{"id":901,"date":"2016-07-15T11:00:58","date_gmt":"2016-07-15T11:00:58","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=901"},"modified":"2018-05-21T16:40:42","modified_gmt":"2018-05-21T16:40:42","slug":"optimize-campaigns-ero-advertising","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/","title":{"rendered":"How to Optimize Campaigns on Ero-Advertising"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4139195582\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>The time has come to start working hard on Ero-Ads!<\/p>\n<p>Following our last article on <a href=\"http:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\" target=\"_blank\" rel=\"noopener noreferrer\">how to create an Ero-Advertising campaign<\/a>.<\/p>\n<p>This article will describe the main process of a campaign\u2019s optimization and analysis in detail, as well as the optimization possibilities available to you.<\/p>\n<p>In order to understand all the steps and the content on this article, it\u2019s crucial that you already are a user of this specific platform.<\/p>\n<p>I suggest you check the previous articles we\u2019ve written about Ero-Ads.<\/p>\n<p>Now let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/#statistics\" >Statistics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/#banner\" >Banner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/#websites\" >Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/#filters\" >Filters<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/#blacklist\" >Blacklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/#whitelist\" >Whitelist<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/#bidding\" >Bidding<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"statistics\"><\/span><strong>Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can access this menu on Advertisers -&gt; Statistics<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads_optimization.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10589 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads_optimization-700x66.jpg\" alt=\"ero ads optimization\" width=\"700\" height=\"66\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads_optimization-700x66.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads_optimization-250x24.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads_optimization-768x73.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads_optimization-1024x97.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads_optimization-120x11.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads_optimization.jpg 1823w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>This is the main menu for data in Ero-Ads. It has many display options regarding <strong>Time period<\/strong> (Time spectre\/display type), <strong>Type of Traffic<\/strong>, <strong>Type of method<\/strong>, <strong>Campaign Groups<\/strong> and <strong>Currency<\/strong>.<\/p>\n<p>My tip for this menu: always choose the right time period of optimization (e.g. take the last 3-5 days, depending on the segment volume) for your campaigns and take the same period on the Mobidea platform.<\/p>\n<p>Moreover, on the \u201cDisplay by\u201d box, the option \u201cSummary\u201d is the most efficient on delivering data for the period you\u2019ve selected.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-4108425948\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>The other parameters are a little less relevant.<\/p>\n<p>Leaving them as they are will show all the data from your campaigns in the same way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"banner\"><\/span><span style=\"font-size: 14pt;\"><strong>Banner<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-9.png\"><img decoding=\"async\" class=\"aligncenter wp-image-910 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-9.png\" alt=\"Ero-ads Optimization (9)\" width=\"1804\" height=\"173\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-9.png 1804w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-9-250x24.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-9-768x74.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-9-700x67.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-9-1024x98.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-9-120x12.png 120w\" sizes=\"(max-width: 1804px) 100vw, 1804px\" \/><\/a><\/p>\n<p>By clicking on the plus sign in \u201csummary\u201d and in the campaign you want to optimize, you\u2019ll be able to see each banner\u2019s performance.<\/p>\n<p>In this case, the CTR is definitely the metric you should check since it\u2019s highly correlated with banner performance.<\/p>\n<p>See the image above?<\/p>\n<p>You\u2019ll see 3 active banners and different performances, 0.98%, 1.63% and 1.77% CTRs. The banner <em>728x90_ES_Download_Playnow_Red<\/em> has the lowest CTR so it\u2019ll be replaced by a new one. I\u2019ll let the other ones run. (I picked an example with low volumes, just for example purposes).<\/p>\n<p>My advice is to stop the banner and upload a new one on the campaign edit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"websites\"><\/span><span style=\"font-size: 14pt;\">Websites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next optimization step in a banner ad campaign is analyzing the websites.<\/p>\n<p>To get there, you\u2019ve gotta click on the <strong>total<\/strong> campaign views\/impressions, <strong>not<\/strong> on each banner\u2019s views (it will display the sites\u2019 statistics by banner).<\/p>\n<p>After doing this, you\u2019ll want to have your list of websites displayed\u00a0by domain in order to have a more effective look at them and not only their zones.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-10.png\"><img decoding=\"async\" class=\"aligncenter wp-image-911 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-10.png\" alt=\"Ero-ads Optimization (10)\" width=\"1904\" height=\"377\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-10.png 1904w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-10-250x50.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-10-768x152.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-10-700x139.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-10-1024x203.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-10-120x24.png 120w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/a><\/p>\n<p>When you reach this point, it\u2019s fundamental that you\u2019ve already implemented the dynamic tracking tool in your Smartlink (in particular domainname) that I\u2019ve mentioned before, in order to use all the info you can or use a tracking platform (we have automatic integrations in our platform).<\/p>\n<p>You may import data to Excel, so you can better organize it and save your time.<\/p>\n<p>You can order by costs or CTR, which is really important, not only for the banners discussed earlier but also for the websites.<\/p>\n<p>Generally, when checking websites, it\u2019s more effective to start by checking the ones that have high costs and blacklist them if you get no profit.<\/p>\n<p>You can notice that these websites are the ones which also have a lower CTR.<\/p>\n<p>You may also order by CTR, then proceed with the same analysis.<\/p>\n<p>Later, move to the opposite perspective, which is checking the top revenue domains on Mobidea in order find the really good ones.<\/p>\n<p>You may create a white list or even a CPM campaign which I\u2019ll get to in the next <a href=\"https:\/\/academy.mobidea.com\/mediabuy\/adnetwork\/ero-advertising\/ero-advertising-part-iii\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ero-Advertising article<\/a>.<\/p>\n<p>Again: you may order by CTR and try to find websites that still have a low number of conversions but have a high CTR.<\/p>\n<p>They may be the hidden gold mine that makes you get that royal paper!<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ctr.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10590 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ctr-700x262.jpg\" alt=\"ero ads ctr\" width=\"700\" height=\"262\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ctr-700x262.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ctr-250x94.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ctr-768x287.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ctr-1024x383.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ctr-120x45.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ctr.jpg 1799w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Let\u2019s analyse these specific campaign cases:<\/p>\n<ul>\n<li>domain 1816142 has costs of around 2.27\u20ac and has made only 4.41\u20ac in revenue \u2013 that\u2019s the type of site you\u2019ll want to add to a whitelist because it generated a margin of 94% and has a relevant number of signups.<\/li>\n<\/ul>\n<p>By having a closer look, you\u2019ll notice that the site\u2019s CTR is pretty high compared to the rest! Indeed, there\u2019s a correlation between high CTRs and good performing websites.<\/p>\n<p>Got it?<\/p>\n<p>You should always watch out for high CTRs!<\/p>\n<p>In a negative side, you have domain 1815864 with 0 CTR.<\/p>\n<p>The main technique to optimize bad websites in Ero-Ads is to check low CTRs, adding them to the blacklist.<\/p>\n<p>Domain 1822212 has a cost of 3.17\u20ac and 1.61\u20ac in revenue with 3 conversions.<\/p>\n<p>Knowing the payout is 0.53\u20ac, the website\u2019s eCPA is cost\/signups=1.06\u20ac.<\/p>\n<p>The eCPA is double of the payout, so <strong>this site should be cut.<\/strong><\/p>\n<p>As you can see, website optimization may be separated in blacklists and whitelists (but not only).<\/p>\n<p>In the next topic, I\u2019ll let you know how to apply these filters to your campaign.<\/p>\n<p>In a future article, I\u2019ll also explain why it\u2019s so important to create specific CPM campaigns, targeting specific website spots, along with some new tricks for you to keep in your head like awesome mantras!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"filters\"><\/span><span style=\"font-size: 14pt;\"><strong>Filters<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"blacklist\"><\/span><strong>Blacklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The recipe to create both types of lists is similar.<\/p>\n<p>Start by selecting the domains you wanna stop by clicking on the left box of the domains and then on the top of the webpage where you\u2019ll insert the final info.<\/p>\n<p>Use the Domain filters (<strong>exclude<\/strong>) \u2013 in order to create a Blacklist.<\/p>\n<p>After this, name the filter you wanna create, so you can associate it to this specific campaign later on.<\/p>\n<p>Now click on \u201cAdd to filter\u201d.<\/p>\n<p>Your blacklisted sites should look like this after you\u2019ve added them to the filter.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-blacklisted-websites.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10592 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-blacklisted-websites-700x50.jpg\" alt=\"ero ads blacklisted websites\" width=\"700\" height=\"50\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-blacklisted-websites-700x50.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-blacklisted-websites-250x18.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-blacklisted-websites-768x55.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-blacklisted-websites-1024x73.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-blacklisted-websites-120x9.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-blacklisted-websites.jpg 1899w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Every time you want to cut a website, all you have to do is select it and click on \u201cAdd to filter\u201d.<\/p>\n<p>It\u2019ll be flagged red, as seen on the picture above.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"whitelist\"><\/span><strong>Whitelist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You proceed exactly like you would for the \u201cexclude\u201d case.<\/p>\n<p>You start by selecting the websites you wanna target.<\/p>\n<p>In this case, you have to select domain filters (<strong>include<\/strong>) \u2013 in order to create a whitelist.<\/p>\n<p>You can create an \u201cInclude\u201d filter but then you\u2019ll have to go to the campaign edit and apply the filter you\u2019ve just created to the campaign on the following box.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/select-domain-filter.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10595 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/select-domain-filter.jpg\" alt=\"select domain filter\" width=\"488\" height=\"39\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/select-domain-filter.jpg 488w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/select-domain-filter-250x20.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/select-domain-filter-120x10.jpg 120w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/a><\/p>\n<p>You can also go to the Filters page, go through the whole process there and then apply it to your new WL campaign.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-853970793\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-filters.jpg\"><img decoding=\"async\" width=\"321\" height=\"396\" class=\"aligncenter size-full wp-image-10597\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-filters.jpg\" alt=\"ero ads filters\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-filters.jpg 321w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-filters-250x308.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-filters-120x148.jpg 120w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/a><\/p>\n<p>Inside \u201cFilters Menu\u201d, you can manage filters and edit them.<\/p>\n<p>For instance, you can create a WL but then notice a website\u2019s performance has totally changed.<\/p>\n<p>Going to edit filter, unselecting it and saving will solve this issue and it\u2019ll be automatically applied to your campaign (in this case).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"bidding\"><\/span><strong>Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re optimizing the campaign for the first time, make sure you have a decent amount of data available for you to analyze.<\/p>\n<p>Afterwards, you should take the value of your eCPM into consideration in order to know if you\u2019re bidding an unaffordable value.<\/p>\n<p>Do it by taking the same period of time for the revenues (Mobidea platform) and impressions you have (Ero-Ads platform).<\/p>\n<p>If you\u2019ve got a tracking platform, you can check both the data of Ero-Ads and Mobidea there.<\/p>\n<p>The most effective way to change the bid is by selecting all banners, clicking on the \u201cAction\u201d tab and \u201cUpdate Price\u201d.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-changing-the-bid.jpg\"><img decoding=\"async\" width=\"700\" height=\"107\" class=\"aligncenter size-large wp-image-10599\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-changing-the-bid-700x107.jpg\" alt=\"ero ads changing the bid\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-changing-the-bid-700x107.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-changing-the-bid-250x38.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-changing-the-bid-768x118.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-changing-the-bid-120x18.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-changing-the-bid.jpg 954w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a>Don\u2019t forget:<\/p>\n<p>It\u2019s a good practice to consider trying to put it a little bit above the eCPM to check whether or not the next position above you is far away, as I\u2019ve mentioned earlier in this article.<\/p>\n<p>If the next position is in the reach of a few cents, go for it!<\/p>\n<p>I hope this article has helped solve your dilemmas after creating a campaign.<\/p>\n<p>At the start, not knowing what to optimize can definitely be tricky.<\/p>\n<p>Nonetheless, these tips are pretty helpful for you to start making serious money on this ad network.<\/p>\n<p>I know this article was all you needed to get to a whole new level on Ero-Ads!<\/p>\n<p>But wait!<\/p>\n<p>Think it\u2019s the end?<\/p>\n<p>Not even close!<\/p>\n<p>Keep checking the Mobidea Academy for more great content!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4073286361\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"The time has come to start working hard on Ero-Ads! Following our last article on how to create an Ero-Advertising campaign. This article will describe the main process of a campaign\u2019s optimization and analysis in detail, as well as the optimization possibilities available to you. In order to understand all the steps and the content&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/\">View Article<\/a>","protected":false},"author":9,"featured_media":917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[190,195,204,205,214,167,175],"learning_paths":[],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-ctr","tag-ero-advertising","tag-making-money","tag-media-buying","tag-optimization","tag-ad-network","tag-bids"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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