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New Top Advertising Format for Gambling Launches in 2026

At the end of 2024, a completely new advertising format entered the affiliate marketing ecosystem – advertising inside Telegram mini-apps. What initially looked like an experimental traffic source quickly proved its value. 

One year later, by early 2026, RichAds specialists clearly see Telegram ads as one of the strongest channels for launching gambling campaigns.

Telegram traffic is no longer about testing – it is about stable profitability, especially when combined with RevShare gambling offers, which have become one of the top-performing monetization models on RichAds. While CPL still works, RevShare campaigns consistently demonstrate higher long-term ROI due to strong retention and user activity.

Let’s break down why Telegram ads in mini-apps work for gambling, what ad formats are available on RichAds advertising network, and how to properly set up and optimize a gambling campaign in Telegram in 2026.

Why Telegram Advertising Fits Gambling So Well

Telegram has formed a very specific type of audience – active, impulsive, and interaction-driven. Unlike classic social networks, Telegram users are used to instant actions and quick rewards.

Telegram traffic on RichAds is generated from several environments:

• Telegram Mini Applications;
• Tap-to-earn and casual games (often called tap apps);
• Telegram message bots;
• In-app placements inside partner applications.
  

If Mini Apps sound unfamiliar, think of Hamster Kombat or similar projects. These apps attract millions of users daily and include casual games, financial tools, and reward-based mechanics. The behavioral pattern of these users – tapping, progressing, unlocking rewards – makes them naturally compatible with gambling funnels.

Importantly, Telegram traffic is not limited to tap-based projects. RichAds also works with app-based inventory, providing diversified traffic with different engagement levels and scaling potential.

One of Telegram’s biggest advantages is its creative flexibility. Compared to Facebook or Google, Telegram does not impose strict wording or visual restrictions on gambling creatives.

However, RichAds maintains quality standards:

• Ads must promote licensed gambling products;
• Creatives must match the offer and vertical;
• Publishers (Mini App owners) are selective about ads shown to their users.
  

RichAds spent the entire year building a trusted publisher base, which allows gambling advertisers to launch campaigns safely while still enjoying very loyal moderation.

Why RevShare Gambling Offers Perform Best on RichAds

Telegram gambling traffic consistently shows high engagement rates, strong activity, and long user lifetime value. 

Because of this, RevShare offers perform exceptionally well on RichAds, often outperforming CPL in long-term profitability. Telegram users tend to stay active and generate recurring revenue, making this model ideal for advertisers focused on sustainable growth rather than short-term leads.

Telegram Ad Formats Available on RichAds

After topping up your balance on RichAds, you can start creating a Telegram campaign directly from the dashboard by selecting Telegram as your advertising format.

Telegram ads on RichAds are displayed inside Telegram Mini Applications and inside Telegram message bots.

Ads in Telegram Mini Apps at RichAds are available in the following formats: push-style banners, interstitial banners, interstitial videos, playable ads, embedded banners. These ads are displayed inside clickers, tap-to-earn games, and other Mini Applications. 

In addition, advertisers can also run ads inside Telegram message bots. These placements do not compete with Telegram’s official advertising and still look unusual to most users, which helps achieve higher CTR.

Each format targets users differently and fits different campaign goals.

Let’s take a look at all 6 of RichAds’ ad formats:

Push-Style Ads

Push-style ads visually resemble Telegram notifications. These ads appear inside Mini Apps during usage and partially cover the interface, making them highly visible.

Push-style ads have the largest traffic volume on RichAds and easiest creatives to produce, They are perfect for both CPL and RevShare gambling offers.

Interstitial Banners

Interstitial banners are shown between app levels or transitions without interrupting gameplay. This format is very popular due to its balance between visibility and easy setup.

Embedded Banners

Embedded banners have a fixed position inside a Mini App interface – for example, on a rewards page. They do not interrupt gameplay and feel fully native.

This format is suitable for long-term campaigns, RevShare funnels, and non-intrusive exposure.

Interstitial Video Ads

These ads appear between levels or app transitions and feature short videos. While harder to produce than static creatives, they deliver higher engagement and better storytelling.

Playable Ads (exclusive RichAds’ format)

Playable Ads are interactive demos of the advertised product. Users can interact with the ad without leaving the Mini App.

Playable ads stand out for their maximum engagement and excellent performance for slot-style gambling offers. This format is only available on RichAds!

Message Bot Ads

These ads look similar to promotional posts in Telegram channels but are displayed inside bots alongside regular content.

Telegram Ad Formats Comparison Table

Every ad format has its unique purpose and advantages. Below you can find a simplified table to help advertisers choose the right Telegram format for gambling campaigns:

With this simple chart you can select any ad format that works best for you and launch a profitable campaign with RichAds!

Top GEOs and Verticals for Telegram Ads

After choosing Telegram Mini Apps as your main advertising format, the next step is selecting the most profitable GEOs and verticals to launch your campaigns. Based on our internal analytics, also reflected in RichAds’ monthly “Best GEOs and Verticals” reports, we regularly identify the markets that deliver the strongest performance. Be sure to follow our updates to stay ahead of trends.

Best GEOs for Telegram Mini Apps advertising for Gambling in January 2026 are:

Mobile traffic:

• Bangladesh;
  
• India;
  
• Indonesia;
  
• United States;
  
• Australia;
  
• Germany;
  
• Ukraine.

Desktop traffic:

• Vietnam;
• United States;
  
• India;
  
• Bangladesh;
  
• Indonesia;
  
• Germany;
  
• Türkiye.

Before launching, we highly recommend confirming the most up-to-date insights with your account manager and reviewing the latest reports to make an informed decision.

How to Set Up a Gambling Campaign on Telegram

In this guide, we’re going to use push-style banners as an example. This format has the highest amount of traffic and is the most suitable option when it comes to gambling.

• Choose a creative

After choosing a format, you can create multiple creatives per campaign. Typical gambling creatives include headlines like:

• BIG WINS ARE WAITING! Register now and get +150% deposit bonus!
• New Casino – Easy Jackpot, High RTP, Fresh Slots!
• It’s Your Lucky Day! Play Top Slots Tonight!

Creatives must comply with RichAds content rules. If unsure, your account manager can clarify all guidelines. Don’t forget to choose from 5 to 10 creatives to find out which one works best for you!

• Set up targeting options

After selecting a GEO, OS, language, targeting, and ISP, don’t forget to choose Telegram-specific targeting options:

• Telegram Premium users only: targets users with paid subscriptions and higher payability;
• Users with positive balance: ads are shown only to users who already have funds in their Telegram wallet;
• Motivated traffic option: defines placements based on reward-based mechanics.
  

These settings allow advertisers to reach financially capable audiences, which is especially valuable for gambling offers.

• Set up the correct bid and budget

When it comes to bidding, it appears after you select your GEO. However, it’s recommended to consult your account manager to find the optimal bid for your region. This helps you avoid unnecessary spending while still securing sufficient traffic volume. 

Regarding the budget, plan to test at least 10 target conversion costs to accurately evaluate your campaign’s performance. Choosing the ASAP budget option is also advised, as it allows your ads to receive traffic immediately once your bid wins the auction.

• Optimize your campaign

This step is essential if you want to improve performance while reducing costs. However, before moving forward, it’s important to set up a postback using any of the supported tracking systems – the full list of integrations is available on RichAds.

Once that’s done, you can start optimizing through whitelists and blocklists. Your account manager can help you identify the most effective traffic sources for your campaign. In practice, it’s usually better to begin with blocklisting, removing only the costly, non-performing sources, rather than limiting traffic too early by focusing only on whitelisted placements.

Conclusion

Telegram advertising has evolved into a top-tier gambling traffic source in 2026. Its impulsive audience, flexible creatives, and compatibility with RevShare models make it one of the most profitable channels available today.

With RichAds’ curated system, advanced targeting, and expert support, gambling advertisers gain a real competitive advantage.

If you’re planning to launch gambling campaigns in 2026, Telegram ads are not just an option – they’re a necessity. Launch Telegram ads and run your Gambling campaign on RichAds!

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