MGID Launches CPA Tune: 155% Higher Conversion Rates Through Automated Bid Optimization

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MGID has rolled out CPA Tune, a self-optimizing bid engine designed to help performance marketers drive more conversions at their target cost-per-acquisition (CPA), without the daily grind of manual bid adjustments.

Using real-time CPC bid adjustments, CPA Tune shifts the focus from traffic volume to business outcomes. The machine-learning system identifies traffic segments with the highest likelihood of conversion and automatically adjusts bids to help advertisers hit their CPA goals. Marketers still pay per click, but every bid is optimized to maximize their return on investment (ROI).

Early Results: Up to 300% CVR Growth

In early tests, CPA Tune has already delivered standout results:

• 155% average conversion rate (CVR) increase across campaigns;
• Up to 300% CVR growth in specific verticals and markets;
• Lower CPAs through real-time audience targeting;
• Top-performing region: the United States, showing the strongest CVR uplift.

In many cases, advertisers also saw CPA reductions of 30–50%, all while spending less time on daily optimization. Once campaigns hit ~10 conversions, the algorithm starts optimizing rapidly for even better results.

Simple Setup, Smarter Optimization

To get started, marketers just need to:

1. Set a realistic CPA goal
2. Enable conversion tracking
3. Set a daily budget that’s 5–7× the CPA target

From there, the algorithm takes over, dynamically adjusting bids to focus spend on traffic that’s more likely to convert. No micromanagement, no guesswork.

Built for Performance Marketers
CPA Tune helps affiliate campaigns deliver better lead quality and stronger post-click performance — even with strict CPA targets. No constant tweaking, just smarter scaling made simple.

Bringing the power of automated CPA bidding to native advertising on the open web, CPA Tune lets performance marketers drive real results in just a few clicks, without losing control.

CPA Tune is now available to all MGID advertisers. To get started, duplicate your campaign, switch to CPA bidding and let the algorithm do the heavy lifting.

Want to dive deeper? Click here for details or reach out to your MGID account manager to set up your first test.

Get your 25% Bonus Deposit to Get Started

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