{"id":63,"date":"2015-05-28T08:11:02","date_gmt":"2015-05-28T08:11:02","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=63"},"modified":"2018-05-16T16:28:00","modified_gmt":"2018-05-16T16:28:00","slug":"dayparting","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/dayparting\/","title":{"rendered":"Dayparting: A Way To Boost Your Revenue"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1023463841\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/#boost-revenue-using-dayparting\" >Boost Revenue Using Dayparting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/#dayparting-what-to-do\" >Dayparting: What to do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dayparting is a way to explore the best time periods and maximize your revenue like a king.<\/p>\n<p>Pay attention to this post to <strong>become the dayparting expert!<\/strong><\/p>\n<p>In the competitive world of media buying,\u00a0there are some factors nobody can predict.<\/p>\n<p>These occurrences will definitely influence your game.<\/p>\n<p>In fact, from national holidays and strikes in invested countries to technical breakdowns and the surly mood of an account manager, there are many aspects which may affect the outcome of your Media Buying journey, becoming a barrier that won&#8217;t allow you to boost revenue.<\/p>\n<p>Even so, there are ways to <em>fight against these infectious externals.<\/em><\/p>\n<p>Today, I\u2019m gonna show you a useful trick.<\/p>\n<p>It&#8217;s called dayparting and it&#8217;s gonna change your life!<\/p>\n<p>I hope that, by the end, you\u2019ll have yet another tool that helps you get the most profit possible from your campaigns.<\/p>\n<p>Moreover, I want you to come up with an awesome <strong>dayparting strategy<\/strong> to increase your media buying performance!<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-398495195\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"boost-revenue-using-dayparting\"><\/span><span style=\"font-size: 18pt; color: #000000;\"><strong>Boost Revenue Using Dayparting<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s no secret:<\/p>\n<p>Your profit varies during the day.<\/p>\n<p>In some geos, your profit is a mirage; in others, there are particular hours filled with the promise of grand earnings.<\/p>\n<p>What should a media buyer do in such a world?<\/p>\n<p>The best option for you is to cross-match costs and revenues <em>from both ad networks and affiliate networks.<\/em><\/p>\n<p><strong><em>Learn More: <a href=\"https:\/\/www.mobidea.com\/academy\/what-is-an-ad-network\/\">What is an Ad Network and How to Effectively Use it<\/a><\/em><\/strong><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/exoclick-review\/\">ExoClick<\/a>, provides a pixel or a postback option in order for you to track sales, making it easier for you to optimize your traffic by hour.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/traffic-factory-review\/\">TrafficFactory<\/a> and Reporo will also give you stats by hour.<\/p>\n<p>If you want to check some more thorough stats, feel free to ask your affiliate manager to provide you a report on eCPM variation by hours for a specific GEO, based on overall traffic.<\/p>\n<p>This way, you\u2019ll get a general idea of the behavior of your traffic.<\/p>\n<p>You&#8217;ll also become able to make decisions regarding optimization, <strong>while having the chance to launch more profitable tests.<\/strong><\/p>\n<p>If you\u2019re sure your campaign is <a href=\"https:\/\/en.wikipedia.org\/wiki\/Break-even\" target=\"_blank\" rel=\"noopener noreferrer\">break-even<\/a> (or even if you\u2019re losing money) and you\u2019ve already made all the optimization steps and it didn\u2019t help, this is what you do:<\/p>\n<p>You&#8217;ve gotta check if there are <em>certain periods of the day in which you\u2019re getting more revenue.<\/em><\/p>\n<p>In order to know this, you need relevant stats that&#8217;ll allow you to optimize whenever you see fit.<\/p>\n<p>Now let\u2019s imagine a different case.<\/p>\n<p>Let\u2019s say a campaign is bringing you a good margin, but the competition is high and you can\u2019t keep this margin by increasing your bid or the cap.<\/p>\n<p>Think about creating exactly <em>the same campaign with a higher bid but only for your most profitable hours<\/em>.<\/p>\n<p>By doing this, you\u2019ll acquire more volume of traffic with the best performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"dayparting-what-to-do\"><\/span>Dayparting: What to do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What else can you do if you find yourself in the position of being first and being quite profitable?<\/p>\n<p>You can play it safe:<\/p>\n<p>Duplicate the campaign in order to <strong>grab more impressions during the best-performing hours.<\/strong><\/p>\n<p>Here are two real examples of campaigns.<\/p>\n<p>Inside the red frames, you can see the hours with the highest values when compared to the average eCPA\u00a0(or eCPM, in the second example).<\/p>\n<p>These hours may be responsible for a loss of money.<\/p>\n<p>Therefore, you should <em>consider optimizing within this period of time.<\/em><\/p>\n<p>On the other hand, inside the green frames, you can check <strong>which hours are steadily producing more conversions.<\/strong><\/p>\n<p>This is a sign.<\/p>\n<p>You should think about creating an additional, exclusive campaign for these hours in order to get more volume of traffic.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/day-partin_1-1024x500-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-6521 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/day-partin_1-1024x500-1.jpg\" alt=\"day_part_1\" width=\"1024\" height=\"500\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/day-partin_1-1024x500-1.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/day-partin_1-1024x500-1-250x122.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/day-partin_1-1024x500-1-768x375.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/day-partin_1-1024x500-1-700x342.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/day-partin_1-1024x500-1-120x59.jpg 120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">If you&#8217;re using\u00a0<a href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\">SmartCPM<\/a>\u00a0on ExoClick, you can notice if the CPM increases in particular hours.<\/p>\n<p>If it does, that means the competitor has intervened and <em>raised the bid for these hours.<\/em><\/p>\n<p>If you\u2019re not using SmartCPM or if you\u2019re working on a different ad network, and you notice there\u2019s a traffic drop for specific hours, it means some guy is overbidding so as to get this traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you use this info well, you\u2019ll adapt your campaigns in accordance.<\/p>\n<p>Keep making that cash flow real smooth and<strong> learn how to boost revenue with these pro tips!<\/strong><\/p>\n<p>I&#8217;m sure you&#8217;ll become the king of dayparting advertising in no time!<\/p>\n<p>Good luck to all!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1970654113\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Dayparting is a way to explore the best time periods and maximize your revenue like a king. Pay attention to this post to become the dayparting expert! In the competitive world of media buying,\u00a0there are some factors nobody can predict. These occurrences will definitely influence your game. In fact, from national holidays and strikes&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/\">View Article<\/a>","protected":false},"author":4,"featured_media":10536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[172,178,191,194,205,211,214,217],"learning_paths":[149],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-affiliate-marketing","tag-campaign-performance","tag-dayparting","tag-ecpm","tag-media-buying","tag-mobile-marketing","tag-optimization","tag-real-time-bidding","learning_paths-beginner"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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