3 New PropellerAds Features for Auto-Optimization

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If you’ve ever launched campaigns at 1 AM, juggling whitelists, bids, and 10 different GEOs, you already know what the hardest part of media buying is. Even if you know which zones and GEOs make money, it is extremely hard to keep everything organized and optimized. 

So the PropellerAds team thought that automation is the answer and built three features to ease that pain: Zone Groups, CTR-based campaign rules, and separate rates for different GEOs in one campaign. They make running and scaling offers a lot more manageable.

1. Zone Groups: Turn Your Golden List into a Reusable Asset

Every experienced media buyer has a list of zones (ad placements where your ads are displayed) that just work. Say, that super-efficient Push placement, a handful of trusted sources, and maybe a couple of zones that convert well for eCommerce or iGaming offers.

With Zone Groups, you can:

• Bundle the best-performing zones into groups;
• Apply a group to a new campaign in seconds instead of rebuilding targeting from scratch;
• Update the group once and sync changes across every campaign connected to it.

Why it works:

• Speed: New offer in a familiar vertical? Pick the group and go.
• Consistency: Get similar traffic quality and volume based on past performance.
• Fewer mistakes: Low risk of missing or duplicating zones when you’re launching.

In practice, Zone Groups feel like creating your own internal shortcuts for traffic that you already trust.

2. CTR-Based Rules: Let the System Reward Winners and Cut Losers

CTR is one of the king metrics for sure: a high one usually means your angle is on point, but a dead one screams that your creatives are not performing as good as you expected. With that thought in mind, we have updated our Rule-Based Optimization feature, the one that helps you create campaign rules for auto-optimization. Now, the rules that help you change bids or exclude zones depending on various metrics are expanded and you can create campaign rules based on CTR. Instead of manually reacting to CTR ups and downs, the automated campaign rules dynamically change bids to grab more traffic or exclude a zone when it doesn’t work.

Once the rules are in place, they:

• Protect your budget by reacting to weak traffic faster than you can refresh stats;
• Scale winners automatically by pushing more budget into high-CTR zones;
• Make testing safer because you know there’s an algorithm “watching” your engagement metrics.

You still decide the logic and thresholds – the platform just does the repetitive work for you.

3. Separate Rates Inside One Campaign: Multi-GEO Without the Mess

Running multiple GEOs in is almost a given, but running them with the same bid is rarely a good idea, because competition and conversion rates vary wildly between countries.

With our separate country/region rates within a single campaign, you can set higher bids for top-converting GEOs and keep testing at lower, safer bids. All this happens inside one campaign – no need to duplicate ten slightly different versions just to change bids.

So practically, you get:

• Controlled ad spend
• Easier optimization across GEOs for each ROI
• No extra manual work

And the best thing: you can do this across all PropellerAds ad formats and bidding models, inside one campaign!

PropellerAds goal is to give you tools that make your advertising routine much easier, ensuring faster launches, safe testing, and budget control. If you’re struggling with campaign management, these three new features might be the most useful upgrades in your toolkit. 

Try them all at PropellerAds!

Curious to learn more? Check out our detailed review.

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