{"id":4928,"date":"2017-06-07T10:38:46","date_gmt":"2017-06-07T10:38:46","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=4928"},"modified":"2018-08-23T10:35:36","modified_gmt":"2018-08-23T10:35:36","slug":"media-buying-strategy-beginners","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/","title":{"rendered":"Media Buying Strategy: The Beginner&#8217;s Guide"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4128059317\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#project-explained\" >Project Explained<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#table-of-contents-%e2%80%93-media-buying-strategy\" >Table of Contents &#8211; Media Buying Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#1-preparation-stage\" >1. Preparation Stage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-1-%e2%80%93-choose-the-winning-offer\" >Step\u00a01 &#8211; Choose the Winning Offer<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#vertical\" >Vertical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#offers\" >Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#geo\" >GEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-2-%e2%80%93-pick-your-ad-networkdsp\" >Step\u00a02 &#8211; Pick Your Ad Network\/DSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-3-%e2%80%93-decide-your-campaigns-ad-format\" >Step 3 &#8211; Decide Your Campaign&#8217;s Ad Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-4-%e2%80%93-prepare-the-creatives\" >Step 4 &#8211; \u00a0Prepare the Creatives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#2-campaign-creation\" >2. Campaign Creation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-1-%e2%80%93-set-the-campaign-up-choose-your-bidding-strategy-targeting-creatives\" >Step 1 &#8211;\u00a0Set the Campaign Up (Choose your Bidding Strategy, Targeting, Creatives)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#how-to-set-your-bid\" >How to set your bid?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#3-optimization-stage\" >3. Optimization Stage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-1-%e2%80%93-let-your-campaign-get-data\" >Step\u00a01 &#8211; Let Your Campaign Get Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-2-%e2%80%93-define-what-to-optimize\" >Step\u00a02 &#8211; Define What to Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-3-%e2%80%93-keep-notes-of-campaign-changes\" >Step 3 &#8211;\u00a0Keep Notes of Campaign Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-4-%e2%80%93-keep-monitoring-the-impact-of-your-optimization\" >Step 4 &#8211;\u00a0Keep Monitoring the Impact of Your Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#4-scale-stage\" >4. Scale Stage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-1-%e2%80%93-increase-volumes\" >Step 1 &#8211;\u00a0Increase Volumes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-2-%e2%80%93-get-more-ad-placements\" >Step\u00a02 &#8211; Get More Ad Placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-3-%e2%80%93-expand-your-geos\" >Step 3 &#8211;\u00a0Expand Your GEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#step-4-%e2%80%93-move-to-another-traffic-source\" >Step 4 &#8211;\u00a0Move to Another Traffic Source<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, we\u2019re happy to guide you through the exciting journey of starting your first media buying campaigns.<\/p>\n<p>Don\u2019t worry!<\/p>\n<p>We know you need to organize a lot of stuff but us Eastern European Affiliate Marketing Masters are here to help you figure out your media buying strategy with class!<\/p>\n<p>That\u2019s why we\u2019ve prepared a step-by-step strategy for you.<\/p>\n<p>It\u2019ll help you make money in media buying so let\u2019s go!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"project-explained\"><\/span><strong>Project Explained<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We want you to check 4 main stages which every single successful campaign has to go through.<\/p>\n<p>This is a crucial part of any media buying strategy so pay attention!<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/media-buying-strategy-computers.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4867 size-large\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/media-buying-strategy-computers-1024x576.jpg\" alt=\"media buying strategy intro\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>There\u2019s nothing fancy or hyper difficult to grasp about it: it\u2019s the media buying basics that\u2019ll help you launch, run, optimize and become profitable with your campaign as a media buying beginner!<\/p>\n<p>We want you to focus on these 4 big milestones &#8211; 4 events you&#8217;ll have to face on your way to success as a cool media buyer.<\/p>\n<p>Check this to see what\u2019s gonna come your way!<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-906647279\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"table-of-contents-%e2%80%93-media-buying-strategy\"><\/span><strong>Table of Contents &#8211; Media Buying Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"list-style-type: disc;\">\n<li>Preparation Stage<\/li>\n<li>Campaign Creation<\/li>\n<li>Optimization<\/li>\n<li>Scale<\/li>\n<\/ul>\n<p>As for Scale, you know\u00a0it&#8217;s Mount Everest!<\/p>\n<p>It\u2019s the top of the world.<\/p>\n<p>Scaling up is only possible once your campaign becomes a fluid and constant stream of riveting revenue.<\/p>\n<p>If your campaign doesn\u2019t give that sweetly stable revenue with a solid ROI, you\u2019ll still have to wait before getting to this awesome level!<\/p>\n<p>What?<\/p>\n<p>You already have some good money coming straight outta your campaign?<\/p>\n<p>Don\u2019t wanna let it become an empty effort and wanna monetize to the max?<\/p>\n<p>Then go ahead and dive into this part!<\/p>\n<p>This is where you\u2019ll be able to understand how to get all that fresh juice which means it&#8217;s where you learn one of the most important media buying strategies of all time!<\/p>\n<p>What?<\/p>\n<p>Wanna start from the beginning?<\/p>\n<p>Then go for number one, read up, and become a super cool strategist!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-preparation-stage\"><\/span><strong>1. Preparation Stage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s start with the first stage you\u2019re gonna face.<\/p>\n<p>It&#8217;s basically media buying 101: Preparation.<\/p>\n<p>This is where we\u2019ll analyze all the steps that you should go through before launching your media buying campaign.<\/p>\n<p>Don\u2019t be scared!<\/p>\n<p>We\u2019ll show you how to get organized so that the amount of work you\u2019ll have to experience before creating a campaign on an ad network gets reduced.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-1-%e2%80%93-choose-the-winning-offer\"><\/span><strong>Step\u00a01 &#8211; Choose the Winning Offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"vertical\"><\/span><strong>Vertical<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Here\u2019s the first question you need to find answers for in order to get started with your media buying strategy: which <a href=\"http:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\">verticals<\/a> do you feel comfortable working with?<\/p>\n<p>We don\u2019t wanna limit you by bullying you into making a quick choice between Adult and Mainstream offers (two media buying terms you should get to know ASAP!)<\/p>\n<p>Even so, this is the kind of decision that\u2019ll determine all future steps (ad networks, GEOs, pre-landers, etc.)<\/p>\n<p>It\u2019s important for you to be able to focus on certain details before picking which vertical you wanna go for.<\/p>\n<p>The Adult vertical has fewer sub-categories (videos, dating, games, etc.) and allows you to use similar creatives throughout.<\/p>\n<p>On the other hand, the Mainstream vertical will demand constant analytical focus from you, since you must bear each element of your future campaign in mind.<\/p>\n<p>You must think about banners\/pre-landers, ad formats, ad networks, etc.<\/p>\n<p>As far as category is concerned, you must decide whether to go for nutra, sweeps, antivirus, dating, games, videos, finance, etc.)<\/p>\n<p>Yep! You got us!<\/p>\n<p>There are a whole lotta details which can impact your Mainstream campaigns &#8211; many more than the ones you\u2019ll need to pay attention to when it comes to playing with the Adult side of the game!<\/p>\n<p>The decision is yours, though.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"offers\"><\/span><strong>Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once you pick a vertical, you\u2019re getting closer to getting those golden offers running.<\/p>\n<p>Yep! No misspell, here!<\/p>\n<p>Offers in plural.<\/p>\n<p>Don\u2019t stop with only one offer and also don\u2019t go nuts, picking 20 offers like a crazy person.<\/p>\n<p>3\/4 offers from the same category are enough for you to understand the game and see how you feel about your monetization chances!<\/p>\n<p>In fact, 3\/4 offers allow you to test and also to replace one with another in the event something unexpected happens to one of your offers.<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/offers.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4856 size-large\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/offers-1024x333.jpg\" alt=\"media buying strategy offers\" width=\"700\" height=\"228\" \/><\/a><\/p>\n<p>Picking <a href=\"https:\/\/www.mobidea.com\/cpa-offers\/\">offers<\/a> in the same category makes your life easier.<\/p>\n<p>In fact, you won\u2019t need to suddenly run from one ad network to another or radically change your pre-landers if obstacles force you to test a similar offer.<\/p>\n<p>If you\u2019re having trouble with this step, there\u2019s no need to run!<\/p>\n<p>Just contact Mobidea\u2019s Support Squad and ask for the best offers in your category.<\/p>\n<p>Why? Because our Support Squad will always share the top offers and make sure you don\u2019t pick a rotten offer that can ruin your chances from the get go.<\/p>\n<p>Moreover, you can take advantage of something real special on Mobidea; something which allows you to cherish the Adult Category even more: the Smartlink.<\/p>\n<p>This is a link which constantly rotates different offers and shows the best-performing ones to your users based on their segments &#8211; Country\/OS\/Operator.<\/p>\n<p>Sounds like someone already did part of your job and selected only the best offers for you!<\/p>\n<p>You got it!<\/p>\n<p>It\u2019s exactly like that so go ahead and read about it before giving the Smartlink a cool try!<\/p>\n<p><strong><em>Learn More:\u00a0<a href=\"http:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\">Algorithm VS Single Offers &#8211; \u201cMan Against the Machine\u201d<\/a><\/em><\/strong><\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-4219911747\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>You can also promote a Mainstream Smartlink (and get great results).<\/p>\n<p>Once again, we have to make sure you understand that Adult offers are less diverse and that one LP can work as well for Video or Games.<\/p>\n<p><strong><em>Related Content: <a href=\"http:\/\/www.mobidea.com\/academy\/adult-niche-affiliate-marketing\">Adult Niche: The Gold Mine in Affiliate Marketing<\/a><\/em><\/strong><\/p>\n<p>Adult offers are indeed super useful, especially when you don\u2019t know which particular offer is gonna be shown to your user.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"geo\"><\/span><strong>GEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you think your girlfriend and you are the best couple in the world, sorry to disappoint you but&#8230; nope.<\/p>\n<p>The best match happens when your offer meets GEOs for which it\u2019s available.<\/p>\n<p>Please take it serious!<\/p>\n<p>Trust us: based on the GEO + offer category, you\u2019re gonna search for the ad network which has decent traffic and the desirable ad format you\u2019re looking for.<\/p>\n<p>Why is the GEO so important? Because you don&#8217;t wanna spend your whole budget testing an offer for Switzerland on your first day, right?<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/geo.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4865 size-large\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/geo-1024x576.jpg\" alt=\"media buying strategy geo\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>When you\u2019re testing offers and have a limited budget, you wanna see results and get data to optimize as fast as possible.<\/p>\n<p>Will it be possible to do that with offers from Tier 1 countries? Probably not.<\/p>\n<p>In fact, when you\u2019re a simple newbie, the best option for you to reach the optimization stage of your campaign and chase real profit is to work with Tier 2 or Tier 3 countries.<\/p>\n<p>Why? Because those countries generally have cheaper traffic and big volumes.<\/p>\n<p>If you lose money, at least you won&#8217;t lose half your budget just testing Australian or UK offers.<\/p>\n<p>Make sure you\u2019re focused and dive into LATAM countries such as Brazil, Mexico, Colombia and Argentina, for example.<\/p>\n<p><em><strong>Learn More: <a href=\"http:\/\/www.mobidea.com\/academy\/geos-low-volume-placements\">Quick Tip: How I Cash In On Obscure GEOs and Low-Volume Placements<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-2-%e2%80%93-pick-your-ad-networkdsp\"><\/span><strong>Step\u00a02 &#8211; Pick Your Ad Network\/DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve got a cool media buying plan, don&#8217;t you?<\/p>\n<p>In fact, you have a list of the best offers to test, you understand the specificities of the category you\u2019ll work with, you\u2019re focused on certain GEOs, etc.<\/p>\n<p>You\u2019ve basically got a set of values that\u2019ll help you choose an ad network to get things rolling.<\/p>\n<p>There\u2019s no secret: there are hundreds of ad networks where you can buy traffic.<\/p>\n<p>Important note: understand that certain offers work better with some type of ad format, and that certain GEOs have a larger presence in some ad networks than others.<\/p>\n<p>It\u2019s a tough decision you\u2019ve gotta make, since there\u2019s such a diverse array of networks out there.<\/p>\n<p>No worries, though!<\/p>\n<p>We\u2019re here to help you out.<\/p>\n<p>Make sure you do these things before picking your ad network:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Ask your Account Manager or the Support Squad for advice<\/li>\n<li>Check our Updated Overviews of several ad networks <a href=\"https:\/\/www.mobidea.com\/academy\/adult-ad-networks-analysis\/\">right here<\/a>!<\/li>\n<li>Read some articles about Mainstream ad networks! You can check our <a href=\"https:\/\/www.mobidea.com\/academy\/adcash\/\">Adcash Review<\/a> or our <a href=\"http:\/\/www.mobidea.com\/academy\/popads-review\">PopAds Review<\/a>!<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"step-3-%e2%80%93-decide-your-campaigns-ad-format\"><\/span><strong>Step 3 &#8211; Decide Your Campaign&#8217;s Ad Format<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve done all the necessary preparations so it\u2019s time to start making money!<\/p>\n<p>Now, you need to decide with which ad format you\u2019re planning to work with.<\/p>\n<p>First, you need to be prepared, since ad formats are tricky media buying terms and vary <em>according to each network.<\/em><\/p>\n<p>Indeed, some are focused on pop traffic, while others have plenty of quality banner traffic in different <a href=\"http:\/\/www.mobidea.com\/academy\/mobile-ad-formats-sizes\">ad formats<\/a>, such as 300 x 250, 300 x 100, instant message and in-video.<\/p>\n<p>Therefore, you need to check the volumes available per spot and the average competitiveness of the spot.<\/p>\n<p>The choice of a specific spot should also be based on the type of offer you\u2019re promoting.<\/p>\n<p>For example &#8211; if you opt for <a href=\"http:\/\/www.mobidea.com\/academy\/sweepstakes-offers\">promoting sweepstakes<\/a> &#8211; the right thing to focus on would be pop traffic!<\/p>\n<p>However, it\u2019s more common for games offers to perform on banner traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-4-%e2%80%93-prepare-the-creatives\"><\/span><strong>Step 4 &#8211; \u00a0Prepare the Creatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating banners and pre-landers is tough.<\/p>\n<p>However, it\u2019s a super important task, since your banners and pre-landers will yield amazing influence when it comes to CTR and those tasty conversions.<\/p>\n<p>A good pre-landing page should engage the user, be related to the offer, and have a professional appearance matching the design of both the banner and offer.<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/prepare-creatives.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4887 size-large\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/prepare-creatives-1024x576.jpg\" alt=\"media buying strategy prepare creatives\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>Test around 2\/3 banners in combinations with 2\/3 pre-landers to see which flow works best.<\/p>\n<p>There are several <a href=\"http:\/\/www.mobidea.com\/academy\/ad-spy-tools\">ad spy tools<\/a> available such as <a class=\"thirstylink\" title=\"adplexity discount\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adplexity-discount\/\" target=\"_blank\" rel=\"nofollow noopener\">AdPlexity<\/a>, <a class=\"thirstylink\" title=\"adplexity adult discount\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adplexity-adult-discount\/\" target=\"_blank\" rel=\"nofollow noopener\">AdPlexity Adult<\/a>\u00a0(25% Lifetime Discount) and <a class=\"thirstylink\" title=\"WhatRunsWhere promo\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/whatrunswhere-promo\/\" target=\"_blank\" rel=\"nofollow noopener\">WhatRunsWhere<\/a>\u00a0(25% Lifetime Discount).<\/p>\n<p>These will help you check what your competition is using.<\/p>\n<p>Get inspired by the ideas and be creative while redesigning!<\/p>\n<p>Plus: make sure to study the user you\u2019re targeting, as you need to approach the users in their native language and provide a message which is suitable to their culture and country.<\/p>\n<p>Wanna know how to be the pre-lander king?<\/p>\n<p><strong><em>Learn More:\u00a0<a href=\"http:\/\/www.mobidea.com\/academy\/pre-landing-pages\">Pre-Landing Pages: Main Web Concepts Explained<\/a>\u00a0<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-campaign-creation\"><\/span><strong>2. Campaign Creation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"step-1-%e2%80%93-set-the-campaign-up-choose-your-bidding-strategy-targeting-creatives\"><\/span><strong>Step 1 &#8211;\u00a0Set the Campaign Up (Choose your Bidding Strategy, Targeting, Creatives)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve already selected the ad format you\u2019ll be focused on.<\/p>\n<p>Now\u2019s the time to choose the other important settings, such as your bid, <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">targeting<\/a> options, and upload the banners or pre-landers you\u2019ve already created.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"how-to-set-your-bid\"><\/span><strong>How to set your bid?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It depends on the model in which you\u2019re buying traffic (such as <a href=\"http:\/\/www.mobidea.com\/academy\/cpc-vs-cpm\">CPM or CPC<\/a>, for example).<\/p>\n<p><strong>Note:<\/strong> if your ad network offers you the possibility to work with SmartCPM, go for it!<\/p>\n<p>Don\u2019t know what it is?<\/p>\n<p>On <a href=\"http:\/\/www.mobidea.com\/academy\/exoclick-review\">ExoClick<\/a>, it basically means your bid will be 10% higher than the bid of your next competitor.<\/p>\n<p>By doing this, you guarantee your position at the lowest possible cost.<\/p>\n<p>Therefore, this &#8220;trick&#8221; should really be part of your media buying plan!<\/p>\n<p><em><strong>Related Content: <a href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\">ExoClick &#8211; How to Effectively Use the SmartCPM Tool<\/a><\/strong><\/em><\/p>\n<p>It\u2019s important to mention that the bid value will depend on the targeted country, the ad format and your strategy.<\/p>\n<p>While setting the bid amount, some affiliates prefer to get fast results by selecting the narrow target and bidding high.<\/p>\n<p>On the other hand, other players focus on getting big amounts of data.<\/p>\n<p>This means they\u2019ve got a wide target with<em> a lower bid value.<\/em><\/p>\n<p>Study the definitions of different strategies and take your pick!<\/p>\n<p><em><strong>Learn More: <a href=\"http:\/\/www.mobidea.com\/academy\/bidding-strategies\">Different Strategies &#8211; Sprint or Marathon?<\/a><\/strong><\/em><\/p>\n<p>Regarding <strong>targeting<\/strong>: be sure to select all parameters according to your offer, such as language, operating systems, mobile carriers.<\/p>\n<p>Got any doubts?<\/p>\n<p>Ask your account manager for advice about what performs best!<\/p>\n<p>At this stage, you\u2019ll also be taking care of the <strong>creatives<\/strong> you\u2019ve already prepared.<\/p>\n<p>You can upload your banners straight on your ad network.<\/p>\n<p>In case you wanna use pre-landers, you\u2019ll need to get a tracking solution: there are plenty of options, such as <a href=\"http:\/\/www.mobidea.com\/academy\/voluum\">Voluum<\/a>, FunnelFlux, or <a class=\"thirstylink\" title=\"AdsBridge Homepage\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsbridge-homepage\/\" target=\"_blank\" rel=\"nofollow noopener\">AdsBridge<\/a>.<\/p>\n<p>Setting the <a href=\"http:\/\/www.mobidea.com\/academy\/frequency-capping\"><strong>capping<\/strong><\/a> (the number of times the ad will be shown to the same user in a set period of time) is also crucial.<\/p>\n<p>If you\u2019re creating a new campaign and have no info about your position, we advise you to start your campaigns with a capping of 1\/24.<\/p>\n<p>Then, analyze the performance.<\/p>\n<p>Moreover, at this stage, you can set the <strong>daily budget<\/strong>.<\/p>\n<p>Start with a low budget so that you don\u2019t spend all your money at once.<\/p>\n<p>Even so, set your budget wisely: if it\u2019s too low, your campaign will be running only for a short period of time and you won\u2019t get the data you need.<\/p>\n<p>Remember: data is everything!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-optimization-stage\"><\/span><strong>3. Optimization Stage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"step-1-%e2%80%93-let-your-campaign-get-data\"><\/span><strong>Step\u00a01 &#8211; Let Your Campaign Get Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wanna hear one of the media buying basics even a toddler knows about?<\/p>\n<p>The optimization stage should begin only when you have a good amount of data.<\/p>\n<p>That&#8217;s right &#8211; you need to get <strong>decent volumes of traffic!<\/strong><\/p>\n<p>How much time do you need to get these volumes?<\/p>\n<p>It depends on lots of different factors, such as the GEO you\u2019re working with, your position on the ad network, or your bidding strategy.<\/p>\n<p>For instance: running a campaign in a European country and in India are two completely different things and therefore will mean two totally different media buying strategies!<\/p>\n<p><strong>Super cool tip<\/strong>: you may think that you\u2019ve got good volumes of traffic for just one hour.<\/p>\n<p>Even so, be sure to test other time frames, as you may be losing some well-performing hours.<\/p>\n<p><strong>Important<\/strong>: you need to be patient at this stage.<\/p>\n<p>Remember that you\u2019re investing money in the acquisition of crucial data.<\/p>\n<p>This investment is gonna help you do one thing: get that money coming your way much faster!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-2-%e2%80%93-define-what-to-optimize\"><\/span><strong>Step\u00a02 &#8211; Define What to Optimize<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This step requires you to check the performance for all parameters in detail.<\/p>\n<p>You need to check <strong>creatives, websites, operating systems, browsers, devices<\/strong> and others.<\/p>\n<p>In order to understand which parameters you need to optimize, check the <strong>payout<\/strong> of the offer you\u2019re running (or average payout, in case you work with a rotator).<\/p>\n<p>The next step will be to compare this value with the <strong>effective cost per conversion (eCPA)<\/strong>.<\/p>\n<p>Our advice? Look at the highest eCPAs.<\/p>\n<p>Check whether or not it\u2019s double or more than double the payout value of your campaign.<\/p>\n<p>These will be <em>the parameters you can cut<\/em>.<\/p>\n<p><strong>Important<\/strong>: before optimizing, you should be able to realize that these parameters are all related. For example, iPhones are correlated with iOS and the Safari browser. Bear this in mind while optimizing your campaigns and NEVER cut all the parameters at once.<\/p>\n<p>In fact, you should focus on cutting those which are negatively influencing the campaign! Then, check the results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-3-%e2%80%93-keep-notes-of-campaign-changes\"><\/span><strong>Step 3 &#8211;\u00a0Keep Notes of Campaign Changes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve already done the necessary optimizations on your campaign.<\/p>\n<p>What\u2019s next? Monitor the impact of that change.<\/p>\n<p>How is it affecting the volumes of traffic, the costs, the performance?<\/p>\n<p>To be able to check it, remember which changes you\u2019ve made and when.<\/p>\n<p>How? There are lots of ways to track the changes.<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/media-buying-strategy-notes.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4885 size-large\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/media-buying-strategy-notes-1024x576.jpg\" alt=\"media buying strategy keep notes\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>Even so, since you&#8217;re an affiliate marketing beginner, we&#8217;ll focus on the easiest way for you to track: using notepad or Excel!<\/p>\n<p>Keeping track of changes will give you a clear picture of the impact that\u2019s been made.<\/p>\n<p>Feel free to organize your changes per campaign, mentioning the change made and the date!<\/p>\n<p>This really is a media buying strategy that&#8217;s simple but super crucial!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-4-%e2%80%93-keep-monitoring-the-impact-of-your-optimization\"><\/span><strong>Step 4 &#8211;\u00a0Keep Monitoring the Impact of Your Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the listed changes (see the previous step), it\u2019s much easier for you to see what\u2019s the actual effect of the changes.<\/p>\n<p>You need to be on top of the situation, regularly checking your campaign\u2019s performance.<\/p>\n<p>When you keep track of the changes, it\u2019s much quicker for you to see the impact.<\/p>\n<p>For instance, you need to check the period after the last optimization made and you\u2019ll know when it was straight away!<\/p>\n<p>This will help you create whitelists of well-performing parameters or even Premium campaigns.<\/p>\n<p>Don\u2019t lose the opportunity!<\/p>\n<p>Wanna go for a Whitelist but don\u2019t know how to do it?<\/p>\n<p><strong><em>Related:\u00a0<a href=\"https:\/\/www.mobidea.com\/academy\/whitelist-campaigns\/\">Whitelists &#8211; Get the Most of Each Website<\/a><\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-scale-stage\"><\/span><strong>4. Scale Stage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"step-1-%e2%80%93-increase-volumes\"><\/span><strong>Step 1 &#8211;\u00a0Increase Volumes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure you have the best offer, that you\u2019ve improved your landing pages to the max, that your ROI is stable and solid enough.<\/p>\n<p>Have it all?<\/p>\n<p>Then just raise a bid by approximately 10% and check how your performance has changed.<\/p>\n<p>This is one of the media buying basics but it&#8217;s hard to do!<\/p>\n<p>Let&#8217;s see, now&#8230;<\/p>\n<p>Are you getting profitable with the increased bid?<\/p>\n<p>Do it again!<\/p>\n<p>Test and see whether or not it gets better.<\/p>\n<p>If you can somehow become able to know your next competitor\u2019s bid, that\u2019s perfect!<\/p>\n<p>Try to overcome that player and then check your results with <em>this new position<\/em>.<\/p>\n<p>This is a media buying strategy to beat them all!<\/p>\n<p>Remember that Media Buying is a game where you\u2019ve gotta be able to set the correct bid for your performance: find the right balance!<\/p>\n<p>Imagine you\u2019ve already increased your bid and you\u2019re now sitting on the first position.<\/p>\n<p>Your campaign is profitable!<\/p>\n<p>Sounds great, right?<\/p>\n<p>Do you wanna get even more traffic? The suggestion we have for you is increasing the capping.<\/p>\n<p>Increasing capping is like Media Buying 101!<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/increase-volumes.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4889 size-large\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/07\/increase-volumes-1024x576.jpg\" alt=\"media buying strategy increase volumes\" width=\"700\" height=\"394\" \/><\/a><\/p>\n<p>Everyone knows it&#8217;s awesome and will ultimately help you increase your earnings!<\/p>\n<p>By doing this, you\u2019ll not only get the first impression of the user, but the second, third, and so forth (according to your choice).<\/p>\n<p>Remember: increasing the capping may decrease the average quality of your traffic!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-2-%e2%80%93-get-more-ad-placements\"><\/span><strong>Step\u00a02 &#8211; Get More Ad Placements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Check if you can increase your campaign\u2019s presence by chasing more available ad spots.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-3-%e2%80%93-expand-your-geos\"><\/span><strong>Step 3 &#8211;\u00a0Expand Your GEOs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re running a multi-GEO offer and are really getting profitable with one of them, try testing another one.<\/p>\n<p>Test one by one, adapting your landing page to the language of the country\/other cultural aspects.<\/p>\n<p>Check for the similar offer available for other GEOs<\/p>\n<p>Maybe there\u2019s another &#8216;twin&#8217; offer for a different GEO that you can take advantage of by following the same logical reasoning you used to rock your profitable campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-4-%e2%80%93-move-to-another-traffic-source\"><\/span><strong>Step 4 &#8211;\u00a0Move to Another Traffic Source<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s always a limit to the traffic volume of any GEO.<\/p>\n<p>If you feel that you can squeeze more juice out of your offer and really need more traffic, you shouldn\u2019t be scared: move to another ad network that has similar ad formats and try to run offers there.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That&#8217;s it!<\/p>\n<p>We hope that you now feel more organized and confident in what you\u2019re doing with your campaigns.<\/p>\n<p>We were happy to share this media buying strategy with you.<\/p>\n<p>Now, it&#8217;s your time to show us how great you can be as an awesome newbie!<\/p>\n<p>We wish you good luck on creating an amazing media buying plan to rule the affiliate marketing world!<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">How to Use Targeting in a Media Buying Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/\">The 10 Main Media Buying Tips to Skyrocket Your Campaigns<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/how-to-become-a-media-buyer\/\">How to Become a Successful Media Buyer<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/tips-media-buying-beginners\/\">4 Tips for Media Buying Beginners<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2620719316\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Today, we\u2019re happy to guide you through the exciting journey of starting your first media buying campaigns. Don\u2019t worry! We know you need to organize a lot of stuff but us Eastern European Affiliate Marketing Masters are here to help you figure out your media buying strategy with class! That\u2019s why we\u2019ve prepared a&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/\">View Article<\/a>","protected":false},"author":40,"featured_media":5100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[177,182,199,205,207,219,172],"learning_paths":[3827],"class_list":["post-4928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-budget","tag-case-study","tag-getting-started","tag-media-buying","tag-media-buying-basics","tag-segments","tag-affiliate-marketing","learning_paths-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Buying Strategy: The Beginner&#039;s Guide<\/title>\n<meta name=\"description\" content=\"A media buying strategy is the most important thing you must bear in mind! 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