AdPlexity: The Definitive Guide for 2018 + Bonus
AdPlexity is one of the world’s most popular ad spy tools.
But what’s the aim of using AdPlexity?
How can you use it to maximize your performance?
Time to check this article!
By the way…
Bonus: AdPlexity is doing a 25% Lifetime Discount for Mobidea Academy readers.
Let’s step back in time for a minute.
We’re getting back to the past, to the beginning of media buying.
You know this is it.
This campaign is the one.
What’s missing, though?
What do you have to do?
Check this list and find out!
- Find the websites
- Use proxy/VPN to change the IP according to the segment you want to promote in
- Check for some better tools to make it look like you’re entering from a mobile device
- Refresh the page. Again. And again.
- Take screenshots of the creatives to analyze them and to later compare
- Make your own creatives based on that research
- Repeat the aforementioned steps multiplied by the websites in the segments you wanna target
I don’t miss it either.
Loads of time was spent on that research.
That was wasted time that wasn’t being used to go through the stats analysis, optimization, or to come up with new angles and ideas.
I bet everyone was complaining.
They were complaining so much that, one day…
Ziga changed the game.
This Slovenian masterpiece had years of experience in affiliate marketing.
And guess what?
He had an amazing idea to fill the needs of all online marketers:
To create a top competitive intelligence tool.
AdPlexity was founded in 2008.
Since then, it’s become a must-have tool for all affiliate marketers who wanna take the business seriously.
Why was AdPlexity such an incredibly awesome game changer?
Remember when I told you about those six boring steps?
Now, the game was a whole new realm!
Now, there was a miraculous platform with a super user-friendly interface.
A place where you can quickly explore the creatives you’re looking for and download them directly to your computer.
But it’s much more than that.
Here are the reasons:
- Cool variety of filters by carrier, tracker, keyword, country, date, affiliate network, advertiser, ad size
- Real-time updates
- Stats for traffic sources, trends, placements, and publishers
- It’s got Mobile, Desktop, Native and Adult versions available
AdPlexity will help you check the campaigns that others are running.
It will allow you to get inspired and come up with your own splendid campaigns.
And the most important thing for me?
It’s actually made for affiliates by affiliates.
Who can understand your eternal struggle and the hustle better than another affiliate marketer?
Now, let’s dig into details, shall we?
Let’s start with the essentials.
You’ve got your access, everything looks nice, and you’re wondering where to start.
First, let’s take a look at the main parts of the dashboard.
Let’s see how to use them!
The Dashboard is divided in three main parts:
The search menu on the top, the filters on the right, and the results in the center.
Clear and easy.
We’ll check one by one.
On top of the page, you’ll find the search modes by Keyword.
This means you can search for ads with the keyword you want on the landing page.
You can insert a keyword on the ad itself.
That triggers a search for a concrete keyword you type on the ad title of the content itself when aiming for native or text ads for mobile.
You can also insert a keyword on the landing page.
Whenever you want to search for a concrete keyword on the landing page of the offer (“Garcinia” in the screenshot below.)
You can also search by Advertiser.
This allows you to find ads promoting certain offers or check for all the campaigns explored by another affiliate/advertiser.
The ads are divided into four conditions!
What are the four conditions?
Check them out now:
- Landing page redirection chain – redirections/steps leading up to the landing page
- Landing page URL – the final URL where the user will land
- Landing page outgoing URLs – Call-to-Action links from a landing page to the outside location
- Or all of the above
You can also explore the Publisher search mode.
This means you’ll be able to check all the ads that are running on a certain website/publisher.
Furthermore, you can choose to go for Placement.
This will allow you to see the campaigns that are promoted on a concrete placement of a website.
Here, you can select whether or not you want to see the latest results, the ones that have been running for the longest time, or the ones that have received the most traffic.
The platform offers a super detailed search.
Here are the filters available:
- Dates Range
- Days running
- Ad Type
- Device Type
- Traffic Source
- Affiliate Network
- Tracking Tool
Additionally, next to all of the options above, there’s always a checkbox with an “Exact Search” condition.
This will narrow down the search exclusively to what you want.
This means it can be useful in case there are Countries or Languages where you want to filter out the LPs in Belgium in French.
Following some STM tips, it can also come in handy if you want to skip the multi-GEO campaigns or need to check the exact connection type to see mobile direct billing offers running on 3G only.
Now that I’ve covered the main dashboard, it’s time to scrap some landers and check some data!
This is the place you gotta go for.
Let’s pretend you’ve seen an interesting lander in the dashboard results.
You clicked it and you’re now being redirected to the Ad Page of your choice.
On the top, you’ll find the most important information:
The preview of the lander, the countries and connection types where it’s promoted, and – of course – what we need.
Which is what?
The landers, which you can also sort by a concrete affiliate network, if needed.
Once you click one of the LP links, a popup with more information is gonna be displayed.
It links to the redirection path and some outgoing links – the ones mentioned before, in the advertiser search.
In order not to copy the link and go back to that search, just mouse over the link you need for more options.
Firstly, you can run the advertiser search directly from here, with the selected link’s domain.
Secondly, you can get the full URL path.
Then, the two main buttons on the bottom.
One button will allow you to run a search with more ads from that advertiser.
The other one will allow you to finally download that LP in a zip file with an HTML or a php code, so that you can adapt, modify, and apply to your own campaign.
The second part of the Ads Page is all about graphs, charts, stats numbers, etc.
What can you see here?
The trend of the ad for the time period you choose, the weekly trend to have a fresher view, and the device type pie chart.
All these are gonna be followed by three sections:
Publisher, publisher’s placement, and traffic source – by both duration and volumes.
How to Use AdPlexity
Now, let’s check an example of a crypto offer.
Because that’s the industry’s favorite subject!
First, I wanna run some searches by keywords such as “crypto”, “cryptocurrency”, “bitcoin”, “bitcoin tutorial”, and so on.
However, I want to see only fresh prelanders.
I’ll check for the trends so far, understand what can be promising and what’s been working for a long time.
Therefore, I set a minimum of running days for the last 7-10 days, and I sort by newest.
I only want to analyze campaigns run by affiliates.
There’s no such a filter for affiliate campaign “yes or no”, but there’s one that can help you with this:
The tracking tool.
You can assume that the majority of affiliates are using an affiliate tracker for their campaigns, therefore unchecking “none” in this filter should give you more certainty.
Still, as you’ve probably also spotted, the first results I’ll get will most probably be from a branded campaign.
How to know that it’s branded and how to avoid it?
Just enter the Ad Page!
The fact that it’s run almost worldwide can already give you a hint!
The link path is going directly to the domain.
And there’s no info on the tracking tool or on the affiliate network.
Follow the evergreen tips that apply to everything:
You should read, search, and ask questions!
The tutorials are your best weapon against affiliate marketing oblivion!
Learn, grow and become #1!
AdPlexity is legit.
I always recommend it to all my prized affiliates.
It truly is a great spying tool and a favorite of mine.
These guys are constantly adding new features, improving, and following the hottest trends.
This allows all affiliate marketers to make the most of this ad spy tool.
Summing up, AdPlexity allows you to:
- Search for banners/prelanders
- See offers’ landing pages
- Check the competition
- Check the sources
- Analyze a concrete website/placement
- Search for trends
- Look at what affiliates are running
Thought I’d forgotten about that extra-juicy discount that I promised at the beginning of this article?
Now that you have the proper tools, you’re one step closer to reaching those breakthrough results!
Good luck to each and every single one of you!
- Best Mobile Ad Spy Tools You Should Use in 2018
- Media Buying Strategy: The Beginner’s Guide
- Media Buying Segments: How to Choose Them?
- Best Traffic Sources for Affiliate Marketing Pros