Author's Profile

João Aguiar

Head of Digital at Mobidea

João is the Editor-in-Chief at Mobidea Academy, a tech player, dynamic, proactive, and fun! When he's not focusing on his role, he enjoys eating tasty food.

Affiliate Marketing

CPC vs. SmartCPC: Choosing the Best Option for Testing

RollerAds’ case study for Mobidea: CPC vs. SmartCPC—which bidding model is better for early tests.

João Aguiar September 11, 2025

Affiliate Marketing

MGID Launches CPA Tune: 155% Higher Conversion Rates Through Automated Bid Optimization

MGID has rolled out CPA Tune, a self-optimizing bid engine designed to help performance marketers drive more conversions at their…

João Aguiar August 07, 2025

Affiliate Marketing

Adsterra Birthday Promo: a dozen years of power and progress

Celebrate 12 years of Adsterra with a summer giveaway offering cash prizes and exclusive merch for publishers, advertisers, and new participants.

João Aguiar July 18, 2025

Interviews

Interview with Lian Harutyunyan from Proxy-Seller @ AW Dubai 2025

Watch Lian Harutyunyan from Proxy-Seller explain the role of high-performance proxies in scaling campaigns and boosting ROI in 2025.

João Aguiar May 29, 2025

Interviews

Interview with Alex Gamm from Traffic.Bar @AW Dubai 2025

Catch Alex Gamm, CEO of Traffic.Bar, sharing about dating traffic and optimization insights from AW Dubai 2025.

João Aguiar May 22, 2025

Affiliate Marketing

Affiliate Embassy Grand Party 3.0 – See You in Cyprus!

Join Affiliate Embassy Grand Party 3.0 in Cyprus on May 24, 2025 — a campus-style networking event with expert talks, premium drinks, gourmet food, and laid-back vibes.

João Aguiar May 19, 2025