but also to thrive in the current ad economy.
Given their track record, it’s safe to assume we can look forward to more unique features and tools in the near future.
After all, MGID has always been about innovation and solutions that are one step ahead of the competition.
They offer all you’d expect from a native advertising network, and then some.