Expert Guest, Media Buying in iGaming, and Industry Prospects: Adsterra Podcast Kicks-Off Episode
Last updated on May 26, 2026 2 min read
Adsterra is thrilled to introduce its new podcast, drawing on over 11 years of industry expertise and insights from leading professionals.
The podcast dives into trending topics and tried-and-true launch strategies used by top media buyers. You’ll also explore market trends, challenges, and hidden opportunities across various verticals.
In the first episode of the Adsterra Podcast, Garbis Tapacian discusses the future of iGaming, the most effective ad formats, and strategies for optimizing campaigns. This comprehensive guide is for anyone looking to stay ahead in iGaming and sports advertising.
Joining the Episode 1:
- Mikhail Zhukov, Head of the CPM Department at Adsterra, the presenter
- Garbis Tapacian, Senior Media Buyer at Betwinner, the expert guest
Episode 1 Sneak Peak
The first Episode lasts an hour and is naturally packed with useful information. Get ready for global trends and crucial basics for successful media buying in the iGaming sector!
Global trends
- Insights on media buying during major sports events
- Sports currently experiencing a surge in traffic and engagement
- Can certain sports convert well in specific GEOs?
- Countries where desktop traffic still dominates
- What is the iGaming ecosystem, and how do Asian markets fit into it?
- Is targeting “all sports” the best strategy, and why?
- Future prospects of the eSports market
Crucial basics
- Whitelisting/Blacklisting tips
- How do you avoid over-optimizing right from the beginning?
- Pop vs. Push traffic: which is better for your budget?
- iGaming campaign localization: it goes beyond just language
- Thematic traffic sources: which ones drive the best conversions?
Anything else?
There is much more to explore. Adsterra’s experts provide guidance on the choice between mainstream and niche traffic, offering practical tips for running traffic tests and optimizing iGaming campaigns.
The podcast also addresses the effectiveness of ad formats, with insights from Garbis Tapacian on best practices for global iGaming campaign optimization. It also highlights key sports events for ad campaigns and unexpected sports that perform well in specific GEOs.
To learn more, watch Garbis Tapacian and Mikhail Zhukov’s discussion in Episode 1 of the Adsterra Podcast. Subscribe for future episodes! Adsterra Podcast is available on YouTube, Apple Podcasts, Spotify, Castbox, Deezer, Overcast, Podcast Addict, Pocket Casts, and PlayerFM.
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