{"id":561,"date":"2016-02-05T10:28:57","date_gmt":"2016-02-05T10:28:57","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=561"},"modified":"2018-05-16T16:54:19","modified_gmt":"2018-05-16T16:54:19","slug":"tips-media-buying-beginners","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/tips-media-buying-beginners\/","title":{"rendered":"4 Tips for Media Buying Beginners"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1972229780\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/tips-media-buying-beginners\/#mobidea-academys-tips-for-media-buying-beginners\" >Mobidea Academy&#8217;s tips for media buying beginners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/tips-media-buying-beginners\/#select-the-ad-network\" >Select The Ad Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/tips-media-buying-beginners\/#select-the-segmenttarget\" >Select The Segment\/Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/tips-media-buying-beginners\/#set-your-pricing\" >Set Your Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/tips-media-buying-beginners\/#choose-your-banners-wisely\" >Choose Your Banners Wisely<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"mobidea-academys-tips-for-media-buying-beginners\"><\/span><span style=\"font-size: 18pt; color: #999999;\">Mobidea Academy&#8217;s tips for media buying beginners<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>Editor&#8217;s Note:\u00a0<\/strong>This is a section of our <a href=\"https:\/\/guides.mobidea.com\/beginners-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media Buying Beginner&#8217;s Guide<\/a>. Check it out!<\/em><\/p>\n<p>Follow these post for media buying beginners and reach the TOP!<\/p>\n<p>Monetizing mobile traffic can be a real challenge.<\/p>\n<p>You need logical skills and, at the same time, you need to trust your experiences and <em>instincts in order to make the best possible decisions.<\/em><\/p>\n<p>However, we\u2019re all making mistakes and it helps us learn lessons, develop, <strong>grow personally and professionally.<\/strong><\/p>\n<p>That\u2019s why we decided to give you a bunch of successful tips that\u2019ll guide you on your <a href=\"http:\/\/www.mobidea.com\/academy\/how-to-become-a-media-buyer\">first steps<\/a> as a <strong>Media Buyer<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"select-the-ad-network\"><\/span><strong>Select The Ad Network<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your first steps should be about the decision of what you want to promote and <em>which Ad Network is the one that better fits your needs.<\/em><\/p>\n<p>For example, if you have an offer that converts better on a certain mobile operator, you should work with an ad network that works with 3G Carrier Targeting.<\/p>\n<p><em><strong>Lean More: <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">How To Use Targeting in a Media Buying Campaign<\/a><\/strong><\/em><\/p>\n<p>If you have a really good product in Thailand, you need to be sure that you <strong>select an ad network that has traffic from this country.<\/strong><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3225172833\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>And so on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"select-the-segmenttarget\"><\/span><strong>Select The Segment\/Target<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a critical step. When you\u2019re getting started you do not have access to detailed data.<\/p>\n<p>Therefore, your campaign target should be <em>wide enough to cover the segment you want to launch.<\/em><\/p>\n<p>Later on, analyze the results, and then start optimizing and focusing only on the most profitable segments.<\/p>\n<p>The first step to create a campaign is to decide the segment (Country, Operating System and carrier) in which to work.<\/p>\n<p>You may select which one <strong>based on your analysis of their performances.<\/strong><\/p>\n<p>You should cover all segments by investing in different devices, operating systems, browsers, Languages\u2026<\/p>\n<p>You should then look at the detailed data and adjust the investment in order to get as much profit as you can.<\/p>\n<p>In this step you may begin to detail the segment by stopping non-profitable parameters or adjusting bid and <a href=\"http:\/\/www.mobidea.com\/academy\/frequency-capping\" target=\"_blank\" rel=\"noopener noreferrer\">capping<\/a>.<\/p>\n<p>Do not stick with only one ad-format and<strong> try to launch several spots.<\/strong><\/p>\n<p>One spot can work well for one country but fail for another.<\/p>\n<p>If you launch only one spot and you\u2019re not successful, <em>that doesn\u2019t mean you can\u2019t get money out of that country.<\/em><\/p>\n<p>It just shows the tested spot wasn\u2019t a good choice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"set-your-pricing\"><\/span><strong>Set Your Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You need to set the bid and capping for your campaigns on the ad network.<\/p>\n<p>You have two options:<\/p>\n<ol>\n<li>You can either be more conservative and have more controlled costs<\/li>\n<li>You can be more aggressive, spending more in order to collect data faster, so you can optimize your campaign faster as well<\/li>\n<\/ol>\n<p>Check a Mobidea Academy post that explains <a href=\"http:\/\/www.mobidea.com\/academy\/bidding-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">the advantages and disadvantages of each strategy<\/a> very clearly!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"choose-your-banners-wisely\"><\/span><strong>Choose Your Banners Wisely<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are Media Buyers who don\u2019t worry about banners.<\/p>\n<p><strong>But you should! <\/strong><\/p>\n<p>They\u2019re as important as the bid or the targeting \u2013 the banners are the first selling point of the product to the end-user.<\/p>\n<p>You should be sure about the optimization of your banners \u2013 if possible, <strong>you should have 3 to 5 banners rotating.<\/strong><\/p>\n<p>This way you\u2019ll not only have data for all of them but you\u2019ll also be able to optimize your campaign and get the highest CTR.<\/p>\n<p><em><strong>Related Content: <a href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/\">Banners: Tips to Improve Campaign Performance<\/a><\/strong><\/em><\/p>\n<p>If you use fewer banners, <em>you won\u2019t be able to compare performances.<\/em><\/p>\n<p>If you use more \u2013 you have to spend more time and money to get relevant stats for the performance analysis of each banner.<\/p>\n<p>If it\u2019s possible, try everything:<\/p>\n<p>Colors, images, text, layout, lettering, etc. \u2013 everything has impact on your campaign\u2019s success!<\/p>\n<p><strong><em>Learn More: <a href=\"https:\/\/www.mobidea.com\/academy\/banner-design-ads\/\">Banner Design for Ads: The Definitive Guide<\/a><\/em><\/strong><\/p>\n<p>Don\u2019t forget to respect the rules of both the <strong>Ad Network<\/strong> and the <strong>Affiliate Network<\/strong>.<\/p>\n<p>Besides these basic 4 Tips for media buying beginners, it\u2019s <em>important to be wary of the progress of your campaigns.<\/em><\/p>\n<p>You need to be aware of what\u2019s going on around you <strong>in order to achieve goals and get stable results.<\/strong><\/p>\n<p>In Media Buying, controlling your activity on a regular basis is as important as having the proper technical skills or the perfect intuition.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/\">Media Buying Strategy: The Beginner\u2019s Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">How to Use Targeting in a Media Buying Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/\">The 10 Main Media Buying Tips to Skyrocket Your Campaigns<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/how-to-become-a-media-buyer\/\">How to Become a Successful Media Buyer<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3002321049\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Mobidea Academy&#8217;s tips for media buying beginners Editor&#8217;s Note:\u00a0This is a section of our Media Buying Beginner&#8217;s Guide. Check it out! Follow these post for media buying beginners and reach the TOP! Monetizing mobile traffic can be a real challenge. You need logical skills and, at the same time, you need to trust your experiences&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/tips-media-buying-beginners\/\">View Article<\/a>","protected":false},"author":17,"featured_media":562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[167,174,179,199,207,219,224],"learning_paths":[3827],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-ad-network","tag-banners","tag-campaign-targeting","tag-getting-started","tag-media-buying-basics","tag-segments","tag-tips","learning_paths-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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