ad maven review

AdMaven Review & Case Study: Is It Worth?


In this AdMaven review I’d like to talk about one of the well-known Push and Popunder ad networks. I will briefly cover its main features, campaign settings and optimization rules.

I’ve been familiar with this ad network for about six months. And, in the very last 2-3 months I’m constantly buying push traffic in AdMaven.

The reason to favor this ad network is pretty simple – I do like its traffic! Plus, I achieved quite good results with Sweepstakes and Casino offers on AdMaven traffic.

In addition to that, AdMaven’s Support Crew also assured me that they have decent traffic for Coupons, Sweepstakes, Dating, Nutra (Sport and Healthy, Beauty, CBD, Diet, Hair Loss), Betting, Casino, Extensions, Software and also Mobile Apps.

AdMaven provides 2 types of traffic:

…from many different verticals.

Though, the majority of traffic comes from file sharing sites, sport-related and video streaming sites.

Let’s dig into AdMaven Campaign settings together and learn what exactly they can offer to their Advertisers!

How to Create a Campaign on AdMaven Step-by-Step

I’d like to start by reviewing AdMaven’s available tokens which will be useful when you start optimizing your campaigns.

The list of tokens is presented below:

{bid} – Cost
{subid} – Site ID
{banner} – Ad ID
{pubfeed} – Publisher Feed ID
{query} – Publisher Search Keyword
{keyword} – Matched Keyword
{ga} – Required for Google Analytics

Push Notification Campaign

Since push notifications traffic is today’s real trend I decided to start with a Push campaign first.

creating a push notification campaign on ad maven

Go to the Campaign tab and select “Create Push Notification Campaign”

The campaign creation process is divided into 4 steps.

I will guide you through all these steps so you can have an idea how to create a campaign on your own.

Campaign & Budget

push notification campaign budget

Start your campaign by giving it a name under the Name field.

Next, select “Start immediately, run continuously” if you want your campaign to run immediately after it passed moderation.

Then, set a Total Budget and a Daily Budget.

I would recommend to set a limit for both daily and total budgets especially if you only started exploring this ad network. This way you can protect your funds from accidental big spending or unexpected losses.

Later, when you get more comfortable with AdMaven – the daily budget can be increased so that the campaign would not “rest against” the daily limit.

I repeat, at the beginning Total and Daily budgets are obligatory parameters to set.

Don’t forget that!

Default CPC, Min CPC, Max CPC

Here you have to indicate the default rate at which the campaign will operate, a minimum and a maximum price you will pay per click.

Feel free to experiment with these parameters later to choose the best combination for your campaign.

The wise selection and optimal mix of the above parameters can help you to build a profitable campaign with a reasonable cost.

If you are just starting out and don’t really know which bid to set for your campaign, you can start with the recommended bids per GEO and device.

Recommended prices/bids are shown in the Recommended Rate Card.

Go ahead, and specify:

“How would you like to spend your daily budget”

Evenly” – if you want the platform to distribute your budget evenly throughout the day or “ASAP” – to distribute budget as quickly as possible (in accordance to your target and rates).

ad maven campaign budget limits

After I learned more or less the traffic which AdMaven has (I know what’s the optimal daily rate and daily budget I’ll use) I prefer to opt for ASAP.

In this mode, AdMaven will send push notifications traffic as quickly as possible (to the amount of which your target and rate allow) in order to prevent budget overruns.

But at the beginning it makes sense to choose the first option — to distribute your daily budget evenly throughout the day in order to find out at what time you are getting the best conversions for your offer. Also it helps to find out how much traffic you can get at the current rate.

Let me give you an example to understand this logic better.

Imagine you set a Default CPC of $0.25 and a daily budget of $50.

If every day you spend $50 (or close to it) – this means that there are bigger volumes available in the ad network, and if you are willing to spend more per day you can raise your daily budget and get more volumes.

Or you can lower the rate and put, around $0.20 or $0.15 (or maybe even less) – and get more of the same amount of traffic as you were getting with the $50 previously.

I hope you got the idea of it.

And the last point:

Capping Limits – here you can specify a limit of clicks. I left this field empty since I already limited my clicks through the budget.

Clicks per IP – I left the default value 1 which means that within the day one user will see the ad one time only.

Press the Next button and go to the Step 2.

2. Ad Group Targeting

In the Step 1 we configured all limits and budgets, while in the Step 2 we will define everything about targeting.

Start with a country (or countries) which you will be working on:

ad maven location targeting

Then, specify time targeting if necessary.

By now we will skip that option and move to the targeting of OS, User Agents and Carriers.

os, user agent and carrier targeting on ad maven

For my test I chose a mobile offer which works for all mobile operating systems and all carriers.

Thus, I only turned on targeting by Device and selected Mobile.

But if your offer requires precise targeting you can configure a certain Carrier or/and Browser.

That’s all for targeting.

Let’s go to the Step 3!

3. Traffic & Analytics

I will briefly describe this section now, but I will come back to it again while reviewing optimization settings.

traffic and analytics on ad maven

Here you can see which parameters are available for future optimization.

Let’s leave everything as it is and proceed to the final Step 4.


4. Ads

To create your Push Ad click on New Push Ad:

Here, as usual, fill out the following fields attributed to your ads:

create push ads on ad maven

Title – your ad’s title (30 characters limit).

Description – your ad’s message (30 characters limit).

Please note that you have the opportunity to use macros and substitute the city or country in the text.

I also truly recommend to experiment with emojis!

I previously mentioned how well-chosen emojis or other characters/symbols can make your ads more appealing and catchy.

Destination URL – a link of your offer or a tracker link with Macros.

Images – unlike other Push ad networks, in AdMaven a Main Image is not presented by a rectangular shape with a 1:1.5 aspect ratio but by a square one.

Tip: use a different image in the main image to increase the CTR.

Moreover, if you try to upload a creative from other Push ad networks, let’s say 720×480 size, you won’t succeed. Also it’s not possible to frame the image.

Thus make sure to upload only square images – pay attention to this!

Icon Image – as usual – square.

Available sizes – 200×200, 240×240, 250×250, 256×256, 300×250, 300×300

After the images were added, click Submit button and proceed to the next creative configuration.

For the test, I recommend using 5 to 10 creatives at once, and keep the best performing ones in the end.

Once you finished with creatives you are basically done with your campaign setting.

Click Finish to pass your campaign to moderation.

Learn more: Push Ads: The Essential Guide for Affiliate Marketers

The moderation process is fast enough, especially during the daytime. So getting traffic to your campaign won’t take long.

Popunder Campaign

The logic of Popunder Campaign is very similar to Push Campaign.

Select Create Popunder Campaign.

creating a popunder campaign on ad maven

The remaining items are similar to Push campaign with the only difference being in the last step, instead of adding a text and pictures you should add a link.

Campaign Optimization

After your campaign runs for some time and you received first conversions, you can proceed to the optimization stage.

When optimizing a push campaign, the first thing to start with would be disabling creatives that didn’t bring conversions.


For this, go to the section Creatives.

creatives on ad maven

You will see a list with all your creatives.

If you run several campaigns, you can specify which campaign you want to optimize by using a filter. Mark those ads that didn’t bring conversions and select Set enabled – “No”, and press “Submit”.

selecting campaigns to optimize on ad maven

Site ID

The next important optimization refers to your White and Blacklists based on {subid}.

Click on your Campaign edit and open the TQ & Analytics section.

Just in case, I will explain where to find it.

In the menu, select Campaigns => From the list of campaigns select the one which you are going to optimize and click the Edit icon.

selecting campaigns to optimize on ad maven 2

The Campaign settings will be opened and you can choose TQ & Analytics.

By clicking on Show Site ID Lists select Blacklist mode to block sites which you don’t want to receive traffic from.creating a blacklist on ad maven

Or opposite, to work with Whitelists choose a Whitelists instead.

Publisher Feeds

You can also optimize your campaign by a Publisher Feed.

It can be done from the TQ & Analytics section.

optimize publisher feeds on ad maven

It is worth mentioning that you can both disable a Publishers Feed and change a Bid rate for this Feed – Bid Adjustment.

In the screenshot above, you can see that for the Feed 112243 I completely stopped traffic since it brought me very few conversions.

For the Feed 133839 – I set up a new Bid of 1.5.

I basically increased my bid in order to get more traffic from this particular site.

Now I will show you what I got as a final result of this small test.

I asked my Mobidea account manager for the top offer to test. At that moment it turned out to be
a France dating offer for mobile devices.

I personally like to work with dating offers for several reasons:

  1. It’s a fairly simple and intuitive niche.
  2. Many people want to get acquainted through the Internet and possibly find new friends and lovers.
  3. The target action does not require the user to pay for anything. This is what’s called a SOI (Single Opt-In) offer – when a user has to fill in a form and leave his/her email address with no verification required. This will be considered a sale/conversion.
  4. Such offers require lower budget for tests and understanding how well an offer performs comes faster.

So, I launched my campaign with few ads, and conversions occurred almost immediately.

On the next day I decided to test a few more creatives, though they didn’t perform that well as the initial ones, and I had to disable them after.

A day later, I decreased my bid a bit and turned off all non-performing sites. I also left only one ad which showed the best conversion ratio/CR, and my campaign managed to bring me a small though positive ROI.

Here’s the result on the 4th day:

ad maven campaign performance

And here’s the stats I had on Mobidea:

mobidea stats with ad maven traffic

Here you can see the ad which brought the most conversions.

What can you take away from this small test I made?

First of all, AdMaven’s traffic turns out to be very high quality.

The conversions were received almost immediately after I started my campaign and, moreover, it wasn’t hard to obtain them.

Thus my recommendation will be definitely to register in AdMaven and test their traffic.

Also, you can reach your AM on Mobidea and ask for a few offers to run on push traffic.

That’s all I wanted to share with you!

In the end, I wish that you see only positive ROI for all your campaigns, no matter the offer or a traffic source!

Offers & Verticals

Ad Types: Popunder, Push

Cost Model: CPM for popunder, CPC for push

Offers Verticals: Sweepstakes, Dating, Nutra, Make Money, Casino, SportBetting, Casino, Extensions, Software, Mobile apps.

Payment & Investment

Minimum Deposit: $50

Payment Methods: PayPal, Paxum, Payoneer, Wire


Personal Account Manager: Yes

Support Response Speed: 30 min – 24hours

Support Rating: Average+

Contact Methods Available: Online chat, e-mail, Skype

AdMaven Verdict

Despite the interface of AdMaven which looks a bit unusual (in comparison to other push traffic sources) and its square images of ads – the traffic quality turns to be pretty good.

I like it!

Also, I would like to highlight that it gives you a chance to get conversions at a reasonable price.


  • High traffic quality
  • Big traffic volumes
  • Optimization based on many parameters


  • Not user-friendly interface
  • A bit inconvenient way to create push ads (doesn’t have a feature to crop)

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