FAQ

What's a Postback?

We're often integrated with our affiliates by S2S integration (Server to Server) Postback.

A postback is the information exchange between two servers when a conversion event happens. From the server of the advertiser or affiliate network to the server of the publisher.

It's used to send information which will be then tracked by the receiving party.

It can be used to send the conversions and all the information connected to it to the Publisher's own server or the tracking platform they use.

In case you want to use Mobidea's Tracking tool plus Voluum, AdsBridge or ThriveTracker, you can use the domain of your account there and all the tracking is gonna be done automatically between Mobidea and that specific tracking solution.

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