India has long been one of the world’s most sought-after betting markets. With a betting population of more than 140 million regular bettors, it’s no wonder that India is a hotbed for E-commerce and iGaming.
But how lucrative can it really be, and how easy is it to enter the market?
In this article, we’ll take a look at the growing sports betting market in India and how affiliate marketers can capitalize on this lucrative niche. We’ll also analyze a case study from one successful affiliate marketer who made more than $1700 in just two months!
Overview of the Indian Economy
The Indian economy is the fifth largest in the world in terms of gross domestic product (GDP). It is powered by high economic growth, low inflation, and a booming middle class with an increasing disposable income. This rapid growth has created an ideal environment for many online businesses to thrive.
Thanks to its huge population, favorable economic conditions, and widespread access to technology, India has quickly become one of the hottest markets for e-commerce and iGaming businesses.
Sports Betting as a Lucrative Affiliate Market in India
The Indian gambling market is one of the biggest in the world, and it’s not showing any signs of slowing down. It continues to be one of the most popular ways for people to gamble online—particularly among younger generations who are eager to stay up-to-date on all sporting events around the globe.
The sports betting industry alone is estimated to be worth over $90 billion per year and is projected to grow by 20% annually in the coming years. For many entrepreneurs, this presents an opportunity to make money through affiliate marketing — especially when it comes to sports betting.
To make things even better for sports fans, bookmakers have made sure that their mobile apps are convenient to use and can be funded with well-known e-Wallets and online payment options. That means no more waiting around at the bank or filling out forms: you can simply register on your phone and start placing bets from wherever you want in no time!
This is great news for affiliates since most gambling offers pay on FTDs (first-time deposits) or on a Revenue Share model. The easier for your referrals to top up their accounts, the better for you!
Case Study: One Affiliate Marketer’s Test Results
To demonstrate just how lucrative sports betting in India can be for affiliate marketers, let’s take a look at one successful test case by an affiliate.
The campaign was run from September 30th up until November 2nd and delivered unexpected results from an otherwise novice affiliate marketer.
Ad format: 300х250 Banner ad
Traffic Source: TrafficStars
Campaign Period: September 30 – November 2, 2022
Before we start discussing the campaign, let us first talk about the offer, a fairly known betting platform.
It has a great affiliate system that accepts all forms of traffic from its affiliates. Plus, it provides great marketing materials like pre-landers and banners.
When it comes to games, pre-match and in-play options abound. It also has lots of table games, slots, lotteries, and other games to choose from. Attracting new players are easier as well with the bonuses that it provides upon registration.
Finally, all kinds of favored Indian payment systems are supported by their apps, with a low minimum deposit of just INR 100. This is ideal for tech-savvy individuals, which is the market of these kinds of offers right now.
The affiliate was offered a 40% Revenue Share by his account manager, so he jumped at the opportunity to test it.
TrafficStars was the ad network chosen for the campaign due to its competitive rates (starts at CPM of $0.002) and enormous traffic volume.
The Affiliate’s account manager in TrafficStars recommended he use 300×250. They set up country-wide targeting and chose no language or device restrictions.
There were used banners and pre-built landing pages provided by the betting company.
At the onset, it seemed like the outcome of the campaign wasn’t going to be a good one. After four days, he had zero deposits and even a negative balance.
Not too impressive! But then, the affiliate began analyzing the statistics and realized that most of the registrations were from mobile users whose device’s language was set to English. He also noticed that the CTR was highest on mobile traffic (0.06%).
The banners were also surprisingly consistent with their CTR performance across the board. Obviously, it was time to get optimizing!
He then launched a new campaign targeting the English language and mobile-only users. To keep costs low, he maintained the CPM rate at $0.002 and enabled frequency capping at two impressions per user.
To help him automatically block unprofitable placements, he used The Optimizer. He also added two new banners on top of the first three he already had.
Not only did the affiliate get a significant increase in sign-ups for the same ad spend, but more than a month later, he earned an impressive $3,330.
The low conversion rate (only 1 out of 10 players deposited into the game) was offset by the fact that these active players made repeated deposits, with high rollers providing most of the profits.
All in all, the affiliate spent $1,622 but earned $3,330 – which equates to a profit of $1,708 or 105.56% return on investment (ROI).
Here are the stats on TrafficStars by device,s with mobile traffic over 90%.
Tips for Promoting Sports Betting Offers in India
For savvy affiliate marketers looking to cash in on this trend, there are several things you ought to keep in mind.
First, be aware that it does take some momentum before you start seeing strong results — you’ll want to keep at least $500 in your pocket for the set-up and testing process.
If RevShare is your model of choice (or it’s the only one available to you), understand it takes longer before you actually start earning.
Finally, to save on time and budget while blacklisting any sources that are not working, use The Optimizer or any auto-optimization system so you won’t have to go back and forth checking on your campaign.
With these tips in mind, you will find promoting sports betting offers in India to be a rewarding venture!
In summary, sports betting presents an incredibly lucrative opportunity for affiliate marketers operating within India’s growing economy — particularly those targeting English speakers, and specifically with banner ads or pre-landers tailored towards mobile traffic.
As evidenced by our case study example above, with careful planning and execution, you, too, can generate tremendous ROI from your efforts! So why not give it a try? Good luck!
Get to know how this media buyer made 310% ROI on mobile subscriptions.
Get to know how this affiliate made $8k+ profit with TrafficStars display ads.