What is the difference between clicks and visits?
Visits represent the number of users reaching the tracking link.
Clicks represent the number of users being redirected to the advertiser page.
There are two distinct scenarios:
- When using the link of a Smartlink, Single Offer, or a Direct Link in a campaign rotation, Visits equal Clicks.
- When using a Lander in the rotation, Clicks will be lower than the number of Visits, since not all users will click the Call-to-Action in the Lander and go to the advertiser page.