Getting More Value from iGaming Traffic: A Guide by Kadam

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Our friends at Kadam share how iGaming affiliates and media buyers can turn traffic they’ve already paid for into more FTDs through smarter retargeting, segmentation, and attribution.

In iGaming, getting a user to click is only the beginning – one may visit the landing page, check the offer, register, and still leave before making the first deposit.

And this can be pretty frustrating for advertisers, affiliates, and media buyers: you’ve already paid for the traffic, but the target action is still not happening.

To learn how to work with this matter, Kadam has released a new guide for iGaming teams: “How to Get More FTDs from the Traffic You’ve Already Paid For.”

Why Just a Visit Is Not Enough

A lot of users don’t convert immediately. Some of them leave after viewing the landing page, others stop on further steps or even complete the first deposit and then, sadly, never return.

The common mistake is to consider these users as lost.

Most important is that they have already shown interest.

They are warmer than a completely new audience, and bringing them back can often be more effective.

The key is to know who should be brought back, when to reach them, and how to avoid spending budget on conversions that could have happened without an extra action, creating a double-paying issue.

If every warm user is added to the same retargeting audience, you may claim conversions that were already likely to happen.

That is why segmentation, exclusions, and attribution windows matter.

The full guide explains how to structure retargeting around different funnel stages and how to reduce wasted spend.

Why Last-Click Can Hide the Real Picture

The guide also covers why evaluating traffic through last-click attribution can be incorrect.

For example, a user can see your ad, skip the click, return later through another channel, and then make a deposit.

In a last-click report, the final source receives all the credit, and the earlier valuable touchpoint becomes invisible.

This is especially important when working with formats that impact users before the final conversion, such as popunder, native ads, banners, and video.

In the guide, you’ll find info on how post-view and post-click analytics can help to understand what really contributed to FTDs, repeat deposits, and reactivations.

A Smarter Way to Look at Paid Traffic

The main guide’s idea is simple: traffic should not be judged only by the first numbers in the report.

Early CPA and initial FTDs matter, but definitely not solely.

Some sources need more time to show value as well as some users convert later.

Some channels work better as part of a broader funnel than as the final click before deposit.

Inside the full Kadam guide, you will find a more detailed view of:

— where users drop off before FTD;
— how to avoid double paying in retargeting;
— how event tracking helps you understand your funnel better;
— how to work with post-view and post-click contribution;
— where popunder is the best for acquisition;
— how media reach can support performance campaigns;
— what direct attribution can miss.

Download Kadam’s guide and learn how to get more FTDs from the traffic you’ve already paid for.

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