Antoine was an affiliate first. After too many lost clicks and delayed wires, he chose to build different. In 2011, he started Mobidea with a tight crew and a clear aim. Put the affiliate first and remove friction from earning. We built the stack in‑house and helped pioneer the Smartlink in mobile. One URL that routes traffic in real time by device, GEO, carrier, and intent to the offer that converts. Stable postbacks and live reporting so you see what happened and why.