Author's Profile

João Aguiar

Head of Digital at Mobidea

João is the Head of DIgital and Editor-in-Chief at Mobidea, a tech player, dynamic, proactive, and fun! When he's not focusing on his role, he enjoys eating tasty food.

Affiliate Marketing

Affiliate World Asia 2025: Bangkok Here We Come!

Affiliate World Asia is setting the affiliate marketing industry ablaze! What's going down this year and where will it be? Click here to find out.

João Aguiar November 13, 2025

Affiliate Marketing

Boost Engagement with Graphics Card Targeting & Direct Traffic

Increase conversions for your gaming campaigns with Graphics Card Targeting. Set it up in seconds and maximize results with Galaksion’s 100% direct traffic.

João Aguiar October 07, 2025

Affiliate Marketing

Push vs Pop Ads: Which Format Works Best?

Affiliate marketing 2025 is all about one big debate: push vs pop ads. Both bring traffic, clicks and conversions —…

João Aguiar September 29, 2025

Affiliate Marketing

[Case Study] Scaling eCommerce: $833K in Sales and 20-30% ROI

Discover how one agency used PropellerAds Push traffic and dynamic CPA bidding to generate $833K in sales, 20–30% steady ROI, and peak returns of 225% in eCommerce campaigns.

João Aguiar September 25, 2025

Affiliate Marketing

CPC vs. SmartCPC: Choosing the Best Option for Testing

RollerAds’ case study for Mobidea: CPC vs. SmartCPC—which bidding model is better for early tests.

João Aguiar September 11, 2025

Affiliate Marketing

MGID Launches CPA Tune: 155% Higher Conversion Rates Through Automated Bid Optimization

MGID has rolled out CPA Tune, a self-optimizing bid engine designed to help performance marketers drive more conversions at their…

João Aguiar August 07, 2025