{"id":986,"date":"2016-08-05T11:00:15","date_gmt":"2016-08-05T11:00:15","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=986"},"modified":"2022-03-08T21:59:32","modified_gmt":"2022-03-08T21:59:32","slug":"affiliate-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/","title":{"rendered":"Affiliate Marketing Guide: All You Need to Know"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2014719636\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Prepared to check the ultimate affiliate marketing guide? Go for it, bro!<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#affiliate-marketing-network\" >Affiliate Marketing Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#verticals\" >Verticals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#affiliates\" >Affiliates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#how-can-affiliates-monetize-traffic\" >How can Affiliates Monetize Traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#ad-networks\" >Ad Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#ad-exchange\" >Ad Exchange<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#dsp-ssp\" >DSP &amp; SSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#trackers\" >Trackers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#monetizing-traffic-%e2%80%93-performance-based-models\" >Monetizing Traffic &#8211; Performance-Based Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#media-buying-%e2%80%93-bidding-models\" >Media Buying &#8211; Bidding Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#affiliate-marketing-guide-%e2%80%93-summary\" >Affiliate Marketing Guide \u2013 Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-guide\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is this business something completely new and mind-blowing to you?<\/p>\n<p>Are you scared of how much info is just lying around in forums?<\/p>\n<p>Have you just <a href=\"https:\/\/www.mobidea.com\/academy\/start-affiliate-marketing\/\">started to explore the affiliate marketing world<\/a>?<\/p>\n<p>Do you have tons of questions about how everything works?<\/p>\n<p>Guess what?<\/p>\n<p>You managed to get to the right spot!<\/p>\n<p>This is the ultimate Affiliate Marketing Guide!<\/p>\n<p>In fact, this is the article that\u2019s really gonna help you.<\/p>\n<p>By reading it, you\u2019ll become fully able to understand the general idea of the <a href=\"https:\/\/www.mobidea.com\/academy\/cpa-marketing\/\">CPA marketing ecosystem<\/a>.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2153947212\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>I\u2019ll let you know all about the main market concepts and players, allowing you to get a glimpse of what\u2019s waiting around the corner!<\/p>\n<p>Still not sure about this whole thing?<\/p>\n<p>Thinking about a way to read an introductory post that saves you the balderdash and gives you the whole juice?<\/p>\n<p>After you read this article I bet you\u2019re gonna be prepared to start your journey in affiliate marketing and explore some more great posts!<\/p>\n<p>Ready to jump to the concepts of the affiliate marketing world?<\/p>\n<p>Let\u2019s hit it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"affiliate-marketing-network\"><\/span>Affiliate Marketing Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most important partners a media buyer has is an affiliate network.<\/p>\n<p>It\u2019s basically an intermediary between publishers (affiliates) and advertisers (offer owners).<\/p>\n<p><strong><em>Check: <a href=\"https:\/\/www.mobidea.com\/academy\/best-affiliate-network-beginners\/\">Why Is Mobidea The Best Affiliate Network for Beginners<\/a><\/em><\/strong><\/p>\n<p>On one hand, an affiliate network helps publishers find the best offers all over the world; on the other hand, it helps advertisers aggregate an immense amount of traffic and users from the <a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">variety of sources<\/a> to their offer.<\/p>\n<p>Some affiliate networks work with renewals.<\/p>\n<p>This means they\u2019ll pay affiliates when a user renews the subscribed service.<\/p>\n<p>However, most affiliate marketing networks work based on a pure <a href=\"https:\/\/www.mobidea.com\/academy\/choosing-cpa-offers\/\">CPA basis<\/a>.<\/p>\n<p>This means they pay affiliates only when an acquisition is made.<\/p>\n<p>In case an offer fails to convert, the affiliate network won\u2019t pay the affiliate.<\/p>\n<p>The amount paid is a percentage of the payout of the converted offer.<\/p>\n<p>This percentage is commonly known in the business as \u201cRevShare.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"verticals\"><\/span>Verticals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the affiliate marketing industry, an affiliate vertical is a group of offers divided by category.<\/p>\n<p>There are two main verticals in affiliate marketing:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Mainstream<\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/adult-niche-affiliate-marketing\/\">Adult<\/a><\/li>\n<\/ul>\n<p>Mainstream consists of a number of sub-verticals.<\/p>\n<p>The biggest one of these are Games (e.g. Fruit Ninja, Magic Rush), Utilities (e.g. Opera Mini Browser, Turbo Cleaner etc.), <a href=\"https:\/\/www.mobidea.com\/academy\/sweepstakes-offers\/\">Sweepstakes<\/a> (e.g. win money, win iPhone) and CryptoCurrency (e.g. Buy Coins).<\/p>\n<p>Adult can be divided into the VOD (Video on Demand) and the Adult Dating sub-verticals.<\/p>\n<p>VOD is actually the most important vertical in the market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"affiliates\"><\/span>Affiliates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An affiliate is a person who\u2019s registered in an affiliate network or works with an affiliate program.<\/p>\n<p>They use its tools and send traffic to the advertiser\u2019s offer.<\/p>\n<p>When users click the offer and perform an action (which may be a subscription, sale, install or even just a visit), the affiliate gets paid by the advertiser.<\/p>\n<p>Simple.<\/p>\n<p>There are five main affiliate types:<\/p>\n<p>Media Buyer, Webmaster, Social marketer, App Developer and Network.<\/p>\n<p>Yes, an affiliate marketing network can be an affiliate to another affiliate marketing network.<\/p>\n<p>Let\u2019s understand what these affiliate types are all about, shall we?<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>a Webmaster is someone who owns a website, promoting offers to the website\u2019s visitors<\/li>\n<li>a Media Buyer is someone who doesn\u2019t have their own traffic. They buy it from <a href=\"https:\/\/www.mobidea.com\/academy\/what-is-an-ad-network\/\">ad networks<\/a>, <a href=\"https:\/\/www.mobidea.com\/academy\/demand-side-platforms\/\">DSPs<\/a> or <a href=\"https:\/\/www.mobidea.com\/academy\/media-buy-traffic-direct-buy\/\">direct publishers<\/a><\/li>\n<li>a Social Marketer is someone who advertises on social media, either generating organic traffic or purchasing it from the social network<\/li>\n<\/ul>\n<p>The only difference?<\/p>\n<p>They only buy traffic on social networks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-can-affiliates-monetize-traffic\"><\/span>How can Affiliates Monetize Traffic?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In case you\u2019re a Webmaster, you can choose between two options:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>you can work with affiliate networks based on performance marketing. This means they promote offers and earn from acquisitions made by users (mostly <a href=\"https:\/\/www.mobidea.com\/academy\/cpa-vs-cpi\/\">CPA and CPI<\/a> models)<\/li>\n<li>you may not want to depend on the offers\u2019 performance, ultimately deciding to sell traffic to the ad networks by impressions, visits or clicks (CPM, CPV and CPC models)<\/li>\n<\/ul>\n<p>An affiliate doesn\u2019t have their own traffic?<\/p>\n<p>Not a problem!<\/p>\n<p>They can buy and monetize it based on a CPA model.<\/p>\n<p>This is what <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/\">media buying<\/a> is all about!<\/p>\n<p>You should also read more about <a href=\"https:\/\/www.mobidea.com\/academy\/how-to-become-a-media-buyer\/\">how to become a media buyer<\/a>.<\/p>\n<p>What about social marketers?<\/p>\n<p>They\u2019re affiliate marketers who may also buy traffic on social media platforms (e.g. sponsored posts.)<\/p>\n<p>If they buy it, they won\u2019t do it on specific websites via ad networks, but on social networks such as Facebook or Twitter.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ad-networks\"><\/span>Ad Networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An ad network is the intermediary between an advertiser (who\u2019s an affiliate with an offer from an affiliate network) and a publisher (the owner of the traffic\/webmaster).<\/p>\n<p>An ad network aggregates traffic from many sites, which advertisers buy to promote their offers.<\/p>\n<p>This is the second most important partner of any media buyer.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1133133239\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>On the ad network, a media buyer can <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">target specific segments<\/a> (such as country, operator, OS, devices, etc.) or sites and put the price they\u2019re willing to pay for the traffic in an auction system:<\/p>\n<p>The one that pays more has better or more traffic.<\/p>\n<p>After gathering relevant stats, they can exclude parameters that don\u2019t work for their offer and adjust the bid.<\/p>\n<p>Don\u2019t know any good ad networks yet?<\/p>\n<p>Don\u2019t worry!<\/p>\n<p>We\u2019ve got the most in-depth, full-throttle, comprehensive analysis of the <a href=\"https:\/\/www.mobidea.com\/academy\/adult-ad-networks-analysis\/\">best adult ad networks<\/a> for you!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ad-exchange\"><\/span>Ad Exchange<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An <a href=\"https:\/\/www.mobidea.com\/academy\/ad-exchange\/\">ad exchange<\/a> is another digital marketplace where publishers and advertisers can sell\/buy traffic that\u2019s coming from multiple ad networks.<\/p>\n<p>An ad exchange provides more traffic to advertisers than any single ad network can provide, giving them the option to optimize it all in one place.<\/p>\n<p>In an ad exchange, unlike in an ad network (where you buy impressions in bulk), each impression is auctioned and the highest bid wins the impression.<\/p>\n<p>This system increases the transparency of the pricing process, as you always know how much you\u2019ll pay and what\u2019s your position.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"dsp-ssp\"><\/span>DSP &amp; SSP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A DSP or Demand Side Platform is the platform that aggregates traffic from the multiple ad exchanges and SSPs (Supply Side Platform), thus helping advertisers (in this case, the affiliates) find as much traffic as possible with the cheapest market price.<\/p>\n<p>DSP bids are based on the <a href=\"https:\/\/www.mobidea.com\/academy\/real-time-bidding\/\">RTB (Real-Time Bidding)<\/a> system on behalf of advertisers.<\/p>\n<p>RTB allows advertisers to buy traffic per impression through a real-time auction.<\/p>\n<p>The system gets info about the web page and the user while the ad spot is loading and sends its bid to the ad exchange.<\/p>\n<p>That\u2019s where it\u2019ll compete against bids being issued from other DSPs or bidding systems for that same impression.<\/p>\n<p>The ad will then be displayed on the web page of the advertiser with the highest bid.<\/p>\n<p>The system minimizes the number of wasted impressions, helping advertisers cut costs.<\/p>\n<p>An <a href=\"https:\/\/www.mobidea.com\/academy\/supply-side-platform-ssp\/\">SSP or Supply Side Platform<\/a> is the equivalent of a DSP, but on the publisher side.<\/p>\n<p>An SSP is a platform that helps webmasters automate and optimize the process of selling traffic by providing valuable statistics such as the number of visitors, time spent by visitors, and % of visitors returning to a specific website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"trackers\"><\/span>Trackers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-tracking-platforms\/\">Affiliate tracking softwares<\/a> are also really important in the affiliate marketing industry as they make the connection between affiliate networks, ad networks and ad exchanges.<\/p>\n<p>They allow you to gather all the information in one platform and to check all the parameters that you want to track.<\/p>\n<p>It\u2019s easier to understand everything with a tracker.<\/p>\n<p>Why?<\/p>\n<p>Because you don\u2019t have to jump between platforms and, most of the times, they give more options in terms of optimization than the traffic source!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"monetizing-traffic-%e2%80%93-performance-based-models\"><\/span>Monetizing Traffic &#8211; Performance-Based Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CPA (cost-per-action) is the mobile pricing model where an advertiser pays for the subscription to their offer.<\/p>\n<p>The flow of the subscription can vary according to the country and operator policy.<\/p>\n<p>It can be single opt-in, double opt-in, or pin submit.<\/p>\n<p>It seems obvious that \u2013 the easier the flow \u2013 the higher the conversion rate.<\/p>\n<p>CPI (cost-per-install) is the model used to promote mobile apps, where an advertiser pays to the publisher when users install their app or perform an action.<\/p>\n<p>CPA and CPI are performance-based models.<\/p>\n<p>They\u2019re used by affiliates of affiliate networks so as to earn money from the difference of buying traffic on a CPM\/CPC basis and earning based on a CPA\/CPI method.<\/p>\n<p>Apart from the CPA and the CPI model, there are other less popular models in the market.<\/p>\n<p>One of them is CPL or PPL which is the abbreviation of <a href=\"https:\/\/www.mobidea.com\/academy\/cost-per-lead\/\">Cost per Lead<\/a>.<\/p>\n<p>In this model, the advertiser pays as soon as the user provides their personal info in a form.<\/p>\n<p>CPL is a common model for Dating offers.<\/p>\n<p>Another pricing model is CPS (cost-per-sale) or PPS.<\/p>\n<p>Here, the advertiser pays when the user is charged by the service.<\/p>\n<p>The payout is normally higher and the conversion rate is generally lower compared to other models, due to the credit card billing used in this model.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"media-buying-%e2%80%93-bidding-models\"><\/span>Media Buying &#8211; Bidding Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CPM (cost-per-mile) is the cost per 1000 impressions.<\/p>\n<p>You set the maximum you wanna pay per 1000 impressions of your ads.<\/p>\n<p>The biggest advantage is that you can play with <a href=\"https:\/\/www.mobidea.com\/academy\/banner-design-ads\/\">your banners<\/a> so as to get a better Click-Through Rate (CTR).<\/p>\n<p>By doing so, you get to decrease the costs compared to other models.<\/p>\n<p>Some ad networks have the option to bid based on the <a href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\">SmartCPM pricing model<\/a>, which is even better than the common CPM.<\/p>\n<p>When using SmartCPM, you set the maximum bid you\u2019re willing to pay, but the actual price you pay is a bit higher (the % depends on the ad network) than the bid of your next competitor, which makes you save money.<\/p>\n<p>In case there are no competitors <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/\">in the segment<\/a>, you\u2019ll pay the minimum bid, regardless of your preset bid.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-cpm\/\">CPC (Cost-per-Click)<\/a> is the model where an advertiser pays for each click on their ad (usually a banner ad).<\/p>\n<p>Be careful!<\/p>\n<p>You\u2019re gonna be paying for each user that\u2019ll see your <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\">landing page<\/a>.<\/p>\n<p>What does that mean?<\/p>\n<p>Each click is important!<\/p>\n<p>CPV (cost-per-visit) is the model where an advertiser pays when the user visits the landing page of their offer.<\/p>\n<p>Asking yourself what is the difference between CPC and CPV?<\/p>\n<p>Here\u2019s the deal:<\/p>\n<p>A percentage of users may click the banner, but then close it before the page is loaded.<\/p>\n<p>In this case, the user\u2019s action counts as a click, but not as a visit.<\/p>\n<p>Notice that the potential for sweet profit is higher with the CPM model than with CPC.<\/p>\n<p>In order to create a profitable CPM campaign, you\u2019ve gotta find high-performing creatives which are in tune with the offer and the source of traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"affiliate-marketing-guide-%e2%80%93-summary\"><\/span>Affiliate Marketing Guide \u2013 Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You already know the main actors that are part of the media buying play!<\/p>\n<p>Now let\u2019s sum it all up for you real tight.<\/p>\n<p>Imagine you\u2019re a media buyer:<\/p>\n<p>You sign up for an affiliate network and \u2013 after talking with your account manager \u2013 you pick a very good CPA offer for Argentina.<\/p>\n<p>Later, you sign up for any ad network and buy banner traffic in Argentina with a link to the offer.<\/p>\n<p>What happens is that users in Argentina visit the sites (the ones which you buy traffic from) from your ad network and see your offer.<\/p>\n<p>If you buy traffic per impression, that\u2019s the moment when you pay for it:<\/p>\n<p>The users see your banner, and you pay.<\/p>\n<p>Your banner grasps the attention of some of them, so they click it and see the landing page of your offer (in the case of CPA).<\/p>\n<p>On the landing page, the user can see the offer, terms, and conditions.<\/p>\n<p>If they agree with everything they see, they\u2019ll click the confirmation button and become subscribed (the flow may vary according to the country and operator).<\/p>\n<p>At this point, an advertiser of this offer pays you a fixed amount for the subscribed user and the money later appears on your affiliate network account.<\/p>\n<p>As this amount is large (when compared to the CPM, CPC or CPV) you earn money!<\/p>\n<p>This is the general idea of the business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This industry is all about pressure, stress, hard work, analysis, numbers, sheets, data, testing, testing, testing, and a lotta sleepless hours!<\/p>\n<p>Even so, this is the sort of addiction that impacts your life, allowing you to choose your own fate and make a whole lotta paper bills!<\/p>\n<p>I hope this affiliate marketing guide has helped you put the puzzle of the online affiliate marketing world together.<\/p>\n<p>I\u2019m sure you\u2019ve gotten a real taste for the business and are eager to go for it like a king!<\/p>\n<p>Feel like you need to learn even more about affiliate marketing?<\/p>\n<p>Go ahead and check Mobidea Academy&#8217;s list of essential <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-glossary\/\">affiliate marketing terms<\/a>!<\/p>\n<p>Cheers!<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/best-affiliate-network-beginners\/\" target=\"_blank\" rel=\"noopener\">Why is Mobidea the Best Affiliate Network for Beginners<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-without-a-website\/\">How to Start Affiliate Marketing Without a Website<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\/\">Affiliate Marketing Verticals: The Definitive Guide<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2791015019\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Prepared to check the ultimate affiliate marketing guide? Go for it, bro!","protected":false},"author":12,"featured_media":3009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[166,167,170,171,172,192,212,227],"learning_paths":[148],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-ad-exchange","tag-ad-network","tag-affiliate-guides","tag-affiliate-industry","tag-affiliate-marketing","tag-demand-side-platforms","tag-monetization","tag-traffic","learning_paths-newbie"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Marketing Guide: All You Need to Know (2026 Updated)<\/title>\n<meta name=\"description\" content=\"An affiliate marketing guide created to explain basic concepts and key terms to newbies? 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