iGaming Case Study: 1,536 FTDs from MENA Traffic (And Over 200% ROI!)

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If you’ve been sleeping on MENA traffic for iGaming, this case study might wake you up.

A campaign running from May to July 2025 showed just how much potential the Middle East and North Africa region has for betting and casino offers.

The campaign was run in TrafficStars, one of our go-to ad networks for iGaming and adult traffic.

This campaign is a great example of what’s possible when you pick the right traffic network and follow a clear optimization plan.

Here’s a full breakdown of how it was done, from the first test all the way to full scale.

Key Takeaways

Here’s what you can take away from this campaign:

1. Start with TrafficStars popunders for iGaming testing. They’re fast, cheap to test, and give you solid LP data without needing creatives.
2. Set up separate campaigns by GEO from day one. It saves you a lot of time when you need to optimize.
3. Wait at least 14 days before making big cuts. Cutting too early means bad data.
4. MENA is a real opportunity for iGaming. Countries like Egypt, Morocco, Algeria, Iraq, and Jordan have users who are ready to deposit.
5. Scale with Prime + RON once you know your winners. Don’t guess — let your test data show you what to push.
6. Keep top sources like xHamster in their own campaigns. Better visibility, better control.

Now, let’s go into full details.

Campaign Overview

Part 1: Start With a Landing Page Split Test

Before spending big, the team needed to know which landing pages actually convert.

They started with popunder traffic on TrafficStars, and that choice made sense.

Popunders are great for iGaming testing because:

• You can get large traffic volumes fast
• You get clear performance data on landing pages
• No need to spend time or money on ad creatives

The two traffic sources used from the start were xHamster and Eporner.

Both sources are well-known adult platforms with huge traffic volumes that had already shown strong results with iGaming offers.

Important setup detail: If you’re following this, make sure you create separate campaigns for each GEO.

This keeps your tracking clean and makes it easy to see which countries are actually delivering.

Part 2: Campaign Setup

CPM bids started mid-range, as suggested by TrafficStars.

This is a smart move when starting out on any network because:

• It speeds up data collection
• It gives you early access to better traffic spots

They also set 1 impression per user per day for the frequency cap.

This stops users from seeing the same ad too many times

This avoids ad burnout and helps keep costs down.

xHamster was kept in its own separate campaigns, because it’s a high-value and high-volume source that needs closer attention.

When you run it separately, it gives you a clearer picture of how the campaign performs.

Managing bids is also easier this way.

For landing pages, the team tested the advertiser’s top 5 pages using three main angles:

🎰 Slots

⚽ Betting

💥 Crash games

All tracking and performance analysis was done through Keitaro.

Part 3: Optimize After the First 14 Days

After two weeks, it was time to look at the data and cut what wasn’t working.

What worked best?

Betting and crash game angles came out as winners.

Both had higher average deposit values and better traffic quality.

Top-performing GEOs

• Egypt
• Morocco
• Algeria
• Iraq
• Jordan

For these countries, the team raised bids on both xHamster and Eporner to push more traffic volume.

Part 4: Scale With Prime and RON Campaigns

With the winning angles and GEOs locked in, it was time to scale beyond just those two sources.

The team launched new campaigns targeting:

• Prime placements — the best-performing spots inside the TrafficStars network, known for high-quality inventory
• RON (Run-of-Network) — broad traffic across the entire TrafficStars network, without picking specific sites

xHamster and Eporner were left out of these new campaigns since they were already running on their own.

Also, only the best-performing landing pages from the split test were carried into the new campaigns.

There’s no point bringing along pages that didn’t convert.

Part 5: Final Optimization — Cut Losers, Scale Winners

The last round of optimization was simple:

• Cut placements that weren’t delivering
• Raise bids and volume on placements that were already working

No tricks—just decisions based on real data.

The Results (May – July 2025)

Breaking Down the Numbers

0.01% Click2Reg seems low. Is that a problem?

No. That’s totally normal for popunder traffic, since 1 click = 1 popunder impression.

Traffic volume for pops is huge, so even a small rate turns into a large number of sign-ups.

The real story is the Reg2Dep rate of 81.9%.

Getting 8 out of every 10 sign-ups to actually deposit is a really good outcome.

This came from two things working together:

1. Good retention marketing on the advertiser’s side (email follow-ups, re-engagement, bonuses)
2. High user intent in the MENA region. These users are active and ready to play.

FTD2STD at 66% means nearly 2 out of 3 users who deposited once came back to deposit again within 90 days, which is a great sign for long-term value.

The full payback window is 3–6 months, which is standard for iGaming campaigns at this level.

Final Thoughts

This campaign shows what happens when you follow a clear, step-by-step approach to media buying in iGaming.

No shortcuts, no guessing—just solid testing on TrafficStars, smart cuts, and scaling what works.

With over 1,500 FTDs, an 81.9% Reg2Dep rate, and 200%+ ROI, the results say it all.

If you’re running iGaming offers and haven’t tested MENA yet, now’s a good time to start.

And if you haven’t tried TrafficStars as your traffic source, this campaign gives you a solid reason to.

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