{"id":4924,"date":"2017-06-01T16:56:06","date_gmt":"2017-06-01T16:56:06","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=4924"},"modified":"2019-02-11T19:03:57","modified_gmt":"2019-02-11T19:03:57","slug":"popads-guide","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/popads-guide\/","title":{"rendered":"PopAds: The Complete Guide to Succeed"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2386697345\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Wanna check an article that&#8217;ll allow you to understand how to create and optimize mobile campaigns on PopAds? Then start reading our PopAds guide!<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#popads-guide-%e2%80%93-introduction\" >PopAds Guide &#8211; Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#how-to-properly-set-up-a-popads-campaign\" >How to Properly Set Up a PopAds Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#tracking-your-campaigns-is-vital\" >Tracking Your Campaigns is Vital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#choose-your-vertical-target-geo-and-offers\" >Choose Your Vertical, Target GEO and Offers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-1-general-information\" >Step 1: General Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-2-budgets\" >Step 2: Budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-3-throttling\" >Step 3: Throttling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-4-categories\" >Step 4: Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-5-country-targeting\" >Step 5: Country Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-6-society-targeting\" >Step 6: Society Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-7-environment-targeting\" >Step 7: Environment Targeting<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#operating-system\" >Operating System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#browsers\" >Browsers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#screen-resolution\" >Screen Resolution<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-8-device-targeting\" >Step 8: Device Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-9-connection-targeting\" >Step 9: Connection Targeting<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#connection-types\" >Connection Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#connection-speeds\" >Connection Speeds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#internet-service-providers\" >Internet Service Providers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-10-time-targeting\" >Step 10: Time Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-11-website-targeting\" >Step 11: Website Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-12-summary\" >Step 12: Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#final-steps-before-clicking-save\" >Final Steps Before Clicking Save<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#method-1\" >Method 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#method-2\" >Method 2<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#case-study-optimizing-a-popads-campaign\" >Case Study: Optimizing a PopAds Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-1-find-a-solid-offer\" >Step 1: Find a Solid Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-2-find-the-best-lander\" >Step 2: Find the Best Lander<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-3-look-at-the-major-segments\" >Step 3: Look at the Major Segments<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#device-types\" >Device Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#operating-system-2\" >Operating System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#mobile-carrierisp\" >Mobile Carrier\/ISP<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-4-review-website-ids\" >Step 4: Review Website IDs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#step-5-profit-and-keep-improving\" >Step 5: Profit and Keep Improving<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#final-pro-tip\" >Final Pro Tip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/#the-one-major-mistake-to-avoid\" >The One Major Mistake to Avoid<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"popads-guide-%e2%80%93-introduction\"><\/span><strong>PopAds Guide &#8211; Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this guide, I\u2019m going to walk you through each step of the way to properly setup your campaigns and targeting options on PopAds.<\/p>\n<p>Indeed, this is a PopAds case study that&#8217;s really gonna help you out big time!<\/p>\n<p>Even so, the Mobidea Academy experts have already created an awesome <a href=\"https:\/\/www.mobidea.com\/academy\/popads-review\">PopAds review<\/a> you can check!<\/p>\n<p>In this one, you will also learn how to optimize your campaigns as I share a quick case study about optimizing that will help you build more profitable campaigns.<\/p>\n<p>For those of you who may not know me, my name is Andrew Payne and I\u2019m an affiliate marketer who focuses on mobile pop traffic.<\/p>\n<p>But for now, let\u2019s get to the good stuff and see if we can increase your PopAds earnings.<\/p>\n<p>The Mobidea Crew hit me up and asked if I would share some of my insights with you.<\/p>\n<p>When we started to brainstorm about what topics I could write about, the idea of a guide and case study about PopAds was just a perfect fit.<\/p>\n<p>You see, I have been scaling one of my campaigns on different sources and using it as a demonstration for my coaching students to learn how to optimize and scale their own.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1771079832\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>I had just started to run traffic to a test campaign on PopAds and the data I\u2019ve collected is a great example to use for this guide.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-properly-set-up-a-popads-campaign\"><\/span>How to Properly Set Up a PopAds Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First things first, we need to understand the right way to set up a PopAds campaign.<\/p>\n<p style=\"text-align: center;\"><a class=\"thirstylink\" title=\"PopAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/popads\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"text-decoration: underline;\"><strong>Click Here to Create a PopAds Account<\/strong><\/span><\/a><\/p>\n<p>What I\u2019ve noticed is that many new affiliates will overthink the process of setting up a campaign.<\/p>\n<p>They either second guess themselves or they get stuck when seeing all of the options available on the settings.<\/p>\n<p><strong>Pro Tip:<\/strong> it\u2019s very important to understand as much as you can about a traffic source.<\/p>\n<p>Each one is very different and what works on one source may not work on another.<\/p>\n<p>I encourage you to read through the entire knowledge base or FAQ section on PopAds, and even consider sending a support message if you have a few specific questions that you can\u2019t find the answer to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tracking-your-campaigns-is-vital\"><\/span><strong>Tracking Your Campaigns is Vital<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you\u2019re using Voluum, FunnelFlux, Thrive or another tracking platform, Voluum offers a specific set of tokens that need to be configured inside your chosen tracker.id<\/p>\n<p>These tokens will pass data back to your tracker and allow you to make good decisions when optimizing your campaign.<\/p>\n<p>It\u2019s important to set this up correctly because you are spending money to collect data on your campaigns &#8211; you do not want to lose this data by not having things working as they should.<\/p>\n<p>Look at the screenshots below to see the available PopAds tokens and an example of how to set it up in Voluum.<\/p>\n<p>Here are all of the available tokens offered by PopAds:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-available-tokens.jpg\"><img decoding=\"async\" width=\"568\" height=\"546\" class=\"aligncenter size-full wp-image-10732\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-available-tokens.jpg\" alt=\"popads guide available tokens\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-available-tokens.jpg 568w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-available-tokens-250x240.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-available-tokens-120x115.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-available-tokens-32x32.jpg 32w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/a><\/p>\n<p>Here\u2019s an example of how to configure the tokens in your Voluum account:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-voluum-tokens.jpg\"><img decoding=\"async\" width=\"472\" height=\"709\" class=\"aligncenter size-full wp-image-10733\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-voluum-tokens.jpg\" alt=\"popads guide voluum tokens\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-voluum-tokens.jpg 472w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-voluum-tokens-250x376.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/popads-guide-voluum-tokens-120x180.jpg 120w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n<p>Example Link:<\/p>\n<p>If everything is set up correctly, when you create a new campaign in your tracker, the end of the campaign link should look as crazy as this one:<\/p>\n<p>http:\/\/example.com\/123456\/?websiteid=[WEBSITEID]&#038;quality=[QUALITY]&#038;categoryid=[CATEGORYID]&#038;country=[COUNTRY]&#038;formfactorname=[FORMFACTORNAME]&#038;ispid=[ISPID]&#038;ispname=[ISPNAME]&#038;campid=[CAMPAIGNID]&#038;impressionid=[IMPRESSIONID]&#038;adblock=[ADBLOCK]&#038;bid=[BID]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"choose-your-vertical-target-geo-and-offers\"><\/span><strong>Choose Your Vertical, Target GEO and Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After you have chosen the vertical you will be testing, the country that you want to target and have collected one or multiple offers to test &#8211; go ahead and set those up in your tracker and create the campaign link that will be used on PopAds.<\/p>\n<p><em><strong>Learn More: <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\">Affiliate Marketing Verticals: The Definitive Guide<\/a><\/strong><\/em><\/p>\n<p>It should look similar to the example link posted above.<\/p>\n<p>Then, proceed to Step 1 below.<\/p>\n<p>For this example, we will be using an iPhone Sweepstakes offer that accepts both Wi-Fi and all major mobile carriers for the country of South Africa.<\/p>\n<p>These offers typically range in the $1 to $5 payout range. The one I used had a $4 payout.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/vertical-offer.jpg\"><img decoding=\"async\" width=\"700\" height=\"426\" class=\"aligncenter size-large wp-image-10734\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/vertical-offer-700x426.jpg\" alt=\"vertical offer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/vertical-offer-700x426.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/vertical-offer-250x152.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/vertical-offer-768x467.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/vertical-offer-120x73.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/vertical-offer.jpg 878w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-1-general-information\"><\/span><strong>Step 1: General Information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This section has a lot of options.<\/p>\n<p>You can choose the campaign name, place the campaign link that your tracker gave you, and more.<\/p>\n<p>Don\u2019t overthink this area! I see many affiliates make mistakes right here.<\/p>\n<p>Type in the name you want to use, keep the option selected to Single URL, and insert your campaign link.<\/p>\n<p>I typically will leave the Prefetching option unchecked and will test it later, after I have a good campaign.<\/p>\n<p>I get questions all of the time about the Quality option inside of PopAds. Leave it set to &#8220;All Websites&#8221;.<\/p>\n<p>Why?<\/p>\n<p>Well, I\u2019ll tell you but pay very close attention: the reason you leave it set to \u201cAll Websites\u201d at the beginning is because you do not want to limit the amount of traffic you get.<\/p>\n<p>You need to test broadly and see what is and isn\u2019t actually converting for your campaign.<\/p>\n<p>This applies to all settings on the campaign.<\/p>\n<p>At the beginning, you want to set just enough options to be targeting your correct type of traffic for your offers and not worry about all of these tiny details.<\/p>\n<p>Later on, during the optimization process, you can revisit some of these, if necessary.<\/p>\n<p>Keep the <a href=\"https:\/\/www.mobidea.com\/academy\/frequency-capping\">Frequency Cap<\/a> at \u201c1 view\/24 hours\u201d at the beginning.<\/p>\n<p>I like to leave the \u201cAfter Approval\u201d on \u201cPause\u201d so the campaign doesn\u2019t start until I\u2019m ready for it.<\/p>\n<p>You can also accomplish this by setting your \u201cTime Targeting\u201d to <a href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/\">daypart<\/a> for the correct days or hours to run the campaign.<\/p>\n<p>For the \u201cPrimeSpot\u201d option, go with the same approach we took for the \u201cQuality\u201d option.<\/p>\n<p>We will leave it set to \u201cAll Traffic\u201d.<\/p>\n<p>The \u201cReferrer\u201d option can remain set to Standard, \u201cAdBlock\u201d can be set to \u201cAll Traffic\u201d and the \u201cAdv. Type\u201d is set to Popunder.<\/p>\n<p>There is a little checkbox at the very end asking if you want to \u201cAllow other methods when the chosen one is not available.\u201d<\/p>\n<p>I usually leave this checked as most of the traffic is the <a href=\"https:\/\/www.mobidea.com\/academy\/popunder-ad\/\">Popunder<\/a> type anyhow.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/general-information.jpg\"><img decoding=\"async\" width=\"567\" height=\"490\" class=\"aligncenter size-full wp-image-10735\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/general-information.jpg\" alt=\"general information\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/general-information.jpg 567w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/general-information-250x216.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/general-information-120x104.jpg 120w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-2-budgets\"><\/span><strong>Step 2: Budgets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Under the budgets section there are two primary options, the \u201cSmart Bid\u201d and the \u201cLegacy Bid\u201d.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1246365330\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>I recommend leaving it on \u201cSmart Bid.\u201d<\/p>\n<p>This will allow PopAds to adjust your bid to different levels based on the competition of each website sending you traffic while keeping the campaign\u2019s average bid within your max bid range vs. the \u201cLegacy Bid\u201d which will give you a flat rate bid for all websites sending you traffic.<\/p>\n<p>I bet you\u2019re now wondering about how to choose a bid?<\/p>\n<p>For now, just set it to $1 CPM which is .001 but we will come back to this later on, before saving this campaign.<\/p>\n<p>For the daily budget, you can specify a max daily spend.<\/p>\n<p>By leaving it blank, it will spend up to the amount you have added to the overall campaign budget.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/budgets.jpg\"><img decoding=\"async\" width=\"578\" height=\"361\" class=\"aligncenter size-full wp-image-10736\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/budgets.jpg\" alt=\"budgets\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/budgets.jpg 578w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/budgets-250x156.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/budgets-120x75.jpg 120w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-3-throttling\"><\/span><strong>Step 3: Throttling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This section is self-explanatory.<\/p>\n<p>If you would like to stretch your test budget out over a longer period of time by regulating the speed of traffic or your ad spend on a second\/minute\/hour level, you can do that.<\/p>\n<p>However, I personally do not use these features.<\/p>\n<p>I leave it \u201cDisabled\u201d.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<h3><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/throttling.jpg\"><img decoding=\"async\" width=\"572\" height=\"320\" class=\"aligncenter size-full wp-image-10737\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/throttling.jpg\" alt=\"throttling\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/throttling.jpg 572w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/throttling-250x140.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/throttling-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/throttling-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/throttling-120x67.jpg 120w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"step-4-categories\"><\/span><strong>Step 4: Categories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The category section helps if you are promoting an offer that is targeted to a very specific niche.<\/p>\n<p>In most cases, I\u2019ve only used it to target either all Adult traffic, all Mainstream traffic or both.<\/p>\n<p>Seldom have I used it to target a very specific niche since it really reduces the volume of traffic.<\/p>\n<p>For most offer types, such as Antivirus, <a href=\"https:\/\/www.mobidea.com\/academy\/sweepstakes-offers\">Sweepstakes<\/a> and Mobile Apps, there is no need to be this granular with your targeting.<\/p>\n<p>These offers work on all categories but you should follow the guidelines set forth for the particular offers you are testing.<\/p>\n<p>For example, if it doesn\u2019t allow Adult traffic, then you could set to target just Mainstream traffic.<\/p>\n<p>In this example, we are selecting all the traffic, which means we will leave the section as it is.<\/p>\n<p>Don\u2019t forget: when leaving the right box for \u201cYour Choices\u201d blank it will automatically target everything in the section.<\/p>\n<p>If you manually add one or multiple items over to the right box, that would mean it\u2019s only targeting those specific options.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/categories.jpg\"><img decoding=\"async\" width=\"570\" height=\"413\" class=\"aligncenter size-full wp-image-10739\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/categories.jpg\" alt=\"categories\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/categories.jpg 570w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/categories-250x181.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/categories-120x87.jpg 120w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-5-country-targeting\"><\/span><strong>Step 5: Country Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most of the time, you will only be targeting one country per campaign and this is where you make that selection.<\/p>\n<p>Even so, in some cases, you may choose to target multiple countries and perform a global test.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<h3><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/country-targeting.jpg\"><img decoding=\"async\" width=\"574\" height=\"335\" class=\"aligncenter size-full wp-image-10740\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/country-targeting.jpg\" alt=\"country targeting\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/country-targeting.jpg 574w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/country-targeting-250x146.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/country-targeting-120x70.jpg 120w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"step-6-society-targeting\"><\/span><strong>Step 6: Society Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This section allows you to adjust which languages you are targeting and population sizes.<\/p>\n<p>Again, there may be some cases for using this but most likely just the language options will be used.<\/p>\n<p>Perhaps you\u2019re targeting multiple countries in the campaign and need control of what languages you are targeting.<\/p>\n<p>In other cases, you are focused on one country that has multiple languages but one is profitable while the other isn\u2019t.<\/p>\n<p>What to do?<\/p>\n<p>You can later go back and remove the poorly performing one.<\/p>\n<p>In the end, targeting all languages for the country we selected in step 5:<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-7-environment-targeting\"><\/span><strong>Step 7: Environment Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the many reasons why PopAds is a great traffic source for beginners is the targeting capabilities it can boast about.<\/p>\n<p>PopAds has more options for targeting than most other traffic sources, which really helps you narrow down to the most <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-segments\">profitable segments<\/a> when building campaigns.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"operating-system\"><\/span><strong>Operating System<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Some offers only allow Android or iOS traffic and some allow both. This is where you specify that.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"browsers\"><\/span><strong>Browsers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can pick specific browser types to get traffic from.<\/p>\n<p>At the beginning, I recommend targeting all browsers and reviewing your data later to see if it\u2019s worth making changes.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"screen-resolution\"><\/span><strong>Screen Resolution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I seldom have the need to target or remove specific screen resolutions.<\/p>\n<p>Once you have a winning campaign, it will usually work across most screen resolutions &#8211; assuming your landing page is correctly coded.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-8-device-targeting\"><\/span><strong>Step 8: Device Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the device targeting options, you can select whether to target desktops, phone, tablets and a few other device types.<\/p>\n<p>For this example, we are going to only target smartphones.<\/p>\n<p>PopAds also gives you the ability to target specific device models.<\/p>\n<p>While this feature is nice, in many cases it&#8217;s not needed unless there is a particular device model that has a high volume of traffic and doesn\u2019t convert well or the other way around.<\/p>\n<p>In that case, you can revisit this option later and then remove that device model.<\/p>\n<p>Alternatively, you can target only the most profitable device models.<\/p>\n<p>To begin with, we will target all models.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<h3><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/device-targeting.jpg\"><img decoding=\"async\" width=\"562\" height=\"656\" class=\"aligncenter size-full wp-image-10741\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/device-targeting.jpg\" alt=\"device targeting\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/device-targeting.jpg 562w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/device-targeting-250x292.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/device-targeting-120x140.jpg 120w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"step-9-connection-targeting\"><\/span><strong>Step 9: Connection Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this section, you can define the type of internet connection the visitor is using and target accordingly.<\/p>\n<p>For example, some offers accept only mobile carrier traffic or a specific ISP.<\/p>\n<p>This is where you make that selection for your campaign.<\/p>\n<p>The three options are:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"connection-types\"><\/span><strong>Connection Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I want as much traffic volume as possible when I set up campaigns so I leave this option selected to all choices.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"connection-speeds\"><\/span><strong>Connection Speeds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For connection speeds, you can determine if you want to target Wi-Fi traffic, Carrier Traffic or the other options.<\/p>\n<p>Unless I want to target only <a href=\"https:\/\/www.mobidea.com\/academy\/3g-traffic-vs-wifi-traffic\">carrier traffic<\/a>, I select all options.<\/p>\n<p>If I were to target only Carrier traffic, I would select &#8220;Cellular\/Carrier&#8221;.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"internet-service-providers\"><\/span><strong>Internet Service Providers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you need to target a specific Mobile Carrier, this is where you can make that selection.<\/p>\n<p>For this campaign demonstration, we will be targeting all traffic.<\/p>\n<p><strong>Pro Tip:<\/strong> on PopAds, you will notice that some of the ISP names do not match the current Mobile Carrier names. If you are having trouble finding which ISP is the actual Mobile Carrier you want, you can simply perform a quick Google search of the ISP name displayed by PopAds and you will find out the actual name of the Mobile Carrier.<\/p>\n<p>This will help to make sure you are targeting the correct ISP for the Mobile Carrier traffic you want.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/connection-targeting.jpg\"><img decoding=\"async\" width=\"480\" height=\"709\" class=\"aligncenter size-full wp-image-10742\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/connection-targeting.jpg\" alt=\"connection targeting\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/connection-targeting.jpg 480w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/connection-targeting-250x369.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/connection-targeting-120x177.jpg 120w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-10-time-targeting\"><\/span><strong>Step 10: Time Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The benefit of time targeting is that you are able to control when your campaigns are going to run.<\/p>\n<p>This is great when first launching new test campaigns because you can set up the dayparting (time targeting) to only run during certain hours or on certain days.<\/p>\n<p>If you\u2019re working with a limited testing budget, you could start off by testing only during the time periods showcasing the most potential.<\/p>\n<p>The best time period is usually in the 6PM to midnight time frame in your target country.<\/p>\n<p>After getting some initial test results and making sure the offers are converting, open the time targeting to allow for more traffic.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/time-targeting.jpg\"><img decoding=\"async\" width=\"510\" height=\"312\" class=\"aligncenter size-full wp-image-10743\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/time-targeting.jpg\" alt=\"time targeting\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/time-targeting.jpg 510w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/time-targeting-250x153.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/time-targeting-120x73.jpg 120w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-11-website-targeting\"><\/span><strong>Step 11: Website Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This section is where you will either be Excluding (blacklisting) or Including (whitelisting) websites that you add to these lists.<\/p>\n<p>Of the three options &#8211; Disable, Exclude or Include &#8211; you can only choose one per campaign.<\/p>\n<p>At the start of a new campaign, you will keep this part selected on &#8220;Disabled&#8221;.<\/p>\n<p>As you go through the optimization process and become able to see which websites are sending you traffic while not converting, you can add those Website IDs to the Exclude list and help improve your campaign.<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/website-targeting.jpg\"><img decoding=\"async\" width=\"511\" height=\"249\" class=\"aligncenter size-full wp-image-10744\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/website-targeting.jpg\" alt=\"website targeting\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/website-targeting.jpg 511w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/website-targeting-250x122.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/website-targeting-120x58.jpg 120w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-12-summary\"><\/span><strong>Step 12: Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, we make it to the &#8220;Summary&#8221; section and this is an important part to consider.<\/p>\n<p>This is where you can see the estimated amount of traffic you will receive based on your campaign\u2019s target settings and the bid you\u2019ve set.<\/p>\n<p>The two maps give you some information about each bid range, the associated number of campaigns, and the amount of traffic for each range.<\/p>\n<p>I don\u2019t usually pay much attention to this section.<\/p>\n<p><strong>Based on our selection, the Traffic Estimator states:<\/strong><\/p>\n<p>Average Bid: 0.007612<br \/>\nBid Position: 47<br \/>\nEstimated Impressions: 8000<\/p>\n<p>Here\u2019s a screenshot:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/summary.jpg\"><img decoding=\"async\" width=\"508\" height=\"438\" class=\"aligncenter size-full wp-image-10745\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/summary.jpg\" alt=\"summary\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/summary.jpg 508w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/summary-250x216.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/summary-120x103.jpg 120w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"final-steps-before-clicking-save\"><\/span><strong>Final Steps Before Clicking Save<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, if you remember back at Step 2, we set a temporary bid for our campaign.<\/p>\n<p>We now want to figure out exactly what to set as our initial starting bid.<\/p>\n<p>There are many methods that can be used but I\u2019m going to share two specific approaches with you.<\/p>\n<p>These two approaches will help you increase PopAds earnings!<\/p>\n<p>Remember: everyone has their own approach and you can\u2019t expect one method to work for every single campaign.<\/p>\n<p>A mobile app offer with a payout of $0.25 is going to be approached in a different way than the offer in this example (which has a payout that\u2019s in the $1-5 range.)<\/p>\n<h4><span class=\"ez-toc-section\" id=\"method-1\"><\/span><strong>Method 1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This method is simple: you look at what the average bid is and &#8211; in this case &#8211; it is 0.007612 and you increase it by 25% or decrease it by 25%. And that would be your starting bid.<\/p>\n<p>With this method, you will usually need a bigger testing budget to work with.<\/p>\n<p>Why? Because you will get more traffic at a higher bid range.<\/p>\n<p>This will help you test faster, but you will also be paying for a large chunk of traffic that doesn\u2019t convert that well.<\/p>\n<p>At least, until you weed the lousy aspects out.<\/p>\n<p>The benefits are simple: you get data coming in faster and also become able to make decisions more rapidly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"method-2\"><\/span><strong>Method 2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With this method, the objective is to get an idea of what traffic volume is available at what bid ranges and pick the one that has a great volume at a good bid price value.<\/p>\n<p>Let\u2019s do a demonstration!<\/p>\n<p>In our example above, we started off with a $1 CPM, which is a .001 bid.<\/p>\n<p>I will manually input different bids on PopAds.<\/p>\n<p>Then, I will look at the number of impressions shown on the &#8220;Summary&#8221; page.<\/p>\n<p>Lastly, I will manually calculate the estimated spend per day.<\/p>\n<p>See below:<\/p>\n<p>.001 = 9,000 impressions and estimated spend of $9 per day<br \/>\n.002 = 13,000 impressions and estimated spend of $26 per day<br \/>\n.003 = 17,000 impressions and estimated spend of $51 per day<br \/>\n.004 = 20,000 impressions and estimated spend of $80 per day<br \/>\n.005 = 21,000 impressions and estimated spend of $105 per day<br \/>\n.006 = 29,000 impressions and estimated spend of $174 per day<br \/>\n.007 = 29,000 impressions and estimated spend of $203 per day<br \/>\n.008 = 29,000 impressions and estimated spend of $232 per day<br \/>\n.009 = 29,000 impressions and estimated spend of $261 per day<\/p>\n<p>From this data, I put together the $3-4 CPM and $6 CPM ranges which give me a solid amount of traffic.<\/p>\n<p>This means I would choose a bid somewhere between one of those two options.<\/p>\n<p>By increasing the bid to the $7-9 range, I may discover new placements that convert awesomely.<\/p>\n<p>Even so, my overall traffic hasn\u2019t increased that much.<\/p>\n<p>Meaning?<\/p>\n<p>By starting at the lower ranges, I will still get a cool amount of traffic while reducing my ad spend by having a lower CPM.<\/p>\n<p><strong>Go Ahead &#8211; Save the Campaign!<\/strong><\/p>\n<p>Now it\u2019s time to click \u201cSave\u201d and let the campaign get submitted for approval.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"case-study-optimizing-a-popads-campaign\"><\/span><strong>Case Study: Optimizing a PopAds Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"step-1-find-a-solid-offer\"><\/span><strong>Step 1: Find a Solid Offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Test as many similar offers you can find and narrow it down to the best converting one.<\/p>\n<p>This is the most important step in the process.<\/p>\n<p>Try to test 5-10 offers at least and ascertain which is the best-performing one using this Bayesian calculator (<a href=\"https:\/\/www.peakconversion.com\/2012\/02\/ab-split-test-graphical-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>) from Peak Conversion.<\/p>\n<p>Now, what? Run more traffic to increase PopAds earnings and then proceed to the next step.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-2-find-the-best-lander\"><\/span><strong>Step 2: Find the Best Lander<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Go through a similar process for your landing pages and test 5-10 of them.<\/p>\n<p>At the very beginning, you should start with around 3-4 and focus your attention on more offers, as shown on Step 1.<\/p>\n<p>Only after finding your best offer can you start testing a greater number of landers.<\/p>\n<p>You should narrow it down to the best one using the same Bayesian calculator mentioned before.<\/p>\n<p><strong>Sidenote:<\/strong> don\u2019t focus too much on your ROI or on being profitable at this point, so long as you are getting steady conversions and with each round of testing you see an offer\/lander combination that\u2019s improving.<\/p>\n<p>In fact, that\u2019s how you know things are moving in the right direction.<\/p>\n<p>The exception would be if &#8211; after your initial test &#8211; all you see is -80% ROI or worse on all combinations.<\/p>\n<p>Then it may really be time to move onto another test.<\/p>\n<p>Now run more traffic and proceed to the next step.<\/p>\n<p>This step is a critical stage in this PopAds tutorial!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-3-look-at-the-major-segments\"><\/span><strong>Step 3: Look at the Major Segments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After you have found the best offer and lander, it\u2019s time to look at the major segments.<\/p>\n<p>From the campaign setup example, we already know we are targeting smartphones only.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"device-types\"><\/span><strong>Device Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Take a look at the device types, in the event that you are targeting more than just one.<\/p>\n<p>In this specific case, we almost only have traffic from mobile phones.<\/p>\n<p>The rest?<\/p>\n<p>Some visits coming from tablets.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments.jpg\"><img decoding=\"async\" width=\"700\" height=\"62\" class=\"aligncenter size-large wp-image-10747\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-700x62.jpg\" alt=\"major segments\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-700x62.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-250x22.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-768x68.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-120x11.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments.jpg 847w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"operating-system-2\"><\/span><strong>Operating System<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Next, you can dive into the operating systems.<\/p>\n<p>Depending on the country you are targeting, you will see a different amount of traffic for each one and there are sometimes very drastic differences in performance, as you can see in this PopAds guide on the example below.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-os.jpg\"><img decoding=\"async\" width=\"700\" height=\"146\" class=\"aligncenter size-large wp-image-10748\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-os-700x146.jpg\" alt=\"major segments os\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-os-700x146.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-os-250x52.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-os-768x160.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-os-120x25.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/06\/major-segments-os.jpg 849w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"mobile-carrierisp\"><\/span><strong>Mobile Carrier\/ISP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Typically, I would just look at the normal tab under Connection Type &gt; Mobile Carrier in my Voluum tracker.<\/p>\n<p>If you recall, though, I had mentioned that PopAds has their own token for tracking ISPs.<\/p>\n<p>Let\u2019s use that one, located under Variables &gt; ISP Name.<\/p>\n<p>You can see that one of the ISPs is already profitable right off the bat.<\/p>\n<p>There are several others which can use improvements but are not far from being profitable either, especially given the fact that iOS traffic wasn\u2019t converting that well, something you can check by looking at the previous screenshot.<\/p>\n<p>Now run more traffic and proceed to the next step.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-4-review-website-ids\"><\/span><strong>Step 4: Review Website IDs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By this point, we should be near break-even on the campaign.<\/p>\n<p>Ideally, you want to be in the 25% or better ROI range.<\/p>\n<p>Now, we are trying to improve it further to see if we can actually increase our PopAds earnings.<\/p>\n<p>We keep running traffic to the campaign and start to exclude Website IDs that have spent between 2-3x the offer payout and that have also received zero conversions.<\/p>\n<p>In some cases, I make the judgement call and will exclude a placement if it has spent 1x the offer payout with no conversions.<\/p>\n<p>You can afford to be more aggressive when excluding placements if you are running in a country with a high volume of traffic.<\/p>\n<p>If you are running in a smaller country with limited traffic, you should allow your threshold to be a little higher before excluding the placement.<\/p>\n<p>Here\u2019s an example of data that has been accumulated, with some Website IDs being profitable, some negative but converting, and others which haven\u2019t converted at all.<\/p>\n<p>From now on, you can continue running the campaign and excluding Website IDs which aren\u2019t converting after reaching your threshold.<\/p>\n<p>This will continue to increase your campaign&#8217;s performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-5-profit-and-keep-improving\"><\/span><strong>Step 5: Profit and Keep Improving<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you follow each step I\u2019ve laid out in this PopAds tutorial, you will see improvements along the way.<\/p>\n<p>By the time you reach Step 5, there should be at least one profitable segment on your data.<\/p>\n<p>No profitable segments? Maybe it\u2019s time for you to start testing a new campaign.<\/p>\n<p><strong>Something to remember:<\/strong> you should always try to improve the campaign.<\/p>\n<p>Keep testing new offers and exclude low-performing Website IDs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"final-pro-tip\"><\/span><strong>Final Pro Tip<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You have just learned a very solid process that\u2019s gonna help you set up and optimize campaigns on PopAds.<\/p>\n<p>This PopAds tutorial is gonna help you a lot and the whole process works well for sweepstake, antivirus or mobile app campaigns.<\/p>\n<p>You may need to change the targeting and test a few different bid levels, but otherwise you\u2019re good to go!<\/p>\n<p>I\u2019m going to leave you with one more tip in this PopAds guide.<\/p>\n<p>Trust me: I see new affiliates making this mistake over and over again.<\/p>\n<p>Ready?<\/p>\n<p>Stop looking at the data from your entire testing period and making choices based on the collective data gathered from the beginning of your test.<\/p>\n<p>This is the wrong way to do it.<\/p>\n<p>When you are working through the optimizing process, take things one step at a time.<\/p>\n<p>When you complete Step 1 and start to work on Step 2, you should only be looking at the data for the time period from when you started Step 2 and onwards.<\/p>\n<p>Then, repeat for Step 3, only look at the data from the time you start Step 3 and onwards.<\/p>\n<p>And I will write it one last time so that it sinks in: only test one major step (variable) at a time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-one-major-mistake-to-avoid\"><\/span><strong>The One Major Mistake to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The one major mistake you can make is giving up, so never do it!<\/p>\n<p>You may need to test 5, 10, 20, 50 or 100 campaigns before you find your first real winner but once you do, it only gets easier!<\/p>\n<p>Learn your traffic source inside and out, and keep testing.<\/p>\n<p>There are no shortcuts to building successful campaigns but the hard work will payoff, as you could see in this PopAds guide.<\/p>\n<p>I want to thank the Mobidea Academy for reaching out and asking me to share some of my experience with each and every one of you!<\/p>\n<p>I loved writing this PopAds case study!<\/p>\n<p>For those who&#8217;ve read this lengthy post, I salute you!<\/p>\n<p>P.S: if you want to check other case studies and learn more about how I build profitable campaigns, subscribe to my exclusive Insider Tips newsletter &#8211; <a href=\"http:\/\/www.affiliatesuccess.com\/insider\/\" target=\"_blank\" rel=\"noopener noreferrer\">Join Here<\/a>!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-998829812\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Wanna check an article that&#8217;ll allow you to understand how to create and optimize mobile campaigns on PopAds? Then start reading our PopAds guide!","protected":false},"author":38,"featured_media":5098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[167,180,182,209,210,211,214,2714],"learning_paths":[232],"class_list":["post-4924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-ad-network","tag-campaigns","tag-case-study","tag-mobile-affiliate-marketing","tag-mobile-campaigns","tag-mobile-marketing","tag-optimization","tag-popunder-traffic","learning_paths-advanced"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PopAds: The Complete Guide to Succeed in 2026<\/title>\n<meta name=\"description\" content=\"PopAds is one of the most famous ad networks! Read this guide to understand how to create and optimize mobile campaigns on PopAds!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/popads-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PopAds: The Complete Guide to Succeed in 2026\" \/>\n<meta property=\"og:description\" content=\"PopAds is one of the most famous ad networks! 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