Mobile Value Added Services (MVAS) involves promoting content, services, and entertainment offered through mobile carriers. These include sweepstakes, ringtones, horoscopes, mobile gaming, and other premium services that users subscribe to through their mobile devices.
These campaigns target mobile users looking for entertainment and engagement on their phones, making them highly accessible and scalable through carrier partnerships.
Users opt-in to receive premium SMS messages with costs added to their mobile bill. Simple process with high conversion rates.
Charges are added directly to user's mobile bill for app subscriptions or digital content. Seamless for users already authenticated with carrier.
Users text a shortcode to subscribe to premium services. Popular for sweepstakes, horoscopes, and entertainment content.
Users subscribe through mobile apps integrated with carrier billing. Growing segment for gaming and utility apps.
Integration with carrier reward programs driving engagement and repeat subscriptions. Premium rates for integrated campaigns.
从循环计费周期赚取佣金,建立稳定的被动收入流。
稳定的现金流,定期支付计划,保证可靠的收入规划。
MVAS多年来利润丰厚,拥有经过验证的货币化模式和可预测的用户行为。
移动用户参与度很高,订阅流程快速,转化率百分比高。