{"id":859,"date":"2016-06-24T11:59:34","date_gmt":"2016-06-24T11:59:34","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=859"},"modified":"2018-05-04T16:33:46","modified_gmt":"2018-05-04T16:33:46","slug":"payout-campaign-performance","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/payout-campaign-performance\/","title":{"rendered":"Payout and Campaign Performance: Variations that Matter"},"content":{"rendered":"
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Editor\u2019s Note:\u00a0<\/strong>This is a section of our Media Buying Guide\u00a0– Semi Advanced<\/a>. Check it out!<\/em><\/p>\n

Every now and then, when analysing the performance of a specific campaign, you may notice a huge variation<\/strong> of a factor Media Buyers love talking about:<\/p>\n

The payout<\/strong>, or the value you get per each conversion.<\/p>\n

If you are a Media Buyer working with Mobidea, you have two options to promote our offers:<\/p>\n

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  1. Smartlink<\/strong> – only one single link, ensuring you that you\u2019ll always promote the best offers for a specific segment (country, operator, operating system);<\/li>\n
  2. Single<\/strong> offers<\/strong> \u2013 when you want to promote specific offers. You\u2019ll basically select which one to use, depending on the vertical you\u2019re promoting.<\/li>\n<\/ol>\n

    You can check the advantages of using either the Smartlink or a Single Offer<\/a> on one of our previous posts<\/p>\n

    Payout variations may be caused by the rotation of the offers inside the smartlink.<\/p>\n

    In this article, I\u2019ll take you through the process of dealing with payout variations.<\/p>\n

    You\u2019ll get to understand which decisions you should make on your journey.<\/p>\n

    Moreover, you\u2019ll learn how to be super profitable even when having to face variation-related problems.<\/p>\n

    Ready?<\/p>

    Advertisement<\/div>\"\"<\/a><\/div>\n

    Let\u2019s go!<\/p>\n

    For some segments – especially in Europe – the great variety of offers available can also mean that there are huge differences in payouts<\/strong>.<\/p>\n

    In fact, Europe is the continent in which payouts can go from 0.8 cents to 24\u20ac. You\u2019ve read it.<\/p>\n

    That\u2019s how wildly these values can vary!<\/p>\n

    Once you have different payouts, your campaigns will become harder to optimize.<\/p>\n

    Why?<\/p>\n

    Due to the fact that your optimizations were always based on the same payout.<\/p>\n

    In case there\u2019s a change, the campaign will behave differently and you\u2019ll have to adapt to this new reality.<\/p>\n

    As you can imagine, this can be rather tricky to handle, particularly if payouts keep changing.<\/p>\n

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