移动增值服务（MVAS）涉及通过移动运营商推广内容、服务和娱乐。这些包括竞赛、铃声、星座运势、移动游戏和用户通过移动设备订阅的其他高级服务。
这些活动针对在手机上寻求娱乐和参与的移动用户，使其通过运营商合作伙伴关系高度可访问和可扩展。
用户选择接收高级 SMS 消息，费用添加到他们的手机账单中。简单的流程，转化率高。
费用直接添加到用户的移动账单中，用于应用订阅或数字内容。对于已与运营商认证的用户来说无缝。
用户发送短代码以订阅高级服务。适用于竞赛、星座运势和娱乐内容。
用户通过与运营商计费集成的移动应用订阅。游戏和实用应用的增长部分。
与运营商奖励计划的集成，驱动参与度和重复订阅。集成活动的高级费率。
从循环计费周期赚取佣金，建立稳定的被动收入流。
稳定的现金流，定期支付计划，保证可靠的收入规划。
MVAS多年来利润丰厚，拥有经过验证的货币化模式和可预测的用户行为。
移动用户参与度很高，订阅流程快速，转化率百分比高。
MVAS stands for mobile value added services. Users subscribe to mobile content like games, video portals or prize draws, and the charge lands on their phone bill. No credit card is involved, and that is what shapes the vertical: flows are short (1-click, 2-click or PIN submit), everything is mobile first, and the operator behind the visit decides how well it converts. Payouts vary more by country and carrier than by user quality.
The best MVAS opportunities usually sit outside Tier 1. Latin America, Southeast Asia, the Middle East and Africa combine huge prepaid audiences with lighter competition. Mobile pop, redirect and display traffic with carrier targeting perform best, since conversion depends on the carrier connection. Wifi clicks need offers with wifi flows. Mobidea keeps direct operator connections, so flows and payouts are maintained on the network side.
Tip: split campaigns by carrier from day one. A GEO that looks dead on average often hides one or two very profitable operators.
Carrier billing converts best on mobile data, where the operator can identify the user. Some offers support wifi with PIN or OTP confirmation. Check the offer details, or send wifi clicks through the Smartlink.
Start with emerging markets that have large prepaid user bases: Latin America, Southeast Asia, MENA and Africa. Test wide, then cut down to the carriers that convert.
Mobile pop and redirect traffic, plus display and push with carrier targeting. Social and native can work too if your pre-landers are compliant.