Pro Tips on How to Start a Career in Digital Marketing

 7 min read


Digital Marketing is a field which is always developing and needs constant learning with the changing time.

Since this evolution is taking place at such a rapid rate, our economy is also growing.

In fact, with the ongoing development of Digital Marketing, there is also an increase of employment opportunities.

If you choose this field to be your future income rendering career option, then this article will give you exactly what you want: the post will give you tips on how to start your Digital Marketing career.

The digital economy is growing ten times faster than the traditional economy which will result in a huge number of job vacancies by the end of 2017. The best part of this career is that you can develop your skills as well as move on to a higher hierarchy at a fast rate.

Due to the lack of supply of Digital Marketing professionals, this career option has become well-paid for those who have experience in the game.

You can even get more specific by exploring affiliate marketing, one of the most successful branches of Digital Marketing.

Even so, a viable career in Digital Marketing is all about lots of hard work, acquiring more expertise, and fostering smart networks.

Let’s explore the points which will help you create an amazing career in Digital Marketing!

1. Be Patient to Learn the Tactics

This field is full of numerous opportunities to choose from for you to start your Digital Marketing career. Due to its highly competitive nature, one has to learn the new strategies with time.

You have to make sure you keep yourself updated so as to guarantee you’re at pace with the ever-changing technology. You have to start from the basics, bearing all the minute details in mind.

So if you miss out on a single course of action, you’ll need to repeat the process again.

You have to be patient so as to learn every methodology of this emerging and vast career.

Ready for the second point that’s gonna help you have one of the greatest digital marketing careers of all time?

Let’s go!

2. Be a Constant Learner

Before you decide to start a career in Digital Marketing, there’s something you HAVE to know: Digital Marketing is a field which requires continuous learning in order for you to have a bright future.

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No doubt that every career option will demand that from you but the rate of learning in this field is fast when you compare it to other developing careers.

We’re all aware that the technological development is taking place at a fast pace.

We know that we always need to keep ourselves up-to-date to succeed in this line of business.

You have to be ready to put in the effort required to achieve success.

In fact, you must leave no stone unturned if you really want to perceive digital marketing as a career!

3. Get Specializations and Certifications

With time, you need to get specializations and certifications of various related courses available in the market.

Once you hold a degree of any relevant course of Digital Marketing, you’ll easily get good digital marketing career options in the fields of SEO/SEM expert, Mobile Marketing, Social Media Marketing, CRO, etc.

Related Content: How to Write SEO-Friendly Content in 2017 (A Step-By-Step Guide)

Having a specialization in a particular area will surely make your CV stand out when compared to other professionals.

A professional certification from a renowned institute is a must-have for you to really learn and gain expertise.

I’ve already told you that this field has new additions and advancements on a regular basis.

This means that – in order to keep yourself updated with the latest novelties – you have to go for short-term certificate courses on a regular basis.

Certificate courses equip you with the thorough knowledge and understanding of the branch of learning and instill a level of proficiency in you.

It helps you in selecting and concentrating on the particular properties of Digital Marketing.

Note: you can also start a blog and get well-acquainted with Digital Marketing skills.

Indeed, practicing on a blog can definitely help you learn the concepts of blogging much faster!

4. Build Up Your Network

For you to succeed when you start a career in Digital Marketing, you have to get in touch with like-minded professionals who have already established themselves in the game.

You need to connect and get more information about how they explored this vast field and how they’ve made so much money in such a short amount of time.

Networking is all that matters in Digital Marketing.

In fact, if you do not get in touch with experts in this field, you cannot progress as they have.

And you should thank people like Mark Zuckerberg and others who have made social interactions more convenient by launching various social platforms.

You can update yourself with the new emerging trends and news in this business by following industry leaders.

Not only following them, but also sharing, as this industry believes that sharing will spread more knowledge.

Apart from that, you can attend seminars, workshops, events or conferences to gain knowledge and interact with professionals.

5. Create Your Online Facade

When you already know so much about the field, why not get yourself online to let other people notice your persona?

Building up your online network is really worth it as it teaches you all about surviving in this everlasting competition and standing out with the help of your unique ideas.

Your online presence will make you become noticed, and you will acquire an edge over other competitors.

Potential employers can even hire you by getting a positive impression about the way you handle your social media platforms.

6. Stay Updated and Launch Your Own Projects

The Digital Marketing field is full of opportunities.

For you to excel in this arena, you need to know the complexities of each one of these amazing opportunities.

While keeping yourself updated, you have to acknowledge the market by exploring it.

You need to create your own place here by actually launching your own projects!

Your online presence can be noticed via social media, blogs or a personal website.

This helps you create a personal brand and allows you to get recognized by industry leaders.

7. Have Knowledge About Everything But Master One Particular Field

As I already told you, Digital Marketing offers various options to choose from as your career option. This means you don’t need to be master of all.

What I mean is that you don’t need to spread your wings and try to cover up everything in one go.

There is a famous saying “Jack of all trades but master of none”, so you don’t need to have a limited knowledge of each subject. Instead, try to take one step at a time and have a deep knowledge of one specific field.

If your interest is towards writing, then go for blogging with full-fledged efforts and know every technique related to it.inter

If you want to launch an online store to sell products and services, then choose an ecommerce platform and learn everything about it.

At the initial stage, you need to master one area of expertise and gradually start exploring other fields.

Internet marketers first establish themselves at one level and then climb the ladder to get more!

8. Programming is An Important Skill

A lot of marketers seem to believe that there should be a cap on knowledge.

In fact, learning too much about the business – in their opinion – can even be counterproductive.

No way!

A basic knowledge of programming is essential for anyone looking to make a definitive mark on this business; anyone who is really keen to start a career in Digital Marketing.

Since Digital Marketers have to communicate their marketing strategy to a whole lotta different folks – including a company’s select IT team filled with nerdy fellows who wanna understand your goals – it’s important for you to get some of the basics of programming.

Knowing some HTML will certainly help you become a more complete force to be reckoned with.

Don’t know where to start?

Start by entering the Codecademy!

This page is gonna let you explore HTML and also learn about CSS, the language used to style HTML content.

9. Metrics, Metrics, Metrics!

Metrics are an integral part of the Digital Marketing lifestyle. Trying to be a Digital Marketing pro without being concerned with metrics is simply unthinkable.

You need to master terms like CPC, ROI, Click-Through Rate and a bunch of other performance metrics.


Because money is everything and – for you to sell a pitch or a creative idea – you need to back it up with reliable data that can really make sure your superiors recognize your dedication and hard work!

At the end of the day, it’s all about being proactive, doing your homework, and showing the results you need to show to prove yourself!

Results, proof, data – these are words you need to see as a mantra if you wanna start a career in Digital Marketing!

Final Thoughts

Digital Marketing has a flourishing future! It not only gives you an individual identity, but also helps you grow professionally.

Looking at the present rising trend that’s obvious in this business, I’m sure that many other related career opportunities are being created in both public and private sectors.

Now what?

It’s all on you! It depends on you and your efforts.

You can start your Digital Marketing career because you have a lot of amazing options available.

The tips I gave you will surely help you keep pace with this growing area of expertise!

Is digital marketing a good career?

Of course!

What are you waiting for?

Go ahead and start a career in Digital Marketing!

As an extra bonus, check the Ultimate Guide to Marketing Interview Questions from HubSpot’s CMO, Kipp Bodnar.

Image Credits

In-post images: Pixabay