Running CPM campaigns comes with a familiar challenge. Performance can change quickly, but optimization often lags behind. Different zones (an advert placed on a website) behave differently, bids need regular adjustment, and underperforming placements can quietly drain budget if they are left unchecked.
Manual optimization works, but it takes time. As campaigns scale and traffic volume increases, keeping up becomes harder. This is where automation can help; not by replacing decision-making, but by supporting it.
Adcash came up with a solution. Auto Rules; designed to address this exact problem.
What Are Auto Rules?
Auto Rules are a rule-based optimization system for CPM campaigns. They allow advertisers to automate common actions based on performance data.
Instead of checking results and making changes manually, advertisers set conditions that trigger actions once certain thresholds are met.
For example, a placed ad that spends beyond a set limit without conversions can be excluded automatically. Ads that consistently convert below a target CPA can receive higher bids to increase exposure.
The goal is not to remove strategy from campaign management. Auto Rules handle routine adjustments, so advertisers can focus more time on planning and testing.
Setting Up Auto Rules
Auto Rules are available for CPM campaigns.
When optimization is based on conversions or CPA, accurate tracking is essential. This means having an active conversion postback and a defined CPA goal within the campaign.
Without reliable data, automated optimization becomes guesswork. With proper tracking in place, rules can be applied with confidence.
How Auto Rules Improve Campaign Performance
Auto Rules help direct budget toward ad zones that perform well, while limiting or excluding placements that do not. This reduces wasted spend and supports steady progress toward CPA goals.
They are especially useful on a zone level. Even on the same website, individual placements can perform very differently. By optimizing each ad placement based on its own results, advertisers can scale profitable traffic gradually while keeping costs under control.
Optimization happens continuously. Auto Rules react to changes as they occur, rather than hours or days later. This helps maintain more stable performance as campaigns grow, without requiring constant attention.
Common Use Cases for Affiliates
Affiliates often use Auto Rules for everyday optimization tasks. This includes reducing spend on placed ads that do not convert, increasing bids on traffic that meets CPA targets, and keeping bids under control across many placements.
These actions are simple on their own, but difficult to apply consistently at scale. Auto Rules help by applying the same optimization logic across all ad zones, without delays or missed adjustments.
For affiliates planning to launch or optimise CPM campaigns with Auto Rules, Adcash is currently offering an exclusive 25% top-up bonus for Mobidea readers.
Simply use code MOBIDEA26 when funding your account with €/$200–€/$2,000.
The promotion is valid for both new and existing advertisers until the end of the year.
Best Practices to Keep in Mind
● Start with conservative CPM bids.
This helps avoid excluding your placed ads too early, before enough data has been collected.
● Always balance bid increases with bid decreases.
Scaling without limits can quickly lead to unstable performance and higher costs.
● Look at metrics in context.
Win rate is useful, but only when analysed together with CPA and conversion data.
● Allow enough time for rules to work.
Auto Rules use recent historical data to guide decisions, helping smooth short-term fluctuations while still adapting to change.
Also Read:
Adcash in-depth Review
Final Thoughts
Most CPM optimization decisions are simple in principle. The challenge is applying them consistently, especially as campaigns grow in size and complexity.
Auto Rules help close that gap by automating execution, while keeping strategic control in the hands of the advertiser. Used thoughtfully, they offer a practical way to reduce inefficiencies and maintain performance over time.
For affiliates managing multiple campaigns or large volumes of traffic, this kind of support can make a real difference.
For any account top-up between €/$200 and €/$2,000 get 25% bonus
● Use the promo code: MOBIDEA26
Your account will be instantly credited with a 25% top-up bonus!
Expiration date: 31/12/2026
The offer applies to new and existing clients.
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