Finance Vertical Guide: Running Crypto and Trading Ads

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In this contributed post from RichAds, their team covers how the trading vertical works, which traffic formats convert best, and how to launch your first campaign step by step.

Trading is a sub-niche within the Finance vertical in affiliate marketing.

It includes products related to digital trading and asset exchange, such as Forex, stocks, and binary options.

In this expert article by the RichAds ad network team, we explain how this niche works, what kind of traffic performs best, and how affiliates can launch profitable campaigns.

Is Trading Worth Running in 2025

Online access made trading platforms easy to reach. That pushed demand fast and it stayed strong.

Based on RichAds team experience, Trading takes the biggest share of Finance campaigns. It beats banking, loans, and credit card offers in their campaign mix.

Who Clicks Trading and Crypto Ads

The core audience sits in the 20–40 range. Many users are tech-aware. Many also follow money topics.

Telegram clicker games changed the mix. This audience is younger.

It overlaps with iGaming in behavior and motivation. It also fits trading messaging around earning and exchanging assets.

RichAds data lists the strongest response from:

• Italy
• Japan
• India
• USA
• France
• Nigeria

Trading also performs well across Tier 1 and Tier 2.

Other popular countries include Spain, Germany, the UK, Netherlands, Turkey, Argentina.

Where to Buy Trading and Crypto Traffic

Google and Facebook often create problems for finance advertisers.

Their policies around financial services are strict, and accounts can easily get flagged or banned.

Because of this, many affiliates look for alternative traffic sources.

RichAds offers several formats for running finance campaigns: Telegram Mini App ads, push notifications, popunder ads, domain redirect, native, and display traffic.

Based on the RichAds team’s experience, the formats that work best for trading and crypto offers are push ads, pop traffic, and especially Telegram ads, which currently drive the highest spend in this vertical.

What to Run: Push vs Pop vs Telegram

Each format plays a different role in the funnel.

Telegram Mini App ads

This traffic sits inside Telegram Mini Applications. Many are tap-to-earn games.

The context matches finance messaging. Users already think about earning.

RichAds notes strong spend here. In the last month, Telegram was the #1 channel by spend in this set.

Top Telegram geos from recent platform notes:

• Bangladesh
• Turkey
• Vietnam

Push notifications

Push works well as a first touch. It can drive users into a pre-lander or straight to a landing.

The format rewards strong angles and fast hooks.

Top push geos from recent platform notes:

• Germany
• United Kingdom
• Turkey
• Malaysia

Popunder

Pop is simple to launch. It can scale fast. It needs a landing or pre-landing page. It fits broad targeting and quick testing.

Top pop geos from recent platform notes:

• Germany
• India

How to Set Up a Trading Campaign on Telegram

Based on RichAds campaign data, Telegram traffic is currently one of the top-tier finance traffic sources in 2026 and shows the highest spending volume for crypto and trading offers.

Because this format leads in volume and demand, we will use it to show how to launch Telegram campaigns on the RichAds platform step by step.

In this guide, we will use push-style banners as an example.

1. Choose a creative

After choosing a format, you can create multiple creatives per campaign.

Typical trading or crypto creatives often focus on earnings, easy entry, and starting with small investments.

Headlines may look like:

• Start Trading Today! Open an account and get a welcome bonus.
• Turn Small Investments Into Profit. Join the platform now.
• New Trading Platform – Fast Registration, Easy Start.
• Learn How to Trade and Start Earning Online.

Creatives must comply with RichAds content rules.

If unsure, your account manager can clarify all guidelines.

Don’t forget to choose from 5 to 10 creatives to find out which one works best for you!

2. Set up targeting options

After selecting a geo, OS, language, targeting, and ISP, don’t forget to choose Telegram-specific targeting options:

• Telegram Premium users only: targets users with paid subscriptions and higher payability;
• Users with positive balance: ads are shown only to users who already have funds in their Telegram wallet;
• Motivated traffic option: defines placements based on reward-based mechanics.

These settings allow advertisers to reach financially capable audiences, which is especially valuable for gambling offers.

3. Set up the correct bid and budget

After selecting your geo, you will see the recommended bid range for that region.

It is still better to check with your account manager before launching.

They can suggest a bid that brings enough traffic without pushing your costs too high.

For testing, prepare a budget equal to at least ten target conversions.

This gives enough data to judge campaign performance and make optimization decisions.

It is also better to use the ASAP budget option, which sends traffic to your campaign as soon as your bid wins the auction.

4. Optimize your campaign

Optimization starts after you connect a tracker and set up a postback using one of the supported tracking systems on RichAds.

This allows the platform to receive conversion data and evaluate traffic quality.

After that, you can optimize traffic with whitelists and blocklists.

In most cases, it is better to begin with blocklisting, removing sources that spend budget but do not convert.

This keeps the campaign volume stable while gradually improving performance.

Setup Tips That Save Budget

• Launch in Performance Mode on push and pop to get weekly whitelist updates
• Ask managers for bid and optimization input after a $3000+ deposit
• Test multiple push creatives (5–10) to find the best angle
• Split campaigns by device to avoid bid mismatch and budget drain
• Start on Premium sources first (Premium, Standard, Remnant, New)
• Use Automated rules to blacklist weak sources by set criteria
• Connect a tracker to unlock features like Automated rules, Micro bidding, and TargetCPA mode

Why RichAds Fits Crypto and Trading Ad Campaigns

RichAds ad network combines three finance-friendly channels in one place: Telegram Mini Apps, push notifications, and pop traffic.

The platform covers more than 200 geos and offers low entry prices for testing campaigns on both push and pop formats.

Advertisers also get access to optimization tools that help control traffic and improve campaign performance.

For affiliates working with crypto and trading offers, this mix of formats, global reach, and optimization features makes RichAds a practical traffic source to test funnels and scale profitable campaigns.

Launch your first campaign and start driving finance traffic with push, pop, or Telegram ads.

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