{"id":657,"date":"2016-04-01T08:30:08","date_gmt":"2016-04-01T08:30:08","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=657"},"modified":"2018-05-16T16:28:01","modified_gmt":"2018-05-16T16:28:01","slug":"media-buying-segments","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/","title":{"rendered":"Media Buying Segments: How to Choose Them?"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1641181527\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#rpm-matters\" >RPM Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#traffic-source\" >Traffic Source<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#calculate-your-investment\" >Calculate Your Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#do-your-homework\" >Do Your Homework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#smartlink-or-single-offers\" >Smartlink or Single Offers?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#smartlink\" >Smartlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#single-offers\" >Single Offers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you\u2019re starting your Media Buying adventure <em>there are many critical decisions to be made at the very beginning.<\/em><\/p>\n<p>Indeed, in order for you to set up a campaign that has the potential to be profitable, and that also can bring a bulk of useful data for you to analyze, <strong>you need to choose wisely.<\/strong><\/p>\n<p>In my opinion, planning carefully and thoroughly before launching a campaign is as important as the process of optimization that follows.<\/p>\n<p>One of those crucial decisions is the segment selection i.e. Country + Operator + Operating System.<\/p>\n<p>What geo shall I choose? Are there any differences among them?<\/p>\n<p>Will I earn the same?<\/p>\n<p>Do they perform differently?<\/p>\n<p>That is why today&#8217;s article focuses on segment selection and <strong>the definition of the aspects that might influence this decision.<\/strong><\/p>\n<p>Let&#8217;s take a closer look.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"rpm-matters\"><\/span><strong>RPM Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many affiliates focus only on the payouts. As you may have already been able to understand, having read our previous articles, this <em>should never be the most decisive value to focus on.<\/em><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2605785110\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>In fact, the RPM index is much more important.<\/p>\n<p>When trying to select your target, the RPM used on the Mobidea platform (as well as on other platforms) is THE most important metric.<\/p>\n<p>It is understood as the revenue you get divided by a thousand visits.<\/p>\n<p>It shows how much you can approximately get for a thousand visits to the Landing Page, <strong>meaning that the higher the RPM, the better.<\/strong><\/p>\n<p>Once you compare it with the costs of your campaign, you\u2019re ready to make your decision.<\/p>\n<p>The RPM helps you estimate the ROI (Return On Investment &#8211; how fast will you be able to get back what you have already invested in) of a given segment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"traffic-source\"><\/span><strong>Traffic Source<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The next step you have to take in order to launch a profitable campaign is choosing the <a href=\"http:\/\/www.mobidea.com\/academy\/what-is-an-ad-network\">ad network<\/a> you\u2019re going to work with.<\/p>\n<p>Check what kind of targeting the ad network allows, the kind of traffic sources they have, the statistics they provide, etc.<\/p>\n<p>Note that the bidding system they use <strong>might have a significant impact on your costs.<\/strong><\/p>\n<p>You can choose between CPC (Cost per Click), where you pay a set amount of money for each click that a user performs on your ad; CPM (Cost per Mille), where you pay for every thousand impressions of the ad to the users; or Smart CPM, which is a more developed version of CPM, where you pay 10% more of the value paid by your next competitor.<\/p>\n<p>In the Mobidea Academy, you can find an article with a whole lotta <a href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">info about SmartCPM<\/a>.<\/p>\n<p>The research about your network is extremely important.<\/p>\n<p>It should be based on an array of factors:<\/p>\n<p><strong>a)<\/strong> your previous experience<\/p>\n<p><strong>b)<\/strong> the opinion of Media Buyer friends or acquaintances you may have<\/p>\n<p><strong>c)<\/strong> the experienced advice of <a href=\"https:\/\/www.mobidea.com\/support\/\">Mobidea&#8217;s Support Squad<\/a><\/p>\n<p><strong>d)<\/strong> your research on forums<\/p>\n<p><strong>e)<\/strong> your understanding of the info contained in our Mobidea Academy articles<\/p>\n<p>All of these different sources will help you know if the campaign you launch <strong>will have the stable foundations it needs in order to be successful.<\/strong><\/p>\n<p>Learn and explore as much as you can so as to discover which ad networks <em>will fit your best performing segments at a given moment.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"calculate-your-investment\"><\/span><strong>Calculate Your Investment <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another important feature is the volume and the cost of the campaign.<\/p>\n<p>These two factors are highly correlated since they will define your expenses.<\/p>\n<p>Those expenses depend on the traffic source you have and <strong>the spot you start with.<\/strong><\/p>\n<p>How much do you have to pay for the traffic?<\/p>\n<p>Does the chosen ad network have enough volume for this particular segment and spot?<\/p>\n<p>The volume and the bid you\u2019ll set will define the investment you have to make.<\/p>\n<p>Compare the predicted cost (bid and volume) with the possible earnings (RPM, the average payout per segment, payout of the offer) <em>to have an idea of what you can afford.<\/em><\/p>\n<p>Maybe it\u2019s better to work in a segment with lots of volumes and cheap traffic.<\/p>\n<p>You can collect a big amount of data with a large number of signups which allows an easier optimization compared with segments where traffic is expensive and payouts are high.<\/p>\n<p>The magic of numbers will never cease to amaze me: cents plus cents times thousands quickly equals a pretty nice profit.<\/p>\n<p>Another approach you can try is working with countries that have low volumes, <strong>where you can get few but highly valuable conversions.<\/strong><\/p>\n<p>Some Media Buyers may prefer smaller payouts even if the performance is not that good because it will help you optimize your campaign faster.<\/p>\n<p>E.g. It\u2019s faster and easier to optimize a campaign with an offer that has a payout of 0.20\u20ac than a campaign with an offer with a payout of 10\u20ac.<\/p>\n<p>On the last one, you\u2019ll need to <em>spend more money to gather solid data.<\/em><\/p>\n<p>Nevertheless, be aware of relatively big costs of traffic and the possibly strong competition you will have to face and ultimately defeat.<\/p>\n<p>The choice of method you\u2019re gonna use is mostly related to the strategy you want and are able to adapt.<\/p>\n<p>Ascertain whether your budget allows you to act like a sprinter, with a low budget, fighting for the first position and getting fast results, or rather if you will most likely behave like a marathon runner \u2013 making large investments, focusing on data collection and analysis as well as <strong>working on the campaign optimization to make sure it\u2019s always profitable.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"do-your-homework\"><\/span><strong>Do Your Homework <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The fundamental step you must take in order to choose a segment is definitely <em>the analysis of its performance.<\/em><\/p>\n<p>The more stable, the better.<\/p>\n<p>When performances are stable, you avoid going through the tiresome task of having to constantly adapt your campaign to the changes, interrupted data collection and, most importantly, the probability of losing.<\/p>\n<p>How to deal with segment instability?<\/p>\n<p>Here, on Mobidea, our team will provide you the info you need about the segment behavior, the changes in the offers, and any other factors that can influence the behavior.<\/p>\n<p>One of the most common beginner\u2019s mistakes is the fact that they fail to know <em>how to approach the segment analysis.<\/em><\/p>\n<p>You need to remember that, by segment, we understand Country + OS+ Operator.<\/p>\n<p>All the elements of the segment are correlated and the RPM of each combination might differ.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-781887855\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>To be more specific <strong>let&#8217;s take a look at the statistics for Mexico:<\/strong><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig1.jpg\" rel=\"attachment wp-att-659\"><img decoding=\"async\" class=\"aligncenter wp-image-659 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig1-700x126.jpg\" alt=\"Select segments fig1\" width=\"700\" height=\"126\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig1-700x126.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig1-250x45.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig1-768x139.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig1-1024x185.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig1-120x22.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig1.jpg 1186w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>As you can notice, when taking into consideration all three elements of the segment, we get different results.<\/p>\n<p>Mexico \u2013 Android \u2013 Iusacell has a RPM index equal to 74.04 which means that you may get around 74 euros per 1000 visits on Mobidea.<\/p>\n<p>Comparing to Mexico \u2013 Android \u2013 Wifi, where you can get only around 4 euros per 1000 visits, the first option seems far more profitable and interesting to choose.<\/p>\n<p>Still, never forget about the competition factor (no competition \u2013&gt; lower costs, first position, more conversions).<\/p>\n<p>Sometimes, even though a segment can have a lower RPM, you can be profitable.<\/p>\n<p>Check the image below:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig3.jpg\" rel=\"attachment wp-att-661\"><img decoding=\"async\" class=\"aligncenter wp-image-661 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig3-700x88.jpg\" alt=\"Select segments fig3\" width=\"700\" height=\"88\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig3-700x88.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig3-250x31.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig3-768x97.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig3-120x15.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig3.jpg 779w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>You can see that France Orange has a much higher RPM (or eCPM) than Brazil OI.<\/p>\n<p>But there are two big reasons <strong>why a Media Buyer will make more money in Brazil:<\/strong><\/p>\n<ol>\n<li>the cost of traffic, the most important variable. To have the first position in a campaign in France you may need to put a bid four times higher than in Brazil<\/li>\n<li>Volumes. Since you have more volumes, you\u2019ll have a smaller Margin Rate but the effective margin will be higher<\/li>\n<\/ol>\n<p>Of the two following cases, which one do you prefer?<\/p>\n<p><strong>Case 1<\/strong> -&gt; Costs: 10\u20ac &#8211; Earnings: 20\u20ac &#8211; Margin Rate: 100% &#8211; Effective Margin: 10\u20ac<\/p>\n<p><strong>Case 2<\/strong> -&gt; Costs: 50\u20ac &#8211; Earnings: 75\u20ac &#8211; Margin Rate: 50% &#8211; Effective Margin: 25\u20ac<\/p>\n<p>That\u2019s what I thought \ud83d\ude42<\/p>\n<h2><span class=\"ez-toc-section\" id=\"smartlink-or-single-offers\"><\/span><strong>Smartlink or Single Offers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019m sure that, even if you\u2019re not working with us yet, or you\u2019re still finishing the two minutes sign up process (it can only take two minutes if, in the middle of the process, you spend one minute making coffee), you probably already <strong>know that in Mobidea you can work in two ways.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"smartlink\"><\/span><strong>Smartlink <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first way happens to be our Smartlink.<\/p>\n<p>This is connected to our powerful algorithm which <em>automatically chooses the best offers per segment, based on their RPM.<\/em><\/p>\n<p>However, you do not have the possibility to know the details of the offers inside the Smartlink before running it.<\/p>\n<p>This requires the usage of generic banners that will <strong>adapt to all the different contents of the offers that may appear.<\/strong><\/p>\n<p>Even so, the automatization of this process is a strong point if you\u2019re time-limited.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"single-offers\"><\/span><strong>Single Offers <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Basically, Single Offers represent a wide selection of the best offers for a given segment where you can choose a concrete one to promote and receive its displayed payout.<\/p>\n<p>Here, since you know exactly what you are promoting, you may better adapt your banners to the offer, taking the traffic source you may obtain into consideration in order to get a higher conversion rate.<\/p>\n<p>Imagine you\u2019re a webmaster that owns a gaming website.<\/p>\n<p>Single Offers allow you to choose games offers that you will be <strong>more likely to monetize with the visitors-gamers.<\/strong><\/p>\n<p>However, working with Single Offers might be more time-consuming since it implies the risk of them being paused in a short period of time.<\/p>\n<p>In such a case, you have to stop sending traffic to that offer and apply for a new one, <em>repeating the whole process from the beginning.<\/em><\/p>\n<p>Some of our Single Offers have a different payout, corresponding to a given segment.<\/p>\n<p>You may check the payout by clicking on the \u2018view more\u2019 button under the offer, getting to see the OS details.<\/p>\n<p>For example, this one is only available for Switzerland \u2013 Swisscom \u2013 3 operating systems:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig2.jpg\" rel=\"attachment wp-att-660\"><img decoding=\"async\" class=\"aligncenter wp-image-660 size-medium\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig2-250x294.jpg\" alt=\"Select segments fig2\" width=\"250\" height=\"294\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig2-250x294.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig2-120x141.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/Select-segments-fig2.jpg 604w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can see, before the real exciting game of analysis, optimization and competitive strategy begins, there is still <strong>a lot of work to do when you want to select your &#8216;golden&#8217; segment.<\/strong><\/p>\n<p>The good thing about working with Mobidea is that, as our affiliate, you\u2019ll have 24h access to our dedicated, omniscient support.<\/p>\n<p>Moreover, <a href=\"https:\/\/www.mobidea.com\/blog\/story\/80-rev-share-for-all-affiliates-new-vip-status\/\" target=\"_blank\" rel=\"noopener noreferrer\">you can become a VIP in Mobidea<\/a>, benefiting from having a personal Expert that\u2019ll provide you all the info you need and guide you towards Media Buy glory.<\/p>\n<p>You can reach us anytime, <em>knowing that we always do our best to help you!<\/em><\/p>\n<p>I hope you found these tips to be helpful as they answer many of the normal questions newbie Media Buyers tend to ask.<\/p>\n<p>Keep our tips in mind and <strong>you\u2019ll dominate the mobile market!<\/strong><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/\">Media Buying Strategy: The Beginner\u2019s Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">How to Use Targeting in a Media Buying Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/\">The 10 Main Media Buying Tips to Skyrocket Your Campaigns<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/how-to-become-a-media-buyer\/\">How to Become a Successful Media Buyer<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-259603243\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction When you\u2019re starting your Media Buying adventure there are many critical decisions to be made at the very beginning. Indeed, in order for you to set up a campaign that has the potential to be profitable, and that also can bring a bulk of useful data for you to analyze, you need to choose&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/\">View Article<\/a>","protected":false},"author":7,"featured_media":1770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[199,219,221,222,224,227,178],"learning_paths":[],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-getting-started","tag-segments","tag-single-offers","tag-smartlink","tag-tips","tag-traffic","tag-campaign-performance"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Buying Segments: How To Choose Them?<\/title>\n<meta name=\"description\" content=\"Understand what&#039;s important when it comes to selecting a media buying segment and learn how to pick a winner that&#039;s gonna make it rain!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Buying Segments: How To Choose Them?\" \/>\n<meta property=\"og:description\" content=\"Understand what&#039;s important when it comes to selecting a media buying segment and learn how to pick a winner that&#039;s gonna make it rain!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-01T08:30:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-16T16:28:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/choose_a_segment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karina Bielawska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobacademy\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/\",\"name\":\"Media Buying Segments: How To Choose Them?\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/choose_a_segment.jpg\",\"datePublished\":\"2016-04-01T08:30:08+00:00\",\"dateModified\":\"2018-05-16T16:28:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7535a04d9c3a6b519d4fff7de7768371\"},\"description\":\"Understand what's important when it comes to selecting a media buying segment and learn how to pick a winner that's gonna make it rain!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/choose_a_segment.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/choose_a_segment.jpg\",\"width\":1500,\"height\":844,\"caption\":\"how to choose segments\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Buying Segments: How to Choose Them?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7535a04d9c3a6b519d4fff7de7768371\",\"name\":\"Karina Bielawska\",\"description\":\"Fascinated with business management, sales, motivation and the psychology behind the behavior of customers, Karina was destined to be part of an Affiliate Marketing network! She became a member of the Mobidea Crew in 2015. As an Account Manager, she's got the chance to experience the things she values the most. Her Gemini nature requires constant dynamism, freedom and development and that's why she thrives in the wide field of Affiliate Marketing and MarTech, which really is a never-ending adventure, just like life itself! As a result of her background in Management, Karina is remarkably logical, straightforward, and practical. She's crazy for diversity and loves experiencing new things! Flamenco? Programming? Hitchhiking? Opera singing? She's all in!\",\"sameAs\":[\"https:\/\/x.com\/mobacademy\"],\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/karina-bielawska\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Media Buying Segments: How To Choose Them?","description":"Understand what's important when it comes to selecting a media buying segment and learn how to pick a winner that's gonna make it rain!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/","og_locale":"en_US","og_type":"article","og_title":"Media Buying Segments: How To Choose Them?","og_description":"Understand what's important when it comes to selecting a media buying segment and learn how to pick a winner that's gonna make it rain!","og_url":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2016-04-01T08:30:08+00:00","article_modified_time":"2018-05-16T16:28:01+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/choose_a_segment.jpg","type":"image\/jpeg"}],"author":"Karina Bielawska","twitter_card":"summary_large_image","twitter_creator":"@mobacademy","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/","url":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/","name":"Media Buying Segments: How To Choose Them?","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/choose_a_segment.jpg","datePublished":"2016-04-01T08:30:08+00:00","dateModified":"2018-05-16T16:28:01+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7535a04d9c3a6b519d4fff7de7768371"},"description":"Understand what's important when it comes to selecting a media buying segment and learn how to pick a winner that's gonna make it rain!","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/media-buying-segments\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/choose_a_segment.jpg","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/04\/choose_a_segment.jpg","width":1500,"height":844,"caption":"how to choose segments"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/media-buying-segments\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Media Buying Segments: How to Choose Them?"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7535a04d9c3a6b519d4fff7de7768371","name":"Karina Bielawska","description":"Fascinated with business management, sales, motivation and the psychology behind the behavior of customers, Karina was destined to be part of an Affiliate Marketing network! She became a member of the Mobidea Crew in 2015. As an Account Manager, she's got the chance to experience the things she values the most. Her Gemini nature requires constant dynamism, freedom and development and that's why she thrives in the wide field of Affiliate Marketing and MarTech, which really is a never-ending adventure, just like life itself! As a result of her background in Management, Karina is remarkably logical, straightforward, and practical. She's crazy for diversity and loves experiencing new things! Flamenco? Programming? Hitchhiking? Opera singing? She's all in!","sameAs":["https:\/\/x.com\/mobacademy"],"url":"https:\/\/www.mobidea.com\/academy\/author\/karina-bielawska\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":12,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/657\/revisions"}],"predecessor-version":[{"id":14220,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/657\/revisions\/14220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/1770"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=657"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}