Evadav Traffic Group Restructured: What It Means for Affiliates

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The EvaDav team walks us through their new four-division structure, from the ad network and CPA media buying, to their agency, apps, and consulting arms.

EVADAV TRAFFIC GROUP has announced a new corporate structure built around four focused divisions.

The group employs over 200 people across 19 European countries, with an in-house creative studio producing millions of ad creatives monthly and a media buying team running campaigns at 9-figure budgets.

Here’s how each part of the group is set up.

Evadav Ad Network

The leading advertising network is the part of the business most affiliates and publishers already have experience with.

It operates on CPM and CPC models across four ad formats:

• Popunders
• Push notifications
• In-page push
• Native ads

The network covers both sides of the market – publishers monetizing their traffic and advertisers buying it.

Self-serve access is available, but the network also has a dedicated managed layer for larger budgets.

That managed layer is the CPA Media Buying team, which sits inside the ad network and works directly with advertisers who prefer to hand off campaign management rather than run things themselves.

They work on performance-based models – CPA and Revenue Share – depending on what the advertiser needs.

Evadav Agency

EVADAV AGENCY is the performance marketing and media buying division of the group.

It operates across two directions: search arbitrage and lead generation.

The search arbitrage side buys traffic from social and native platforms – TikTok and social advertisement and routes it to search feeds on Google AdSense and Yahoo.

EVADAV is also building its own Google feeds, which will give the team additional control over RPC and scaling.

LeadGen division focuses on providing qualified leads, sales, and inbound calls for the Auto Insurance, Healthcare, Debt Relief & Loans, Solar Panels, and Home Improvement verticals.

Evadav Apps

EVADAV APPS is a full-cycle mobile agency that builds and distributes apps at scale.

The current portfolio includes over 50 apps across iOS and Android.

Over 80% of products are built for iOS and run on a subscription model.

The media buying division delivers traffic from over 150+ sources, including social networks (Meta, TikTok, YouTube, Snapchat, Pinterest), in-app networks (AppLovin, Unity, Mintegral), Apple Search Ads, Google Display Network.

Primary verticals are Utilities, AI Tools, Health & Fitness, Education, and Entertainment.

The main product focus is subscription-based utility apps – VPN, cleaners, ad blockers.

MixVPN is one of the flagship products, available on both iOS and Android with over 10 million downloads.

An in-house creative studio sits across both units, analyzing competitors and user behavior to produce and test creatives adapted to different platforms and audience segments.

Evadav Consulting

EVADAV CONSULTING is the internal unit that keeps the rest of the group running.

It handles HR, Business Development, Marketing, Finance, Legal, and IT – the operational layer that lets the entire company focus on what they actually do.

What to Take Away

EVADAV has been running since 2007, and the new structure reflects how much the business has grown since then.

What started as an ad network now includes a performance agency with search arbitrage and leadgen, a mobile app studio and media buying operation, and a consulting unit that ties it all together.

Whether you need traffic, a managed campaign, an app distributed, or a team to handle your search monetization – it’s all ‘under one roof’.

EVADAV TRAFFIC GROUP is your one stop for performance marketing, from acquisition to monetization.

Get in touch and reach your performance goals.

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