Author's Profile

João Aguiar

Head of Digital at Mobidea

João is the Head of DIgital and Editor-in-Chief at Mobidea, a tech player, dynamic, proactive, and fun! When he's not focusing on his role, he enjoys eating tasty food.

Affiliate Marketing

Adsterra 13th Anniversary: Growth Styles Behind Successful Campaigns

On their 13th Anniversary, the Adsterra team breaks down the different "growth styles" behind successful affiliate campaigns.

João Aguiar August 13, 2026

Affiliate Marketing

AI in Affiliate Marketing: What’s Really Changing in 2026

AI is here to stay. How does it affect the affiliate marketing industry as a whole? Let's find out.

João Aguiar August 13, 2026

Media Buying

PropellerAds Updates Will Help You Work Smarter and Scale Faster

Scaling campaigns while juggling more traffic sources, more data, and more decisions is no easy feat. The PropellerAds team shares how their newest updates, NIKO AI and Paid Social Traffic, are here to make that grind a whole lot easier.

João Aguiar August 13, 2026

Affiliate Marketing

Evadav Traffic Group Restructured: What It Means for Affiliates

The EvaDav team walks us through their new four-division structure, from the ad network and CPA media buying, to their agency, apps, and consulting arms.

João Aguiar July 20, 2026

Affiliate Marketing

Push, Pop, or Direct Click: Which ad format wins?

Push, Pop, or Direct Click—which one actually pays off? The RollerAds team breaks it all down, GEO benchmarks and all, so you can pick the format that fits your next campaign.

João Aguiar July 13, 2026

Affiliate Marketing

Getting More Value from iGaming Traffic: A Guide by Kadam

Our friends at Kadam share how iGaming affiliates and media buyers can turn traffic they've already paid for into more FTDs through smarter retargeting, segmentation, and attribution.

João Aguiar July 08, 2026