{"id":955,"date":"2018-09-26T16:35:55","date_gmt":"2018-09-26T15:35:55","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=955"},"modified":"2023-06-21T14:09:22","modified_gmt":"2023-06-21T13:09:22","slug":"voluum","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/voluum\/","title":{"rendered":"Voluum Review: Hidden Tricks, Pros &#038; Cons"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2898635621\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#the-updated-voluum-review-and-guide\" >The Updated Voluum Review (and Guide)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#why-is-voluum-so-powerful\" >Why is Voluum So Powerful?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#landing-pages-tests\" >Landing pages\u2019 tests<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#voluum-platform-overview\" >Voluum Platform Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#how-to-add-a-new-traffic-source-on-voluum\" >How to Add a New Traffic Source on Voluum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#integrate-voluum-with-your-affiliate-network\" >Integrate Voluum With Your Affiliate Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#setting-up-your-offer-on-voluum\" >Setting Up Your Offer on Voluum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#how-to-create-the-flow\" >How to Create the Flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#how-to-create-a-campaign-on-voluum\" >How to Create a Campaign on Voluum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Life teaches us valuable lessons.<\/p>\n<p>One of the most important ones is that you should always track your actions so as to be able to understand which have a positive influence on your results and which should be changed so that you can achieve concrete results.<\/p>\n<p>If you think about the Media Buying process, you\u2019ll understand that it\u2019s the same reality.<\/p>\n<p>Indeed, it\u2019s super important for you to be aware of what campaigns are running, what\u2019s the targeting you\u2019ve got, the bids, which changes you\u2019ve applied, what profit each campaign is bringing you, etc.<\/p>\n<p>That&#8217;s why a tracker like <a class=\"thirstylink\" title=\"Voluum Signup\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/voluum-signup\/\" target=\"_blank\" rel=\"nofollow noopener\">Voluum<\/a> is a must have.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-updated-voluum-review-and-guide\"><\/span><strong>The Updated Voluum Review (and Guide)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trust me: this isn\u2019t exactly a walk in the park when you\u2019ve got around 1000 different campaigns you need to look after!<\/p>\n<p>Don\u2019t worry, though!<\/p>\n<p>Fortunately, the market offers a whole lot of solutions that will surely help you get it all together!<\/p>\n<p>These tools are crucial for you to always keep your Media Buying activity well-organized.<\/p>\n<p>In this article, I\u2019m gonna tell you about a <strong>useful tool<\/strong> which can gather info from all your partners, match it, and give you what you need to know when analyzing stats:<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1538535098\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Voluum.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-is-voluum-so-powerful\"><\/span><strong>Why is Voluum So Powerful?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><strong>Experience in affiliate marketing<\/strong><\/span><\/p>\n<p><a class=\"thirstylink\" title=\"Voluum\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/voluum-homepage\/\" target=\"_blank\" rel=\"nofollow noopener\">Voluum<\/a> was founded by the owner of zeropark.com, an ad network.<\/p>\n<p>This means it flourished from an affiliate marketing business and it\u2019s based on the needs and requests of affiliates.<\/p>\n<p>Moreover, it develops in tune with new market trends.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Very fast<\/strong><\/span><\/p>\n<p>Voluum is one of the fastest solutions in the market, mainly thanks to its\u00a07 data centers, which allows it\u00a0to redirect users to the closest data center.<\/p>\n<p>This obviously has a positive influence on both speed and click loss.<\/p>\n<p>In addition, if one data center experiences a technical issue, there are 3 more which can replace it in order to keep it going smoothly.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Self-hosted<\/strong><\/span><\/p>\n<p>Another great feature of Voluum (unlike many other tracker solutions which are Self-Hosted) is Cloud hosting.<\/p>\n<p>This can be extremely important for the beginner Media Buying newbie that\u2019s only now starting to take the first steps in the business.<\/p>\n<p>In Cloud solution, you don\u2019t need to invest in separate servers where you\u2019ll install a self-hosted tracker.<\/p>\n<p>This will save you a lot of money.<\/p>\n<p>Additionally, you can use the Cloud solution in order to run in any country since it has CDN around the globe.<\/p>\n<p>Now let\u2019s imagine you were to use a self-serve tracker and your server was based in Europe, but your target audience was in Asia.<\/p>\n<p>What happens then?<\/p>\n<p>A redirection delay can last for several seconds, which will negatively influence your profit.<\/p>\n<p>There are two drawbacks to Cloud solution, though.<\/p>\n<p>First: it only stores data for a limited period of time.<\/p>\n<p>Thinking about checking one-year-old stats? You can have 12 months of data retention on the Grow plan or even more on the Agency plan.<\/p>\n<p>Second: the most important flaw.<\/p>\n<p>Due to the fact that all your traffic and campaign\u2019s data is hosted on a server that isn\u2019t yours, other persons will definitely have access to it.<\/p>\n<p>I guess you\u2019ve gotta believe they\u2019re honest.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Protect your data<\/strong><\/span><\/p>\n<p>Apart from that, Voluum positions itself as a safe solution. It protects your traffic from third parties, making sure it\u2019s not hacked or stolen.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>User-friendly<\/strong><\/span><\/p>\n<p>This is so true. Voluum is logical and really easy to work with. It allows you to run huge amounts of traffic.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Variety of stats<\/strong><\/span><\/p>\n<p>It provides you detailed info on your stats. You can have structured data on your audience &#8211; country, operator, OS, type of device, conversion hour and even IP. Thanks to it, you can optimize your cost.<\/p>\n<p>In case you notice that a specific device is only losing you money and not bringing enough conversions to cover costs, you can cut it from your targeting and focus on profitable devices.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Work with others<\/strong><\/span><\/p>\n<p>Having more people involved in your campaigns? You can invite them with different roles to separate working zones (a.k.a. \u201cWorkspaces\u201d) and delegate part of your work to them. You can also share your selected stats that will update in real-time with people outside Voluum.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Split-tests<\/strong><\/span><\/p>\n<p>If you work with Single Offers, Voluum provides you a split-testing option, which means that the same traffic will be redirected to several different offers or even partners and you can see which one is more profitable for you.<\/p>\n<p>Afterwards, you can drive all your traffic to the best offer or set the percentage rule on which amount of traffic will go to the most profitable offer while the rest of the traffic can keep being tested with another offer.<\/p>\n<p>This approach will increase your profitability in the future.<\/p>\n<p><strong><span style=\"font-size: 14pt;\">AI Powered<\/span><\/strong><\/p>\n<p>On top of that you can use Voluum\u2019s AI calculations to find the most profitable landers and offers and automatically optimize the amount of traffic coming towards them.<\/p>\n<p>Sudden spike in conversions? You don\u2019t have to waste time monitoring your campaigns, Voluum will drive more traffic where it can generate more income.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"landing-pages-tests\"><\/span><strong>Landing pages\u2019 tests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Voluum also gives you the opportunity to rotate different landing pages for different offers. Indeed, you can always test, optimize and also adapt this parameter.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"voluum-platform-overview\"><\/span><strong>Voluum Platform Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s take a look at <a class=\"thirstylink\" title=\"Voluum Homepage\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/voluum-homepage\/\" target=\"_blank\" rel=\"nofollow noopener\">Voluum&#8217;s platform<\/a>!<\/p>\n<p>By logging in to Voluum, you\u2019ll be directed to the <strong>Dashboard<\/strong> (picture below).<\/p>\n<p>There, you can check stats on campaigns and offers which are running as well as the graph to visualize your results.<\/p>\n<p>On the top, you can see some brief info about overall performance.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2470220665\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>You can see Visits, Clicks, Conversions, Revenue, Cost. You can check Profit and ROI for the selected period, just above.<\/p>\n<p>On the left you\u2019ve got info on your top 5 campaigns, countries, traffic sources and offers along with the corresponding profit.<\/p>\n<p>On the right, you have an interactive graph with access to the overall performance parameters.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-15447 size-full aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-dashboard.png\" alt=\"voluum dashboard\" width=\"1445\" height=\"926\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-dashboard.png 1445w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-dashboard-250x160.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-dashboard-768x492.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-dashboard-700x449.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-dashboard-1024x656.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-dashboard-120x77.png 120w\" sizes=\"(max-width: 1445px) 100vw, 1445px\" \/><\/p>\n<p>Honestly, the dashboard tab isn\u2019t actually something that\u2019s normally used by Media Buyers.<\/p>\n<p>What matters to them is this: the more detailed campaign list, which is shown below.<\/p>\n<p>You can access it by clicking on the <strong>Campaigns<\/strong> tab.<\/p>\n<p><img decoding=\"async\" width=\"1446\" height=\"76\" class=\"size-full wp-image-15448 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-campaign-tab.png\" alt=\"voluum campaign tab\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-campaign-tab.png 1446w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-campaign-tab-250x13.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-campaign-tab-768x40.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-campaign-tab-700x37.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-campaign-tab-1024x54.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/voluum-campaign-tab-120x6.png 120w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" \/><\/p>\n<p>Here, you can see the <strong>main menu panel <\/strong>with the campaigns tab selected.<\/p>\n<p>I\u2019m gonna go through it and check all the menu tabs in one of the next articles.<\/p>\n<p>Want more?<\/p>\n<p>I\u2019ll also give you some guidelines on how to set your Voluum account and launch those cool campaigns!<\/p>\n<p>In <strong>campaign tab <\/strong>(picture below) you can see all your campaigns which are running at the moment, along with the stats.<\/p>\n<p>You can access a large variety of parameters: Impressions, Visits, conversions, average CPA, CPC or CPM.<\/p>\n<p><img decoding=\"async\" width=\"1446\" height=\"430\" class=\"size-full wp-image-15449 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/campaigs_view.png\" alt=\"voluum campaigns view\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/campaigs_view.png 1446w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/campaigs_view-250x74.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/campaigs_view-768x228.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/campaigs_view-700x208.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/campaigs_view-1024x305.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/campaigs_view-120x36.png 120w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" \/><\/p>\n<p>By clicking on each of your campaigns, you\u2019ll land on the offer stats. If you\u2019re doing a split-testing of different offers, you\u2019ll see stats on each of them and will be able to estimate corresponding performance (see example below).<\/p>\n<p><img decoding=\"async\" width=\"1446\" height=\"262\" class=\"size-full wp-image-15450 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report.png\" alt=\"voluum report\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report.png 1446w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report-250x45.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report-768x139.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report-700x127.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report-1024x186.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report-120x22.png 120w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" \/><\/p>\n<p>Moreover, if you\u2019re running several landing pages for each offer you can also check stats on them by clicking on the offer.<\/p>\n<p>We\u2019ll check split-testing and landing pages in the next article so don\u2019t worry about it just yet!<\/p>\n<p>You can further analyze the performance of your offers by different parameters.<\/p>\n<p>For this purpose, Voluum provides you very useful <strong>filters<\/strong>.<\/p>\n<p>You can play with them and analyze your performance from different perspectives.<\/p>\n<p>Let\u2019s say that you\u2019re running an offer in several countries or you\u2019re promoting a Smartlink which has different offers for all the countries.<\/p>\n<p>In that case, you can set up filters in order to see which country is performing better for this offer.<\/p>\n<p>Then, you can go into even more detail and see how different OS behave for each country in terms of profitability.<\/p>\n<p>Here\u2019s the picture of how filters look like.<\/p>\n<p><img decoding=\"async\" width=\"500\" height=\"121\" class=\"size-full wp-image-15451 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/filters.png\" alt=\"voluum filters\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/filters.png 500w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/filters-250x61.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/filters-120x29.png 120w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>Your stats<\/strong><\/p>\n<p><img decoding=\"async\" width=\"1443\" height=\"757\" class=\"size-full wp-image-15452 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report_detailed.png\" alt=\"voluum detailed report\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report_detailed.png 1443w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report_detailed-250x131.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report_detailed-768x403.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report_detailed-700x367.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report_detailed-1024x537.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/report_detailed-120x63.png 120w\" sizes=\"(max-width: 1443px) 100vw, 1443px\" \/><\/p>\n<p>As you can see, you\u2019ll end up working with tree-structured filters.<\/p>\n<p>You can organize the process of your stats, analyzing them as you wish. You can sort filter options by default.<\/p>\n<p>In fact, you can sort options such as Affiliate Network, Brands, Browsers, Browser Version, City, Connection Type, Conversions (clickid info), Country, Day, Day of the Week, Device Type, Hour of the Day, IP, ISP, Landers, Language, Mobile Carrier, Models, Month, OS, OS Version, Offers, Referrer, Referrer Domain, or State\/Region.<\/p>\n<p>Apart from that, you can set your own variables which you wanna filter by and see the stats.<\/p>\n<p>These variables depend on your <a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\"><strong>traffic source<\/strong><\/a>.<\/p>\n<p>Here\u2019s another cool feature that Voluum has in store for you:<\/p>\n<p>Voluum has templates with tokens and postbacks for many popular traffic sources (we call this \u2018template integration\u2019) but also it is integrated with selected traffic sources on a much deeper level (\u2018full integration\u2019) that allows you to synchronize costs and set auto-rules.<\/p>\n<p>Just pick the one you want and set the Campaign URL correctly.<\/p>\n<p>Here you can see a list of default traffic sources in the Traffic source tab.<\/p>\n<p>If you select one of them (let\u2019s see the example of <a href=\"https:\/\/www.mobidea.com\/academy\/exoclick-review\">ExoClick<\/a>) on the advanced settings of the traffic source tab, you\u2019ll see parameters that are already predefined.<\/p>\n<p><img decoding=\"async\" width=\"406\" height=\"499\" class=\"size-full wp-image-15453 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/traffic_sources_parameters.png\" alt=\"traffic sources parameters\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/traffic_sources_parameters.png 406w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/traffic_sources_parameters-250x307.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/traffic_sources_parameters-120x147.png 120w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<p>Those parameters will appear on your filters and you\u2019ll be able to see full stats on them.<\/p>\n<p>For this to happen, you need to set your Campaign URL correctly.<\/p>\n<p>Wondering how to do it?<\/p>\n<p>No worries!<\/p>\n<p>I\u2019m gonna tell you all about it in the next article!<\/p>\n<p>Here\u2019s an example of which additional filter options you\u2019ll see in case your traffic source is set as ExoClick.<\/p>\n<p>This way, you\u2019ll be able to check your stats by such parameters as Campaign ID, Variation ID, Domain, Site ID, Zone ID, and Category.<\/p>\n<p>Using the filter options, you can check (for example) how a specific campaign on ExoClick behaves by selecting the Campaign ID option.<\/p>\n<p>If you apply another filter (for example, site ID) you can understand which sites on that specific campaign are doing great and which you\u2019d better cut in order to avoid losing that sweet cash.<\/p>\n<p>If you apply a banner ID filter, you\u2019ll have stats on which banner is working for that campaign and which isn\u2019t.<\/p>\n<p>In addition, you can go into even more detail.<\/p>\n<p>How?<\/p>\n<p>By applying all 3 filters available (Campaign ID \u2013 SiteID \u2013 BannerID) you can check which banner is the best for a specific site on that specific campaign.<\/p>\n<p>Let\u2019s see another example of a demo account.<\/p>\n<p>Since the traffic source isn\u2019t pre-defined on the advanced settings, variables are set manually.<\/p>\n<p><img decoding=\"async\" width=\"406\" height=\"499\" class=\"size-full wp-image-15454 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_ts.png\" alt=\"custom traffic source parameters\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_ts.png 406w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_ts-250x307.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_ts-120x147.png 120w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<p>On the picture below, you can see that 2 additional filter options have appeared: Variable 1 and 2, which will allow you to filter by both site and keyword.<\/p>\n<p><img decoding=\"async\" width=\"383\" height=\"366\" class=\"size-full wp-image-15455 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_variables.png\" alt=\"custom variables\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_variables.png 383w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_variables-250x239.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_variables-120x115.png 120w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/p>\n<p>This is the result of applying filters.<\/p>\n<p>For each offer you can see the website ID, then a keyword, and the corresponding performance.<\/p>\n<p><img decoding=\"async\" width=\"1446\" height=\"449\" class=\"size-full wp-image-15456 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_report.png\" alt=\"custom report\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_report.png 1446w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_report-250x78.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_report-768x238.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_report-700x217.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_report-1024x318.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/custom_report-120x37.png 120w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" \/><\/p>\n<p>You\u2019ve got a whole lotta combinations of 3 drop-down filters available in order for you to find the perfect way to analyze stats.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-add-a-new-traffic-source-on-voluum\"><\/span><strong>How to Add a New Traffic Source on Voluum<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First of all, you need to set your traffic source in the traffic source tab, clicking the option \u201cNew traffic source.\u201d<\/p>\n<p><img decoding=\"async\" width=\"990\" height=\"723\" class=\"size-full wp-image-15457 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_ts.png\" alt=\"new traffic source\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_ts.png 990w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_ts-250x183.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_ts-768x561.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_ts-700x511.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_ts-120x88.png 120w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/p>\n<p>You should first check the traffic source templates available since Voluum already has an integration with the most popular ones.<\/p>\n<p>In case your traffic source is on the list, you should definitely choose it because you\u2019ll have an easier time integrating parameters.<\/p>\n<p>Can\u2019t find your traffic source?<\/p>\n<p>No worries.<\/p>\n<p>You can manually integrate all parameters.<\/p>\n<p><img decoding=\"async\" width=\"778\" height=\"720\" class=\"size-full wp-image-15458 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_templates.png\" alt=\"traffic source templates\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_templates.png 778w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_templates-250x231.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_templates-768x711.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_templates-700x648.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_templates-120x111.png 120w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p>If your traffic source is not part of the predefined lot, you need to insert its name and integrate the postback URL, which should be provided by your traffic source.<\/p>\n<p>You need the postback in order for Voluum to send info about the conversions it gets from the affiliate network to your traffic source.<\/p>\n<p>Let\u2019s look at an example of a postback URL integration on ExoClick.<\/p>\n<p>ExoClick is on the list of predefined traffic sources.<\/p>\n<p>This means all parameters and the postback URL are automatically set.<\/p>\n<p><img decoding=\"async\" width=\"922\" height=\"456\" class=\"size-full wp-image-15459 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_postback.png\" alt=\"traffic source postback\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_postback.png 922w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_postback-250x124.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_postback-768x380.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_postback-700x346.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ts_postback-120x59.png 120w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/p>\n<p>Where goal is your internal unique ID on ExoClick, tag is the clickid parameter of ExoClick and {externalid} is the clickid parameter of Voluum.<\/p>\n<p>Basically, what you need to do in order to set-up the postback correctly is to equate two clickids parameters \u2014 from both your traffic source and Voluum ({externalid}), inside the postback URL.<\/p>\n<p>Next step: you should take a look at the \u201cadvanced\u201d tab inside the Traffic Source sheet.<\/p>\n<p>If you\u2019ve set a pre-defined network, there won\u2019t be a lot of extra stuff to do apart from investigating which parameters you\u2019re able to track.<\/p>\n<p>Let\u2019s look at the same example of ExoClick.<\/p>\n<p>Here, you can see such parameters already integrated:<\/p>\n<p>custom variable1 \u2013 campaign ID; custom variable2 \u2013 variation ID; custom variable3 \u2013 domain; custom variable4 \u2013 site ID; custom variable5 \u2013 zone ID; custom variable6 \u2013 category ID; custom variable7 \u2013 country; custom variable8 \u2013 format.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image10.png\"><img decoding=\"async\" class=\"aligncenter wp-image-22878 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image10.png\" alt=\"\" width=\"643\" height=\"504\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image10.png 643w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image10-250x196.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image10-120x94.png 120w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>\n<p>Now you\u2019re asking yourself: why would I need them?<\/p>\n<p>The answer is simple: when you start running your campaign, you\u2019re gonna be able to see the stats filtered by each of these parameters.<\/p>\n<p>This makes it possible for you to check how much profit a specific campaign has brought you, or how much a website has lost.<\/p>\n<p>This way, you can decide what to do knowing exactly what\u2019s going on, becoming able to improve your performance and get that tasty cash!<\/p>\n<p>Here\u2019s something you\u2019ve gotta know right now:<\/p>\n<p>The more parameters you have, the more variables to optimize you\u2019ve got in your pocket.<\/p>\n<p>Therefore, you\u2019ll be able to get on a full-granular mode, checking remarkably specific details and taking Media Buying analysis to a whole new level!<\/p>\n<p>Don\u2019t use a predefined traffic source?<\/p>\n<p>Apart from setting your postback URL, you need to get to know what sort of parameters your ad-network is gonna be able to provide.<\/p>\n<p>That\u2019s the only way for you to successfully set custom variables on the \u201cAdvanced\u201d tab on \u201cTraffic source\u201d.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"integrate-voluum-with-your-affiliate-network\"><\/span><strong>Integrate Voluum With Your Affiliate Network<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-22881 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image3.png\" alt=\"add a new affiliate network on voluum\" width=\"662\" height=\"391\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image3.png 662w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image3-250x148.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/09\/image3-120x71.png 120w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/a><\/p>\n<p>Just like what we\u2019ve seen in the case of traffic sources, there\u2019s a bunch of predefined affiliate networks to play with as well.<\/p>\n<p>By choosing one, it\u2019ll provide you a global postback URL, which you\u2019ve got to insert on your affiliate network.<\/p>\n<p>Here, you\u2019ve got several options to choose from.<\/p>\n<p>You can click the first option in order to automatically add the clickid to your offer URLs.<\/p>\n<p>Moreover, if you know that your affiliate network works in such a way that you\u2019re able to have several transaction IDs with the same click id (which means that one clickid can have many conversions subscribing\/installing various products at the same time), I suggest you accept duplicated postbacks.<\/p>\n<p>If you\u2019re using Mobidea, I recommend you enable this option.<\/p>\n<p>If you personally feel that you only want to receive postbacks from specific IPs, you can set it all up on Voluum.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"setting-up-your-offer-on-voluum\"><\/span><strong>Setting Up Your Offer on Voluum<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You add offers from the <strong>Offers<\/strong> tab.<\/p>\n<p>Here, you need to specify the name of the offer and then add your offer URL on the URL tab.<\/p>\n<p>If you work with a Smartlink, you can create only one offer and insert your Smartlink URL.<\/p>\n<p>We suggest you pick \u201cGlobal\u201d as a country.<\/p>\n<p>Why?<\/p>\n<p>Because \u2014 as soon as you start sending traffic to this offer \u2014 the Smartlink will automatically detect the country, sending your user to the best offer according to his segment.<\/p>\n<p><img decoding=\"async\" width=\"922\" height=\"660\" class=\"size-full wp-image-15462 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_offer.png\" alt=\"new offer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_offer.png 922w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_offer-250x179.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_offer-768x550.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_offer-700x501.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/new_offer-120x86.png 120w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/p>\n<p>On Voluum\u2019s stats, you can sort by country and analyze the performance of each one.<\/p>\n<p>If you\u2019re working with a Single Offer, you\u2019ll need to create a different offer on Voluum; one that\u2019s aligned with different offers from your affiliate network.<\/p>\n<p>Want more reasons to pick \u201cGlobal\u201d as your preferred country?<\/p>\n<p>Here we go:<\/p>\n<p>The offer can be available for several countries, avoiding offer duplication;<\/p>\n<p>Let\u2019s say your traffic source fails to provide you traffic from a selected country only.<\/p>\n<p>In this case, you can normally have a safety fallback in your offer, and your traffic will be redirected to another offer according to the country and won\u2019t be lost.<\/p>\n<p>Furthermore, in this step, you need to set dynamic tracking parameters (depends on the traffic source) which you want to send to the stats of your affiliate network.<\/p>\n<p>Var1 represents the campaign ID on ExoClick, and Var3 represents domain.<\/p>\n<p>By aligning these parameters with Mobidea\u2019s internal parameter, you can get to check more detailed stats on Mobidea.<\/p>\n<p>Here is the example of how we set parameters, using ExoClick as a traffic source and the Mobidea Smartlink\u00ae.<\/p>\n<p><img decoding=\"async\" width=\"860\" height=\"313\" class=\"size-full wp-image-15463 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_smartlink.png\" alt=\"offer smartlink\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_smartlink.png 860w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_smartlink-250x91.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_smartlink-768x280.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_smartlink-700x255.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_smartlink-120x44.png 120w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n<p>Don\u2019t want to send more detailed stats to your affiliate network?<\/p>\n<p>Then you\u2019ve only got one single parameter to set:<\/p>\n<p>That\u2019s the ClickId parameter equal to the clickid parameter of your affiliate network which, in the previous example, was data3.<\/p>\n<p>Here\u2019s another example where cid is the network\u2019s clickid parameter.<\/p>\n<p><img decoding=\"async\" width=\"859\" height=\"309\" class=\"size-full wp-image-15464 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offe_cid.png\" alt=\"offer id\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offe_cid.png 859w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offe_cid-250x90.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offe_cid-768x276.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offe_cid-700x252.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offe_cid-120x43.png 120w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/p>\n<p>After that you need to choose the affiliate network which you have already set in the previous step.<\/p>\n<p>The postback for your affiliate network will show up after you\u2019ve saved your offer.<\/p>\n<p>You need to replace the parameters marked as REPLACE according to your affiliate network and place this postback URL on their side.<\/p>\n<p>If you know the offer\u2019s payout, you can set it manually, as shown in the following example.<\/p>\n<p><img decoding=\"async\" width=\"506\" height=\"186\" class=\"size-full wp-image-15465 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_payout.png\" alt=\"offer payout\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_payout.png 506w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_payout-250x92.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/offer_payout-120x44.png 120w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/p>\n<p>However, if the value of your payout varies, you should then replace it in your postback URL.<\/p>\n<p>http:\/\/csoku.voluumtrk3.com\/postback? cid={{DATA3}}&amp;payout={{MONEY}}<\/p>\n<p>where {{DATA3}} is the clickid parameter of Mobidea,<\/p>\n<p>{{MONEY}} is the parameter of the dynamic payout on Mobidea.<\/p>\n<p>When the offer is set, you can get moving to the next step: adding a pre-lander.<\/p>\n<p>Here, the only thing you\u2019ve gotta do is add your pre-lander URL on the tab.<\/p>\n<p>You should keep the \u201cCountry\u201d tab unchanged, for the aforementioned reasons.<\/p>\n<p>In case you rotate your offer, you can pick a number of offer parameter that\u2019s equal to one.<\/p>\n<p><img decoding=\"async\" width=\"922\" height=\"668\" class=\"size-full wp-image-15466 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/lander_new.png\" alt=\"new lander\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/lander_new.png 922w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/lander_new-250x181.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/lander_new-768x556.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/lander_new-700x507.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/lander_new-120x87.png 120w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-create-the-flow\"><\/span><strong>How to Create the Flow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This option opens up a lot of possibilities.<\/p>\n<p>Basically, it allows you to decide how you want your traffic to be distributed.<\/p>\n<p>For example, let\u2019s say you wanna split test, sending traffic to different offers.<\/p>\n<p>On the flow tab, you can create several paths for your traffic.<\/p>\n<p>In fact, you\u2019ll even be able to determine the percentage of traffic that\u2019s gonna be driven to the offer.<\/p>\n<p>This can be really helpful.<\/p>\n<p>This way, you can send a great deal of traffic to the best-performing offer.<\/p>\n<p>At the same time, by sending a smaller amount of traffic to other offers, you keep testing offers and checking what works best.<\/p>\n<p>If the situation changes, you can easily redirect your traffic to the one that becomes the most profitable for you!<\/p>\n<p><img decoding=\"async\" width=\"945\" height=\"577\" class=\"size-full wp-image-15467 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow.png\" alt=\"flow\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow.png 945w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow-250x153.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow-768x469.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow-700x427.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow-120x73.png 120w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>In this section, you can also set whether or not you wanna use direct linking.<\/p>\n<p>This makes the user from your traffic get instantly redirected to your affiliate network\u2019s offer.<\/p>\n<p><img decoding=\"async\" width=\"945\" height=\"577\" class=\"size-full wp-image-15468 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow_direct.png\" alt=\"direct flow\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow_direct.png 945w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow_direct-250x153.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow_direct-768x469.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow_direct-700x427.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/flow_direct-120x73.png 120w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Looking for something else?<\/p>\n<p>As you see in this example, you can also set an additional step before users see the offer.<\/p>\n<p>In this tab, you can add several pre-landers for specific offers and test them in order to understand which one\u2019s working better for your offer.<\/p>\n<p>In this case, pre-landers will rotate each time the offer is shown.<\/p>\n<p>This way, you can estimate the performance of each set of Pre-lander + Offer Link.<\/p>\n<p>As in the offer path, you can also set the percentage of traffic for each pre-lander, based on the number of times you want each pre-lander to be shown before users can see the actual offer.<\/p>\n<p><img decoding=\"async\" width=\"429\" height=\"474\" class=\"size-full wp-image-15469 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rotating_landers.png\" alt=\"rotating landers\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rotating_landers.png 429w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rotating_landers-250x276.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rotating_landers-120x133.png 120w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/p>\n<p>Another amazing feature of the Flow section is the fact that you can create your own rules on how you want your traffic to be redirected based on conditions such as Brands and Models, Browsers, Connection Type, Country, State\/Region, City, Day of the Week, Device Type, IP, ISP, Language, Mobile Carrier, OS, Time of the Day, Referrer, User Agent, and Custom Variables.<\/p>\n<p><img decoding=\"async\" width=\"855\" height=\"351\" class=\"size-full wp-image-15470 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rules.png\" alt=\"rules\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rules.png 855w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rules-250x103.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rules-768x315.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rules-700x287.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/rules-120x49.png 120w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/p>\n<p>Let\u2019s say you\u2019ve got an offer that\u2019s working well for all OS except iOS.<\/p>\n<p>Then, you\u2019ve got another one which works only for iOS.<\/p>\n<p>In this case, you can create a path and redirect all the traffic to the first offer.<\/p>\n<p>More than that:<\/p>\n<p>You can create an additional rule!<\/p>\n<p>You can do something like this: if the traffic comes from iOS, it goes to another path.<\/p>\n<p>If you work only with one Smartlink from only one affiliate network, this feature is not that important.<\/p>\n<p>Nonetheless, in case you only work with a Single offer or a combination of Smartlink + Single offer, this option may be very useful.<\/p>\n<p>In addition, if you\u2019re testing several affiliate networks and know that one is much stronger in a specific OS, the possibility of setting such a precise rule is really gonna help you boost those sugary profits!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-create-a-campaign-on-voluum\"><\/span><strong>How to Create a Campaign on Voluum<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last step before you can actually start to run your wonder campaign is here!<\/p>\n<p>Now what?<\/p>\n<p>You\u2019ve gotta create a Campaign.<\/p>\n<p>This is when you need to choose a traffic source, which you\u2019ve already predefined beforehand.<\/p>\n<p>Here, once again, I recommend you leave the \u201cCountry\u201d tab empty.<\/p>\n<p>Later on, it can be auto-replaced.<\/p>\n<p>You also need to understand if you want to track your costs from your ad network, based on the pricing model you\u2019re using.<\/p>\n<p>You can set the CPC, CPM, or CPA value you\u2019re paying for your traffic.<\/p>\n<p>In case you work with SmartCPM, you don\u2019t have a fixed amount of costs.<\/p>\n<p>What to do?<\/p>\n<p>Pick the option \u201cDon\u2019t track costs\u201d because you won\u2019t need to track them at all, will you?<\/p>\n<p>Remember:<\/p>\n<p>In this case, you do need to check your costs on your ad-network.<\/p>\n<p>Voluum also has the option of tracking costs automatically.<\/p>\n<p>However, I\u2019ve tried this many times before.<\/p>\n<p>I\u2019ve been able to understand that \u2013 with some networks \u2013 this option may not really work that well.<\/p>\n<p>Therefore, this isn\u2019t something I\u2019d tell you to do.<\/p>\n<p>Even so, if you really wanna use it, please be sure to test beforehand, so as to be certain that everything\u2019s tracked correctly.<\/p>\n<p>On the advanced settings tab, you can choose the flow you\u2019ve already pre-defined on the previous step.<\/p>\n<p>Apart from that, you can create a new path specifically for this campaign, choosing a new path of offers and pre-landers inside the campaign.<\/p>\n<p>Wanna use the simplest option available to you?<\/p>\n<p>Pick only one offer URL as the destination URL.<\/p>\n<p><img decoding=\"async\" width=\"647\" height=\"320\" class=\"size-full wp-image-15471 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_destination.png\" alt=\"new campaign destination\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_destination.png 647w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_destination-250x124.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_destination-120x59.png 120w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/p>\n<p>If you\u2019ve selected the predefined flow, Voluum will remind you of that fact on your flow settings, showing you how your traffic will be distributed.<\/p>\n<p>When you save your campaign settings, the campaign ID will appear on the Campaign URL tab.<\/p>\n<p>This URL needs to be included on your traffic source as a destination offer URL in order for you to start sending your traffic to a specific offer, becoming able to track all your data on Voluum.<\/p>\n<p><img decoding=\"async\" width=\"1017\" height=\"810\" class=\"size-full wp-image-15472 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_flow.png\" alt=\"new campaign flow\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_flow.png 1017w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_flow-250x199.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_flow-768x612.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_flow-700x558.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/newcampaign_flow-120x96.png 120w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you follow these steps, I can guarantee you\u2019re gonna be ready to start running your campaign.<\/p>\n<p>Hope this guide was able to make things clear for you, allowing you to become a master with this Voluum guide series.<\/p>\n<p>Hungry for a taste of Voluum?<\/p>\n<p>Wanna know how to explore a tracker everyone\u2019s been talking about?<\/p>\n<p>I\u2019m sure you\u2019re gonna get amazing performances, and a whole lotta paper rolls with the help of this affiliate tracker!<\/p>\n<p>Good luck to all!<\/p>\n<p>Get advantage of our exclusive <a href=\"https:\/\/www.mobidea.com\/academy\/deals\/voluum-discount-coupon\/\" target=\"_blank\" rel=\"noopener\">Voluum coupon<\/a>!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1779052128\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Life teaches us valuable lessons. One of the most important ones is that you should always track your actions so as to be able to understand which have a positive influence on your results and which should be changed so that you can achieve concrete results. If you think about the Media Buying process,&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/voluum\/\">View Article<\/a>","protected":false},"author":32,"featured_media":15496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8978],"tags":[199,210,226,227,229],"learning_paths":[],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trackers-reviews","tag-getting-started","tag-mobile-campaigns","tag-tracking","tag-traffic","tag-voluum"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voluum Review (2026): Hidden Tricks, Pros &amp; 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