MGID’s CTR Guard: The AI-Powered Solution to Ad Fatigue

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Ad fatigue is a real problem in digital ads — people get tired of seeing the same creatives over and over, and as a result, engagement drops. In fact, click-through rates can fall by 15% in just the first week. That means wasted budget and less impact.

Old-school fixes like A/B testing take time and manual work, which slows everything down.

That’s why MGID came up with CTR Guard — an AI-powered feature that spots when ads start underperforming and automatically creates fresh new creatives to keep things moving. It uses generative AI to catch performance drops early and tweak campaigns in real time, so you don’t lose momentum.

How CTR Guard Works

CTR Guard kicks in automatically when your ads start losing their edge. If your viewable CTR (vCTR) drops by 15% or more for three days straight, that’s a sign your ad’s burning out — and that’s when the AI steps up.

Here’s what it does:

1. Smart algorithms scan your campaign data to spot early signs of ad fatigue.
2. You’ll get a heads-up via email and your dashboard if your CTR starts to slip.

1. Then, CTR Guard generates up to three new creatives to replace the ones that aren’t performing.
2. You can review these AI-made creatives and either launch them manually or let Auto-Launch handle it for you.

Just a heads-up: CTR Guard only works with product and search feed campaigns. Plus, every AI-generated ad goes through moderation and is clearly labeled as an AI Generated Ad before showing up in your dashboard.

Smarter Automation, Your Way

Prefer full control or want things to run on autopilot? With CTR Guard, you don’t have to choose — you get both.

• Keep your original CPC and CTA settings intact.
• Want to tweak what the AI made? No problem — just note it’ll go through a quick moderation check before going live.
• Launch creatives manually or turn on Auto-Launch for a hands-free experience.
• Set budget and click limits for each AI-made ad, so your spend stays in check.

No Creative Spam — Just What You Need

To keep your workflow clean, CTR Guard knows when to stop generating new ads.

• If AI-generated creatives aren’t launched, the system takes a break.
• You’ll get a heads-up via email when that pause kicks in.

• Don’t want notifications? Just turn them off in Settings → Notifications → Paused Ad Generation.

Why This Update’s a Game-Changer

CTR Guard is built for results — and designed to make your life easier. Here’s why advertisers love it:

• Quicker launches – get new ads live faster and keep engagement up.
• Less busywork – let AI handle the creative grind so you can stay strategic.
• Smarter spending – cut waste by swapping out low-performers with better options.
• Always fresh – keep your audience interested with timely new creatives.
• Data-led moves – make decisions based on real numbers, not guesswork.

Proof in the Performance

We crunched the numbers across multiple industries, and the results speak for themselves — CTR Guard’s AI-powered creatives consistently drive higher engagement and better performance.

Your Always-On Creative Assistant

CTR Guard isn’t just another tool — it’s your behind-the-scenes AI partner that helps you:

• Save time and streamline campaign management
• Keep your ads performing at their best
• Refresh creatives before fatigue slows you down

Ready to level up your ad game? Flip the switch on Auto-Launch and let AI do the heavy lifting.

Try the new features with a special  25% top-up bonus from MGID.

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