Best Telegram Ads Platforms: Your Go-To List for Telegram Mini App Ads
December 22, 2025 31 min read
Do your ads feel lost in the noise of regular social media platforms? Traditional platforms like Facebook, Instagram, and Twitter have become harder to use.
Their algorithms change every few weeks. Ad costs keep going up and eat into your profits.
Users are tired of seeing too many ads and ignore them more often. Reaching people who actually engage with your content has become a real challenge.
This is where Telegram comes in—a messaging app that’s changing how advertising works.
It isn’t just another social platform. It’s a growing network of highly engaged communities where your ads can actually stand out and work well.
Here’s the good news: You can access this pool of engaged users in several ways. Multiple advertising platforms are ready to help you reach these audiences.
This guide is perfect whether you’re an experienced media buyer looking to find new traffic sources, or you’re new to advertising and want to find fresh opportunities.
We’ll show you the best Telegram advertising platforms and weigh in on the best reasons to use them.
Why Advertise on Telegram?
Before we explore the platforms and strategies, let’s explain why Telegram should be part of your advertising plan.
Telegram is different from typical social media platforms. It’s a messaging app that focuses on privacy and has become a strong force for community engagement.
The platform has over one billion monthly active users and adds millions more each month. This makes it one of the fastest-growing platforms for digital advertising.
The real power isn’t just in these big numbers. It’s in how users actually use the platform.
Facebook and Instagram users casually scroll through their feeds without much focus.
Telegram users do something different. They actively join channels and groups based on their specific interests.
These communities cover topics like Crypto, Gaming, Finance, Dating, or specialized hobbies. Each community is focused and highly engaged.
This means your ads reach people who already care about topics related to what you’re selling.
Benefits of Telegram Advertising
Here’s what makes Telegram advertising particularly attractive:
👉Can Promote Verticals that are Restricted Elsewhere:
It’s one of the few places where you can advertise verticals such as Crypto, Gambling, Casinos, and even Adult (Dating and Nutra).
And you can do so without fear of getting your account banned!
👉Higher Engagement Rates:
Telegram’s notification-based system means users see your ads immediately.
Channel subscribers actively check for updates, which leads to click-through rates that often outperform traditional social media advertising.
👉Less Ad Fatigue:
Since Telegram advertising is still relatively new compared to giants like Facebook and Google, users haven’t developed the same “banner blindness” they have on other platforms.
Your ads stand out instead of blending into the noise.
👉Global Reach with Niche Targeting:
From Tier 1 countries like the US and UK to high-growth markets in Asia, Latin America, and the Middle East, Telegram’s user base spans the globe.
Yet you can precisely target specific communities and interests.
👉Cost-Effective Traffic:
With lower competition comes lower costs. Advertisers who try it report achieving better ROI on Telegram.
This is compared to saturated platforms where you’re constantly bidding against thousands of competitors for the same audience.
👉Privacy-Conscious Audience:
Telegram users value privacy and security, which often correlates with higher purchasing power and tech-savviness.
These are ideal traits for many affiliate verticals.
👉Less Competition:
Since not a lot of people know how to advertise in Telegram (apart from the expensive Telegram Ads option), you can be sure to have less competitors.
They don’t have this handy list we made here, so be sure to make full use of this!
The bottom line? Telegram offers a rare combination of scale, engagement, and untapped potential that’s hard to find today.
How to Get Your Ads on Telegram
You already understand why Telegram deserves a spot in your advertising budget. Now let’s look at the practical side: how do you actually put your ads in front of those billion users?
Telegram offers three distinct advertising paths. Each one has unique benefits and works best for different situations.
Option 1: Telegram’s Built-In Ad System
Telegram runs its own ad platform where you can place sponsored messages in public channels.
Your ads will show up between regular posts, but only in channels that have more than 1,000 followers.
There’s one major restriction: your ads’ outgoing link can only be towards other Telegram channels, bots, or apps.
You cannot send people to external websites.
This makes the official system perfect for growing your Telegram presence, promoting Telegram bots, or directing users to Telegram-based applications.
Option 2: Direct Deals with Channel Owners
This is the classic approach to Telegram advertising. You contact channel owners directly and pay them to post your content.
It works like influencer marketing but focuses on Telegram channels.
You find channel admins (or use platforms that help connect you), agree on a price, and they share your ad with their followers.
Something like what the channel owners of TONRocket Community are doing as shownin the image below:
The process is simple, flexible, and gives you full control over your message.
The biggest benefit? You can include links to external websites and create any message you want.
The downside? Everything is manual. You have to find channels, negotiate prices, and manage each relationship separately.
Some services (which we will include in the list below) make this easier by creating marketplaces where you can browse channels and book advertising spots.
Option 3: Mini Apps and Bots Advertising
This is where Telegram advertising gets exciting. Most of the new developments are happening here.
Telegram Mini Apps are interactive web programs that work inside Telegram itself.
Think of them as mini websites or games that users can access without leaving the app.
They’re built using JavaScript, which means developers can create almost anything. From simple clicker games to complex tools and calculators, you bet there’s a Mini App for that.
For users, these apps are fun and useful. They might play a game to earn virtual coins, use a fitness tracker, or try out a new crypto tool.
For advertisers, Mini Apps create the perfect environment to show ads to engaged, active users.
Here’s an example, Telegram’s very own mini app called Durger King (@DurgerKingBot):
Types of Mini Apps Ad Formats
When someone opens a Mini App on Telegram, they’re already in an interactive mode.
They’re tapping, swiping, playing—not just passively scrolling. This is when your ad appears.
Different ad networks offer different formats for Mini Apps. The most common ones include:
👉Push-style ads or In-App banners look like regular push notifications but appear inside the Mini App.
They have an icon, a short title, and a description. Users can tap to visit your link.
👉Interstitial banners are full-screen images that pop up between actions in the app.
For example, when a user completes a level in a game, your ad might appear before the next level starts.
👉Interstitial videos work the same way but use video instead of static images.
They’re full-screen, usually 15-30 seconds long, and users can skip after a few seconds.
👉Rewarded videos give users something in return for watching.
Maybe they get extra lives in a game, bonus coins, or unlock a special feature. This format typically gets higher engagement because users choose to watch.
👉Rewarded ads or posts are similar to rewarded videos, except you only see a static ad.
👉Embedded banners sit in a fixed spot within the app interface. They don’t cover the content but stay visible while users interact with the app.
👉Interactive or playable ads let users actually try a demo version of your game or app before clicking through to the full version.
👉Native ads in Bots are usually text blocks that show up when using TG Bots.
👉Task is another native advertising block but is shown in the task list. It appears as part of the mini app’s task system, making it feel natural to users.
More formats are being made as we speak.
Why Mini Apps Ads Perform Well
- Users on Mini Apps are already engaged. They chose to open the app and are actively using it. This means they’re more likely to notice and interact with ads compared to someone mindlessly scrolling through a social feed.
- The targeting is more precise.
- Many Mini Apps focus on specific interests. Think Crypto, iGaming (Gambling and Casino), Online Games, Fitness, Finance. When you advertise in these apps, you’re reaching people who already care about topics related to your offers.
- Lets you target audiences with higher spending power. This includes targeting users with positive Telegram Wallet balances, or those who are Premium subscribers.
- Mini Apps integrate with the TON blockchain (Telegram’s crypto ecosystem), which opens up unique targeting options.
The Technical Advantage
- Mini Apps ads can link to any external website: Unlike official Telegram Ads that only let you link to Telegram channels or bots, you can send users outside of Telegram’s environment. This is huge. You can send users directly to your landing page, affiliate offer, or e-commerce store. No restrictions.
- They work on any device: You can show ads to iOS, Android, desktop users. You don’t need separate campaigns for different operating systems.
- You get full control over where you send your traffic, as they bypass Telegram’s official advertising restrictions. This makes Mini Apps ads perfect for affiliate marketing, e-commerce, lead generation, and any campaign where you need to track conversions on your own landing pages.
Many of the advertising platforms we’ll cover next specialize in Mini Apps, giving you access to millions of active users in these highly engaging environments.
Best Telegram Mini App and Bot Ads Platforms
Now for the moment you’ve been waiting for—the actual platforms where you can buy Telegram mini apps and bot ads.
We’ve done the research and compiled this list to help you find the right fit for your campaigns.
We’ll talk about the type of ads these platforms/networks support, their key features, top verticals, and other necessary details.
Let’s dive in.
1. PropellerAds
PropellerAds entered the Telegram advertising space in November 2024 and quickly made an impact with impressive results.
This established ad network (operating since 2013) brings its expertise in performance marketing to Telegram Mini Apps.
Their tests show 10 to 20 times higher CTR and 10% to 30% better conversion rates compared to traditional display ads.
With 100 million daily impressions from Telegram Mini Apps, PropellerAds offers serious scale for advertisers looking to tap into this fresh traffic source.
Read our PropellerAds review here.
Telegram Ad Types Supported
👉Telegram Mini Apps Ads
Telegram Mini Apps Ad Formats
PropellerAds offers the following:
- Banner Ads
- Interstitial Ads
What makes this unique is how ads are triggered. Instead of random interruptions, ads appear through three predictable mechanisms:
- Task mechanics: Users complete specific actions within the Mini App
- Reward systems: Users know they’ll see an ad in exchange for in-app rewards
- Native clicks: Ads appear when users interact with designated areas
This predictable, non-disruptive approach leads to the format’s high engagement rates.
Users aren’t caught off-guard—they understand when and why ads appear, creating a better experience for everyone.
Key Features
AI-Powered Auto Creatives is one of PropellerAds’ best features. The platform uses machine learning to automatically create and test ad creatives based on your landing page.
This speeds up your testing phase and helps you find winning combinations faster—especially useful if you’re new to Telegram ads or need to launch quickly.
CPA Goal optimization lets you set your target cost per conversion, and the platform’s algorithms automatically pick the best placements to hit that goal.
You tell the system what you want to pay per conversion, and it handles the optimization for you.
The Multiformat Campaign feature lets you automatically run a companion OnClick (popunder or tabunder) campaign targeting Telegram’s built-in browser alongside your Mini Apps campaign.
It’s a smart way to test faster and reach more users without creating separate campaigns from scratch. You’ll still have the option to separate the budgets, though.
Retargeting capabilities let you re-engage users who saw your Telegram Mini Apps ads by showing them popunder or push ads on other sites. This can be done by collecting an audience, helping you get more ROI across the whole funnel.
The platform connects with major tracking tools. It also gives you detailed analytics, including fraud detection and traffic quality scoring, so you know you’re reaching real, engaged users.
Its top countries based on traffic volume are as follows:
Targeting Options
- Geographic: Global coverage with lots of inventory in Europe, CIS countries, India, and Africa
- Platform & Device: Mobile and desktop targeting
- OS & Browser: Operating system and browser selection
- Browser Language: Language-based targeting
- Connection Type: WiFi vs mobile data
- Zone Management: Include or exclude specific traffic sources
- Interests & Behaviors: Audience targeting based on how users engage
Best Performing Verticals
Based on platform data and the nature of Telegram Mini Apps traffic:
- iGaming & Gambling (relaxed moderation)
- Telegram Mini Apps & Channels (grow your own app or channel)
- Finance & Crypto (crypto-friendly policies)
- Gaming & Mobile Apps
- Media & Content
Pricing & Budget
PropellerAds offers three pricing models for Telegram Mini Apps ads:
- SmartCPC: An automated bidding system that adjusts your cost-per-click in real-time to help you win cheaper clicks. Set your maximum CPC, and let the algorithm handle bid adjustments based on CTR and competition levels. Best for advertisers who want automated optimization without manual bid management.
- CPA Goal: A fully automated model where you define your target acquisition cost (like signups, purchases, or downloads). The platform then finds and prioritizes traffic sources that deliver conversions at or below your target CPA. This is the go-to choice for performance marketers who need predictable conversion costs and strong ROI control.
- CPC: Traditional manual bidding where you set a fixed cost-per-click and adjust as needed.
Minimum deposit: $100
No mandatory daily budget minimums, but if you set a budget below $30, there is a chance your campaign will go over budget.
Payment Methods
- Credit cards (Visa, Mastercard)
- PayPal
- Wire transfer
- Cryptocurrency options available
PropellerAds Pros and Cons
| Pros | Cons |
| ✅ AI-powered auto creative generation | ❌ No breakdown of impressions by placement type |
| ✅ CPA Goal bidding keeps costs predictable | ❌ Limited to just banner and interstitial ads at the moment |
| ✅ Retargeting across multiple channels | |
| ✅ 10-30% CTR with pre-engaged audiences | |
| ✅ Crypto-friendly moderation | |
| ✅ Low $100 minimum deposit | |
| ✅ 100M daily impressions available |
2. OnClickA
OnClickA is making waves in Telegram Mini Apps advertising with a fresh, user-friendly approach. They started offering TG Mini Apps in August 2024.
This platform gives you complete control over your campaigns with easy setup and smart targeting options that help you reach exactly who you need.
OnClickA connects you with active users who are already engaged in games, tools, and services within Telegram.
Read our OnClickA review here.
Telegram Ad Types Supported
👉 Telegram Mini Apps Ads
Telegram Mini Apps Ad Formats
OnClickA offers three main ad formats for Telegram Mini Apps:
- Rewarded Videos and Posts: 2 million daily impressions
- Interstitial Ads: 500,000 daily impressions
- Banner Ads:
- 300×250: 1.2 million daily impressions
- 300×100 sizes: 15,000 daily impressions
What sets OnClickA apart is the control they give you.
You decide how often ads appear, what triggers them, and what rewards users get. This keeps the experience balanced and user-friendly.
Key Features
Self-Serve Platform means you can set up and manage everything yourself. No need to wait for account managers or approval processes. Everything happens in your dashboard, at your own pace.
Advanced Macro Tracking lets you add dynamic tokens to your ad links. These tokens automatically capture data like click ID, user country, device type, and cost per click.
You get detailed insights without extra setup, helping you understand exactly where your traffic comes from.
Active Wallet and Premium User Targeting is a unique feature that lets you target Telegram users who actively use their wallets for transactions and who pays for Premium Telegram subscription.
You can even narrow it down to users with account balances, giving you access to people ready to spend money.
The platform has strong connections with premium Mini Apps, so your ads show up in quality placements where users are already engaged. One example is Hamster Fightclub.
Targeting Options
- Geographic: Country, city, and region targeting
- Device & OS: Mobile and desktop options
- Language: Target users by their language settings
- IP Location and Connection Types
- Wallet Activity: Active wallet users or users with positive balances
- Premium Users
- Custom Triggers: Set when and how ads appear in the app experience
- Sources: RON or Premium
- Spots (source names that can be obtained from your account manager)
Best Performing Verticals
OnClickA works well across multiple verticals:
- Web3 & Crypto (particularly strong due to wallet targeting)
- Gaming & Mobile Apps
- E-commerce
- Finance & Trading
- Utilities & Tools
- Content Products
Pricing & Budget
OnClickA uses flexible pricing models:
- CPM
- CPM Goal: You set a target cost per thousand impressions, and the system optimizes to hit that CPM
- CPC
- CPC Goal: You set a target cost per click (e.g., $0.05), and the system adjusts bids across placements to achieve that average CPC
- CPA: Unlocks after spending $500 on CPC Goal or CPM Goal campaigns with at least 30 conversions tracked.
Minimum bid: $0.0001
The platform provides weekly updated pricing recommendations based on recent auction results.
You can check their Traffic Chart (which is regularly updated) for info on volume and pricing trends.
They suggest setting bid variation between 10-20% of recommended bid for optimal delivery.
Minimum deposit: $75
Payment Methods
- Credit cards
- Bitcoin
- Capitalist
- Capitalist USDT
- Perfect Money
- Coinbase
- Paxum (minimum $300)
OnClickA Pros and Cons
| Pros | Cons |
| ✅ Self-serve platform to set up and manage campaigns independently | ❌ Limited optimization options |
| ✅ Advanced macro tracking for detailed performance insights | ❌ CPA pricing requires $500 spend and 30 conversions to unlock |
| ✅ Active wallet targeting – reach users ready to spend money | ❌ Minimal traffic data for manual selection of premium sources. Ask your manager for accurate traffic info. |
| ✅ Flexible pricing models (CPC, CPM, CPC Goal, CPA) | |
| ✅ Very low minimum bid ($0.0001) for testing | |
| ✅ Multiple payment options including crypto (USDT) |
3. HilltopAds
HilltopAds is a London-based ad network operating since 2013, bringing established traffic expertise to Telegram advertising.
The platform entered Telegram in March 2025 through a DirectLink monetization system where publishers manually share ad links through their Telegram channels and bots.
With 155+ countries covered and growing Telegram inventory, HilltopAds connects advertisers to engaged audiences across mainstream and niche categories through familiar popunder formats.
Read our HilltopAds review here.
Telegram Ad Types Supported
👉 Telegram Channel Ads
👉 Telegram Bot Ads
Telegram Ad Formats
HilltopAds uses DirectLink monetization, where Telegram channel owners and bot operators manually share advertiser links with their audiences:
- Channel DirectLinks: Publishers post links directly in their channel content
- Bot DirectLinks: Telegram bots share advertiser links during user interactions
The DirectLink approach means ads appear at natural user action points (clicking shared links), creating less intrusive experiences compared to forced interruptions.
Key Features
Telegram-Specific User Targeting (introduced March 2025) lets you specifically bid on Telegram traffic rather than broader social media sources.
This targeting ensures your budget focuses exclusively on Telegram audiences. It can be done by choosing Telegram under the Mobile Application filter when creating a campaign.
It may not be immediately available to everyone upon signing up as an advertiser. However, simply reaching out to your account manager can solve the issue.
DirectLink Publisher Network accepts publishers of all sizes—from small channels with a few thousand members to major publishers with millions of followers.
This creates diverse inventory across niches and audience sizes.
Popunder Format Expertise applies HilltopAds’ proven popunder experience to Telegram traffic.
The format works well for Telegram’s user behavior patterns, appearing after users click shared links rather than interrupting active browsing.
Personal Account Manager Support helps optimize campaigns and provides niche-specific ad customization.
Managers assist with targeting strategy and performance improvement.
Geographic Strength in Tier 2 and Tier 3 markets, including India, Nigeria, and South America, aligns well with Telegram’s high-growth regions.
Targeting Options
- Telegram-specific targeting under Mobile Applications
- Geographic
- Device & OS
- Browser & Language
- Niche categories: Mainstream and Non-Mainstream verticals
- Source optimization: Include/exclude specific traffic sources
Best Performing Verticals
- Gaming and iGaming offers
- Mobile app installs
- E-commerce and retail
- Finance and crypto offers
- Entertainment and media
- Sweepstakes and rewards
- Dating (adult category available)
Pricing & Budget
Pricing model:
- CPM
- CPC
- CPA Goal
Minimum deposit: $100
Minimum daily budget: $20
Get $150 Bonus with this HilltopAds Coupon
Payment Methods
- Visa/Mastercard Credit cards
- WebMoney
- Paxum
- Bitcoin
- Capitalist
- USDT
- Union Pay (by request)
- Paypal (by request)
- Wire Transfer (minimum 500 Euro)
HilltopAds Pros and Cons
| Pros | Cons |
| ✅ 12+ years of ad network experience (since 2013) | ❌ No Mini Apps advertising support |
| ✅ Strong performance in Tier 2/3 markets | ❌ Limited to directlink format only |
| ✅ Personal account manager support available | ❌ No official Telegram Ads support |
| ✅ Mainstream and adult verticals accepted | ❌ Relatively new to Telegram (March 2025 launch) |
| ✅ 155+ countries coverage | ❌ Limited information on traffic volume per country |
4. RichAds
RichAds stands out as one of the first non-Telegram-exclusive ad networks to launch advertising in Telegram Mini Apps.
Since 2018, they’ve been a trusted name in affiliate marketing, and their move into Telegram advertising brings that same quality and expertise to this new traffic source.
With 10 million daily Telegram ad impressions across 220+ countries, RichAds gives you access to fresh, engaged audiences in popular clicker games and casual apps.
Read our full RichAds review here.
Telegram Ad Types Supported:
👉Telegram Mini Apps Ads
Telegram Mini Apps Ad Formats
RichAds offers five different Mini Apps ad formats, giving you plenty of options to test what works best for your advertising campaigns:
Playable ads are RichAds’ newest format and they’re particularly exciting for gaming and app offers.
Users can tap, swipe, and interact with the ad itself, letting them use the product firsthand.
This “try before you buy” approach works incredibly well for iGaming slots, mobile games, and any gamified products.
The engagement rates are typically higher because users who click through have already shown genuine interest by playing the demo.
Key Features
RichAds was among the first to recognize the potential of Mini Apps advertising.
They started working directly with 150+ mini app and bot owners in September 2024. This gives them exclusive access to high-quality traffic sources.
The platform offers affiliate-friendly moderation.
Unlike the strict official Telegram platform, RichAds accepts verticals like Gambling, Betting, Finance, Nutra, and more.
Moderation is fast, with campaigns launching within 20 minutes.
Personal account managers are available when you deposit $500 or more.
They provide free creatives, whitelists for specific geos and verticals, and hands-on campaign optimization (by request).
If you deposit $3,000 with them, you’ll get the option for full campaign management.
The platform integrates with all major trackers and provides detailed real-time analytics by source, geo, and format.
Targeting Options
- Geographic: 220+ countries, regions, cities
- Device & OS: Desktop, mobile, Android, iOS with version targeting
- Browser & Language: Multiple browser and language options
- Premium users: Target Telegram Premium subscribers
- Wallet balance: Target users with positive TON wallet balance
- Motivated vs Non-motivated: Choose between users who get rewards for watching ads or organic traffic
- Frequency capping: Control how often users see your ads
Best Performing Verticals
According to RichAds’ monthly performance reports, top verticals for Telegram Ads include:
- Finance
- E-commerce
- Education (courses and online education)
- Apps & Gaming
- SaaS products
Pricing & Budget
Pricing varies by format:
- Push-style: CPC starting at $0.015 (recommended $0.02)
- Interstitial banner: CPM starting at $1.50
- Interstitial video: CPM starting at $3
- Embedded banner: CPM starting at $0.40
- Playable ads: CPM pricing (contact for rates)
Take advantage of our RichAds Promo Code: 10% Bonus Balance!
Minimum deposit: $150
Recommended daily budget: $30
Payment Methods
- Wire transfer
- Bank card
- Capitalist
- Payoneer
- Alternative payment methods (ask managers)
RichAds Pros and Cons
| PROS | CONS |
| ✅10 million daily Telegram ad impressions across 220+ countries | ❌ Some formats have limited daily impressions |
| ✅5 different Mini Apps ad formats to test and optimize | ❌ Names of channels and bots advertising on are not revealed in stats |
| ✅Direct partnerships with 150+ mini app and bot owners | |
| ✅ Accepts restricted verticals (Gambling, Betting, Finance, Nutra) | |
| ✅Provides targeting options not available in Telegram Ads itself and even compared to other networks/platforms | |
| ✅Whitelisting bots or channels is possible. However, this must be acquired by request from account manager |
5. ExoClick
ExoClick launched Telegram Mini Apps advertising in February 2025, bringing its massive ad network infrastructure to Telegram’s ecosystem.
The platform provides advertisers with both scale and sophisticated targeting for Mini Apps campaigns.
With 2.5 million daily impressions specifically from Telegram Mini Apps, ExoClick offers solid volume for advertisers looking to tap into this fresh traffic source.
The platform serves over 500 million Mini App interactions monthly, with particular strength in markets where Telegram has high penetration:
- Russia (51% of citizens)
- India (45% of population)
- Tier 3 markets like Nigeria and South America
Read our Exoclick review here.
Telegram Ad Types Supported
👉 Telegram Mini Apps Ads
Telegram Mini Apps Ad Formats
- Banner Ads: Standard banner sizes, including 300×250 and 300×100 placements
- Video Ads
Key Features
Specific App Targeting through the ExoClick marketplace lets you choose which Telegram Mini Apps show your ads.
Some apps are revealed and selectable (such as TimeFarm app and Space-Adventure app), while others remain anonymous in the marketplace.
This gives you control over placement quality and relevance.
Traffic Quality Verification and fraud prevention mechanisms ensure you’re getting real users from legitimate Mini Apps, protecting your ad spend.
Advanced Campaign Controls that include frequency capping and daily budget distribution options (quick delivery or distributed throughout the day).
It also offers bidder automation to optimize bids per ad zone.
Targeting Options
- Platform and Device
- Geo: 155 countries with strong inventory in Europe, CIS, India, and Africa
- OS and browser selection
- Language
- Mini App Category: Gaming, finance, e-commerce, loyalty, entertainment
- Specific Apps: Select revealed apps like TimeFarm and Space-Adventure
- Whitelisting/Blacklisting: Include or exclude specific traffic sources
- Frequency Capping: Control how often users see your ads
Best Performing Verticals
- Gaming and iGaming offers
- E-commerce and shopping campaigns
- Finance and crypto promotions
- Dating and social (adult available)
- Entertainment and media
- Mobile app installs
- Sweepstakes and rewards
Pricing & Budget
Pricing models:
- CPC
- CPM
- Smart CPM
- Smart Bid (Target CPA/ROAS)
Minimum advertiser deposit: $200 USD
Budget flexibility: No strict daily minimums
Payment Methods
For Advertisers:
- Credit/debit cards (Mastercard, Visa, American Express)
- Bank transfer
- Cryptocurrencies (Crypton and others)
Exoclick Pros and Cons
| Pros | Cons |
| ✅ Specific app targeting – choose which Mini Apps show your ads | ❌ Lower daily impressions (2.5M) compared to other Telegram networks |
| ✅ Multiple pricing models (CPC, CPM, Smart CPM, Smart Bid) for optimization flexibility | ❌ Not all apps are revealed. Some remain anonymous in marketplace |
| ✅ Smart Bid with Target CPA/ROAS for automated optimization | ❌ Higher minimum deposit ($200) than some competitors |
| ✅ Advanced campaign controls (frequency capping, budget distribution, bidder automation) |
Other Platforms for Telegram Advertising
1. Telegram Ads (Official Platform)
Straight to the source, Telegram’s official advertising platform lets you place sponsored messages directly in public channels with over 1,000 subscribers.
This is, of course, the one with the most reach.
Telegram Ad Types Supported:
👉Official Telegram Ads (Direct to channel)
How It Works
The platform is simple. You create text-based sponsored messages (up to 160 characters) that appear between posts in public channels.
Your ad blends naturally into the channel’s content flow, making it less intrusive than traditional banner ads.
Pricing and Budget
The official platform operates on a CPM (cost per thousand impressions) model.
The minimum CPM is 0.1 TON (Toncoin), which equals roughly $0.50 per 1,000 impressions.
Your actual CPM can vary based on channel popularity and competition.
One huge downside is that the entry cost is steep.
Text-only ads require a minimum spend of $2,000. If you want to include photos and videos, you’ll need a Business Advertising account, and the minimum spend jumps to $10,000 to $30,000.
These prices vary by location.
These amounts are much lower than the previous $2 million requirement, but they still block out most small advertisers.
This is exactly why many people use ad networks (companies that act as go-betweens) instead. In the past, these networks were the only option for smaller budgets.
Now you can work directly with Telegram if you have enough money. However, the official platform still costs too much for most affiliate marketers and small businesses.
Targeting Options
Telegram’s official platform keeps targeting simple and privacy-focused:
- Channel selection: Choose specific channels where your ads appear
- Topic/interest targeting: Target channels by category
- Frequency capping: Control how often the same user sees your ad (1-4 times daily)
- Day parting: Schedule when your ads run
What’s missing?
Geographic targeting, demographic data, device targeting, or OS filtering.
Telegram doesn’t collect user data, so targeting is based entirely on channel selection and context.
Best Performing Verticals
The official platform works well for:
- Telegram channel growth
- Bot promotion
- Telegram mini app user acquisition
- Crypto and blockchain projects (given TON integration)
- Community building
Payment Method: TON (Toncoin) cryptocurrency only
Moderation: Ads are reviewed before going live. The process can take a few hours to a few days depending on your content.
However, there are instances when some advertisers experience review times of up to 30 days.
The official Telegram Ads platform offers direct access to massive reach and natural ad placement.
However, the inability to link to external websites makes it less practical for affiliate marketers and performance advertisers.
For those needs, Telegram Mini Apps advertising through specialized ad networks (which we’ll cover next) provides more flexibility and better conversion tracking capabilities.
Direct Telegram Ads Pros and Cons
| PROS | CONS |
| ✅Massive reach: Direct access to all public channels with 1,000+ subscribers | ❌ High entry barriers: $2,000 minimum spend for text ads, $10,000-$30,000 for Business accounts with media |
| ✅Simple platform: Easy to use and understand | ❌ Limited targeting: No geographic, demographic, device, or OS targeting options |
| ✅Frequency control: Can cap how often users see your ad (1-4 times daily) | ❌ No external linking: Cannot link to external websites, limiting affiliate marketing potential |
| ✅Affordable CPM: Starting at ~$0.50 per 1,000 impressions | ❌ Payment limitations: Only accepts TON cryptocurrency |
| ✅Works well for specific verticals: Telegram growth, bots, mini apps, crypto projects, community building | ❌ Review delays: Moderation can take hours to days, sometimes up to 30 days |
| ❌Limited ad types: Only supports official Telegram ads, not native ads or mini app ads |
2. Collaborator
Collaborator.pro is a Telegram channel advertising marketplace connecting advertisers with 33,000+ vetted channels for native placements.
The platform acts as a guarantor between advertisers and channel owners, ensuring both parties fulfill their obligations and protecting transactions.
With 75% of deals closing within 48 hours, Collaborator provides fast execution compared to traditional channel outreach, where negotiations can drag on for weeks.
Telegram Ad Types Supported:
👉 Telegram Channel Collaboration Ads / Native Ads
Telegram Channel Ad Formats
- Text posts: Native text content in channel feeds
- Banner ads: Image-based placements within channel content
- Video content: Video placements for storytelling and demonstrations
- GIF advertisements: Motion graphics for visual engagement
- Native content integration: Seamlessly integrated sponsored content
- Sponsored posts: Brand-aligned promotional formats
Key Features
Channel Quality Control through manual moderation ensures all channels undergo verification before catalog inclusion. This vetting process, combined with customer reviews and ratings from real users, helps advertisers avoid fraudulent or bot-filled channels.
Deal Guarantee Protection with Collaborator acting as intermediary. The platform ensures all parties fulfill obligations and resolves disputes, protecting advertiser investments throughout the campaign lifecycle.
Detailed Analytics at both catalog and individual channel levels. Advertisers evaluate critical metrics: niche, subscriber count, post reach, engagement rates, daily reach, posts per day, citation index, and language. This transparency helps select channels based on actual performance rather than vanity metrics.
Real-Time Notifications through Telegram bot keep advertisers informed about deal progress, approval status, and completion confirmations throughout the campaign process.
Advanced Filtering with 40+ parameters lets advertisers drill down to highly specific targeting criteria across the 33,000+ channel catalog.
Google Analytics & GSC Integration shows real data, providing transparency and trust in channel metrics. Ahrefs metrics are built-in for backlink analysis and placement selection.
Targeting & Selection
- Choice of Telegram channels (33,000+ verified)
- Niche and topic filtering (40+ parameters)
- Geographic and language targeting
- Subscriber count ranges
- Engagement rate filtering
- Post reach metrics
- Citation index (influence measurement)
- Posting frequency analysis
- Customer review and rating system
Best Performing Use Cases
- Brand awareness campaigns in niche communities
- Product launches to specific demographics
- Local business advertising (regional channels)
- Influencer marketing through channel partnerships
- Native content promotion
- Community building and audience growth
Pricing & Budget
Commission structure: 10% deposit fee
No standardized CPM—pricing varies by channel based on:
- Subscriber count and actual reach
- Engagement rates and quality
- Niche competitiveness
- Content format (text, banner, video)
Advertisers negotiate pricing directly with channel owners through the platform. All transactions are guaranteed by the marketplace.
Payment Methods
- Secure in-platform payment system
- SEPA bank transfer
- USDT cryptocurrency
- PayPal (available upon request)
- Easy withdrawal to preferred accounts
- All transactions guaranteed by marketplace
Support: 9 AM – 9 PM daily with human agents
Collaborator Pros and Cons
| Pros | Cons |
| ✅ 33,000+ manually verified channels | ❌ High commission fees (10% deposit) |
| ✅ Deal guarantee protection with dispute resolution | ❌ Payment processing delays reported by some advertisers |
| ✅ 75% of deals close within 48 hours | ❌ Manual negotiation process (not automated like programmatic) |
| ✅ Detailed analytics with Google Analytics/GSC integration | ❌ Customer support response times can be slow (10+ hours) |
| ✅ 40+ filtering parameters for precise targeting | ❌ No real-time bidding or campaign optimization tools |
| ✅ Real user reviews and ratings for channels | ❌ Marketplace model means inconsistent channel availability |
| ✅ Real-time Telegram bot notifications | |
| ✅ Transparent pricing (no hidden markups) | |
| ✅ Ahrefs metrics built-in for backlink analysis |
Where Do We Go From Here?
Telegram advertising in 2025 and beyond presents a massive opportunity for advertisers looking to tap into a highly engaged audience through innovative ad formats.
While official Telegram Ads restrict you to in-platform links only, Telegram Mini App ads, bot ads, and native text or banner chats in a channel break through this limitation.
These allow you to promote external offers, drive traffic to your landing pages, and track conversions just like any other traffic source.
Start with platforms like RichAds or PropellerAds if you want diverse ad formats and testing flexibility, or explore niche solutions like Adsgram for gaming-focused campaigns.
The key is to test, optimize, and scale based on what converts best for your specific vertical.
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