What are expired domains and why would anyone need it?
As you might already know, domain names aren’t issued without a deadline . You pay an annual fee to maintain the ownership of any domain and if you fail to make the payment in the specified time, you lose your ownership rights.
The domain goes up for sale once again and anyone can purchase it. That’s why in order to get your hands on a recently expired domain name, you can buy it through a domain auction or carry out your own expired domain search.
Why Are Expired Domains For Sale and What Can They Be Used For?
If your work requires you to have a website, you can benefit from a high authority expired domain.
The most common applications for expired domains:
Build a High Authority Website Right Away
You can harness the power of expired domains as a leverage for your new website. Maybe you are building an e-commerce store or maybe it’s a personal blog – whatever the case may be, you want your website to rank higher. An high authority expired domain can help you achieve that.
You can start to rank high in Google’s results right away simply by hosting the website on the best expired domains and adding optimized and relevant content. No need for time-consuming SEO and Social Media Marketing (SMM).
One of the ways to check how valuable the website would be for you, is checking which keywords does it actually rank for (if any).
Simply go to SEMrush, input the domain into the URL/Keyword bar and hit “Search” – if the expired domain ranks for anything, SEMRush will show.
Build an Authority Blog for Link Juice
Apart from buying expired domains to build a powerful website, you can also use it to host a blog that contains backlinks to your other website(s).
What’s the point here?
As discussed previously, if the website where backlinks are present has higher authority, it will positively affect the authority of your website.
This is called link juice. You add content pieces on your blog and integrate links that take visitors to your other website. The idea is to use the authority of the expired domain to passively enhance the authority of the other site.
However, this is a black hat practice according to Google’s guidelines, so you need to ensure that Google can’t figure out that the same person is behind both websites (the original and the blog hosted on the expired domain).
Redirect to Your Website or Affiliate Website
Redirection means to automatically take the user to your other website if they click on the link. Your visitors wouldn’t mind being redirected as long as the landing page contains relevant content and information that they are hoping to see.
You can use redirection to take visitors to a page or website that has relevant useful content or where you’re selling relevant products.
For example, if your high authority expired domain is about second hand books that ranks highly in Google and you also sell second hand books on your website, you can redirect visitors to your own website without fear of penalty.
Take the example of Neil Patel’s strategy!
Why I Spent $500,000 Buying a Blog That Generates No Revenue https://t.co/UDzWVGtOSu
— Neil Patel (@neilpatel) July 16, 2018
He’s redirecting existing authority websites (not expired ones – as far as we know) to his own website.
Selling Affiliate Products
You can also buy expired domains to promote your affiliate offers. Affiliate partners are those who give you a percentage on every sale. This is a clever way of making a quick buck.
One of the ways to make the most of this strategy is to sign up for Mobidea. Whatever expired domain you may have, there are high odds that Mobidea would have an offer that’s relevant to your domain’s niche. You simply host your website on the expired domain, place Mobidea’s offers on your website and whenever you make a sale through your website, you receive an affiliate commission!
How to Find High Authority Expired Domains?
Domain Hunter Gatherer
If you aren’t sure what you are looking for you can simply enter the niche or any related keyword so that Domain Hunter Gatherer can serve you with a complete expired domains list.
In the event of any confusions or issues, you can check this step-by-step video for details on how to setup the software for domain scraping.
Benefits of Domain Hunter Gatherer
- User-friendly installation and setup
- Video guides available for people who need assistance
- Search from a database of more than 14 million expired domain names
- Every expired domain suggested by the software is available for registration
- Every domain comes with Majestic and Moz statistics for better insight
- 16 filters allow you to carry out targeted search
- Expired domains list is served in a txt or csv format file
- Recovering Website and its Contents
When you use expired domain finder to scrape out high authority expired domains for sale, you may want to recover the old website and its contents.
Alternatives to Domain Hunter Gatherer
There is also another opportunity. What if you really like a domain that’s currently in use, but the website behind it doesn’t benefit much from being there, while you, in fact, could.
Always remember that not everyone puts domains on auto-renewal, and that sometimes there are auto-renewal payment issues.
If any of those is the case with your underutilized domain of interest, you can try to “catch” it in the short window of opportunity between the moment it expires and the moment it auto-renews. Simply set an alert for the domain you like, and who knows, you might be lucky!
6 Important Metrics When Buying Top Expired Domains
1. Domain Authority
But why go through the extra effort of finding expired domains when you can easily buy a brand new one at a cheap price? Simply because old domains that have already been purchased and have hosted a website, gain authority which a brand new one can’t offer.
To help you get an idea what is “authority”, pay attention to the Domain Authority (DA) metric from Moz.
The higher the Domain Authority (DA) – the better.
There are few factors at play here contributing to the DA rank:
Age of the Domain – The longer a domain name has hosted a website, the higher its value is for search engine’s algorithms. Search engines like Google are more likely to give priority to domains that have been on the internet for quite a while.
Content on the Domain – If the website that was hosted on the domain contained high quality content for its particular niche, it heavily impacts the authority of the domain. Again, search engines give preference to domains that host high- quality useful content.
Backlinks – These are basically anchor links present on external websites that take the visitor back to a domain. The higher the number and authority of backlinks, the higher the authority of a domain. For example, if a domain has a backlink from Forbes, TechCrunch or BBC, it’ll gain a lot of authority in the eyes of Google and other search engines. It’s like attaching a reference letter from Bill Gates to your CV.
There are many other factors impacting the authority of a domain. Because of these factors, the chance of a website hosted on an expired domain to start showing-up in Google rankings right away, could increase or decrease.
A brand new domain, for instance, will have to wait for a few days before getting indexed by Google and other search engines, and then its owner will need to go through the tedious process of search engine optimization, which takes time and financial resources. High authority expired domain names on the other hand, offer a short cut and allow you to get down to business straight away.
2. Page Authority
Page authority is another metric crucial to your rankings. Basically, whereas domain authority is the calculated likelihood of a particular domain to rank in SERPs, Page authority is the same metric, but on a smaller, page-level scale.
Very roughly speaking , domain authority is a weighted average of the page authority.
Those metrics can be pretty different – usually, a strong domain authority is achieved by a synergic score of pages with notable authority:
There are at least 2 ways to check a website’s Page and Domain Authority:
3. Moz Spam
Keep a close eye on this one. Who knows why the domain may be expired? What if it got penalized or banned by Google and renewing it just won’t make sense?
That’s the information, that Moz Spam Score gives you.
4. Majestic Trust Flow (TF)
This is a metric from Majestic SEO, a well known tool in the industry. That metric analyses how trustworthy a site is by measuring its quality and measuring the quality (“trust”) from a linking site. That’s how the trust “flow” is created.
The more relevant trustworthy sites are linking to you, the better rank the domain has.
5. Majestic Citation Flow (CF)
It’s basically the same as Trust Flow, just without the “Trust” part. Plainly, it ranks the domain based on how many sites are linked to it, without considering the quality (“trust”) of those websites. This way the increasing number of backlinks would increase the Citation Flow, but not necessarily increase the Trust Flow.
6. Social Media Authority
However, websites authority isn’t limited to just backlinks and quality content. The other type of authority that may have an effect on your rankings is Social Media Authority.
What is it and how is it calculated?
Well, you probably won’t be surprised that social networks are open to search engine protocols just as any other source of content. Naturally, the content and links there aren’t ranked as high as regular website content, but they still get their share of the SERP pie.
Social Media Authority comprises of the number of times your domain is mentioned on the social network. In regular SEO we would call that a backlink, but when it comes to social networks, it’s more common to call it a “social signal”. Google won’t consider that link as a backlink, but it will note that the domain was mentioned – meaning, it will receive a “social signal”.
However, even though social signals are way down the list of SEO ranking factors, they actually take quite the effort to generate. You would have to have an SMM manager to:
- Generate and post content
- Initiate and respond to conversations on social networks
- Contact established niche leaders on Twitter, Facebook, Instagram etc.
And that’s just for your SMM strategy and audience engagement. Social signals are a side effect of the quality of your SMM efforts.
Yet again, buying an aged domain, which already receives some social signals, helps you to achieve better rankings. All things equal, should you go in this direction, you could become the owner of a socially established business for a price of around $25, which isn’t a bad bargain.
That’s what branded aged domain are all about – you can build a solid brand faster and cheaper, so make sure you take social media metrics into account.
With some patience and a little bit of smarts, you can find out many high authority expired domains that you can use for multitude of applications to make money and further your personal goals.
Why do all the work from scratch when there’s an expired domain out there featuring all the positives you need?
Neil Patel is one of the most important online marketing pros of our generation and he's here to tell you everything about online marketing tips, tactics and techniques you must explore to the max!