Top Geos For Affiliate Campaigns In 2026–2027

In this post, our friends at RollerAds share the top GEOs for Direct Click, Push, and OnClick campaigns in 2026-2027, plus the best-performing verticals and average bids for each market.

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There’s one thing that many “best GEO” lists tend to overlook: choosing the right country is only part of the equation.

You may get good results from Push traffic on a certain GEO, but it may perform very differently with Direct Click or OnClick.

It can also go the other way around.

Ad format, vertical, device type, and competition all influence campaign performance and costs. Which is why choosing a country based on its potential alone rarely tells you the whole story.

Countries are often grouped into three tiers, namely:

• Tier 1 – this includes markets with higher purchasing power
• Tier 3 – this one’s generally associated with affordable traffic.
• Tier 2 sits between the two.

However, these labels don’t show you how a country will perform with a particular offer or how much you’ll need to spend to get results.

Tier 1 traffic usually costs more, regardless of the ad format, but that doesn’t mean it’ll bring in more conversions or a better return.

Most of it comes down to the offer you’re promoting and the way you’re run your campaign.

We looked at RollerAds traffic data to see which combinations work best.

In this post, we’ll cover the top GEOs for Direct Click, Push, and OnClick.

We’ll also talk about which verticals perform well in each market, and the average bids to consider for each format.

Tier 1, Tier 2, and Tier 3 GEOs: What’s the Difference?

The affiliate marketing industry uses the tier-based system to group GEOs based on factors such as purchasing power, market maturity, traffic costs, and competition.

These categories can help you narrow down your options, but they don’t predict how well a particular campaign will perform.

Tier 1 includes countries with high purchasing power, such as the USA, Germany, and France.

Advertisers can often expect higher payouts in these markets.

As such, you can expect the competition to be tougher, too.

More advertisers are bidding for the same audiences, which leads to higher traffic costs, leaving you with less room for mistakes.

Tier 2 countries generally sit in between in terms of purchasing power and competition.

Tier 3, on the other hand, includes many emerging markets where traffic is cheaper.

Mobile devices account for a large share of visits, much of which are from Android users.

According to our data, Tier 2 and Tier 3 markets can offer more opportunities than advertisers might expect.

Southeast Asia is just one part of the picture.

Asia and LATAM also remain strong options for scaling affiliate campaigns.

Across all three ad formats, six countries consistently rank among the top GEOs for affiliate traffic:

• India
• Indonesia
• Brazil
• Vietnam
• the Philippines
• China

Don’t get us wrong, Tier 1 markets are always worth considering.

The USA, Germany, and Japan can bring in more revenue per conversion, making them a good fit for Finance, Software, and VPN offers.

The main thing is to check whether the higher payouts justify the cost of traffic.

Tier 2 and Tier 3 markets offer a different advantage, as you can test more offers and approaches without spending as much.

This is why many media buyers work with a mix of GEOs from different tiers instead of relying on a single one.

Best GEOs for Direct Click

For advertisers looking for high volumes of clicks at low to moderate CPCs, Direct Click is an excellent ad format.

It performs well in mobile and desktop traffic as well.

If you’re new to this traffic type, we’ve written a guide to Direct Click that will answer your questions.

It’ll also explain how Direct Click works differently than other ad formats here.

In this section, we’ll look at GEOs where Direct Click is performing best.

China (CN 🇨🇳)

China leads the way for Direct Click, with an average CPC of around $0.03.

Android devices account for about 60% of its traffic, and Entertainment and Software & Extensions are the strongest verticals.

Our 2026 data also shows more potential for mobile-focused campaigns.

This could be due to the popularity of multifunctional apps, which users interact with before an ad appears.

China has its own requirements for advertisers, so speak to your account manager before starting a campaign to find out which options are available.

Brazil (BR 🇧🇷)

Brazil is a reliable choice if you’re looking to diversify your traffic across Latin America.

Average CPC is about $0.039.

Prioritize mobile traffic.

It works best for offers falling under Software, VPNs, and Extensions.

The United States (US 🇺🇸)

The US is a Tier 1 market, but the average CPC there is only $0.022.

The biggest problem is that competition is fierce and most people have become less receptive to ads.

That’s where Direct Click can offer an advantage.

The top verticals are software, VPNs, and extensions.

Start with mobile traffic, but don’t ignore desktop.

India (IN 🇮🇳) and Indonesia (ID 🇮🇩)

Both of these countries have similar characteristics and both have a high volume of traffic at very low CPCs (range from $0.003 to $0.06)

Surveys and Entertainment both work really well here.

For individual strengths, India also shows strong results for Extensions, while Indonesia stands out for Sweepstakes.

In Indonesia, you should test out both mobile and desktop instead of only targeting one.

Vietnam (VN 🇻🇳) and Japan (JP 🇯🇵)

Although they are very different markets they have similar Direct Click profiles.

What they have in common:

• Average bids of around $0.01
• Top verticals are Entertainment and Software
• iOS has more traffic than Android
• Desktop makes up a significant share

Individually, Vietnam has good potential for Surveys, and Japan is showing good signs for VPN offers.

Germany (DE 🇩🇪) and France (FR 🇫🇷)

Want to do Direct Click campaigns in Tier 1 countries while avoiding the highest CPCs?

These two are your best options.

The average biddings are $0.011 to $0.02.

Finance, Entertainment, Software are good categories in both countries.

Most clicks come from mobile, though you can still try desktop if you’re targeting Germany.

The Philippines (PH 🇵🇭)

With an average CPC of around $0.008, the Philippines is one of the most affordable GEOs on this list.

The majority of the traffic comes from mobile devices, and most of it is running Android.

Entertainment is the most popular vertical, but you can try out Finance and Surveys as well.

This market can be a good fit for Lead generation and reward-based offers.

A few more things to note when it comes to Direct Click:

• If you’re looking to increase traffic volume, China and Brazil are good places to start.
• On Android, try Entertainment and Utility offers first.
• Avoid making too many changes at once, though.
• Keep your successful campaigns running while you experiment with new GEOs, verticals, or targeting settings.

Best GEOs for Push Notifications

If you’re an affiliate who’s just starting out, push notifications are a good choice.

They work across mobile and desktop, and the right creative can turn that reach into conversions.

India (IN 🇮🇳)

• Plenty of room to scale due to its huge population
• average CPC is relatively low, at around $0.005
• strong performer across multiple verticals in 2026
• Entertainment and Finance are good places to start

Indonesia (ID 🇮🇩)

• average CPC is around $0.048
• Entertainment and Nutra are the two verticals we’d test first

Brazil (BR 🇧🇷)

• continues to perform well
• strong conversion potential in Entertainment, Software, and similar product categories

Bangladesh (BD 🇧🇩), the Philippines (PH 🇵🇭), Pakistan (PK 🇵🇰), and Nigeria (NG 🇳🇬)

Despite being in different parts of the world, all four offer plenty of traffic at relatively low costs, making them good options for testing new campaigns.

The Philippines and Bangladesh stand out in particular.

Entertainment and Nutra offers are a good fit for these two GEOs, while Entertainment and Finance tend to work better in Pakistan and Nigeria.

The United States (US 🇺🇸) and France (FR 🇫🇷)

As you’d expect from Tier 1 markets, both GEOs deliver lower traffic volumes at higher CPCs.

The average is around $0.21 in the US and $0.10 in France.

Demand in both countries is also fairly stable.

These markets are worth considering for premium Software offers with higher payouts.

France is also a strong option for Finance campaigns.

For advertisers looking to scale in 2026, India, Indonesia, and Brazil are the three GEOs we’d prioritize first.

Best GEOs for OnClick (Pop ads)

If you’re looking for a straightforward ad format that works well on both mobile and desktop, OnClick is the one for you.

It can generate a good number of clicks from impressions.

CPM depends heavily on the GEO, though, with rates ranging from around $0.1 to $3.50.

In other words, the same ad format can cost much more in one market than in another.

India (IN 🇮🇳)

India offers the lowest CPM on this list, at around $0.1, making it an affordable option for campaigns that need a large volume of impressions.

Start with Entertainment, eCommerce, and Software verticals.

Brazil (BR 🇧🇷)

Brazil may have a smaller population than India, but it still brings in plenty of impressions.

CPMs average around $3.50.

For mobile traffic, start with Entertainment, VPN, and Software offers.

Egypt (EG 🇪🇬), Indonesia (ID 🇮🇩), and Vietnam (VN 🇻🇳)

These three GEOs combine solid traffic volumes with relatively affordable CPMs.

Entertainment and eCommerce perform well across all three markets.

Egypt also does well with Sweepstakes, Indonesia with Surveys, and Vietnam with Software.

The United States (US 🇺🇸), Italy (IT 🇮🇹), France (FR 🇫🇷), Germany (DE 🇩🇪), and Spain (ES 🇪🇸)

These markets come with higher CPMs, but the potential returns can make the extra cost worthwhile.

Here’s where each vertical performs best:

• Entertainment – US, Italy, France
• Finance – Italy, France, Germany, Spain
• VPN – France, Germany, Spain

India and Brazil offer some of the highest impression volumes among these GEOs, but their CPMs are at opposite ends of the range.

Working with a limited budget and want to test OnClick first?

Go for India, Egypt, and Indonesia.

Best GEOs by Affiliate Vertical

The best GEO for an affiliate offer also depends on the vertical.

Looking at the same data from this perspective reveals a different set of patterns.

Some verticals perform well across a wide range of markets, while others tend to work better in specific countries.

Entertainment is the most widely represented vertical among the top GEOs across all three ad formats.

Software and Extensions are close behind, appearing in nearly as many markets.

Here’s where the more specialized verticals perform best:

• VPNs. Brazil, the USA, Germany, France, and Spain are strong markets, with Japan standing out for Direct Click.
• Finance. Germany, France, the Philippines, Italy, and Spain are worth considering for higher-value campaigns.

For advertisers focused on volume, India, Pakistan, and Nigeria are good options.

• Surveys. India, Indonesia, Vietnam, and the Philippines are strong choices.

Reward-based offers can be a good fit for these audiences.

• eCommerce. India, Egypt, Indonesia, and Vietnam stand out, with these opportunities concentrated mainly in OnClick campaigns.
• Sweepstakes. Indonesia performs well with Direct Click, while Egypt is a strong option for OnClick.
• Nutra. Indonesia, Bangladesh, and the Philippines are the main markets to consider, particularly for Push campaigns.

Source: RollerAds blog

Key Recommendations for Your 2026–2027 Strategy

If you need more traffic, look at India, Indonesia, Brazil, Vietnam, the Philippines, and China.

These GEOs can bring in large volumes of visitors without putting too much pressure on your budget.

For offers with higher payouts, the USA, Germany, France, and Japan are worth considering.

Finance, Software, and VPN campaigns can be a good fit for these markets, where the potential return may justify the higher cost of traffic.

As for verticals, Entertainment and Software & Extensions are a good starting point for campaigns across multiple GEOs.

Other categories, including VPNs, Surveys, Finance, Sweepstakes, and Nutra, can perform just as well, but the results depend more on the market and ad format.

Don’t expect an offer to perform the same way everywhere, either. Local preferences matter, and so does the way you present the offer.

In Asia and LATAM, where mobile traffic makes up a large share of visits, creatives should be suited to mobile users.

Local language and relevant visuals are a better choice than copy translated word for word by a machine.

Speaking of devices, Android is a good starting point in many GEOs, but it’s worth checking the split before launching a campaign.

Japan is a good example of why: iOS and desktop account for a significant share of traffic there, so focusing on Android alone could mean missing part of your audience.

Not sure which market to try next, or why a campaign isn’t delivering the results you expected?

Your account manager or the RollerAds support team can help you figure out the next step.

Register on RollerAds to explore these GEOs and see which ones fit your offers.