{"id":5461,"date":"2017-06-22T15:49:29","date_gmt":"2017-06-22T15:49:29","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=5461"},"modified":"2018-05-16T16:54:31","modified_gmt":"2018-05-16T16:54:31","slug":"media-buying-tips","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/","title":{"rendered":"The 10 Main Media Buying Tips to Skyrocket Your Campaigns"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1435686764\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Wanna be able to get 10 media buying tips that&#8217;ll help you succeed in affiliate marketing? Read this article, then!<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#10-major-media-buying-tips\" >10 Major Media Buying Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-1-%e2%80%93-start-slowly-in-media-buying\" >Tip #1 &#8211;\u00a0Start Slowly in Media Buying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-2-%e2%80%93-improve-your-media-buying-knowledge\" >Tip #2 &#8211; Improve Your Media Buying\u00a0Knowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-3-%e2%80%93-be-patient\" >Tip #3 &#8211;\u00a0Be Patient<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-4-%e2%80%93-optimize-your-banners\" >Tip #4 &#8211; Optimize Your Banners!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-5-%e2%80%93-dont-mix-different-traffic-types\" >Tip #5 &#8211; Don&#8217;t Mix Different Traffic Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-6-%e2%80%93-avoid-making-premature-decisions\" >Tip #6 &#8211; Avoid Making Premature\u00a0Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-7-%e2%80%93-use-a-tracking-platform\" >Tip #7 &#8211; Use\u00a0a Tracking Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-8-%e2%80%93-spy-on-your-competitors\" >Tip #8 &#8211;\u00a0Spy on Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-9-%e2%80%93-dont-be-seduced-by-high-payouts\" >Tip #9 &#8211;\u00a0Don&#8217;t Be\u00a0Seduced by High Payouts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#tip-10-%e2%80%93-have-an-optimal-bidding-strategy\" >Tip #10 &#8211;\u00a0Have an Optimal Bidding Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10-major-media-buying-tips\"><\/span>10 Major Media Buying Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I guess we can all agree:<\/p>\n<p>Affiliate marketing is hard, tough, and can really bring our hopes down to the unforgiving floor!<\/p>\n<p>In fact, as affiliate marketers, you guys have already been able to figure out that your ability to make successive <a href=\"http:\/\/www.mobidea.com\/academy\/media-buying-beginner-mistakes-part-1\">mistakes<\/a> and fall prey to flaws and errors is just too obvious.<\/p>\n<p>No worries, though!<\/p>\n<p>This Mobidea Academy article is here to rescue you from your own self, allowing you to read 10 media buying\u00a0tips that are sure to save you from making silly mistakes that can really make you feel like an affiliate marketing zero!<\/p>\n<p>In this cool post, you\u2019ll understand how important it is to start slow and read as much as possible about the business before making your move.<\/p>\n<p>You\u2019ll also get some tips about banners, GEOs, and the relative importance of a payout when it comes to the decision of where to invest!<\/p>\n<p>By the end of this article, you\u2019ll be ready to use a whole arsenal of affiliate marketing info, enter the online advertising arena, and beat the competition senseless!<\/p>\n<p>Here are the 10 main media buying tips to skyrocket your\u00a0campaigns!<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-551550689\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tip-1-%e2%80%93-start-slowly-in-media-buying\"><\/span><strong>Tip #1 &#8211;\u00a0Start Slowly in Media Buying<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a super important tip and a media buying 101!<\/p>\n<p>Don\u2019t try to be in every single GEO, exploring all the verticals the market has to offer, or even talking to account managers about 872156732 investments at once.<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/planet_earth.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5070\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/planet_earth-1024x576.jpg\" alt=\"image planet earth\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>You\u2019ve gotta have some focus as an online media buyer\u00a0and avoid that feeling that all newbies have; that overwhelming sensation that tells them they must invest everywhere at the same time and make money faster than it\u2019s even possible.<\/p>\n<p>You\u2019ve gotta start from the beginning!<\/p>\n<p>Meaning?<\/p>\n<p>You <em>must become a member of an affiliate program<\/em>, learn to be well-acquainted with all its features, talk to account managers about <a href=\"http:\/\/www.mobidea.com\/academy\/best-affiliate-marketing-verticals\">the best verticals<\/a>, and then pick carefully and wisely, to make sure you don\u2019t embrace the whole world at once.<\/p>\n<p>Focus, study, and then invest in an offer, optimize intelligently, and BAM!<\/p>\n<p>That\u2019s how you grow steadily, becoming an affiliate who rises surely and smartly to the top, without being a shining star that bursts into flames too soon!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-2-%e2%80%93-improve-your-media-buying-knowledge\"><\/span><strong>Tip #2 &#8211; Improve Your Media Buying\u00a0Knowledge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I see them all the time: a bunch of snobby young affiliates who think they know it all but have no clue of the media buying process.<\/p>\n<p>They\u2019ve read a couple of forum threads &#8211; most of them written by inexperienced numbskulls &#8211; and they think they\u2019ve got ALL THE INFO they need to succeed.<\/p>\n<p>Balderdash!<\/p>\n<p>Hogwash!<\/p>\n<p>When you decide to be an affiliate marketer, you must understand that this is hard work.<\/p>\n<p>This isn\u2019t a kid\u2019s game.<\/p>\n<p>It\u2019s about money, analyzing data with brains, making the right decisions under intense pressure, and then scaling up like a true pro!<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/analyzing_data.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5068\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/analyzing_data-1024x576.jpg\" alt=\"analyzing data\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>This means it\u2019s not about grabbing some empty notions of the business and going for it like a missile without direction: you MUST know it like it\u2019s part of your being\u2019s each and every fiber!<\/p>\n<p>My professional and super cool advice?<\/p>\n<p>Read\u00a0<a href=\"https:\/\/www.mobidea.com\/academy\">Mobidea Academy<\/a> articles.<\/p>\n<p>These posts are written by Mobidea Experts, Industry Gurus and Affiliate Marketing Pros.<\/p>\n<p>These people have years of experience in the biz.<\/p>\n<p>They\u2019ve seen the ups and downs, know how to analyze data and perform the best optimizations worldwide, know how many <a href=\"https:\/\/academy.mobidea.com\/media-buying\/banner-design-ads\/\">banners<\/a> to test, how frequently to make changes, etc.<\/p>\n<p>This group of hyper-skillful brothers and sisters is really gonna help you reach for the stars.<\/p>\n<p>From <a href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/\">banner optimization<\/a>, to how to create\u00a0<a href=\"http:\/\/www.mobidea.com\/academy\/whitelist-campaigns-case-study\">whitelists<\/a>\u00a0for your campaigns, to the best case studies, these articles were created with one single purpose: to turn you guys into professional internet\u00a0marketers, capable of conquering the world.<\/p>\n<p>You should also be in CONSTANT contact with your Account Manager.<\/p>\n<p>These guys are part of an affiliate network and their job is to make sure you earn money.<\/p>\n<p>Trust their expert, experienced advice and be ready to learn from their inputs!<\/p>\n<p>At times, you may fail to understand why your campaign is losing money.<\/p>\n<p>In fact, you can\u2019t really figure out which aspect is ruining your chances of profitable excitement.<\/p>\n<p>That\u2019s when you can really use an Account Manager.<\/p>\n<p>This person is gonna analyze your traffic thoroughly and come up with remarkably detailed conclusions that\u2019ll enlighten you.<\/p>\n<p>Got any doubts about a certain GEO?<\/p>\n<p>Think you don\u2019t know why Carrier Traffic is not yielding any dough?<\/p>\n<p>An Account Manger was born somewhere and they\u2019re ready to help you figure these things out and give you some wicked media buying tips to boot!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-3-%e2%80%93-be-patient\"><\/span>Tip #3 &#8211;\u00a0Be Patient<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Patience!<\/p>\n<p>Now that&#8217;s an important part of your media buyer education!<\/p>\n<p>Never go nuts over optimization!<\/p>\n<p>Why? Because &#8211; at the beginning of a campaign\u2019s launch &#8211; it\u2019s only natural that it\u2019s not gonna be hyper profitable.<\/p>\n<p>You\u2019ll be disheartened, seeing money drain faster than water.<\/p>\n<p>What is your feeble mind gonna tell you to do?<\/p>\n<p>Start changing a whole lotta stuff about your campaign, such as GEO, Operator, Operating Systems, <a href=\"http:\/\/www.mobidea.com\/academy\/capping-mobile-campaigns\">Capping<\/a>, whatever!<\/p>\n<p>Please don\u2019t!<\/p>\n<p>Changing things in a campaign in a vain attempt to figure out what\u2019s wrong is bull-headed and simply insane.<\/p>\n<p>You must understand that campaigns must run some time because <em>their goal is to give you awesome stats to analyze<\/em>.<\/p>\n<p>This means that &#8211; before a certain amount of time has come to pass &#8211; changing things on your campaign is gonna be a careless endeavor that\u2019s ultimately gonna cost you some dear money.<\/p>\n<p>Breathe. Calm down. Let time pass.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1995485239\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/calm_down.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5072\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/calm_down-1024x576.jpg\" alt=\"person relaxing\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>Then what? From that bulk of saucy data that you\u2019ve been able to get, it\u2019s time for you to come up with conclusions.<\/p>\n<p>That\u2019s when you optimize, taking irrelevant devices out of the way, or calibrating capping, or even changing an increasingly dull banner.<\/p>\n<p>Time, time, time!<\/p>\n<p>You need it!<\/p>\n<p>You\u2019ve gotta understand that this game can\u2019t be rushed.<\/p>\n<p>You need to take your time, gather stats, analyze the campaign and only then decide what to do.<\/p>\n<p>Acting too quickly is a HUGE MISTAKE so my tip is to assess the traffic\u2019s behavior.<\/p>\n<p>If you don\u2019t, you may be risking creating some misguided changes without taking delayed conversions, or low-performance hours into account, for example.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-4-%e2%80%93-optimize-your-banners\"><\/span>Tip #4 &#8211; Optimize Your Banners!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Banners are like Risotto: everyone is confident, thinking it\u2019s gonna be a perfectly delicious meal but they forget how tough it really is to get one right!<\/p>\n<p>Banners are complicated, demand a whole lotta expertise and can really mess things up for you.<\/p>\n<p>Most importantly, affiliates feel like they can\u2019t decide how many banners to test in one given campaign.<\/p>\n<p>I\u2019ve met crazy clients who wanted to test up to 20 banners per campaign, which would mean it\u2019d be impossible to ascertain why banner 15 had a better Conversion Rate than banner 18, for example!<\/p>\n<p>So you\u2019ve created a cool group of flashy images, packing some seriously enticing Calls-to Action.<\/p>\n<p>Now, what?<\/p>\n<p>What is the number of banners I\u00a0should test?<\/p>\n<p>The number of banners you should test is between\u00a03-5 per campaign.<\/p>\n<p>In case you opt to use a lower number of banners, you\u2019ll simply <em>fail to compare the performances of each one<\/em>.<\/p>\n<p>On the other hand, if you\u2019re foolish enough to use more than 5, you\u2019ll have to really spend a whole lotta cash and time just to be able to get worthy statistical data which can be later used to analyze your performance.<\/p>\n<p>Got it? 3 to 5!<\/p>\n<p>That\u2019s the lucky charm, guys!<\/p>\n<p><em><strong>Related: <a href=\"http:\/\/www.mobidea.com\/academy\/misleading-banners-vs-non-misleading-banners\">The Difference Between Misleading Banners And Non-Misleading Banners<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-5-%e2%80%93-dont-mix-different-traffic-types\"><\/span>Tip #5 &#8211; Don&#8217;t Mix Different Traffic Types<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As an online media buyer, I see this one happen all the time.<\/p>\n<p>This tip is for all of you who\u2019ve made this unbelievable mess!<\/p>\n<p>Some people treat campaigns like a casserole: they insert all the different traffic types in a smorgasbord tupperware, hoping one of them is gonna be worthy of attention.<\/p>\n<p>Wrong!<\/p>\n<p>These guys really think that &#8211; the higher the volumes &#8211; the more dough they\u2019re gonna be able to get.<\/p>\n<p>Wrong, again!<\/p>\n<p>Never mix mobile and desktop traffic.<\/p>\n<p>Since their traits are insidiously different, it\u2019d be a huge, awfully dumb mistake to mix these two!<\/p>\n<p>You\u2019ve gotta understand the bids will be different, the angles needed for creatives will be different, even the conversion ratio will be different.<\/p>\n<p>What else shouldn\u2019t I mix, oh Affiliate Master?<\/p>\n<p>Easy: don\u2019t mix <a href=\"http:\/\/www.mobidea.com\/academy\/3g-traffic-vs-wifi-traffic\">Wi-Fi and Carrier traffic<\/a>.<\/p>\n<p>If you do, you can be murdering a campaign which could potentially be profitable.<\/p>\n<p>Learn to create different campaigns bearing these differences in mind.<\/p>\n<p>Don\u2019t feel like doing it?<\/p>\n<p>Prefer throwing all the food in the same frying pan?<\/p>\n<p>Then you\u2019ll be laughed out of the affiliate marketing stage!<\/p>\n<p>Guaranteed!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-6-%e2%80%93-avoid-making-premature-decisions\"><\/span>Tip #6 &#8211; Avoid Making Premature\u00a0Decisions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People make premature decisions all the time.<\/p>\n<p>They don\u2019t spend enough time thinking about the possible outcomes, they take the wrong turns, and then they wonder how the car went down that hellish ravine.<\/p>\n<p>How to avoid making rash decisions like a little dweeb filled with miserable measles?<\/p>\n<p>Simple: analyze statistical data!<\/p>\n<p>What happens if you don\u2019t have enough reliable data to effectively conclude a certain parameter is bad (or good)?<\/p>\n<p>Don\u2019t act on it!<\/p>\n<p>Don\u2019t add, don\u2019t cut, and don\u2019t make a move in this business unless you\u2019ve got ALL THE INFO you need on your side!<\/p>\n<p>This is media buying 101, even though some people make the awful mistake of doing this <em>all the time<\/em>.<\/p>\n<p>They launch a campaign and, without any consistent data to speak of, these inferior beings decide to cut parameters here and there like a freaking blood-thirsty samurai!<\/p>\n<p>What to do?<\/p>\n<p>Leave that campaign running some more! Give it some time!<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/hourglass.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5074\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/hourglass-1024x576.jpg\" alt=\"hourglass\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>You\u2019ll probably be spending your budget for some more time, which will give you a more coherent and valuable idea of what to do.<\/p>\n<p>Information, analysis, time, and decision-making.<\/p>\n<p>This is what you must understand to succeed in the game!<\/p>\n<p>Another important factor that I know eagerly young media buyers forget: <a href=\"http:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\">correlations<\/a>.<\/p>\n<p>See those campaign stats?<\/p>\n<p>Guess what?<\/p>\n<p>The data you check is correlated. Yes, all the parameters.<\/p>\n<p>This means that a lousy performance for a website, for example, can be caused by a poor performance of a device that has converted on that particular website.<\/p>\n<p>Here\u2019s the bottom line: <em>never cut everything at once<\/em>, since you must pay attention to those correlations!<\/p>\n<p>First, cut the most fundamental parameters.<\/p>\n<p>Then you\u2019re gonna wait, so that you can check the results of your intelligent decision.<\/p>\n<p>Only in that sweet moment should you ponder upon cutting some parts of the campaign, adjust crucial parameters, and get it all running like a Ford Grand Torino!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-7-%e2%80%93-use-a-tracking-platform\"><\/span>Tip #7 &#8211; Use\u00a0a Tracking Platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tracking is one of the most important things in affiliate marketing.<\/p>\n<p>As you may have noticed by now, optimizing traffic is super analytical which means you\u2019ve gotta base you decisions on hyper-detailed information.<\/p>\n<p>Trust me: there are no media buyers who\u2019ve made it using their poetic inspiration or organic intuition.<\/p>\n<p>In fact, it\u2019s all about analysis and then acting upon the info you get from that thorough study time!<\/p>\n<p>You\u2019ve probably been able to understand that your traffic source has managed to give you optimization info.<\/p>\n<p>Yes!<\/p>\n<p>But be careful: the information you\u2019ve received is going to be different for each single traffic source.<\/p>\n<p>Plus: an affiliate tracking software is gonna offer you many more possibilities!<\/p>\n<p>Indeed, you can get specific in this arena!<\/p>\n<p>You can get stats per specific GEO, Carrier, <a href=\"http:\/\/www.mobidea.com\/academy\/what-is-an-ad-network\">Ad Network<\/a>, Banners, Sites, and a whole lot more.<\/p>\n<p>Information is the name of the game!<\/p>\n<p>Make sure your tracks have got as much info as humanly possible.<\/p>\n<p>You should remember that a tracker gives you a great opportunity to perform split testing for your campaign.<\/p>\n<p>This means you can actually pick different paths to send your user to.<\/p>\n<p>Let\u2019s say you wanted to figure out which landing page converts best.<\/p>\n<p>Just come up with page variations containing the relevant differences and then set the percentage of traffic going to each of those to perform a split.<\/p>\n<p>With the aid of a tracker, you\u2019ll become able to understand which one managed to get the best conversion rate.<\/p>\n<p>The tracking solution also happens to let you test a bunch of diverse offers inside a single campaign.<\/p>\n<p>Based on statistical data, <em>you can see which offer performs best<\/em>, and then just focus on that one!<\/p>\n<p>Want a cool tip?<\/p>\n<p>Use an <a href=\"https:\/\/www.mobidea.com\/affiliates\/mobidea-tracker-capabilities\/\">affiliate tracker<\/a>\u00a0like\u00a0the one provided by Mobidea.<\/p>\n<p>Tracking is super crucial!<\/p>\n<p>You wanna be sure you\u2019re getting what you paid for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-8-%e2%80%93-spy-on-your-competitors\"><\/span>Tip #8 &#8211;\u00a0Spy on Your Competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Spy, spy, spy!<\/p>\n<p>This is a cool trick of the media buying process.<\/p>\n<p>Be like a secret agent to really master your media buyer education!<\/p>\n<p>Looking at what the competition is doing is simply IMPOSSIBLE to neglect!<\/p>\n<p>You need it!<\/p>\n<p>By checking what others are doing, you\u2019ll be able to create a strategy, ultimately <em>becoming more profitable than your competitors<\/em>.<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/female_spy.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5077\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/11\/female_spy-1024x576.jpg\" alt=\"female spy\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>Sounds good, right?<\/p>\n<p>AdPlexity (<a class=\"thirstylink\" title=\"AdPlexity\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adplexity\/\" target=\"_blank\" rel=\"nofollow noopener\">25% Lifetime Discount<\/a>) is one of the best <a href=\"http:\/\/www.mobidea.com\/academy\/ad-spy-tools\">ad spy tools<\/a> around.<\/p>\n<p>If you enter the platform, you can see the following:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>The offers affiliate marketers are running in a specific segment (OS + country + operator)<\/li>\n<li>The promo materials they\u2019re using<\/li>\n<li>What type of promo materials have been used to promote a given offer type<\/li>\n<li>How affiliates are currently running a specific offer<\/li>\n<li>How are affiliates running on a given site?<\/li>\n<li>What are affiliates running on a given site?<\/li>\n<\/ul>\n<p>There are a whole lotta them out there which means you can spy on your enemies without having to get a super costly ad spy tool!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-9-%e2%80%93-dont-be-seduced-by-high-payouts\"><\/span>Tip #9 &#8211;\u00a0Don&#8217;t Be\u00a0Seduced by High Payouts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes!<\/p>\n<p>It\u2019s true: higher payouts don\u2019t necessarily mean that you\u2019ve found a well-hidden treasure chest!<\/p>\n<p>Imagine you log into your account.<\/p>\n<p>You notice an offer you like, since it\u2019s got a payout of 17.50\u20ac and you start thinking: \u201cWhoa! I\u2019m gonna be richer than Michael Jordan!\u201d<\/p>\n<p>Now that\u2019s not very clever.<\/p>\n<p>You should never assume something just by looking at the payout.<\/p>\n<p>High payouts don\u2019t immediately mean you\u2019re gonna get a lot of money.<\/p>\n<p>Why? Because those super-appealing payouts are for offers that belong to countries which are part of the top tier.<\/p>\n<p>This basically means that traffic from those nations is gonna be costlier.<\/p>\n<p>The impression is more valuable, therefore it costs more, which means the payout is gonna be higher too.<\/p>\n<p>Why shouldn\u2019t you promote these offers?<\/p>\n<p>Because &#8211; as I\u2019ll remind you &#8211; you\u2019ve gotta take BABY STEPS!<\/p>\n<p>Take things slowly as you start your media buying experience.<\/p>\n<p>When you create a campaign in high-payout countries, you\u2019ll be entering a vortex of difficult decisions.<\/p>\n<p>This really is something that\u2019s more in tune with the behavior of more experienced Media Buyers.<\/p>\n<p>As I\u2019ve mentioned to you before, the problem with these high-profile offers is that <em>each impression is more expensive<\/em>.<\/p>\n<p>If you don\u2019t target with the ultimate precision or fail to find the best niche to go for, you\u2019ll be wasting lots of cash.<\/p>\n<p>Tip: you should start by playing with lower payout offers.<\/p>\n<p>You should definitely go for countries where traffic is not as expensive as in the top tier nations.<\/p>\n<p>Who knows?<\/p>\n<p>At times, lower payouts per lead can ultimately result in more conversions, which means you can have a more profitable media buying campaign.<\/p>\n<p>Here\u2019s another genius tip straight from a master:<\/p>\n<p>The payout ain\u2019t the best metric at all.<\/p>\n<p>The EPC and the eCPM are the best metrics, because they take both the payout and conversion rate into account!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-10-%e2%80%93-have-an-optimal-bidding-strategy\"><\/span>Tip #10 &#8211;\u00a0Have an Optimal Bidding Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to bids in Media Buying, you can opt for either a fixed or a Smartbid system.<\/p>\n<p>A smart-bidding system helps you save your sweet cash while still making sure that you remain competitive.<\/p>\n<p>This system allows you to play with the same traffic as you\u2019d have while using a fixed bidding system.<\/p>\n<p>The difference? You\u2019re gonna spend less money doing it!<\/p>\n<p>This added money can help you figure out how you\u2019re performing compared to your competition.<\/p>\n<p>Moreover, you can get to know the amount of dough being paid by the guy sitting on the 1st position\u2019s royal throne.<\/p>\n<p>This can be adroitly used to fully mess with your enemies.<\/p>\n<p>You can make those nasty guys pay more than they\u2019re willing to do!<\/p>\n<p>Smart, ain\u2019t it? Well, it\u2019s called SmartBid for a reason!<\/p>\n<p><a href=\"http:\/\/www.mobidea.com\/academy\/exoclick-review\">ExoClick<\/a> is one of the ad networks that\u2019s got this wicked <a href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\">Smartbid<\/a> system.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This world is tough as it is.<\/p>\n<p>You don\u2019t need to be running around looking for shady content in mushroom-popping forums like a madman when you can get easy access to the Mobidea Academy!<\/p>\n<p>Today, I\u2019ve been able to give you 10 cool media buying tips that\u2019ll help you to effectively increase revenues without making silly errors that could jeopardize your path.<\/p>\n<p>Hope I\u2019ve been able to help!<\/p>\n<p>Cheers!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1916186189\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Wanna be able to get 10 media buying tips that&#8217;ll help you succeed in affiliate marketing? Read this article, then!","protected":false},"author":29,"featured_media":5486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[172,180,199,204,205,214,224,227],"learning_paths":[3827],"class_list":["post-5461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-affiliate-marketing","tag-campaigns","tag-getting-started","tag-making-money","tag-media-buying","tag-optimization","tag-tips","tag-traffic","learning_paths-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Media Buying Tips to 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