Advantages and Disadvantages of Push Notifications
It’s a very well-known fact that push notifications are an exceedingly popular tool in the world of marketing today.
Not only can you attract and engage the possible clients, but you can also KEEP them engaged.
There are many tools at your disposal and all are effective in their own right.
Tips for Using Push Notifications
As mentioned above, these push ads can be highly effective if you do them right.
Here are a few tips on how to make the most of them for your business:
The first thing to remember is that you should NOT come across as desperate, obsessive, and flat-out clingy.
When it comes to direct sales, keeping a distance and respecting your product is essential. Also, customization is key.
Pick the target audience – It’s one of the most crucial things you need to succeed while sending push notifications. If the information you show is personalized, there’s a high chance that it will convert.
There’s an opportunity to customize every little aspect of your message while tailoring it to match a very specific client.
Gender, age, and various other parameters must be considered when personalizing the messages.
Make sure that the content is relevant – First, you must ensure that the information is up to date: ongoing promos, news, it should all be as up to date as possible.
There’s nothing worse than irrelevant push notifications informing the receiver about something that is no longer valid (e.g., Christmas promos in mid-January).
Pay attention to the GEO – Most advertisers say that context is everything, and that contextual advertising is this be-all-end-all of modern marketing.
By mentioning their city or region, you make it more personal. There’s also the advanced option of using GPS data to be more precise, but that’s a different game anyway.
Incorporate social networks – You have to include the option to share. People like sharing things on social media these days.
Advertise on time – Your target audience should only receive a push notification when the timing is right.
Nobody wants to read about unmissable discounts in the dead of night.
After a few misguided notifications, the customer might just unsubscribe right away.
Be sure to let them unsubscribe – There’s no point in forcing them to stick around if they actually want to unsubscribe.
Avoid being obstructive when it comes to unsubscribing.
Don’t be intrusive – You have to time it just right and have the most perfect amount of information.
Bombarding people with notifications is a surefire way of decreasing revenue and earning a bad reputation.
Keep it simple, be polite, and keep them informed.
You can use push notifications for:
Advertising – More often than not, these messages are used for advertising a certain product or service.
First, there’s a user database that’s been gathered for the sole purpose of advertising through push notifications, calls to action, and so forth.
The best thing is that the recipient doesn’t have to do anything – they will be transferred to the right page after just clicking on the push notification.
Improvement of the user experience – Publishers and webmasters, take note! You can keep your target audience engaged forever and ever.
They will most likely stay on your website forever if you keep informing them about the latest improvements, additions, etc.
Order status – This allows the webmaster to save money on text notifications. You can just send push notifications whenever the order changes status. It’s wise to supplement these push notifications with emails that provide additional information.
App and social media activity – We can all easily remember it. Many apps and social media sites have distinct sounds that are meant to notify of an incoming message or a post. Use it. It’s very convenient to engage an audience by notifying them in such a way.
No matter what the notification might be, try to make sure that it’s also memorable.
Sharing stats and/or data – You can show the current currency exchange rates, stock value hikes, or a graph of the traffic on a website. This is one of the most effective ways of using push notifications to keep the audience engaged. They think that this data is important and they will sometimes take action on it.
Trending content – Trendy discussions like politics or hot topics like religion or celebrity gossip helped make several moderately respected news sources.
Every news app is ready to send a push notification whenever a trending story is about to explode.
Even the most reputable news media don’t shy away from using push notifications – CNN, for instance, uses them masterfully.
Now, it’s obvious that push notifications can be a great tool in the right hands.
They can and should be used alongside other marketing methods.
Here are the biggest Pros & Cons of push notifications.
Advantages and Disadvantages of Push Notifications
|Easy to set up.||Some people think that push notifications are an inherently intrusive advertising tool.|
|Easy to subscribe; only a couple of clicks are needed.||Most people block notifications by default.|
|Users don’t have to input personal information, making them more likely to subscribe.||The frequency of notifications is difficult to figure out, and requires some fine-tuning.|
|Push notifications pop up even if the app/site is closed.||It’s possible to inadvertently unsubscribe whenever re-installing the OS, updating, or switching to a new device.|
|Seamless transition from clicking on notification to being transferred to a specific page.||The amount of text is very limited.|
|It’s possible to adjust the time and frequency of notifications.||Push notifications are only used once.|
|It’s possible to personalize the notifications themselves.|
|It’s possible to use segment-specific settings based on location, web browser version, or device language.|