{"id":9603,"date":"2017-11-17T09:36:12","date_gmt":"2017-11-17T09:36:12","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=9603"},"modified":"2019-01-15T17:34:18","modified_gmt":"2019-01-15T17:34:18","slug":"profitable-mobile-campaigns","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/","title":{"rendered":"Optimization 101: How to Build a Profitable Mobile Pops Campaign"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-754958172\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#you-need-an-optimization-process\" >You Need an Optimization Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#first-write-it-down\" >First, Write It Down<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#focus-on-the-8020-principle\" >Focus on the 80\/20 Principle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#the-most-influential-factors-to-optimize\" >The Most Influential Factors to Optimize<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#great-offer\" >Great Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#traffic-source-countries\" >Traffic Source &amp; Countries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#marketing-creatives\" >Marketing Creatives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#the-beginners-strategy\" >The Beginner\u2019s Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#tools-you-need-to-use\" >Tools You Need to Use<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#tracker\" >Tracker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#statistical-significance-tools\" >Statistical Significance Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#collect-data-in-order-to-optimize\" >Collect Data in Order to Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#initial-test-budget-to-collect-data\" >Initial Test Budget to Collect Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#reaching-statistical-significance\" >Reaching Statistical Significance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#start-with-finding-the-best-offer\" >Start With Finding the Best Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#find-the-best-landing-page\" >Find the Best Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#stop-and-lets-review-things-real-quick\" >Stop, and Let\u2019s Review Things Real Quick<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#first-option\" >First Option<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#second-option\" >Second Option<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#what-to-optimize-next\" >What to Optimize Next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#when-do-you-reach-profitability\" >When Do You Reach Profitability?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#tips-final-thoughts\" >Tips &amp; Final Thoughts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#tip-number-one\" >Tip Number One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#tip-number-two\" >Tip Number Two<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#tip-number-three\" >Tip Number Three<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/#tip-number-four\" >Tip Number Four<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hello, my fellow affiliates!<\/p>\n<p>Once again, I have the privilege of sharing a few tips and advice with you.<\/p>\n<p>I believe this advice will help you build more profitable campaigns (or your first one!)<\/p>\n<p>Today, I want to explore a crucial part of building a profitable mobile pops\u00a0<a href=\"https:\/\/www.mobidea.com\/academy\/creating-a-campaign-on-mobidea\/\">campaign<\/a>.<\/p>\n<p>What is that, you ask?<\/p>\n<p>Optimization.<\/p>\n<p>And yes, you heard me right.<\/p>\n<p>Most of the time, profitable campaigns have to be BUILT!<\/p>\n<p>There are times where you\u2019ll randomly stumble upon a good campaign on <a class=\"thirstylink\" title=\"AdPlexity\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adplexity\/\" target=\"_blank\" rel=\"nofollow noopener\">AdPlexity<\/a>.<\/p>\n<p>Then, when you set it up on <a href=\"https:\/\/www.mobidea.com\/academy\/popads-review\/\">PopAds<\/a>, you\u2019ll find that you\u2019re instantly profiting.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-549043031\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><strong><em>Learn More: <a href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/\">PopAds: The Complete Guide<\/a><\/em><\/strong><\/p>\n<p>But guess what?<\/p>\n<p>You can\u2019t get a steady income based on random luck.<\/p>\n<p>Ready for my optimization master class?<\/p>\n<p>Let\u2019s start!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"you-need-an-optimization-process\"><\/span>You Need an Optimization Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All successful businesses have a process.<\/p>\n<p>This allows them to follow specific steps that have already been proven to work.<\/p>\n<p>Intelligent people are then able to follow those specific steps in a regular way and drive predictable results.<\/p>\n<p>Your <a href=\"https:\/\/www.mobidea.com\/academy\/start-affiliate-marketing\/\">affiliate business<\/a> is no different.<\/p>\n<p>You need an optimization process to build profitable campaigns.<\/p>\n<p>This will allow you to consistently test and find those winning campaigns.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9753\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-700x394.jpg\" alt=\"excited man\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>At one point, I was thinking exactly what you\u2019re thinking right now:<\/p>\n<p>\u201cHow do I create a process when I don\u2019t even know how to optimize a campaign?\u201d<\/p>\n<p>We have all faced this challenge.<\/p>\n<p>Fear not, though!<\/p>\n<p>I\u2019m going to help you get started and understand the most important points.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"first-write-it-down\"><\/span>First, Write It Down<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One tip I can share is that &#8211; when you\u2019re just starting out &#8211; you should go ahead and write down a basic process that you intend to follow.<\/p>\n<p>Launch some campaigns.<\/p>\n<p>Follow a simple step 1, step 2, etc.<\/p>\n<p>Then, what?<\/p>\n<p>Adjust your method as you manage to get more experience.<\/p>\n<p>Document your results, what you\u2019ve tested, how they performed, and your overall approach.<\/p>\n<p>This process will help you learn from your <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-beginner-mistakes-part-1\/\">mistakes<\/a> or any new insights you discover along the way.<\/p>\n<p>This is more important than you realize.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"focus-on-the-8020-principle\"><\/span>Focus on the 80\/20 Principle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many different elements that can be optimized within a campaign but there are a few that have the biggest impacts.<\/p>\n<p>These are the spots you want to explore first.<\/p>\n<p>You don\u2019t wanna start with those optimization tasks that have little potential impact.<\/p>\n<p>By focusing on the most influential items, you\u2019ll be able to quickly understand whether or not a campaign has the potential to be a winner.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-most-influential-factors-to-optimize\"><\/span>The Most Influential Factors to Optimize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Where exactly should you focus your efforts?<\/p>\n<p>There are several main parts!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"great-offer\"><\/span>Great Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A great converting offer is the primary foundation and a key piece of the puzzle.<\/p>\n<p>The better the <a href=\"https:\/\/www.mobidea.com\/cpa-offers\/\">offer<\/a> you can find, the easier it\u2019ll be for you to actually build a profitable campaign.<\/p>\n<p>If the offer is mediocre, it may be able to work but it\u2019ll be more of a challenge to get profitable.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9755\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-700x394.jpg\" alt=\"man lifting weight\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-lifting-weight.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>It\u2019s VITAL to test many offers that are similar from several different affiliate networks until you find a good fit for your campaign, and continue testing any new offers that come out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"traffic-source-countries\"><\/span>Traffic Source &amp; Countries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your <a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">traffic source<\/a> and the countries you\u2019re testing are super relevant.<\/p>\n<p>Why is this part so important?<\/p>\n<p>Because your affiliate manager at <a href=\"https:\/\/www.mobidea.com\/\">Mobidea<\/a> may recommend a good offer to you but when you set it up and test it on Traffic Source A, you lose money and it doesn\u2019t convert well, so you decide to quit and move on.<\/p>\n<p>WRONG!<\/p>\n<p>You should test on a different traffic source before calling it quits.<\/p>\n<p>Here&#8217;s a tip:<\/p>\n<p>In some cases, you\u2019ll find that a traffic source offers a few different delivery methods for mobile pop traffic.<\/p>\n<p>The most common being <a href=\"https:\/\/www.mobidea.com\/academy\/popunder-ad\/\">popunder<\/a> traffic, which typically has the most traffic volume.<\/p>\n<p>This delivery method will generate a new browser tab underneath the website the user is currently visiting.<\/p>\n<p>The other method is popup traffic.<\/p>\n<p>Even though it\u2019s less common, it can showcase very good conversion rates.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-749317559\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>The difference with this method of delivery is that your landing page is served on top of the website the user is visiting.<\/p>\n<p>Meaning?<\/p>\n<p>Your landing page shows up first!<\/p>\n<p>It can be a good idea to consider testing all delivery methods if your traffic source supports them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"marketing-creatives\"><\/span>Marketing Creatives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your marketing creatives are fundamental, indeed.<\/p>\n<p>While finding the <a href=\"https:\/\/www.mobidea.com\/academy\/choosing-cpa-offers\/\">best-converting offer<\/a> with a traffic source and country that works well together are the biggest factors, your landing pages can sometimes be the reason why you\u2019re unable to find a winning campaign.<\/p>\n<p>It\u2019s important to test many different landing pages that are unique in design in order to find one that works for you.<\/p>\n<p>As a side note, you need to ensure that your landing page is loading quickly by not having any code issues.<\/p>\n<p>More?<\/p>\n<p>Be sure to use a <a href=\"https:\/\/www.mobidea.com\/academy\/set-up-cdn-hosting-domain\/\">good CDN<\/a> or server to host the files.<\/p>\n<p><strong><em>Related: <a href=\"https:\/\/www.mobidea.com\/academy\/web-hosting-services\/\">5 Best Web Hosting Services for Affiliate Marketers<\/a><\/em><\/strong><\/p>\n<p>Another side note to consider:<\/p>\n<p>Things seem to move in waves when dealing with pop traffic.<\/p>\n<p>At times, Traffic Source A is doing well for <a href=\"https:\/\/www.mobidea.com\/academy\/sweepstakes-offers\/\">sweepstakes<\/a> in Australia but if you start testing it after the offer has been out for a while, you may find it hard to see good results.<\/p>\n<p>This could mean that the offers are not performing as well as they once were, or that competition has increased the cost of traffic to a point where it\u2019s more difficult to make a profit, or some other factor.<\/p>\n<p>In case you switch gears from the sweepstakes vertical to a <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\/\">different vertical<\/a> for that traffic source and country, you may be able to make it work.<\/p>\n<p>Or you may just need to switch countries altogether.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9757\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-700x394.jpg\" alt=\"airplane flying\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/airplane-flying.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>At the end of the day, you need to understand this concept:<\/p>\n<p>A great Offer + the right Traffic + the right Country + a good Landing Page = Winning Campaign<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-beginners-strategy\"><\/span>The Beginner\u2019s Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To help illustrate a process that you can relate to and put into action right away, I\u2019m going to share some key tips.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tools-you-need-to-use\"><\/span>Tools You Need to Use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"tracker\"><\/span>Tracker<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A proper tracker like Voluum, FunnelFlux or the\u00a0<a href=\"https:\/\/www.mobidea.com\/affiliates\/mobidea-tracker-capabilities\/\">built-in tracker on Mobidea<\/a>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"statistical-significance-tools\"><\/span>Statistical Significance Tools<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.peakconversion.com\/2012\/02\/ab-split-test-graphical-calculator\/\" target=\"_blank\" rel=\"noopener\">Peak Conversion<\/a><\/p>\n<p><a href=\"https:\/\/win-vector.shinyapps.io\/CampaignPlanner_v3\/\" target=\"_blank\" rel=\"noopener\">A\/B Testing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"collect-data-in-order-to-optimize\"><\/span>Collect Data in Order to Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Spending an adequate amount of money on your test campaigns is important.<\/p>\n<p>Why?<\/p>\n<p>Because you want all the variables within a campaign to have a reasonable chance of performing well.<\/p>\n<p>I like to follow a simple formula along these lines in order to start collecting data.<\/p>\n<p>Once this <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-budget-strategy\/\">budget<\/a> has been completed on the first test, I will use the collected data to determine if the campaign is worth continuing the testing phase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"initial-test-budget-to-collect-data\"><\/span>Initial Test Budget to Collect Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>(Number of Offers) x (Number of Landers) x (Average Offer Payout) x 10 = Test Budget<\/p>\n<p>Of course, this is a basic formula.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9758\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-700x394.jpg\" alt=\"man drawing mathematical formula\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-drawing-mathematical-formula.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>It can vary.<\/p>\n<p>Even so, this is a good rule of thumb to follow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"reaching-statistical-significance\"><\/span>Reaching Statistical Significance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember the two tools I listed above?<\/p>\n<p>Both your offer testing and landing page testing need to use those tools.<\/p>\n<p>During your optimization process, you should focus on collecting enough data to reach a profitability level of 90% or greater in order to find your best-performing items.<\/p>\n<p>Peak Conversion is great for comparing offers that have the same payout or landing pages.<\/p>\n<p>If each of the offers you\u2019re testing have a different payout, it\u2019s best to use the other A\/B Testing Tool I provided a link to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"start-with-finding-the-best-offer\"><\/span>Start With Finding the Best Offer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When starting out, I like to test 3-8 offers at a time.<\/p>\n<p>Just bear in mind that &#8211; the more offers you test &#8211; the more you\u2019ll need to spend on the testing budget.<\/p>\n<p>After you&#8217;ve sent a reasonable amount of traffic to your campaign, following the testing budget I outlined above, you should now begin to take a look at the performance of your offers.<\/p>\n<p>What you are primarily looking for is one or more offers that are converting.<\/p>\n<p>In some cases, you may see an offer converting very well right off the bat.<\/p>\n<p>If none of your offers is converting, then you may want to consider moving on to a new campaign or consider testing on a different traffic source.<\/p>\n<p>Moving along, you&#8217;d go ahead and plug the offer results into the statistical significance tool and compare two offers at a time.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9759\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-700x394.jpg\" alt=\"person looking at charts\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-looking-at-charts.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Take the winner of those two and compare it with the next offer.<\/p>\n<p>Then, repeat the process until you\u2019ve gone through all your offers.<\/p>\n<p>For each offer that reaches 10% or below in profitability, remove it from your testing campaign.<\/p>\n<p>Why?<\/p>\n<p>Because this offer isn\u2019t performing well enough.<\/p>\n<p>Otherwise, keep all other offers and continue running more traffic.<\/p>\n<p>Check and compare the results periodically until you have narrowed it down to the best one or two offers.<\/p>\n<p>Then, proceed to the next step.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"find-the-best-landing-page\"><\/span>Find the Best Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At this point, you have identified one or two really good offers.<\/p>\n<p>It\u2019s time to move on to the landing page phase of the optimization.<\/p>\n<p>Initially, your focus should be on the offers.<\/p>\n<p>I suggest not starting your test campaigns with more than 2-3 landing pages.<\/p>\n<p>The same note I mentioned above will apply here:<\/p>\n<p>The more offers and landings you\u2019re testing at one time, the bigger testing budget you\u2019ll need.<\/p>\n<p>I like to focus on more offers at the beginning.<\/p>\n<p>I find whatever offer is working best &#8211; even if the ROI is still negative at the end of testing.<\/p>\n<p>Then, I move on to landing pages and test as many unique ones as I can.<\/p>\n<p>Simply repeat the same process you went through for the offers.<\/p>\n<p>Send a reasonable amount of data using only your best offer and run to your landing pages.<\/p>\n<p>Review the results and compare, using the statistical significance tool.<\/p>\n<p>Remove any landing pages that fall to 10% or below profitability, or keep running more traffic, periodically comparing the results until you have found the best landing page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"stop-and-lets-review-things-real-quick\"><\/span>Stop, and Let\u2019s Review Things Real Quick<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By this stage, you have identified the best-performing offer and the best-performing landing page.<\/p>\n<p>The ideal situation is that you\u2019d be breaking even or profiting by now.<\/p>\n<p>In most cases, though, you\u2019d still be losing money.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9760\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-700x394.jpg\" alt=\"guy with a piggy bank\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/guy-with-a-piggy-bank.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>I like to set a minimum threshold at this point.<\/p>\n<p>Let\u2019s say I\u2019ve tested all of the offers and landing pages I could find.<\/p>\n<p>I\u2019ve narrowed it down to the best ones.<\/p>\n<p>But let\u2019s pretend that my campaign is not -35% ROI or better.<\/p>\n<p>What to do?<\/p>\n<p>One of two things.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"first-option\"><\/span>First Option<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I may take the best offer and landing page that I found and go setup another test on a new traffic source, using only that offer and lander.<\/p>\n<p>I\u2019ll perform a short test to see if that traffic source performs better than the original one I used.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"second-option\"><\/span>Second Option<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The second option?<\/p>\n<p>I move on to testing a new campaign altogether.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-to-optimize-next\"><\/span>What to Optimize Next<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After determining that I should continue optimizing the campaign, the next major elements I look at are the following, in this order:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Operating System<\/li>\n<li>Mobile Carrier\/Wifi<\/li>\n<li>Placements<\/li>\n<\/ul>\n<p>For example, if I notice that Android traffic is breaking even but iOS is -40% ROI, I will remove iOS targeting from my campaign in order to help my campaign become profitable more quickly.<\/p>\n<p>In theory, I should see an overall improvement when removing the worst-performing items at each step of the optimization.<\/p>\n<p>In this example of removing iOS, I will improve the campaign but also reduce the amount of traffic I can get because that is a major traffic segment to remove.<\/p>\n<p>Next, since I\u2019m now only running Android traffic, I\u2019d take a look at how the Mobile Carriers and Wifi are performing.<\/p>\n<p>Then, I\u2019d decide whether or not to keep any, based on their performance.<\/p>\n<p>Finally!<\/p>\n<p>I\u2019m at the stage where I take a look at the placements and remove the ones that are still showcasing a negative ROI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"when-do-you-reach-profitability\"><\/span>When Do You Reach Profitability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s possible to optimize and be profitable after finding the best offer and landing page.<\/p>\n<p>Then, the rest of your efforts in optimizing just improve the ROI.<\/p>\n<p>In most cases, you won\u2019t be profitable right at the beginning.<\/p>\n<p>As you collect data and optimize the segments one step at a time, you\u2019ll see improvements at each step of the optimization until you reach a profitable campaign.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9761\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-700x394.jpg\" alt=\"euro bills\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/euro-bills.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tips-final-thoughts\"><\/span>Tips &amp; Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing I want you to remember is that the optimization process is all about collecting data and making decisions based on it.<\/p>\n<p>You may lack experience in optimizing a campaign.<\/p>\n<p>Even so, if you collect the data and look at one major variable at a time, the data will tell you what decisions you need to make in order to improve the campaign.<\/p>\n<p>Check what I\u2019ve written in this optimization walk-through very carefully.<\/p>\n<p>I have detailed an effective approach for newbie affiliates to start optimizing campaigns.<\/p>\n<p>And I\u2019m going to wrap this up with a few awesome tips!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-number-one\"><\/span>Tip Number One<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Only focus on testing and improving one major variable at a time.<\/p>\n<p>What are the major variables?<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Offer<\/li>\n<li>Landing Page<\/li>\n<li>Operating System segments<\/li>\n<li>Mobile carriers<\/li>\n<li>Wifi<\/li>\n<li>Segments<\/li>\n<li>Placements<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"tip-number-two\"><\/span>Tip Number Two<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you have optimized a major variable, reset the clock on the data you\u2019re looking at for the next test.<\/p>\n<p>For example, if on days 1 and 2 you optimize and find the best offer, then on day 3 you begin testing to find the best landing pages.<\/p>\n<p>DO NOT look at all of your data from day 1 to 3!<\/p>\n<p>Only look at the data from day 3 and onward.<\/p>\n<p>Once you\u2019ve identified the best landing page and have started moving to the next major variable to optimize, only look at the data from that point onward.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9763\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-700x394.jpg\" alt=\"man analyzing data\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Repeat for each other variable you plan to optimize.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-number-three\"><\/span>Tip Number Three<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Write down each action you take for every campaign.<\/p>\n<p>You\u2019ll learn how to optimize at a much faster rate.<\/p>\n<p>It\u2019s hard to visualize and remember every change you make.<\/p>\n<p>If you make a change and the campaign improves, then you know what action caused that.<\/p>\n<p>Likewise, if you make a change and it hurt your performance, you can also know what was the cause.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-number-four\"><\/span>Tip Number Four<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest tips I can give you is not focusing on getting profit on day 1.<\/p>\n<p>It may require you to have a negative loss every day for the first few days until you have fully optimized the campaign.<\/p>\n<p>Do not make decisions based on emotion.<\/p>\n<p>Let the data tell you if you should stop the campaign, keep optimizing it, or any other decision the data compels you to make.<\/p>\n<p>That was a lot of words to type!<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9764\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-700x394.jpg\" alt=\"person typing\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-typing.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>I hope that you now have a new perspective on building profitable campaigns and the type of mindset you need when approaching this process.<\/p>\n<p>When I coached others, I noticed that there seemed to be two major struggles everyone went through.<\/p>\n<p>The first one?<\/p>\n<p>Finding a well-performing offer.<\/p>\n<p>Second?<\/p>\n<p>How they should optimize a campaign once they found a good offer.<\/p>\n<p>Practice makes perfect.<\/p>\n<p>Taking action is the only path to progress.<\/p>\n<p>If you\u2019d like to catch more great advice on building your affiliate business with pop traffic, join my <a href=\"http:\/\/www.affiliatesuccess.com\/insider\/\" target=\"_blank\" rel=\"noopener nofollow\">Free Insider Tips<\/a> newsletter or apply to my <a href=\"http:\/\/www.affiliatesuccess.com\/coaching\/\" target=\"_blank\" rel=\"noopener nofollow\">coaching program<\/a>.<\/p>\n<p>See you next time!<\/p>\n<p>Cheers!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2858441390\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Hello, my fellow affiliates! Once again, I have the privilege of sharing a few tips and advice with you. I believe this advice will help you build more profitable campaigns (or your first one!) Today, I want to explore a crucial part of building a profitable mobile pops\u00a0campaign. What is that, you ask? Optimization&#8230;. <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/profitable-mobile-campaigns\/\">View Article<\/a>","protected":false},"author":38,"featured_media":9738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[205,214,227,204],"learning_paths":[150],"class_list":["post-9603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-media-buying","tag-optimization","tag-traffic","tag-making-money","learning_paths-semi-advanced"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-17T09:36:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-15T17:34:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/How-to-Build-Profitable-Mobile-Campaigns-with-Pop-Traffic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew Payne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" 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