Adzumo Review: Promising New Source of Adult and Members Area Traffic

Adzumo At A Glance for Advertisers

Adzumo Ad Types & Top Converting Verticals

Ad types: Popunder Ads, Push Notification Ads, In-Page Push, Banner Ads, Native Ads, Interstitial Ads, Video Ads, Niche Clicks (Direct Click Ads), Email Clicks

Verticals: Dating, Cams, Gambling, Nutra, Betting

Adzumo Advertiser Payment & Investment

Cost Model: CPC and CPM

Minimum Deposit: $50 (via Credit Card); varies by payment method

Minimum Daily Budget: $10

Payment Methods: Paxum, Wire Transfer, USDT, Capitalist, Credit Cards (3% fee, $1,000 max transaction)

Adzumo: Support

Personal Account Manager: Yes

Knowledgebase: FAQ and knowledge base available via the support tab on both homepage and within the platform (https://support.adzumo.com); rate cards available upon request from sales team

Support Response Speed: Average

Support Rating: Average

Contact Methods: Email, Telegram

Email Contact: sales@riverwidetech.com

Telegram: https://t.me/adzumo

Adzumo Review Key Takeaways

👉Exclusive Members-Area Traffic: Adzumo specializes in authenticated traffic from dating platforms and adult sites, providing access to engaged users within members-area environments, which are potentially higher-converting audiences than cold display traffic.

👉Transparent Source Identification: Unlike networks hiding publishers behind codes, Adzumo displays actual domain names, enabling informed optimization decisions and easier source quality research.

👉Comprehensive Ad Format Variety: From email clicks to popunders and push notifications, to email clicks and native profile ads, multiple formats provide flexibility for different campaign strategies and offer types.

👉Adult Vertical Specialization: Purpose-built for Dating, Cams, Gambling, and Nutra offers, with no concerns about sudden policy changes affecting adult content. Ideal for affiliates in these verticals.

👉Platform Development Stage: As a newer network, Adzumo offers fresh traffic but lacks the polished interface and complete feature set of established competitors. Some tools, like the traffic estimator, don’t function.

👉Limited Third-Party Validation: As an emerging network, external reviews are scarce, making initial test campaigns essential for evaluating traffic quality and fit for your specific offers.

👉Gated Premium Format Access: Push notification and popunder campaigns require submitting access requests rather than being immediately available.

Promoting adult offers has always been a minefield.

Major ad platforms either ban them outright or bury them under layers of restrictions that make campaigns nearly impossible to run profitably.

Even when you find networks willing to work with adult content, the traffic quality often leaves much to be desired—bot-heavy sources, recycled inventory, or audiences so oversaturated they’ve seen every angle imaginable.

For affiliates, finding fresh, responsive traffic feels like searching for a needle in a haystack.

You need sources with real engagement, members-area traffic that converts, and exclusive inventory that hasn’t been burned by every media buyer in the industry.

Enter Adzumo—a relatively new advertising network that promises exclusive access to traffic tailored for adult verticals. No more recycled traffic.

But can a newer player compete with established networks? Does their exclusive traffic claim hold water, or is this another overpromising platform that underdelivers?

This review digs deep into Adzumo’s offerings, testing their platform, evaluating their traffic sources, and determining whether they deserve a spot in your media buying rotation.

What is Adzumo?

Adzumo is an advertising network built around Adult and Dating, claiming expertise across Gambling and Nutra markets.

The company operates under RiverWide Tech and positions itself as a provider of exclusive members-area traffic.

Adzumo states that their edge in the adult advertising space comes from more than just exclusivity. They prioritize partnerships that continue to deliver value when the market gets tough.

Rather than serving as a traffic aggregator reselling inventory from multiple sources, they claim to maintain direct relationships with premium adult dating sites and members-area platforms.

This approach theoretically provides advertisers access to traffic that hasn’t been overexposed to competing offers.

For publishers, Adzumo provides monetization opportunities for adult and dating sites, particularly those with members-area traffic.

Over 20% of their traffic also comes from email publishers. If you’re into email, you should definitely check it out.

While relatively new compared to established players, Adzumo has been actively expanding its inventory and participating in affiliate marketing events like Affiliate World Asia, iCON, TES conferences and more.

It’s a good indication that they’re trying to expand their reach and client-base.

Adzumo Best Features for Advertisers

Choosing an advertising network goes beyond simply finding a platform that accepts your offers.

Here’s what Adzumo brings to the table for advertisers looking to tap into adult and dating traffic.

Exclusive Members-Area Traffic

The cornerstone of Adzumo’s value proposition is access to members-area traffic from established adult dating sites.

For the uninitiated, Member’s Area traffic comes from engaged, logged-in users that typically convert at higher rates than cold traffic. Users are either on a paid or free subscription.

If it’s the former, then you can expect the price per impression or per click to be higher since users on paid memberships are more likely to spend or buy rather than those on free accounts.

This traffic type includes placements within authenticated areas of dating sites where users have already created accounts and demonstrated engagement.

The value here is targeting warm audiences rather than starting from zero with cold prospects who may have no interest in dating offers.

These people are actively seeking connections, engaging with profiles, and demonstrating clear intent.

Adzumo has exclusive access to several branded traffic sources including SearchingForSingles, LocalFlirt, Datesinglestonight.com, Truehookup.com, Fantasy.ai and others.

Each source provides different placement opportunities within their member environments, from banner positions to native profile ads integrated into user browsing experiences.

The network also offers traffic from niche-specific properties like JustTheGays.com for LGBTQ+ targeting and EscortBabylon.net for escort-related traffic, allowing advertisers to narrow their focus to specific audience segments within the broader adult space.

Multiple Ad Format Options

Adzumo supports a comprehensive range of ad formats, each suited to different campaign objectives and traffic types:

Popunder Ads

Pops deliver full-page visibility by opening in new browser windows behind the active window.

This option is turned off by default and requires new advertisers to apply for access first.

Push Notification Ads

Push ads reach users through browser-based notifications that appear even when they’re not actively browsing.

The network offers push traffic through their EmailX brand, covering major English-speaking markets. And just like pops, push ads would require you to apply for access first.

Recommended Reading: Push vs Pop Ads: Which Format Works Best?

In-Page Push Ads

In-Page Push provides push-style ad experiences without requiring user opt-in, displaying notification-style ads directly within webpage content.

This format combines the attention-grabbing nature of push ads with the easier scalability of display inventory.

Banner Ads
These include standard display formats in multiple sizes (300×250, 728×90, 300×100, etc.) placed in high-visibility positions throughout dating sites.

They cover everything from mobile headers and footers to desktop leaderboards, giving advertisers broad reach across key members-area placements.

However, Adzumo’s platform does not currently offer cropping or resizing tools. This means creatives must be correctly sized before upload.

However—this is where Adzumo stands out for more aggressive media buyers—many of their Members Area banner zones allow misleading or attention-grabbing elements, something most networks restrict.

This gives advertisers the freedom to run more aggressive, higher-converting creatives that perform better in the dating vertical.

Interstitial Ads

Interstitials present full-screen advertisements during natural transition points in the user experience.

They command complete attention without being as intrusive as popunders.

Native Ads

Native ads blend seamlessly with site content. It’s particularly effective within dating environments where native profile ads (300×300) appear alongside genuine user profiles.

Advertisers can customize titles and descriptions to match their offers while maintaining the native look and feel.

Video Ads

Adzumo’s video ads are on pre-roll format, so they capture attention with video content before users access site features.

It delivers around 500 thousand impressions daily with tiered pricing based on volume commitments.

Niche Clicks/Direct Click Ads

These represent clicks from specific elements within dating sites—such as “Dating Tab” clicks, “Chat” clicks, or “Cams Tab” clicks.

These drive users directly to landing pages from contextually relevant triggers within members-area environments.

Email Clicks

These comes in two varieties: Email Passing (includes user email addresses) and Non-Email Passing (click-only traffic).

Adzumo offers email clicks through multiple brands including EmailX, DateNewSingles, and Chatn’Sex, with coverage across US, UK, CA, DE, AU, NL, BR, and other geos.

This format works particularly well for lead generation offers where capturing user information is the primary goal.

AI Traffic Capabilities

Among Adzumo’s traffic types is AI traffic, which refer to traffic from AI-powered chatbot interactions within dating platforms.

Modern dating sites increasingly use AI chatbots to engage users in conversations, qualify their interests, and guide them through site experiences.

Traffic generated from these interactions represents users who have already engaged with conversational AI, potentially making them more receptive to offers that continue personalized engagement experiences.

Transparent Traffic Sources

Unlike many networks that hide publisher identities behind alphanumeric codes, Adzumo identifies traffic sources by their actual domain names.

This means you can see exactly which websites show your ads. You can check if a website matches your campaign goals.

You can take a look at the website yourself to see if it’s good quality. Finally, you can choose which websites to use or avoid based on what you actually see, not just numbers.

This helps you make strategic whitelist/blacklist decisions based on actual site knowledge rather than blind performance data.

Standard Targeting Options

Adzumo provides the standard targeting capabilities essential for adult and dating campaigns:

• Geographic Targeting – country-level selection only
• Device Targeting – desktop and mobile traffic
• Operating System Targeting – allows filtering by Windows, Android, MacOS, Linux, and other operating systems
• Carrier Targeting – identifies mobile users by their cellular carrier, useful for carrier billing offers or when certain carriers show performance differences.
• Connection Type Targeting – WiFi and carrier connections
• Language Targeting
• Traffic Type Targeting provides the unique ability to filter between “Straight” and “Gay” traffic
• Keyword Targeting helps match ads to relevant content contexts or user search behaviors within members-area environments.
• Day Parting schedules ads for specific hours when target audiences are most active and conversion rates peak.
• Source-Level Control enables whitelisting and blacklisting individual sites within the network.

Flexible Bidding Models

Adzumo offers two distinct bidding approaches to match different optimization strategies:

Flat Bidding allows advertisers to set fixed CPC or CPM rates, providing predictable costs and straightforward budget management.

This model works well when testing new traffic sources or when consistent pricing is preferred over algorithmic optimization.

Smart Bidding leverages platform algorithms to automatically adjust bids for optimal performance.

Theoretically, using smart bidding improves ROI by identifying and prioritizing higher-converting traffic within the available inventory.

Both CPC and CPM pricing models are available across most traffic formats, with many sources also offering flat-rate deals for bulk traffic purchases at negotiated prices.

Conversion Tracking Options

Adzumo supports conversion tracking through both postback URLs and API integration, enabling advertisers to measure actual results beyond surface-level clicks and impressions.

The platform provides tracking parameters for integration with third-party tracking platforms, allowing media buyers to maintain their preferred analytics stack.

However, the platform documentation for tracking setup appears limited, with some support links non-functional during testing.

Advertisers may need to work directly with account managers to properly configure conversion tracking.

Marketplace Access and Rate Cards

Beyond self-service campaign creation, Adzumo operates a Marketplace and Flash Sales page. However, you can only access these pages once you’ve topped up your account.

After a little more digging, I found their Marketplace glide page, viewable here.

This external portal provides transparency into:

• Specific dating sites and platforms in the network
• Available ad zones within each property
• Impression volumes and click estimates
• Pricing for different placements
• Visual examples of where ads appear

It would be great if they can consolidate resources like this in their website so potential advertisers will not have difficulty finding them.

This marketplace approach provides transparency into available inventory and allows direct purchase of specific placements rather than bidding into general traffic pools.

This is particularly useful for media buyers who prefer knowing exactly where their ads will appear.

Additionally, Adzumo maintains rate cards with traffic sources not yet live in the platform. However, announcements are often done through their Telegram channel only.

Advertisers can request these rate cards by contacting their account managers to access inventory before it becomes available through the self-service interface.

How to Start Advertising with Adzumo

Getting started with a new advertising platform can feel daunting, especially when working with adult traffic sources that often have unique requirements.

Here’s a step-by-step walkthrough of launching campaigns on Adzumo, including what works smoothly and where the platform could use improvement.

Account Registration and Access

Create an Adzumo account at their website. The registration process is straightforward—no extensive verification procedures or waiting periods for initial approval.

However, access to certain traffic types isn’t immediate across the board.

Push notification ads and popunder ads require submitting a request before gaining access to these formats.

One notable aspect: Adzumo doesn’t provide a personal account manager by default for all advertisers.

Those wanting dedicated support should contact sales@riverwidetech.com to request account manager assignment.

However, established advertisers who maintain consistent spending and payment reliability may qualify for account credit terms and more personalized support.

The platform also lacks a knowledge base or FAQ section. As such, most questions require direct contact with the support team rather than self-service troubleshooting.

Dashboard Overview and Navigation

Upon logging into the Adzumo dashboard, advertisers encounter a functional but somewhat bare-bones interface.

Still, navigating it is pretty self-explanatory.

A single interface serves as the access point for both advertisers and publishers. Let’s focus on the advertiser side for now.

The main dashboard provides an overview of your current account balance, daily and weekly ad spends, and chart of your spends and conversion data.

Other menu options for advertisers include:

• Statistics
• Marketplace
• Flash sales
• Campaigns
• New Campaign
• New Campaign – Video Ads
• Conversions
• White/Black Lists
• Preset Targeting Groups
• Referrals

There’s also the Wallet section, which you use both as a publisher and as an advertiser.

Let’s go through them one by one.

Exploring Available Traffic Before Campaign Creation

Before diving into campaign creation, exploring available traffic sources provides valuable context for targeting and budget decisions.

Marketplace

The Marketplace is where you can see all the available traffic sources on Adzumo before you create your campaigns.

This gives you a clear picture of what websites and ad placements you can buy from, along with important details about each one.

If you can’t access this page yet because of lack of funds, you can always visit the glide page I provided in the features section above for almost the same information.

At the top of the Marketplace page, you’ll find filters to help you narrow down the options.

You can filter by Preference Type, Traffic Type, Zone Format (the ad size or format), Country, and Restrictions. Once you’ve selected your filters, click Apply to see the results that match what you’re looking for.

The Marketplace shows everything in a table format. Each row represents a different ad placement from a specific website.

You’ll see the following:

• Site ID number
• Site Name (the real domain name of the website)
• Zone ID (the specific ad spot on that site)
• Format (what type of ad and what size),
• Label (if any special category applies)
• Restrictions (some placements have specific rules)
• Orientation (whether the traffic is Straight or other categories)
• Traffic Type (Members Area or Non-Members Area)
• Daily Imps (daily impressions)

On the right side of each row, you have action buttons.

You have the following options:

• Buy in RTB to purchase that traffic through the platform
• Propose a Deal if you want to negotiate special pricing
• Share if you want to send the placement details to someone else

You can also favorite placements by clicking the star icon on the left, making it easier to find them again later.

The Marketplace helps you research and choose the best traffic sources for your campaigns before you spend any money.

You can see exactly which websites are available, how much traffic they have, and what ad formats they support.

Flash Deals

The marketplace also features Flash Deals—limited-time pricing on select ad zones—and information about new traffic sources being added to the network.

Checking here regularly keeps advertisers informed about fresh inventory opportunities.

Rate Cards for Unlisted Traffic

Beyond what’s visible in the marketplace and platform, Adzumo maintains rate cards with traffic sources not yet live in the self-service interface.

Advertisers can request these rate cards by contacting sales@riverwidetech.com.

They can provide access to inventory before it becomes generally available. This gives proactive buyers first access to new traffic sources.

You can also check their Telegram channel for more information on the latest publishers they’ve added to their fold.

Conversion Tracking Setup

Proper tracking determines campaign success or failure.

Adzumo supports postback URLs and API integration for conversion tracking, but setup requires working with available tracking parameters.

For those using common trackers like Voluum, Binom, or similar, the standard integration should be possible once you have the proper tracking macros.

Preset Targeting Groups

To streamline campaign setup, Adzumo allows creation of preset targeting groups that bundle frequently used targeting combinations.

Presets have only two qualities: countries and operating systems.

These presets can be quickly applied to new campaigns, saving time when launching multiple campaigns with similar parameters.

It’s a good way to speed up campaign creation, though if they can add more filters or settings for each preset, they’ll be golden.

White & Black Lists

Whether you have already researched specific websites or you have experienced sending traffic to them before, you can create white or black lists for them in Adzumo.

It’s pretty simple and straightforward, especially since you can just type the domain name of the traffic source you want to include (whitelist) or avoid (blacklist) in your campaigns.

You can add sites manually or import in bulk.

Once sites have been added, you have the option to select or deselect specific zones. Once done, just hit save and it’s good to go.

You can update or delete your lists anytime. There’s no limit to how many lists you can have at a time.

Funding Your Account

Before launching any campaigns, the account needs funding. Adzumo offers multiple payment methods with different processing characteristics:

• Paxum: Minimum $250. Needs to request an invoice first through finance@riverwidetech.com
• Wire Transfer: Minimum $500. Include your Adzumo account email address in the reference section when transferring funds via wire.
• USDT and Capitalist: Available upon email request.
• Credit Cards: The credit card processing fee is 3%, with a minimum transaction amount of $50 and maximum transaction amount of $1,000 USD.

Established advertisers who have been running campaigns for a period of time without payment issues may qualify for account credit. This is subject to approval.

Tip: Reach out to your account manager and provide the code ADZMOB50 to get $50 on your first deposit of at least $500.

Creating Your First Campaign

Campaign creation in Adzumo begins by clicking on “New Campaign” in the menu.

The process includes several steps:

• Start by naming the campaign something descriptive that identifies its purpose (offer name, geo, traffic type, etc.).
• Establish a daily spending cap to control costs during testing. The $10 minimum daily budget applies across campaigns.
• Choose whether to apply Flat bidding or Smart bidding. As for the actual bid, you can place it on the field on the right side of the page.
• If you choose an ad format that allows both CPC and CPM, choose which one you prefer and place your bid in the field provided.

You might also notice the traffic estimator right about the bid section. As of testing, it wasn’t working, even with different ad formats and targeting settings.

Then select the ad format you’ll be using—popunder, push, banner, email, or others.

Remember that push and pop-under access may require prior approval, so these options might not be available for brand-new accounts.

Next is the user frequency settings, traffic type, black/whitelists, and the rest of the targeting configuration. This is where campaign strategy takes shape.

On the next page is the day parting settings, where you can adjust the time of day or day of the week when your campaign is active.

Finally, you can upload your creatives in the next part.

Make sure you upload the exact banner size that you chose in the ad formats, because the platform has no option to crop or edit images.

Upload the wrong size, and you will only be informed that it doesn’t pass the size requirements, and you’ll have to start again.

Once you’ve configured everything, submit the campaign.

Ads enter a moderation queue before going live. Approval times vary, but expect several hours to potentially a day.

You’ll get a notification within the platform when campaigns are approved and live, at which point spending begins according to your configured budget and bids.

Statistics

The Statistics dashboard is where you track how your campaigns are performing. It’s your main tool for checking results and finding ways to improve.

When you open Statistics, you’ll see the Report Builder at the top. This is where you control what data you want to see.

You can choose your date range, select which campaigns to view, and filter by specific labels if you’ve organized your campaigns that way.

The Group By section lets you break down your data in different ways: by date, hour, site, zone, country, device, operating system, and more.

This helps you see exactly where your traffic is coming from and how each source performs.

Below the Report Builder, you can add more filters using the Add Filter button. This lets you narrow down your data even further by hour, site, zone, zone type, campaign, country, and so on.

Once you’ve set up your filters and grouping options, just hit Submit and your report will appear below.

The report shows up as a table with all your important numbers organized in columns.

• Date
• Impressions
• Clicks
• CTR
• Spend
• CPM
• CPC
• Conversions
• Conversion Value
• Conversion Ratio

This data helps you make smart decisions about your campaigns.

You can quickly spot which websites send you good traffic and which ones waste your money, then adjust your targeting accordingly.

Referrals

Anyone can be an Adzumo affiliate, simply by referring publishers into the platform. What’s unclear though is whether you also earn for referring other advertisers.

In any case, you can earn 3% of your referral’s earnings for life.

Adzumo Pros and Cons for Advertisers

Every advertising network has strengths that make it valuable and limitations that create challenges.

Here’s an honest assessment of Adzumo:

Pros

• Exclusive Members-Area Traffic: Access to authenticated users within dating platforms provides warmer audiences than cold display traffic.
• Multiple Ad Format Options: From popunders and push to email clicks and native profile ads, the variety of formats allows testing different approaches to find what works best for specific offers.
• Specialized Adult Vertical Focus: The network understands adult advertising challenges and caters specifically to Dating, Cams, Gambling, and Nutra.
• Source-Level Optimization Control: Whitelisting and blacklisting specific sites by domain name makes optimization straightforward and transparent.
• Account Credit Availability: Established advertisers with good payment history may qualify for account credit terms, improving cash flow management for consistent buyers.
• Rate Card Access: Beyond platform inventory, advertisers can request rate cards for traffic not yet live in the interface, gaining early access to new sources.
• Active Inventory Expansion: Regular announcements of new traffic sources and exclusive deals in their Telegram channel suggest ongoing network growth and fresh inventory opportunities.
• Email Traffic Variety: Both passing and non-passing email click options accommodate different lead generation strategies and offer requirements.

Cons

• Limited Self-Service Payment Setup: Right now invoice requests are required for Paxum, USDT and Capitalist. Credit card payments are instant and wire transfers can be done automatically within the platform.
• Gated Ad Format Access: Requiring approval requests to access push and popunder formats delays testing these high-volume formats.
• Platform Polish Issues: The interface and feature completeness lag behind more established networks, with various small usability issues throughout the user experience. Some tools like the traffic volume estimator and link to the tracking shortcode reference page don’t work.
• Limited Third-Party Validation: Community feedback are still building as Adzumo establishes its market presence. As with any emerging platform, advertisers should plan for initial test campaigns to personally evaluate performance. Conversely, if you’re looking for minimal competition and exclusive traffic, this can be advantageous for you.

Adzumo Best Features for Publishers

While Adzumo primarily markets itself to advertisers seeking adult and dating traffic, the network also provides monetization opportunities for publishers operating in compatible verticals.

Members-Area Traffic Monetization

Adzumo’s core value proposition for publishers centers on members-area traffic monetization.

Publishers operating dating sites, adult community platforms, or membership-based entertainment properties with authenticated users can access monetization beyond standard display networks.

Members-area traffic typically commands premium pricing because these users demonstrate higher engagement and intent than anonymous visitors.

Advertisers pay more to reach logged-in members actively using platforms, and publishers benefit from this premium pricing.

The network specifically seeks publishers who can deliver authenticated traffic rather than simply high impression volumes from casual browsers.

Multiple Monetization Formats

Publishers can monetize through various ad formats depending on site layout and user experience priorities:

• Display Banner Placements: Multiple standard sizes (300×250, 728×90, 300×100, etc.) fit within existing site layouts without major redesign
• Native Ad Integration: Blends advertising with site content, particularly effective for dating platforms where native profile ads appear alongside genuine user profiles
• Popunder Inventory: Additional monetization beyond inline placements, generating revenue from exit traffic
• Push Notification Monetization: Recurring revenue from users who opt into notifications
• Email Traffic Opportunities: Monetization of user email lists through both passing and non-passing click traffic (requires appropriate user permissions and compliance)

Adult Vertical Specialization

Operating in adult or dating verticals often means mainstream ad networks either reject publisher applications or provide minimal monetization.

Adzumo specializes in these verticals, understanding content considerations and providing monetization specifically designed for adult publishers.

This specialization means no concerns about sudden policy changes banning adult content, no need to hide or minimize site nature, and access to advertisers specifically seeking adult audiences.

Direct Advertiser Relationships

Adzumo facilitates relatively direct relationships between advertisers and publishers.

The platform allows advertisers to purchase traffic from named sources in the Marketplace, rather than anonymous inventory pools.

This transparency can benefit quality publishers by enabling reputation building.

How to Earn Money with Adzumo

For publishers operating adult, dating, or entertainment properties, monetizing through Adzumo requires meeting specific criteria and completing an application process.

Publisher Requirements and Eligibility

Adzumo focuses on specific traffic types, particularly members-area traffic from dating and adult platforms.

Ideal publisher profiles include:

• Dating Platforms: Sites with registered member bases
• Adult Community Sites: Membership-based platforms with engaged user communities
• Entertainment Properties: Sites in gambling, gaming (particularly adult gaming), and related categories
• LGBTQ+ Focused Properties: Given Adzumo’s strength in LGBTQ+ advertiser demand (evidenced by sources like JustTheGays.com), publishers serving these communities may find strong monetization opportunities

Traffic quality matters more than raw volume.

The network seeks legitimate, engaged users rather than inflated impression counts from low-quality sources.

You can reach out to their publisher support team at: support@riverwidetech.com.

Creating an Account

Signing up is easy, just fill out the 3-step form.

Choose Publisher when asked whether you are an Advertiser or Publisher, although you will still get access to an advertiser account even if you signed up as a Publisher.

Verify your account, and you’ll gain access to the dashboard.

Adding Your Site and Creating Ad Zones

Once done, the process involves two main steps: adding your site to the network and creating ad zones.

Step 1: Add Your Site

Navigate to the Publisher section and click “New Site.” You’ll need to provide:

1. Site Name: Enter a descriptive name for your property
2. Description: Provide details about your site
3. URL: Enter your website address (e.g., http://www.example.com)
4. Category: Select the appropriate category from the dropdown menu
5. Click “Create Site” to complete the process

Publishers can add up to 5 ad zones per site initially, though you can choose to do this later.

Step 2: Create Ad Zones

After adding your site, create ad zones for monetization:

• Navigate to “New Zone”
• Name: Provide a descriptive name for the ad zone
• Description: Add details about the placement
• Site: Select the site you just created from the dropdown
• Ad Zone Restrictions: Choose any content restrictions (optional). This helps you limit the type of ads shown on your website or on this specific ad zone.

• Ad Traffic Type: Select either “Straight Traffic” or “Gay Traffic”
• Ad Type: Choose from available formats including:
  • Members Area placements (AI Tab, Cams Tab, Dating Tab, Games Tab, Desktop and Mobile Banners, Desktop and Mobile Popunders)
  • Interstitial Ads
  • Niche Clicks (AI Tab, Cams Tab, Dating Tab, Games Tab, Back Button, Male Enhancement Clicks)
  • Desktop banners (970×250, 300×600, 300×250, 728×90)
  • Mobile banners (Dating clicks, 160×160, 160×600, 468×60, popunders, etc.)
  • Native ads (In-Page Push Ads, MA In-Page Push, Recommendation widget 300×300)
  • Push notification ads
  • Email clicks

Once configured, you’ll receive ad tags and implementation instructions for your chosen formats.

Integration and Ad Implementation

The exact integration process depends on selected ad types:

• Display Banners: Place JavaScript or iframe tags in desired page locations
• Popunders: Use similar tag-based implementation with specific triggers

• Push Notifications: Implement notification opt-in flows and delivery mechanisms
• Native Ads: Create integration points within content where native units will appear
• Member’s Area Tab: Direct loader link

The steps are easy enough, even without any documentation available.

Revenue Tracking and Optimization

After implementation, publishers monitor performance through the Adzumo publisher dashboard.

You can simply click on the ad zone to view more information about its performance.

Key metrics include:

• Impressions
• Clicks
• Click-through rate
• Revenue generated per format

You can likewise generate individual reports based on date/date range, and grouped by Date, Hour, Zone type, Country, Carrier, etc.

Optimization involves testing different placements, formats, and configurations to maximize revenue while maintaining user experience quality.

Payment Terms and Withdrawal

There are two payout options available:

• Paxum, for a minimum of $100
• Wire transfer, for a minimum of $500

Payouts are released twice a month, so make sure you request payment through the platform before the next cut-off.

Adzumo Pros and Cons for Publishers

Publishers considering Adzumo for monetization should weigh these advantages and limitations before committing to the network.

Pros

• Specialized Adult Vertical Focus: No risk of policy changes suddenly banning adult content—the network specifically caters to publishers in adult, dating, and related verticals.
• Members-Area Traffic Premiums: Authenticated user traffic typically commands higher rates than anonymous browsing, potentially improving revenue per visitor compared to general display networks.
• Multiple Monetization Formats: Flexibility to implement display, native, popunders, push notifications, video, and email monetization based on site structure and user experience priorities.
• Growing Advertiser Demand: As a newer network actively expanding, early publisher partnerships may benefit from increasing demand as more advertisers join the platform.

Cons

• Limited Public Information: Lack of transparent publisher requirements and qualification criteria.
• Payment Method Limitations: Publisher payouts are limited to two methods, which may not suit all publishers.
• No Self-Service Resources: The absence of public documentation, FAQs, or knowledge base means publishers are on their own. Direct support contact for questions and troubleshooting is not available or shown anywhere in the platform.
• Niche Restriction: Publishers outside adult, dating, gambling, and related verticals likely won’t find Adzumo suitable.

Adzumo Verdict

Adzumo occupies an interesting position as a newer platform with exclusive traffic access, competing against established networks with superior user experiences.

The platform wins on traffic quality and transparency, but needs improvement when it comes to online presence and feedback from the media buying community.

For both advertisers and publishers, the question isn’t whether Adzumo is “the best” network.

Instead, the question is whether you want access to exclusive adult/dating traffic.

Given the low cost of testing (relatively speaking), media buyers focused on adult verticals should add Adzumo to their rotation.

Only testing will determine if the exclusive inventory translates to profitable results for your specific offers and audience.

So we suggest you start testing while the competition is still low! And don’t forget to use our exclusive promo code ADZMOB50 to get $50 (for minimum $500 deposit) once you decide to go for it.