{"id":882,"date":"2016-07-08T08:53:54","date_gmt":"2016-07-08T08:53:54","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=882"},"modified":"2019-03-28T15:57:43","modified_gmt":"2019-03-28T15:57:43","slug":"create-campaign-ero-advertising","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/","title":{"rendered":"How to Create a Campaign on Ero-Advertising"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-315627548\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Already read our article about <a href=\"https:\/\/www.mobidea.com\/academy\/ero-advertising\" target=\"_blank\" rel=\"noopener noreferrer\">Ero-Advertising<\/a>, which was a platform overview?<\/p>\n<p>Then this is what you&#8217;ve gotta read next!<\/p>\n<p>Today, I\u2019ll focus on the whole process of creating a campaign, showing you how to set up an Ero-Advertising campaign.<\/p>\n<p>I\u2019ll also explain how you can make Ero-Ads\u2019 and Mobidea\u2019s data work together.<\/p>\n<p>In the Chapter 2, you\u2019ll get to check more details about <a href=\"https:\/\/www.mobidea.com\/academy\/optimize-campaigns-ero-advertising\/\">campaign optimization\u00a0on Ero-Advertising<\/a>\u00a0and some other sweet extra tricks.<\/p>\n<p>Let\u2019s go!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/#creating-a-campaign-on-ero-advertising\" >Creating a Campaign on Ero-Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/#dynamic-tracking\" >Dynamic Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/#ron-campaign-creation\" >RON Campaign Creation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/#step-2-%e2%80%93-language-country\" >Step #2 &#8211;\u00a0Language Country<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/#step-3-%e2%80%93-campaigns-traffic-filters\" >Step #3\u00a0&#8211; Campaign\u2019s traffic filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/#step-4-%e2%80%93-choose-your-categories\" >Step #4 &#8211;\u00a0Choose your Categories<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/#adding-banners-and-setting-the-bid\" >Adding Banners and Setting The Bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/#bidding\" >Bidding<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"creating-a-campaign-on-ero-advertising\"><\/span>Creating a Campaign on Ero-Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"dynamic-tracking\"><\/span>Dynamic Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First of all, there\u2019s something that may appear to be of small importance but which is crucial: you\u2019ve gotta <a href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\" target=\"_blank\" rel=\"noopener noreferrer\">implement dynamic tracking<\/a>.<\/p>\n<p>By adding a short code sentence to your Smartlink, you\u2019ll get that info on Mobidea, bearing the parameters you\u2019ll choose in mind.<\/p>\n<p>The most common and useful parameters are:<\/p>\n<ul>\n<li>[campaignid] &#8211; gives you the ID of the campaign<\/li>\n<\/ul>\n<ul>\n<li>[domainid] \u2013 gives you the ID of the website in which you\u2019ve gotten a conversion\/visit<\/li>\n<\/ul>\n<ul>\n<li>[adid] &#8211; Unique ID of the ad creative<\/li>\n<\/ul>\n<ul>\n<li>[country] &#8211; Country name of the visitor<\/li>\n<\/ul>\n<ul>\n<li>[timestamp] &#8211; The time of the day in which the visitor was redirected<\/li>\n<\/ul>\n<ul>\n<li>[tracking] &#8211; Unique ID of the click\/impression<\/li>\n<\/ul>\n<ul>\n<li>[spaceid] &#8211; Unique ID of the ad space<\/li>\n<\/ul>\n<p>All you need to do is add those parameters to the Track1 and Track2 zones of the Smartlink (if you work with Mobidea) and you\u2019re ready to go!<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2186676321\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>The following examples are Smartlinks without DT (1) and Smartlinks with DT (2):<\/p>\n<ol>\n<li>http:\/\/www.example.com\/?sl=35808-6551e&#038;data1=<strong>Track1<\/strong>&#038;data2=<strong>Track2<\/strong><\/li>\n<li>http:\/\/www.example.com\/?sl=35811-6eac6&#038;data1=[campaignid]&#038;data2=[domainname]<\/li>\n<\/ol>\n<p>On Ero-Advertising, this tool helps you optimize by letting you match revenues with costs for a parameter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ron-campaign-creation\"><\/span><strong>RON Campaign Creation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s start with the basics:<\/p>\n<p>Creating a RON is very simple and straightforward but you need to be careful with some options that are available to you on the road.<\/p>\n<p>Go to the <strong>Advertisers tab -> New campaign -> RON campaigns<\/strong> and you\u2019ll see a small box:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ron-campaign.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10576 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ron-campaign.jpg\" alt=\"ero ads ron campaign\" width=\"486\" height=\"242\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ron-campaign.jpg 486w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ron-campaign-250x124.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-ron-campaign-120x60.jpg 120w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/a><\/p>\n<p>In this case, I\u2019ll explain the Banner Ads campaign because it\u2019s one of the most common ones.<\/p>\n<p>Regarding the next field, it\u2019s <em>better to choose advanced.<\/em><\/p>\n<p>Why?<\/p>\n<p>Because it gives you plenty more targeting options for your campaign!<\/p>\n<p>The following image shows the targeting settings available.<\/p>\n<p>As you can see &#8211; on top of it &#8211; inside a black box, I\u2019ve marked the various tabs you\u2019ll have to fill in so as to get the targeting steps done.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-banner-ads-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10579 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-banner-ads-1-700x733.jpg\" alt=\"ero ads banner ads\" width=\"700\" height=\"733\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-banner-ads-1-700x733.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-banner-ads-1-250x262.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-banner-ads-1-768x804.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-banner-ads-1-120x126.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-banner-ads-1.jpg 893w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><strong>Step #1 &#8211;\u00a0\u201cCommon Settings\u201d<\/strong><\/p>\n<p><strong><u>Campaign name and group<\/u>:<\/strong> You can name your campaign and associate it with a group previously created by you (Advertisers -> Campaign groups).<\/p>\n<p><strong><u>Source Optimizer<\/u>:<\/strong> In this spot, you should choose \u201cNothing\u201d. If you don\u2019t, this tool will limit your traffic.<\/p>\n<p><strong><u>Selected rating: <\/u><\/strong>This option selects the kind of traffic. It\u2019s only \u201con\u201d if you click on the place to target the sites with that specific rating. I advise you to uncheck the box and leave it open to all ratings.<\/p>\n<p><strong><u>Frequency Capping:<\/u><\/strong> choosing the <a href=\"https:\/\/www.mobidea.com\/academy\/frequency-capping\" target=\"_blank\" rel=\"noopener noreferrer\">number of times your ads will appear to a specific IP<\/a>. When starting a campaign, I suggest you go for 1\/24 hours.<\/p>\n<p><strong><u>Select domain filter:<\/u><\/strong> This is the place where you can apply website filters in order to blacklist or whitelist domains. When creating a RON campaign for the first time, you don\u2019t have to worry about this because you still have no data to create a white\/black list.<\/p>\n<p><strong><u>Payment type:<\/u><\/strong> \u00a0The bidding system in Ero-Advertising is quite \u201ccompetition friendly\u201d due to the fact that you can see your position every time you want, just by going to the Banner Ads menu and clicking on your campaign.<\/p>\n<p>Here, you\u2019ll have to be really careful when choosing your bid because in RON campaigns &#8211; unlike CPM campaigns (you pay on a SmartCPM basis) \u2013 you\u2019re paying on a <strong>fixed <\/strong>CPM\/CPC model, which means you pay exactly the bid value.<\/p>\n<p>As recommended by Ero-Ads, I choose CPM because of its advantages when compared to CPC.<\/p>\n<p>For further details, check the Mobidea Academy\u2019s essential <a href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-cpm\" target=\"_blank\" rel=\"noopener noreferrer\">CPM vs CPC<\/a> article. Don\u2019t worry: I\u2019ll cover the CPM campaigns subject in the second part of this article.<\/p>\n<p><strong><u>Daily<\/u><u> budget:<\/u><\/strong> the budget limit you impose on your campaign on a daily basis. If reached, the campaign will stop and restart on the next day.<\/p>\n<p>My advice: leave a medium range limit; one that you surely don\u2019t want to surpass but that can still give you relevant data to optimize.<\/p>\n<p><strong><u>Maximum budget:<\/u><\/strong> the maximum value you want to spend on the campaign. Once reached, the campaign will stop until you restart it.<\/p>\n<p>I don\u2019t recommend you use this option, as it\u2019s better for you to use a daily max budget in order to control costs.<\/p>\n<p><strong><u>Time period(s)\/Day of the week: <\/u><\/strong>the time schedule you want your campaign to be running on. At the beginning, it\u2019s advisable to leave these options open to all days and all hours in order to gather good data. Once you spot trends of conversions for specific hours\/days then this may become a valuable tool.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"step-2-%e2%80%93-language-country\"><\/span><strong>Step #2 &#8211;\u00a0Language Country<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The platform gives you more advanced parameters, such as website\/browser languages and regions inside each country (if you want a more specific targeting.)<\/p>\n<h4><span class=\"ez-toc-section\" id=\"step-3-%e2%80%93-campaigns-traffic-filters\"><\/span><strong>Step #3\u00a0&#8211; Campaign\u2019s traffic filters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>First of all, you\u2019ve gotta select Mobile traffic and then pick the options to display your ads on all types of browsers (WAP+XHTML).<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-3.jpg\"><img decoding=\"async\" class=\"wp-image-892 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-3.jpg\" alt=\"Ero-ads Optimization (3)\" width=\"402\" height=\"625\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-3.jpg 454w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-3-250x389.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/Ero-ads-Optimization-3-120x187.jpg 120w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/a><\/p>\n<p>As a starting point, you can start with Android only.<\/p>\n<p>If the campaign performs well, you can later launch it to another OS.<\/p>\n<p>\u201cConnection Type&#8221; is one of the most important targeting options.<\/p>\n<p>Select only the carrier from the segment you\u2019re looking for.<\/p>\n<p>On the \u201cExtra filters\u201d pick \u201cAll display options\u201d, \u201cAllow all website types\u201d.<\/p>\n<p>As for \u201cGoogle PageRank\u201d leave it as it is \u201cminimum (\u2026)\u201d so as not to limit the traffic sources.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"step-4-%e2%80%93-choose-your-categories\"><\/span><strong>Step #4 &#8211;\u00a0Choose your Categories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Start by choosing \u201cStraight\u201d as a main category due to its general attribute.<\/p>\n<p>Afterwards, select all categories since you don\u2019t wanna miss any category on a RON campaign.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-categories.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10583 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-categories-700x229.jpg\" alt=\"ero ads categories\" width=\"700\" height=\"229\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-categories-700x229.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-categories-250x82.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-categories-768x252.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-categories-120x39.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-categories.jpg 885w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><strong>Step #5 &#8211;\u00a0Overview of the campaign\u2019s targeting option<\/strong><\/p>\n<p>It\u2019s another way of making sure you\u2019ve selected everything you wanted.<\/p>\n<p>Save it and let\u2019s add banners to it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"adding-banners-and-setting-the-bid\"><\/span><strong>Adding Banners and Setting The Bid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-daily-budget.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10584 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-daily-budget-700x162.jpg\" alt=\"ero ads daily budget\" width=\"700\" height=\"162\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-daily-budget-700x162.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-daily-budget-250x58.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-daily-budget-768x177.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-daily-budget-120x28.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-daily-budget.jpg 996w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Once you save your campaign, you\u2019ll be redirected to this menu to keep configuring it.<\/p>\n<p>As shown on the print screen above, click on \u201cAdd ad\u201d to add banners to your campaign so that it can start receiving traffic.<\/p>\n<p>If you check on the bottom of the page you just opened, there\u2019s an option to upload several banners:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-multi-ads-functions.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10585 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-multi-ads-functions-700x56.jpg\" alt=\"ero ads multi ads functions\" width=\"700\" height=\"56\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-multi-ads-functions-700x56.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-multi-ads-functions-250x20.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-multi-ads-functions-768x61.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-multi-ads-functions-120x10.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-multi-ads-functions.jpg 953w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>See the pop-up window?<\/p>\n<p>That\u2019s where you\u2019re gonna both upload the 3\/2 banners and set their features.<\/p>\n<p>Because the bid isn\u2019t made by campaign but by banner, the number of banners you upload will work as a capping somehow.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3626316025\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>This means that &#8211; the more banners you put &#8211; the higher the costs.<\/p>\n<p>Basically, if you put 1\/12h capping, your ads will be seen by the same IP 2 times per day, each one of them.<\/p>\n<p>That\u2019s why you should never forget:<\/p>\n<p>The more banners you upload, the higher the impressions\/costs.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-upload-multiple-banners.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10586 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-upload-multiple-banners-700x240.jpg\" alt=\"ero ads upload multiple banners\" width=\"700\" height=\"240\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-upload-multiple-banners-700x240.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-upload-multiple-banners-250x86.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-upload-multiple-banners-768x263.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-upload-multiple-banners-120x41.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/07\/ero-ads-upload-multiple-banners.jpg 789w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>With the goal of making sure you save time, the following options can be applied to all banners at once just by clicking on the \u201cUse for all banners\u201d box.<\/p>\n<p><strong><u>Default display URL<\/u>:<\/strong> it\u2019s a URL that\u2019ll appear on the banner, in a small-size font, while the user sees it. Make sure you use an appealing URL for the segment you\u2019re targeting!<\/p>\n<p><strong><u>Default destination URL<\/u>:<\/strong> it\u2019s where you put the Smartlink\/Single Offer link.<\/p>\n<p><strong><u>Default Banner size<\/u>:\u00a0<\/strong> it\u2019s where you specify the banner size you\u2019ll be uploading. Tip: pick the size yourself so as to lower the risk of bad size detection.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Default CPM:<\/strong><\/span> it\u2019s the place to set the bid. At first, start by inserting an estimate of the bid you wanna start with. It won\u2019t show your position on the segment. Nonetheless, as you\u2019ll change it again in a short time, it isn\u2019t important.<\/p>\n<p><u><strong>Activate all:<\/strong> <\/u>it\u2019s the button that allows you to activate all banners as soon as they\u2019re uploaded.<\/p>\n<p>Leave the other boxes\/options untouched &#8211; as they refer to more complex options &#8211; and now you just need to upload the banners and save it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"bidding\"><\/span><strong>Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting and saving your campaign, you\u2019ll be redirected to the Banner Ads list.<\/p>\n<p>You can click the created campaign and it\u2019ll show the banners you\u2019ve uploaded.<\/p>\n<p>If you click on the edit of each banner, the option to change the bid and the ranking position will become available.<\/p>\n<p>My suggestions vary according to the segment.<\/p>\n<p>Either you can start by the top (1<sup>st<\/sup> position) or start from a medium\/low position and work from there upwards.<\/p>\n<p>What to do?<\/p>\n<p>Assess the relation between bid value and position on the rankings as carefully as possible.<\/p>\n<p>If the bid you\u2019ve chosen is close to the next position, then it\u2019s worth the effort of paying more.<\/p>\n<p>For example: you\u2019ve put a bid of 1.0\u20ac -> 3<sup>rd<\/sup> position and, after simulating higher bids, you realize you can have the 2<sup>nd<\/sup> position bidding 1.05\u20ac. It\u2019s worth paying more and getting that better quality traffic.<\/p>\n<p>Want more info?<\/p>\n<p>Don\u2019t wait around and start reading a Mobidea Academy article in which we deal with different <a href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">bidding strategies<\/a>!<\/p>\n<p>Hope these super detailed tips are gonna help you build your first proper, real-deal campaign so you&#8217;ll be able to get that sweet $ asap!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1875609799\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Already read our article about Ero-Advertising, which was a platform overview? Then this is what you&#8217;ve gotta read next! Today, I\u2019ll focus on the whole process of creating a campaign, showing you how to set up an Ero-Advertising campaign. I\u2019ll also explain how you can make Ero-Ads\u2019 and Mobidea\u2019s data work together. In the Chapter&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-ero-advertising\/\">View Article<\/a>","protected":false},"author":9,"featured_media":894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[167,174,175,180,195,198,205,214,226],"learning_paths":[],"class_list":["post-882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-ad-network","tag-banners","tag-bids","tag-campaigns","tag-ero-advertising","tag-frequency-capping","tag-media-buying","tag-optimization","tag-tracking"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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