Scaling campaigns while juggling more traffic sources, more data, and more decisions is no easy feat. The PropellerAds team shares how their newest updates, NIKO AI and Paid Social Traffic, are here to make that grind a whole lot easier.
Launching campaigns has never been easier.
Scaling them is another story.
More traffic sources to test.
More data to analyze.
More optimization decisions to make.
At the same time, finding new audiences often comes with additional platforms, extra accounts, and increasingly complex workflows.
The challenge isn’t just getting more traffic — it’s doing it efficiently.
That’s exactly what the latest PropellerAds updates are designed to address.
Let’s take a closer look at both.
NIKO AI: An AI Agent Inside Your Self-Serve Platform
NIKO AI is the first AI Agent launched on a multisource advertising platform and available right inside the PropellerAds Self-Serve Platform just now.
Built on 15 years of PropellerAds expertise and powered by Anthropic’s LLM, NIKO AI helps advertisers automate routine campaign management.
From creating campaign drafts to refining bidding strategy, NIKO AI supports advertisers throughout the campaign lifecycle while explaining every recommendation in as much detail as needed.
Because NIKO AI is built directly into PropellerAds the Self-Serve Platform, getting started requires no additional setup, integrations, token costs, or separate accounts.
Advertisers simply log in, click “Launch with AI,” and start chatting in natural language.
The AI Agent is designed to support advertisers with different levels of experience.
While NIKO AI can automate many routine processes, it never makes changes without the advertiser’s explicit approval, ensuring users remain in full control of every decision.
While NIKO AI helps simplify campaign management and speed up decision-making, scaling still depends on having the right traffic sources.
PropellerAds’ second update tackles exactly that, bringing a new way to reach social audiences without changing the way you work.
Paid Social Traffic: A New Traffic Source for Social Audiences
Paid Social Traffic is a new ad format available inside the PropellerAds Self-Serve Platform, giving advertisers direct access to users active on social feeds through the platform’s supply partners.
The format allows advertisers to reach social audiences without opening separate social advertising accounts, connecting third-party platforms, or preparing additional creatives.
Existing accounts and landing pages are all that’s required to launch campaigns.
For advertisers planning long-term cooperation with dedicated budgets, the platform also offers Custom Collaboration, allowing supply partners to build custom funnels around individual campaigns.
Paid Social Traffic brings several practical advantages:
- Access to social audiences directly from the existing PropellerAds account.
- No additional account management, integrations, or creative production.
- Exclusive traffic available only through PropellerAds supply partners.
- Availability across major GEOs, including PH, BR, BD, TH, ZA, ZW, CG, TZ, NG, MY, and ID, with further expansion planned.
- A smoother approval flow for iGaming and Finance advertisers while maintaining standard ad quality guidelines and policies.
Early partner tests conducted on matched traffic segments (same GEO and OS) showed conversion rates around 32× higher than classic display formats, with CR improvements ranging from approximately 30× to 40×, depending on the product, vertical, and GEO.
Two Updates Focused on Smarter Campaign Management
Although these updates solve different challenges, they share the same objective: helping advertisers work more efficiently within the PropellerAds ecosystem.
NIKO AI reduces the time spent on routine campaign management by assisting with campaign creation, optimization, reporting, and decision-making, while keeping advertisers in full control.
Paid Social Traffic expands available inventory by giving advertisers access to exclusive social audiences through a new ad format, without adding operational complexity.
Together, these updates provide advertisers with more ways to launch, optimize, and scale campaigns directly from the PropellerAds Self-Serve Platform.
Get to know how PropellerAds became a multisource platform.
Discover the insights from the latest PropellerAds survey exit ad format.
Boost your conversion rates with PropellerAds' new Social Traffic targeting feature, reaching highly engaged audiences!