{"id":927,"date":"2016-07-22T13:15:36","date_gmt":"2016-07-22T13:15:36","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=927"},"modified":"2018-05-21T15:13:21","modified_gmt":"2018-05-21T15:13:21","slug":"ero-advertising-cpm-campaigns","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/","title":{"rendered":"How to Create CPM Campaigns on Ero-Advertising"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-889454102\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#what-are-cpm-campaigns\" >What are CPM Campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#why-should-you-create-a-cpm-campaign\" >Why Should You Create a CPM Campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#due-to-the-high-performance-of-some-websites\" >Due to the high performance of some websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#due-to-a-global-low-performance-of-websites\" >Due to a global low performance of websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#due-to-a-high-rate-and-big-volumes-of-traffic\" >Due to a high rate and big volumes of traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#how-to-launch-a-cpm-campaign\" >How To Launch a CPM Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#bidding-%e2%80%93-smart-cpm\" >Bidding \u2013 Smart CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#cpm-cases-%e2%80%93-examples\" >CPM cases &#8211; Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#summing-up\" >Summing Up\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Following our Ero-Ads series of articles, the time has come to address \u201cPremium\u201d campaigns on this <a href=\"http:\/\/www.mobidea.com\/academy\/what-is-an-ad-network\">Ad Network<\/a>.<\/p>\n<p>I strongly advise you to read our first article on <a href=\"https:\/\/academy.mobidea.com\/mediabuy\/adnetwork\/ero-advertising\/ero-advertising-campaign-creation\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to create an Ero-Advertising campaign<\/a> so that\u00a0you can understand some of its basic working methods.<\/p>\n<p>If you have yet to read it, don&#8217;t worry:<\/p>\n<p>In this article,\u00a0I\u2019ll refer to the main reasons to create this type of campaign, how to create it, and guess what?<\/p>\n<p>I&#8217;m also gonna give you some of those saucy tips to make that money rain!<\/p>\n<p>Let&#8217;s get started, shall we?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-cpm-campaigns\"><\/span>What are CPM Campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>CPM campaigns <\/strong>are regarded as\u00a0the money makers.<\/p>\n<p>Basically, you target not only specific websites but also specific spots.<\/p>\n<p>Compared to RON campaigns, this type of campaign has some advantages regarding bidding, positioning and targeting.<\/p>\n<p>In the end, these advantages will allow you to reach higher performances and results.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2453765558\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-should-you-create-a-cpm-campaign\"><\/span><strong>Why Should You Create a CPM Campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"due-to-the-high-performance-of-some-websites\"><\/span>Due to the high performance of some websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When optimizing RON campaigns, you\u2019ll see some good performance websites.<\/p>\n<p>After identifying these sites, you proceed to analytically check their spots and pick the ones that are generating good results to your CPM.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"due-to-a-global-low-performance-of-websites\"><\/span>Due to a global low performance of websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This case applies when you have a highly convertible though not profitable website on your RON campaign.<\/p>\n<p>Analyzing spots is the solution!<\/p>\n<p>You might notice there&#8217;s a well\u00a0performing spot that was influenced on overall stats by some bad spots with high costs and\/or low\/no conversions at all.<\/p>\n<p>In these cases, you\u2019ll pick the good spot to a CPM and maximize it doing what I&#8217;ll explain\u00a0later on.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"due-to-a-high-rate-and-big-volumes-of-traffic\"><\/span>Due to a high rate and big volumes of traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This case represents a different approach to the creation of CPMs.<\/p>\n<p>You&#8217;ll start a CPM based on the data you have available in the market place and test the spot without creating a RON in the first place.<\/p>\n<p>I&#8217;ll let you know a bit more about this working method later.<\/p>\n<p>As you can see, there are many ways to start this kind of campaign.<\/p>\n<p>However, the final step is always the same: configuring the targeting.<\/p>\n<p>Recently, Ero-Ads added a pretty helpful addition\u00a0to their platform.<\/p>\n<p>What is it?<\/p>\n<p>Buying CPM for different spots on a single campaign.<\/p>\n<p>Let\u2019s get started with CPMs!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-launch-a-cpm-campaign\"><\/span><strong>How To Launch a CPM Campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1 &#8211;<\/strong> Click on the total impressions of the campaign on your RON campaign statistics page.<\/p>\n<p>You&#8217;ll end up on a page with a list of results by spot.<\/p>\n<p>There, you can choose the one to create a CPM from, just like in the following print screen.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/cpm-results-page.jpg\"><img decoding=\"async\" width=\"700\" height=\"91\" class=\"aligncenter size-large wp-image-10602\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/cpm-results-page-700x91.jpg\" alt=\"cpm results page\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/cpm-results-page-700x91.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/cpm-results-page-250x33.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/cpm-results-page-768x100.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/cpm-results-page-1024x133.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/cpm-results-page-120x16.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/cpm-results-page.jpg 1350w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><strong>2 &#8211;<\/strong> If you check on the top tabs of Ero-Ads, you\u2019ll see a tab saying \u201cMarketplace\u201d.<\/p>\n<p>As the name states, this is a market where you can go search for particular website zones, with a big number of advanced search possibilities.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ad-method.jpg\"><img decoding=\"async\" width=\"700\" height=\"302\" class=\"aligncenter size-large wp-image-10604\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ad-method-700x302.jpg\" alt=\"ero ads ad method\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ad-method-700x302.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ad-method-250x108.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ad-method-768x331.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ad-method-120x52.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ad-method.jpg 984w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>This is the general view of the Marketplace, but if you click on the \u201cAdvanced\u201d button, you&#8217;ll get a\u00a0more specialized filter list (by category\/country\/website language).<\/p>\n<p>The marketplace will always make sure you get a good spot and that it has traffic, as it always allows you to know\u00a0the average daily views of the zone for the targeting you&#8217;ve chosen.<\/p>\n<p>It\u2019s pretty helpful if you want to test different websites in different countries without launching a high volume and an expensive RON campaign.<\/p>\n<p><strong>3 &#8211;<\/strong> The last option is just going to the \u201cAdvertiser\u201d tab, clicking on \u201cNew Campaign\u201d and choosing CPM campaign.<\/p>\n<p>After this step, the platform gives you the choice to do it in the \u201cEasy\u201d or the \u201cAdvanced\u201d mode.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-advanced-mode.jpg\"><img decoding=\"async\" width=\"459\" height=\"145\" class=\"aligncenter size-full wp-image-10606\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-advanced-mode.jpg\" alt=\"ero ads advanced mode\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-advanced-mode.jpg 459w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-advanced-mode-250x79.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-advanced-mode-120x38.jpg 120w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/a><\/p>\n<p>Basically, when clicking on \u201cEasy\u201d it will redirect you to the marketplace for spot selection and only afterwards to the campaigns targeting.<\/p>\n<p>On the other hand, if you select \u201cadvanced\u201d it will lead you to the campaign creation and targeting, and only after that can you buy the spot you want.<\/p>\n<p><strong>What happens after you click on \u201cBuy traffic\u201d for a specific spot?<span style=\"text-decoration: underline;\"><br \/>\n<\/span><\/strong><br \/>\nYou&#8217;ll be redirected to the place where you&#8217;ll set the whole campaign, from a vast range of possibilities like languages, day partings or capping, etc.<\/p>\n<p>If you\u2019re not familiarized with these options, our second article\u00a0about this network explains all the <a href=\"http:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\" target=\"_blank\" rel=\"noopener noreferrer\">campaign creation features<\/a> in detail.<\/p>\n<p>During the campaign creation stage you&#8217;ll come across\u00a0the first advantage of this type of campaign:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"bidding-%e2%80%93-smart-cpm\"><\/span>Bidding \u2013 Smart CPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are two bidding options available:<\/p>\n<p><strong>Fixed CPM and Smart CPM<\/strong>.<\/p>\n<p>Fixed CPM works just like on RON campaigns &#8211; you set a bid value and that\u2019s exactly what you\u2019ll be paying per 1000 impressions.<\/p>\n<p>The optimized bidding system, Smart CPM, is great for you to reduce costs as it\u00a0helps you establish\u00a0your position without having to pay a fixed value.<\/p>\n<p>Whatever your position on the rankings, this tool will be always adjusting the bid value according to the competitors (it&#8217;s around 10% more that the next competitor) on that segment, so make sure you\u00a0select this option.<\/p>\n<p>Don&#8217;t forget the default capping on Ero-Ads is 1 appearance per IP in 12 hours, which makes 2 for the same user per day.<\/p>\n<p>This means that, at\u00a0the beginning, you should start slowly with the safer 1:24h and work from there according to the margin you have.<\/p>\n<p>Check your rankings straight away!!!<\/p>\n<p>Right below the Bid Type box, if you have the spot selected from the start, you&#8217;ll check the second advantage of CPM:<\/p>\n<p>A ranking showing the top 3 bids of that spot for the targeting you&#8217;ve selected.<\/p>\n<p>This is pretty interesting data to have displayed since\u00a0you don\u2019t have to be testing random bids in order to know the positions, like you&#8217;d do on a RON.<\/p>\n<p>In this case, I\u2019ll have to warn you of\u00a0the importance of having your targeting well selected (Country\/Carrier\/OS\/Browser\/etc) before selecting your bid.<\/p>\n<p>Why? Because the bids will be influenced by any small change on the targets you&#8217;ve selected.<\/p>\n<p>Let me show you an example of this issue:<\/p>\n<p>Argentina \u2013 Personal:<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2511815534\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"254\" class=\"aligncenter size-large wp-image-10608\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-700x254.jpg\" alt=\"ero ads cpm example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-700x254.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-250x91.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-768x279.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-120x44.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example.jpg 921w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Argentina &#8211; Movistar:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-movistar.jpg\"><img decoding=\"async\" width=\"700\" height=\"254\" class=\"aligncenter size-large wp-image-10610\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-movistar-700x254.jpg\" alt=\"ero ads cpm example movistar\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-movistar-700x254.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-movistar-250x91.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-movistar-768x279.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-movistar-120x44.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-cpm-example-movistar.jpg 920w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>As you can see, with the same bid, positions changed for the same spot because of carrier selection (which happens due to the difference of segments).<\/p>\n<p>Even though the bidding box comes first than some of the targeting options, you should always leave it as the last thing to do just to make sure you avoid making mistakes.<\/p>\n<p>Since we&#8217;re talking about bids, as you might notice, you have one specific box to change the bid for the whole campaign.<\/p>\n<p>This simplifies the whole bidding process and, coupled\u00a0with the top 3 positions always showing up, saves you important time.<\/p>\n<p>After setting all these options and making sure you choose the right targeting, you&#8217;ll end up on another menu with several options available:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-pricing-menu.jpg\"><img decoding=\"async\" width=\"700\" height=\"142\" class=\"aligncenter size-large wp-image-10612\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-pricing-menu-700x142.jpg\" alt=\"ero ads pricing menu\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-pricing-menu-700x142.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-pricing-menu-250x51.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-pricing-menu-768x156.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-pricing-menu-1024x208.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-pricing-menu-120x24.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-pricing-menu.jpg 1111w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Here is where Ero-Ads has implemented its\u00a0recent changes.<\/p>\n<p>In fact, it now allows you to add extra spots to your current campaign by clicking on \u201cAdd adspot\u201d and select the spot you want, as in the marketplace.<\/p>\n<p>Wait!<\/p>\n<p>Your work is not over yet.<\/p>\n<p>You can\u2019t have a campaign without banners (which they refer to as &#8220;advertisements&#8221;).<\/p>\n<p>What to do?<\/p>\n<p>Click the \u201cAdd ads\u201d button so you can upload multiple banners at the same time and configure them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"cpm-cases-%e2%80%93-examples\"><\/span><strong>CPM cases &#8211; Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s start with the case of CPM creation based on results from a RON campaign.<\/p>\n<p>After gathering relevant data on a RON campaign you analyse the bulk website\u2019s list and happen to find a good performing website.<\/p>\n<p>The domain 1730188, in the following image, is one of those cases.<\/p>\n<p>At first sight \u00a0&#8211; on an Ero-Ads perspective &#8211; the value doesn\u2019t seem like a very good one since it has an average CTR value of 3,07%.<\/p>\n<p>Know this:<\/p>\n<p>In order to assess the true value of the websites we&#8217;ve got, you gotta work with both Ero-Ads and Mobidea, analyzing data using these\u00a0different perspectives.<\/p>\n<p>If you&#8217;ve got your <a href=\"https:\/\/academy.mobidea.com\/mediabuy\/dynamic-tracking-track-your-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dynamic Tracking<\/a> well implemented, all data regarding websites should appear on Mobidea.<\/p>\n<p>Copy the campaign and domain ID and search it.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-9.png\"><img decoding=\"async\" class=\"size-full wp-image-934 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-9.png\" alt=\"CPM - 9\" width=\"1901\" height=\"98\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-9.png 1901w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-9-250x13.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-9-768x40.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-9-700x36.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-9-1024x53.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-9-120x6.png 120w\" sizes=\"(max-width: 1901px) 100vw, 1901px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-10.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-935\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-10.png\" alt=\"CPM - 10\" width=\"1809\" height=\"138\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-10.png 1809w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-10-250x19.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-10-768x59.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-10-700x53.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-10-1024x78.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/CPM-10-120x9.png 120w\" sizes=\"(max-width: 1809px) 100vw, 1809px\" \/><\/a><\/p>\n<p>By working with\u00a0data that comes from two different platforms, you&#8217;ll reach the conclusion that the site had a total cost of 1.51\u20ac and produced 3.6\u20ac, which basically boils down to a margin of 238%.<\/p>\n<p>The site has such a low number of\u00a0conversions that there might be something we can do to improve the quality and volumes from this good website by bidding higher and get a better ranking position.<\/p>\n<p><strong>Remember<\/strong>:<\/p>\n<p>It&#8217;s important to get all the juice!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"summing-up\"><\/span><strong>Summing Up\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We&#8217;ve got a profitable website with a good performance?<\/p>\n<p>Is that it?<\/p>\n<p>No!<\/p>\n<p>We must check if the website has CPM spots available and if it has any bad zone hiding.<\/p>\n<p>Sadly, Ero-Ads doesn\u2019t display the spots by website name so we can&#8217;t automatically associate spots with websites.<\/p>\n<p>As I&#8217;ve mentioned in the last article, you can download the Excel sheet of all data from Ero-Ads&#8217; spots and websites.<\/p>\n<p>This is the only way to match a website with its zones, though it isn\u2019t very efficient and might take some time.<\/p>\n<p>In order to start this matching process, we start by searching the domain ID on an Excel sheet with the list of all websites.<\/p>\n<p>Here you\u2019ll find the name of the website you\u2019re looking for.<\/p>\n<p>Now we copy this name and move to the next Excel sheet with all spots listed.<\/p>\n<p>In this case, it\u2019s better for you if you filter all data and then search the domain inside the filter called \u201cWebsite \u2013 Spot\u201d.<\/p>\n<p>This way, all spots with that domain name will appear!<\/p>\n<p>We came up with this list of spots for the domain 1730188.<\/p>\n<p>As you can see, there are 2 zones (400362, 2043207) with amazing CTR and one not that good (400379) with high costs and very low CTR compared to the other 2.<\/p>\n<p>This last zone seems to be ruining the total margin of the website because it has a lower CTR and high costs, so we will adapt the focus according to this data.<\/p>\n<p>The strategy is to launch a CPM with the 2 best spots and fight for the first positions in them.<\/p>\n<p>Despite the fact that high CTR usually points to high performance, we should carefully launch a separate campaign with the bad spot, just to make sure we&#8217;re targeting the right ones.<\/p>\n<p>After a relevant period of time you\u2019ll be able to analyze if you targeted the right spots and pause the campaign with the bad zone.<\/p>\n<p>There are various approaches to CPM campaigns and there&#8217;s no by-the-book, almighty-correct way to launch them, besides based on a RON campaign&#8217;s data.<\/p>\n<p>It\u2019s a matter of testing spots from the market place and finding the right ones according to each targeting, or finding them through a RON.<\/p>\n<p>Compared to RON campaigns, CPMs are quite effective and time-saving in some respects.<\/p>\n<p>Indeed, CPM campaigns are more efficient than RON campaigns.<\/p>\n<p><strong>Here&#8217;s why: <\/strong><\/p>\n<ul>\n<li>The fact that the SmartCPM tool is\u00a0available;<\/li>\n<li>The fact that you get to check the top 3 rankings automatically.\u00a0Moreover, the optimization process is easier to coordinate and you avoid the lower performance zones on these campaigns.<\/li>\n<\/ul>\n<p>Want more reasons to love CPM? It&#8217;s where you&#8217;ll find those big juicy margins on Ero-Ads!<\/p>\n<p>If you find the right spot and the right targeting, you&#8217;ll come across a whole lotta gold mines!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2629420658\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Following our Ero-Ads series of articles, the time has come to address \u201cPremium\u201d campaigns on this Ad Network. I strongly advise you to read our first article on how to create an Ero-Advertising campaign so that\u00a0you can understand some of its basic working methods. If you have yet to read it, don&#8217;t worry: In&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/\">View Article<\/a>","protected":false},"author":9,"featured_media":943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[204,205,214,217,219,167,180,189,195],"learning_paths":[],"class_list":["post-927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-making-money","tag-media-buying","tag-optimization","tag-real-time-bidding","tag-segments","tag-ad-network","tag-campaigns","tag-cpm","tag-ero-advertising"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create CPM Campaigns on Ero-Advertising<\/title>\n<meta name=\"description\" content=\"Ero-Advertising CPM campaigns deserve a chapter of their own so go ahead and read this CPM tutorial to improve your performance!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create CPM Campaigns on Ero-Advertising\" \/>\n<meta property=\"og:description\" content=\"Ero-Advertising CPM campaigns deserve a chapter of their own so go ahead and read this CPM tutorial to improve your performance!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/test\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-22T13:15:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-21T15:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-Ads-Optimization_part3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andr\u00e9 Beato\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/\",\"name\":\"How to Create CPM Campaigns on Ero-Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-Ads-Optimization_part3.jpg\",\"datePublished\":\"2016-07-22T13:15:36+00:00\",\"dateModified\":\"2018-05-21T15:13:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/22ff2b8a39ff249b2d91baa29060adf7\"},\"description\":\"Ero-Advertising CPM campaigns deserve a chapter of their own so go ahead and read this CPM tutorial to improve your performance!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-Ads-Optimization_part3.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-Ads-Optimization_part3.jpg\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/ero-advertising-cpm-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create CPM Campaigns on Ero-Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea ACademy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/22ff2b8a39ff249b2d91baa29060adf7\",\"name\":\"Andr\u00e9 Beato\",\"description\":\"Andr\u00e9 joined Mobidea in February 2016 and started working as a full-time Media Buyer. 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