Video content is becoming an increasingly important part of our lives. It’s dominating our social feeds. It’s all over the news sites. Even podcasts today come in video form. And now, it’s taking over performance marketing, too. A Video Ad is a massive opportunity for affiliates.
Other, more static ad formats are far from dead. It’s simply that now, they have a huge, dynamic ally backing their corner. Video Ad technology offers high engagement that other formats can’t match. For certain verticals, especially, it’s a match made in heaven.
Adcash, one of the top ad tech companies, makes running Video Ads easier than ever. Let’s break down why a Video Ad is your new secret weapon.
Why Video Ads are Changing Affiliate Marketing
It’s a well-known fact that our attention spans are getting shorter. Rather than fight an impossible uphill battle, ad technology can be used to meet our audiences where they are.
A Video Ad grabs attention fast, keeps users engaged longer, and delivers strong post-click actions. In verticals like gaming, adult, dating, and finance, that extra engagement translates directly into more conversions and higher CPM.
According to a recent survey, 78% of people want to watch a video to learn about a product. 91% say that video impacts brand trust. In short, users want and expect video. They’re already primed and engaged, even before the ad starts playing. As advertisers, we should give people what they want.
Ad Formats that Drive Engagement
There are two main, highly effective Video Ad formats: In-Stream Ads and Slider Ads. Both offer unique qualities, and using both in combination means your Video Ad can be displayed on any site.
In-Stream Ads
The classic. Adcash currently offers high-converting Pre-Roll Ads, the short videos that play before the content a user came for. Whether In-Stream ads have a skip button or not, they’re excellent at getting a message across quickly and clearly.
Why do they work? You’ve already got a fully focused user, ready to receive whatever content they’re about to watch. Keep it clear and begin with a strong CTA, so they click before they skip.
Slider Ads
Slider Ads are far easier to display across the web, as they don’t rely on an in-site video player. These ads are probably familiar too – they appear at the bottom of the screen, sliding away when they finish. It’s low disruption combined with high visibility.
Slider Ads make great companion pieces to high-performing campaigns with their wide reach and user-friendliness.
How to Make Video Ads That Work
The good news is that anyone can slap together a video. The bad news is that anyone can slap together a video. The difference between a user pressing skip and a conversion lies in the details.
Here’s what works right now:
- Lead with Hook viewers immediately. The first three seconds are everything.
- Use captions. Most people scroll with sound off. Text keeps them engaged. Go mobile-first. The majority of video content is consumed on mobile these days. Target your video campaigns at this user base.
- Match the content to the offer. Keep the message in your In-Stream Ads and Slider ads consistent with your landing page.
- Test Try different intros, CTAs, and video lengths. Never stop optimizing, as you can always improve performance.
- Keep it Swap out creatives often; ad fatigue hits faster with video.
Find a Network That Makes Affiliate Life Easier
Running profitable campaigns means juggling a lot: creative testing, traffic sources, targeting, and tracking. When you throw video creation into the mix, you need the right tools to simplify that chaos. Ad networks help provide an efficient setup that lets you run, test, and scale faster.
With built-in optimization, clean reporting, and effective formats, affiliates can spend less time tweaking campaigns and more time strategizing new offers. All this makes working with an ad network worth testing. Finding the right network and sticking with it is key, giving you consistent data and deeper optimization.
This is especially true when a platform, like Adcash’s, comes with such useful quality-of-life improvements. For example, your Video Ads bypass AdBlocker
software, making sure they reach the right audience. An AI video creator tool makes creating ads that much easier, too.
If you’re ready to launch a Video Ad campaign, Adcash is currently running an exclusive offer with Mobidea. Using the code MOBIDEA25, get a 25% bonus when you top up your account between €/$200 and €/$2,000. This is open for new and existing clients, and expires at the end of the year.
Conclusion
Video is where your audience already lives. Therefore, Video Ads mean more opportunities to grab attention, build trust, and turn curiosity into clicks.
The key is pairing strong creatives with smart delivery. Combine a Video Ad with other ad formats to increase conversion even further. Start experimenting, track your results, and double down on what converts.
Ad technology keeps evolving, and right now, motion is leading the way.
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